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All Journal Jurnal Kajian Bali Proceeding SENDI_U International Journal of Social Science and Business Majalah Ilmiah Bijak Jurnal EMA (Ekonomi Manajemen Akuntansi) Community Empowerment NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Jurnal Ilmiah Pariwisata dan Bisnis Sewagati: Jurnal Pengabdian Masyarakat Indonesia Gema Wisata Journal of Artificial Intelligence and Digital Business Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Journal of Business on Hospitality and Tourism Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Jurnal Pengabdian Nasional (JPN) Indonesia Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat Open Access DRIVERset Jurnal Manajemen, Bisnis dan Kewirausahaan Jurnal Pengabdian Masyarakat Indonesia
Ni Made Ayu Natih Widhiarini
Institut Pariwisata Dan Bisnis Internasional
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pemberdayaan Petani Lokal Melalui Inovasi Body Scrub Berbahan Jambu Biji dan Beras Merah di Desa Marga Ni Made Elsa Sugiantari; Leni Rosyani; Ni Kadek Ayu Mirayani; I Gusti Ayu Eka Suwintari; Ni Made Ayu Natih Widhiarini
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 2 (2025): Mei: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v5i2.4675

Abstract

The increasing intensity of ultraviolet (UV) radiation due to global warming poses serious risks to skin health and has led to a rising market demand for natural-based skincare products. Jabiras Body Scrub is an innovative body care product formulated from guava and brown rice to protect and nourish the skin from UV exposure. This program aims to produce an organic-based skincare product while empowering local farmers as raw material suppliers. The target market includes men and women aged 17 and above across Indonesia, including visiting tourists. Laboratory tests show that each 50-gram package of Jabiras contains 3% vitamin C and 1% antioxidants, which are effective in improving skin condition within two weeks. The product is registered with a Business Identification Number (NIB) and has obtained Intellectual Property Rights (IPR) for its brand and promotional flyer. Marketing strategies are carried out digitally via social media and e-commerce, as well as conventionally through entrepreneurship expos and word of mouth. This initiative has reached its break-even point, with a total of 250 units sold from May to September, generating IDR 9,750,000 in revenue. This activity not only achieved its sales targets but also strengthened the foundation for a sustainable business model that supports local farmers.
PERSEPSI WISATAWAN TERHADAP WISATA SPIRITUAL MELUKAT DI TAMAN BEJI SAMUAN, BALI Ekasani, Kadek Ayu; Ni Made Ayu Natih Widhiarini; Agung Rizky Fedora Febrawan
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 9 No 1 (2024): Volume 9 No 1
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pariwisata.v9i1.3443

Abstract

Melukat is a ceremony to purify and cleanse the bad and dirty nature that exists in every human being. Melukat is a Balinese Hindu tradition that has been passed down from generation to generation and is still practiced today. In addition, Melukat is also said to be a "Healing" activity to relieve stress, depression, and emotions, and gain peace of mind. The purpose of this research is to find out tourists' perceptions of melukat spiritual tourism activities in Taman Beji Samuan, both in terms of satisfaction, impressions, and benefits from spiritual values, safety, comfort, and so on. The method used in this research is qualitative. Data collection techniques were carried out with two events, namely participatory observation and interviews with ten tourists who Melukat at Taman Beji Samuan and also two resource persons who are managers at Taman Beji Samuan who have worked for decades in that place. The data analysis technique used is a qualitative descriptive analysis technique, namely the results of interviews and observations collected about tourist perceptions are interpreted as descriptively qualitative. The result of this research is the identification of Tourist Perceptions of Melukat Spiritual Tourism at Beji Samuan Park and providing information for tourists about the procession in Melukat activities so that tourists can understand Melukat activities at Taman Beji Samuan. Tourists' perception of facilities and accessibilities is still lacking because facilities such as places to eat are not widely available, and road access to the location is steep and climbing, making tourists tired. For this reason, more attention is needed from the village government and managers towards these shortcomings so that they can be corrected and increase the number of tourist visits.
Pendampingan Bahasa Inggris bagi Kelompok Tani Stroberi di Desa Pancasari dalam Meningkatkan Daya Saing Pariwisata Kadek Ayu Ekasani; Ni Made Ayu Natih Widhiarini; Ida Ayu Gayatri Kesumayathi; Ni Putu Dian Nirmala Trisna; Jesyca Amanda Salsabilla; Kadek Thea Kirana; Ni Wayan Putri Kariyani
Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan Vol. 2 No. 4 (2025): November: Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/unggulan.v2i4.2447

