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All Journal Jurnal Ilmu Sosial dan Humaniora JSSH (Jurnal Sains Sosial dan Humaniora) JMM (Jurnal Masyarakat Mandiri) Journal I La Galigo : Public Administration Journal Enrichment : Journal of Management Unri Conference Series: Community Engagement Baselang: Jurnal Ilmu Pertanian, Peternakan, Perikanan dan Lingkungan Agripreneur : Jurnal Pertanian Agribisnis Kolaborasi Jurnal Pengabdian Masyarakat International Journal of Management and Business Economics Jurnal Pariwisata, Bisnis Digital dan Manajemen Jurnal Ilmu Pendidikan dan Humaniora
Mustaqim Mustaqim
Jurusan Agribisnis, Universitas Riau
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences Other

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IMPLEMENTATION OF DESIGN THINKING IN THE UMKM TIGA PUTRI RESTAURANT IN THE UNIVERSITY OF RIAU AREA Hanifaturrahmi Andrina; Mustaqim Mustaqim; Meki Herlon; Zulhamid Ridho; Mitha Aprilia
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 2 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode November 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i2.7251

Abstract

This study examines Rumah Makan Tiga Putri, a culinary business located near Universitas Riau that offers Minang dishes at affordable prices. Despite its strategic location and a market potential dominated by students, the business faces challenges in optimizing its marketing strategy, especially in visual media promotion. The promotional banner, which is unattractive and lacks clear information, reduces the effectiveness of visibility in attracting and engaging consumers. This study explains the implementation of the design thinking process in redesigning the promotional banner for Rumah Makan Tiga Putri. The purpose of this study is to describe the stages of design thinking in optimizing visual communication effectiveness to increase consumer reach and visibility. The research uses a descriptive qualitative approach by applying the stages of design thinking: empathize, define, ideate, prototype, and test. Data were collected through direct observation, interviews with owners and consumers, comparisons with academic colleagues, and questionnaires using a Likert scale to measure perceptions of the banner's visual aspects. The findings show that the implementation of design elements related to imagery, color, typography, information clarity, and the integration of visual elements with Minang cultural characteristics can improve visual communication effectiveness and strengthen brand identity. The proposed solution is a redesigned banner that is informative, aesthetically pleasing, and culturally representative of Minang identity. Positive responses from participants indicate that applying design thinking is effective in optimizing banner design as visual promotional media, improving visibility and accessibility of business information for potential consumers around the Universitas Riau area.
Survival strategies of rubber farmers in Nagari Batukambing, Ampek Nagari District, Agam Regency, West Sumatra Province, Indonesia Irwan Irwan; Mustaqim Mustaqim; Felia Siska; Lisa Nurariyanti; Hanifaturrahmi Andrina
Jurnal Ilmu Pendidikan dan Humaniora Vol. 14 No. 2 (2025): May: Education and Humanities
Publisher : Insan Akademika Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jiph.v14i2.122

Abstract

:  Agriculture is a crucial sector in the Indonesian economy, especially in rural areas that rely on agricultural activities as a source of livelihood. One important agricultural commodity is rubber, which not only serves as a source of income for farmers but also contributes to both the local and national economy. In Nagari Batukambing, Ampek Nagari District, Agam Regency, West Sumatra Province, rubber farmers play a central role in rubber production, although they often face various economic and social challenges. This study aims to analyze the survival strategies of rubber farmers in Nagari Batukambing, Ampek Nagari District, Agam Regency, West Sumatra Province. The research utilizes the livelihood strategy theory proposed by Ellis, which focuses on the utilization of livelihood assets, including human capital, natural capital, physical capital, financial capital, and social capital. This study adopts a qualitative approach with a descriptive research type. Data collection methods include document study, non-participant observation, and in-depth interviews. Data analysis involves several steps: data collection, data reduction, data presentation, and conclusion drawing. The research findings have significant implications for both farmers and agricultural policy. Farmers are encouraged to prioritize skill development and ongoing education to adapt to changing agricultural practices, while also diversifying their crops to reduce financial risks and enhance food security. Efficient use of tools and equipment should be emphasized to boost productivity, alongside robust financial management through savings and accessible loans to support investments and manage unexpected expenses. Strengthening social networks among farmers and landowners fosters mutual support and collaboration. For policymakers, there is a need to develop support programs that provide training, improve access to microcredit, invest in agricultural infrastructure, and encourage cooperative initiatives to enhance farmers' bargaining power. Overall, these strategies and policies can significantly contribute to the resilience and sustainability of farming communities in Nagari Batukambing.
Local Potential-Based Rural Development in Aceh Besar District, Indonesia Mustaqim Mustaqim; Meki Herlon; Zulhamid Ridho; Ibnu Phonna; Riki Yulianda
Jurnal Ilmu Pendidikan dan Humaniora Vol. 14 No. 3 (2025): September: Education and Humanities
Publisher : Insan Akademika Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jiph.v14i3.217

