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All Journal Jurnal Manajemen Pelayanan Publik Jurnal Sains Sosio Humaniora Jurnal Bidang Ilmu Kesehatan PREPOTIF : Jurnal Kesehatan Masyarakat Enrichment : Journal of Management JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Jurnal Pengabdian kepada Masyarakat Healthy Journal Golden Ratio of Finance Management Jurnal DIALEKTIKA : Jurnal Ilmu Sosial International Journal of Islamic Business and Management Review Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Administrasi Publik dan Bisnis (JaPaBis) Multifinance KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society Jesocin : Journal of Jabar Economic Society Networking Forum Jesocin : Journal of Economics, Accounting, Business, Management, Engineering and Society Toplama
Ricky Agusiady
Universitas Sangga Buana
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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MOTIVATING CONSUMERS TOWARDS A COMMON GOAL: A PERSUASION STRATEGY RELYING ON FACTSOR EMOTIONS Fitriana; Ricky Agusiady; Zaenal Aripin
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 5 (2024): JESOCIN - April
Publisher : Organisasi Masyarakat Kreatif Indonesia Emas

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Abstract

In an increasingly complex and diverse marketing world, the use of persuasion strategies that combine facts and emotions is becoming increasingly important to motivate consumers toward a common goal with a particular brand or product. This research aims to explore the most effective strategies for integrating facts and emotions in marketing, as well as to analyze how contextual factors such as product type, consumer demographics and media platforms influence their implementation. By collecting data from various literature sources, this research presents an in-depth understanding of the concept of persuasion strategies that combine facts and emotions, as well as identifying contextual factors that influence its implementation. The research results show that a holistic approach that integrates a strong story or narrative with relevant facts is the most effective strategy in combining facts and emotions. However, contextual factors such as product type, consumer demographics, and media platforms play an important role in determining the most appropriate strategy. This research provides valuable insights for marketing practitioners to develop persuasion strategies that are more relevant and effective in motivating consumers towards shared goals with a particular brand or product.
Procedural Fairness and Assisted Digital Services in Voluntary Tax Compliance: A Conceptual Review Nazhira Nindya Padma Hanuun; Ricky Agusiady
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 3 No. 11 (2026): Kisa Institute : November 2026
Publisher : PT. Kreatif Indonesia Satu

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Purpose: This conceptual review examines how procedural fairness and assisted digital services may influence voluntary tax compliance. Method: A purposive synthesis connects the slippery-slope framework, technology acceptance, and tax-administration digital transformation. It reports no taxpayer sample, experiment, or compliance estimate. Argument: Digital access can reduce some administrative burdens while creating others when identity, information, or correction processes fail. Assistance may support voluntary cooperation when it improves understanding and preserves the taxpayer's ability to question an outcome. The framework distinguishes task completion, perceived treatment, trust, and compliance behaviour. Contribution: It specifies mechanisms and candidate measures for evaluating service design without equating portal usage with substantive compliance. Implications: Administrations should examine unresolved journeys, understandable explanations, and accessible correction alongside processing speed. The paper is a conceptual service-design analysis, not an interpretation of current tax obligations or evidence that a particular digital platform has succeeded.
Co-Authors Adang Haryaman Adelia Rahmawati Adhyasa Henry Nugraha Anisha Natasya Arif Budi Raharja Aryanti Ratnawati Asriyani Pratiwi Avianty, R. Rita Bambang Susanto Beddu, Erniaty Chatarina Umbul Wahyuni Dharma, Ida Bagus Rai Satria Didin Saepudin Didin Saepudin Didin Saepudin Endang Ruchiyat Farida Yuliati Farida Yuliaty Firdausi, Qonita Firman Perkasa Yudha Fitriana Fitriana Fitriana Fitriana Fitriana Gustirani, Indri Haddan Dongoran Ijang Faisal Ismail, Muhammad Taofik Kosasih KOSASIH KOSASIH, KOSASIH Kurniawan, Sunny Agung Lestari, Henny Setyo Lili Adi Wibowo Lisma Yanti, Lisma Marsel Pasaribu Maya Ariyanti Muhammad Taofik Ismail Nazhira Nindya Padma Hanuun Nia Riana Nida Garnida Fitrianti Putri, Amelisca Eka Putri, Aufa Nurristi Raden Roro Fatma Sari Raden Roro Fatmasari Ratnawati, Aryanti Sri Rochani Mulyani Sumeidi Kadarisman Taufik Zulfikar Vilma Dewi Anggraeni Vip Paramarta Witri Cahyati Wuri Handayani Zaenal Zaenal Aripin