Abstract

This community service program aims to enhance the English communication skills of strawberry farmers in Pancasari Village, Sukasada District, Buleleng Regency, as an effort to strengthen tourism competitiveness through agrotourism. The activity was carried out through practical English training using a participatory and context-based approach that reflects the farmers’ real communication needs. The training consisted of two main stages: a classroom session employing the role-play method and a field practice session held directly at the strawberry farm with the involvement of local tourists and student assistants. The training materials covered daily expressions commonly used in interactions with visitors, including greetings, product explanation, offering activities, and basic transaction language. The primary learning media were a bilingual communication booklet and situational training modules, both developed from the results of a prior needs analysis. The evaluation results showed a significant improvement in the participants’ English communication abilities. Based on the pre-test and post-test results, the average improvement reached 43%, particularly in speaking confidence, vocabulary mastery, and fluency. Participants also demonstrated increased enthusiasm and professionalism when interacting with tourists in English. This program proves that practical and role-play–based training is effective in developing both linguistic competence and communicative confidence among local farmers. It also strengthens their role as tourism actors who contribute to the sustainable development of the Pancasari agrotourism area.
Model Pengembangan Pariwisata Berbasis Digital dan Storynomics di Desa Wisata Kamasan Ni Nyoman Suwaniti; Ni Kadek Riza Indira Kezhya Nanda; Dewa Ayu Sriadi Mastuti; Ni Nyoman Riris Lindya Andini; Ni Made Ayu Natih Widhiarini; Ni Luh Putu Intan Nirmalasari
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 22 No. 1 (2026): Januari: Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v22i1.920

Abstract

This study explores the development of digital and storynomic-based tourism in Kamasan Tourism Village, Klungkung Regency, Bali. Kamasan is historically known as the center of classical Balinese wayang painting and traditional metal crafts such as gold, silver, and brass. Using a qualitative descriptive method through observation, interviews, and document studies, this research identifies the village’s cultural potential and formulates a sustainable tourism development model. The SWOT analysis reveals that Kamasan’s main strengths lie in its rich cultural heritage, community participation, and diverse local crafts, while weaknesses include limited digital promotion, lack of facilities, and low involvement of younger generations. Opportunities arise from the growing trend of cultural and educational tourism and strong government support for digitalization through the Anugerah Desa Wisata Indonesia (ADWI) program. The integration of storynomic tourism and digital media—such as e-brochures, promotional videos, and virtual tours can enhance destination competitiveness, strengthen local identity, and improve community welfare. This research emphasizes that combining cultural storytelling with digital innovation is a strategic approach to creating sustainable and engaging tourism experiences in Kamasan Village.
Pengaruh Sosial Media Marketing dan Brand Awareness untuk Meningkatkan Keputusan Pembelian di Iyana Trans Sundayari, Ni Komang; Aditya, I Wayan Putra; Widhiarini, Ni Made Ayu Natih
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 4 No. 10 (2025): Jurnal Pariwisata dan Bisnis Internasional
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v4i10.1108