Abstract

This study explores local potential-based rural development in Saree Village, Aceh Besar District, Indonesia. Saree holds significant promise as an agrotourism destination rooted in conservation and education. The village is endowed with rich natural assets, including Pocut Meurah Intan Grand Forest Park, Mount Seulawah Agam and Seulawah Inong, and the Saree Elephant Training Center, all of which support the development of sustainable ecotourism. These advantages are complemented by the presence of an Agro Techno Park and an integrated farming system producing key commodities such as avocados, red chilies, and tomatoes. This qualitative descriptive research employed field observations, interviews with local stakeholders, and literature reviews to identify and analyze the village’s local potentials. The Business Model Canvas (BMC) was applied as an analytical framework to map out the integration of local resources into tourism-based economic development.  Economically, over 65% of Saree's population depends on the agricultural sector, supported by training institutions such as Agro Saree Aceh that promote sustainable and technology-based farming. Collaborative efforts among local communities, village-owned enterprises (BUMG), government agencies, and the private sector play a crucial role in shaping Saree as an educational tourism village. The findings indicate that local resources can be effectively transformed into community-based tourism products that generate income, enhance local capacity, and preserve environmental sustainability. Key success factors include digital marketing strategies, human resource development, and infrastructure improvement.
PEMANFAATAN MEDIA SOSIAL BERBASIS STRATEGI 7P UNTUK MENINGKATKAN DAYA SAING PRODUK UMKM DI KELURAHAN PEBATUAN Aisyah Aisyah; Diva Gusti Wira Asmara; Fazur Rahman Harahap; Fitria Ningsih; Gabriella Tiurma Powatu; Khairiyansyah Salman; Nur Wulan Fitriani; Puan Maharani Antika; Raihanny Fayyaza Shaira; Sofita Maierlin Putri; Meki Herlon; Zulhamid Ridho; Mustaqim Mustaqim
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 6 (2025): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak: Tujuan utama kegiatan ini adalah membekali pelaku UMKM dengan keterampilan digital, khususnya dalam penggunaan platform media sosial untuk memperluas jangkauan pemasaran produk mereka. Berdasarkan hasil observasi, sebagian besar pelaku UMKM belum memahami strategi pemasaran berbasis teknologi informasi dan belum mengoptimalkan platform digital. Kegiatan ini bekerja sama dengan UPT Sentra IKM Pangan (Rumah Kemasan) dan dilaksanakan di Kantor Lurah Pebatuan, Kecamatan Kulim. Program ini dilaksanakan melalui pendekatan ceramah interaktif, demonstrasi langsung, serta evaluasi menggunakan instrumen pre-test dan post-test, yang masing-masing terdiri atas tiga pertanyaan. Materi pelatihan mencakup pembuatan akun bisnis digital, penyusunan konten promosi, pengenalan konsep bauran pemasaran 7P, serta pemanfaatan layanan Rumah Kemasan. Temuan kegiatan ini mengindikasikan adanya peningkatan signifikan dalam pemahaman peserta mengenai pengelolaan media sosial dan strategi pemasaran digital, dengan rata-rata hasil meningkat dari 25% (pre-test) menjadi 45% (post-test). Program ini tidak hanya mendukung transformasi digital UMKM lokal, tetapi juga dapat dijadikan model pemberdayaan ekonomi masyarakat berbasis literasi digital.Abstract: The main objective of this activity is to equip MSME actors with digital skills, particularly in the use of social media platforms to expand the reach of their product marketing. Based on observations, most MSME actors have not yet understood information technology-based marketing strategies and have not optimized digital platforms. This activity was carried out in collaboration with the UPT Sentra IKM Pangan (Rumah Kemasan) and took place at the Pebatuan Village Office, Kulim District. The program was implemented through interactive lectures, direct demonstrations, and evaluations using pre-test and post-test instruments, each consisting of three questions. The training materials covered the creation of digital business accounts, development of promotional content, introduction to the 7P marketing mix concept, and the utilization of Rumah Kemasan services. The findings indicated a significant improvement in participants’ understanding of social media management and digital marketing strategies, with the average score increasing from 25% (pre-test) to 45% (post-test). This program not only supports the digital transformation of local MSMEs but also serves as a model for community economic empowerment based on digital literacy.
Co-Authors Aisyah Aisyah Al Zuhri Andriana, Hanifaturrahmi Arifuddin Arifuddin Arifudin Didi Muwardi Diva Gusti Wira Asmara Dwi Gery Febriyan Fajar Restuhadi Fanny Septya Fatia, Dara Fazur Rahman Harahap Felia Siska Felia Siska Fitria Ningsih Gabriella Tiurma Powatu Hamidi, M. Rasyid Hanifaturrahmi Andrina Hanifaturrahmi Hanifaturrahmi Ibnu Phonna Ibnu Phonna Nurdin, Ibnu Phonna Imam Hidayat Irwan Irwan Jayawarsa, A.A. Ketut Kausar Kausar Kausar, Kausar Keumalawati, Cut Khairiyansyah Salman Khairunnas, Khairunnas Lisa Nurariyanti M. Rasyid Hamidi Meki Herlon Mitha Aprilia Mudzakkar NB Nahdiati NB, Mudzakkar Novitha Syari Dhevi Pradipta Nur Wulan Fitriani Phreti, Phreti Puan Maharani Antika Raihanny Fayyaza Shaira Retuhadi, Fajar Rifa’I, Ahmad Riki Yulianda Rosnita Rosnita Rosnita Rosnita Roza Yulida Rusnawati Rusnawati, Rusnawati Septya, Fany Simanjuntak, Asnika Putri Sofita Maierlin Putri Yenni Melia Yulia Andriani, Yulia Zulhamid Ridho