Abstract

Tujuan dari penelitian berikut ialah guna memastikan bagaimana pemasaran media sosial serta brand awareness dengan cara parsial serta bersamaan menyajikan pengaruh keputusan pembelian konsumen Iyana Trans. Investigasi berikut dilaksanakan di Iyana Trans. Sampel penelitian terdiri dari seratus responden. Uji Asumsi Klasik, Analisa Regresi Linear Berganda, Uji Koefisien Determinasi, uji-t, serta uji-F ialah metode analisa data yang dipakai pada investigasi berikut. Temuan penelitian memperlihatkan bahwasannya pemasaran media sosial dengan cara signifikan menyajikan pengaruh keputusan konsumen guna membeli, brand awareness dengan cara signifikan menyajikan pengaruh keputusan konsumen guna membeli, serta baik pemasaran media sosial maupun brand awareness dengan cara signifikan menyajikan pengaruh keputusan konsumen guna membeli. Keputusan pembelian diberikan pengaruh oleh brand awareness serta pemasaran media sosial hingga sejumlah 69,5%. Saran peneliti ialah Iyana Trans diharapkan selalu menyajikan respon yang baik kepada komentar yang disampaikan konsumen, supaya nantinya lebih banyak konsumen yang menyajikan komentar di sosial media Iyana trans. selalu membangun kepercayaan konsumen, sehingga nantinya ketika konsumen membutuhkan jasa transportasi akan langsung terlintas Iyana Trans serta menyajikan layanan yang baik kepada konsumens sehingga merasa puas kepada layanannya.   This study's goal is to ascertain how brand awareness and social media marketing, both partially and concurrently, affect Iyana Trans customers' decisions to buy. One hundred respondents made up the sample size for the study, which was carried out at Iyana Trans. The Classical Assumption Test, Multiple Linear Regression Analysis, Coefficient of Determination Test, t-test, and F-test are among the techniques utilized to analyze the data in this study. The results demonstrate that brand awareness and social media marketing both have a considerable impact on consumer purchase decisions, and that social media marketing and brand awareness work together to significantly impact consumer purchase decisions. 69.5% of the variation in purchasing decisions may be attributed to social media marketing and brand awareness. Recommendations from the researcher include that Iyana Trans should consistently respond positively to customer comments to encourage more consumer engagement on their social media platforms. Furthermore, they should continue to build customer trust so that when consumers need transportation services, Iyana Trans will be top-of-mind. Providing excellent service is also essential to ensure customer satisfaction.
Konten Visual dan E-WOM Instagram terhadap Keputusan Pemilihan Puri sebagai Destinasi Prewedding Ni Made Ayu Natih Widhiarini; I Nyoman Sudiarta; Ni Putu Feby Devira Permanita
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i3.6045

Abstract

The development of digital technology has significantly transformed the tourism industry, including the emergence of the prewedding tourism trend. This study aims to analyze the impact of visual content and Electronic Word of Mouth (E-WOM) on Instagram on tourists' decisions in choosing Puri as a prewedding destination. Using a quantitative approach with Structural Equation Modeling (SEM) analysis, the study involved 100 respondents selected purposively. The focus of this study was on four Puris with strong Instagram presence, namely Puri Rangki, Puri Saren Kawan Tabanan, Puri Lanang Sibang Kaja, and Puri Tresna Villas. The results show that both visual content and E-WOM have a significant impact on the visit decision, with visual content having a more dominant effect. These findings indicate that attractive visual marketing strategies and effective use of E-WOM are key factors in influencing potential visitors' decisions regarding prewedding tourism destinations. This study contributes to the development of tourism marketing strategies, especially in utilizing Instagram as an effective promotional tool to attract tourists' attention.
Pengembangan Desa Batuan Sebagai Desa Wisata Berbasis Edukasi Melalui Pelatihan Pengemasan dan Pemasaran Paket Wisata Berlandaskan Tri Hita Karana Ni Made Ayu Natih Widhiarini; Anak Agung Istri Putera Widiastiti; Kadek Ayu Ekasani; I Gusti Ayu Suwintari; Ida Ayu Adriana Nareswari
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 4 No. 2 (2025): Juni : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v4i2.5123

Abstract

Batuan Tourism Village is located in the Sukawati District, Gianyar Regency, Bali, and has several potentials in terms of historical, cultural, customary, as well as tourism products, both goods and services. The presence of Pura Puseh in Batuan Village is the starting point of tourist attraction in Batuan Tourism Village. However, despite its popularity as a culturally-based tourism village, the percentage of length of stay and time of spend of tourists in Batuan Tourism Village is still very low. This results in minimal tourism activities occurring in Batuan Tourism Village. The lack of information about Batuan Tourism Village accessible to tourists and the absence of Local Tour Guides assigned to tourism spots in Batuan Tourism Village. Therefore, this study aims to develop Batuan Village into an educational tourism village through the role of Local Champions and implementing the concept of Tri Hita Karana using several methods, namely educational methods, persuasive methods, and technology transfer methods. Through the implementation of activities with these methods, the P2MD Batuan Village group produces: (1) the role of local champions as local tour guides, (2) the formation of integrated tour packages, (3) establishing cooperation partnerships with travel agents, (4) the existence of handbooks in physical and digital forms accessible through barcode scanning, and (5) the existence of promotional videos aimed at facilitating tourists to learn about Batuan Tourism Village.
Storynomics Tinggalan Arkeologi: Mediasi antara Motivasi dan Minat Berkunjung ke Candi Tebing Tegallinggah Desa Bedulu Gianyar Bali I Wayan Sukanadi; Denok Lestari; Kadek Ayu Ekasani; Ni Made Ayu Natih Widhiarini
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 12 No. 2 (2022): Volume 12 No 2 Oktober 2022
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2022.v12.i02.p07

Abstract

For the sake of tourism recovery during the post-pandemic period, a storynomic promotion strategy is currently being developed by Indonesian government, and is considered effective in triggering the curiosity and visiting interest of tourists. This study aims to identify the role of storynomics as a moderating variable in strengthening motivation and interest to visit the Tebing Tegallinggah Temple site in Bedulu village, Gianyar, Bali. First, storytelling stories were collected through field research by interviewing selected informants, as well as randomly distributing questionnaires. Second, historical data and documentation were classified and analyzed qualitatively, while respondents' answers were assessed using Smart PLS. Third, the results of data analysis are presented through narrative descriptions supported by tables and figures for visualization. The results showed that motivation and storynomic had a less significant effect on the visiting interest of the respondents, most of whom were young. This research is expected to speed up the tourism recovery as well as to contribute to the sustainability of archaeological heritage as special interest tourist destination in Gianyar regency in particular and Indonesia in general.
Storynomics Tinggalan Arkeologi: Mediasi antara Motivasi dan Minat Berkunjung ke Candi Tebing Tegallinggah Desa Bedulu Gianyar Bali I Wayan Sukanadi; Denok Lestari; Kadek Ayu Ekasani; Ni Made Ayu Natih Widhiarini
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 12 No. 2 (2022): Volume 12 No 2 Oktober 2022
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2022.v12.i02.p07

Abstract

For the sake of tourism recovery during the post-pandemic period, a storynomic promotion strategy is currently being developed by Indonesian government, and is considered effective in triggering the curiosity and visiting interest of tourists. This study aims to identify the role of storynomics as a moderating variable in strengthening motivation and interest to visit the Tebing Tegallinggah Temple site in Bedulu village, Gianyar, Bali. First, storytelling stories were collected through field research by interviewing selected informants, as well as randomly distributing questionnaires. Second, historical data and documentation were classified and analyzed qualitatively, while respondents' answers were assessed using Smart PLS. Third, the results of data analysis are presented through narrative descriptions supported by tables and figures for visualization. The results showed that motivation and storynomic had a less significant effect on the visiting interest of the respondents, most of whom were young. This research is expected to speed up the tourism recovery as well as to contribute to the sustainability of archaeological heritage as special interest tourist destination in Gianyar regency in particular and Indonesia in general.
Digital Business Strategies in 360° Videobooth Services: Developing Entrepreneurial Opportunities in the Creative Industry Mohammad Desta Juliano Cahaya Putra; Ni Made Ayu Natih Widhiarini; Bagus Wahyu Nirmala
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.9378

Abstract

This study aims to analyze the digital business strategies implemented by Captain Video in developing competitive advantage and entrepreneurial opportunities in Bali’s creative tourism industry. Captain Video is a creative digital business that utilizes 360° videobooth technology to provide interactive, immersive, and social media-oriented documentation services. This research employed a descriptive qualitative method with a case study approach. Data were collected through observation, semi-structured interviews, documentation, and literature review involving ten informants consisting of the business owner, management staff, operational employees, and consumers. The findings reveal that Captain Video develops its competitive advantage by integrating immersive digital technology, social media marketing, creative content production, and customer experience-based services. The use of 360° videobooth technology enables the business to offer modern, engaging, and shareable visual experiences that align with consumer behavior in the digital era, particularly among millennials and young digital users. Digital marketing strategies through Instagram, TikTok, content marketing, and influencer collaboration support brand awareness, customer engagement, and market expansion. Furthermore, the study indicates that entrepreneurial opportunities in the creative tourism industry are strengthened by innovation capability, technological adaptability, digital competencies, and the ability to create memorable consumer experiences. Theoretically, this research contributes to the development of studies on digital entrepreneurship, technology adoption, social media marketing, and experience-based business innovation. Practically, the findings provide insights for creative entrepreneurs on the importance of integrating technology, innovation, and customer experience to build sustainable digital business models in tourism destinations such as Bali.
Co-Authors Adi Prehanto Adis Audiana Syafri Aditya, I Wayan Putra Agung Rizky Fedora Febrawan Anak Agung Istri Putera Widiastiti Ariastini, Ni Nengah Ariastini, Ni Nengah Bagus Wahyu Nirmala Bhuanaputri Bhuanaputri Btari Mariska Purwaamijaya Denok Lestari Denok Lestari Dewa Ayu Sriadi Mastuti Fathorrahman Felicia Johnny Alberta Halim, Jessica I Gede Guna Darmada I Gede Krisna Yoga Putra Pratama I Gede Made Aditya Agastia I Gusti Ayu Eka Suwintari I Gusti Ayu Melistyari Dewi I Gusti Ayu Suwintari I Made Angga Ferdiawan I Nyoman Sudiarta I Wayan Eka Mahendra I Wayan Putra Aditya I Wayan Putra Aditya I Wayan Sukanadi I Wayan Wiarta Ida Ayu Adriana Nareswari Ida Ayu Gayatri Kesumayathi Ida Ayu Gayatri Kesumayathi Jesyca Amanda Salsabilla Kadek Ayu Ekasani Kadek Thea Kirana Leni Rosyani Made Mutiari Putri Udayani Maesaroh, Syti Sarah Mohammad Desta Juliano Cahaya Putra Muhammad Dzikri Ar Ridlo Ni Kadek Ajeng Wangi Ni Kadek Ayu Mirayani Ni Kadek Riza Indira Kezhya Nanda Ni Luh Putu Daniella Santika Dewi Ni Luh Putu Intan Nirmalasari Ni Luh Sri Mandari Ni Made Elsa Sugiantari Ni Nengah Ariastini Ni Nengah Ariastini Ni Nyoman Riris Lindya Andini Ni Nyoman Suwaniti Ni Putu Dian Nirmala Trisna Ni Putu Feby Devira Permanita Ni Putu Feby Devira Permanita Ni Putu Feby Devira Permanita NI PUTU FEBY DEVIRA PERMANITA Ni Wayan Putri Kariyani Ni Wayan Rena Nitayani, Komang Tresia OKTAVIAN, PUTU ENI Oktaviani, Putu Eni Permanita, Ni Putu Feby Devira Permanita, Ni Putu Feby Devira Pranatha, Ngakan Nyoman Bagus Putu Eka Wirawan Putu Eni Oktavian PUTU ENI OKTAVIAN Putu Haskara Wijana Rena, Ni Wayan Saputra, I Made Wira Semara, I Made Trisna Suka, Gabriella Debora Ginting Sundayari, Ni Komang Suwintari, I Gusti Ayu Eka Theresia Pradiani Vransisca Sandra Yani, Ni Wayan Mega Sari Apri