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All Journal Seminar Nasional Aplikasi Teknologi Informasi (SNATI) Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika IKRA-ITH Teknologi Jurnal Sains dan Teknologi IKRA-ITH ABDIMAS Jurnal Abdi Insani Journal of Computer Science and Engineering (JCSE) Logistic and Operation Management Research Jurnal Pengabdian Kepada Masyarakat Bangun Cipta, Rasa, & Karsa (Jurnal PKM BATASA) Seminar Nasional Pariwisata dan Kewirausahaan (SNPK)
Pramestari, Diah
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PELATIHAN DIGITAL MARKETING UNTUK UMKM: STRATEGI PEMASARAN TANAMAN PORANG MELALUI CHANNEL YANG OPTIMAL PADA PLATFORM YOUTUBE Sari, Maemunah Nurmaya; Waskito, Andri; Pramestari, Diah
Jurnal Pengabdian Kepada Masyarakat Bangun Cipta, Rasa, & Karsa Vol 1, No 3 (2022): Jurnal PKM Batasa
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/pkmbatasa.v1i3.1252

Abstract

Kegiatan pengabdian kepada masyarakat ini mengusung tema pelatihan Digital Marketing untuk UMKM yang bertujuan untuk dapat meningkatkan pengetahuan dan keterampilan masyarakat khususnya UMKM Petani Porang. Kegiatan ini diharapkan dapat meningkatkan para UMKM yang bergerak di usaha pertanian Porang terutama dalam keterampilan Digital Marketing, khususnya terkait dengan pengoptimalan channel YouTube
Optimizing Transportation Routes and Costs in Crude Palm Oil Supply Chains using Linear Programming: A Case Study of PT.X, OKU Regency, South Sumatera Pramestari, Diah; Djatna, Taufik
Journal of Computer Science and Engineering (JCSE) Vol 6, No 1: February (2025)
Publisher : ICSE (Institute of Computer Sciences and Engineering)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Transportation is a crucial factor that significantly impacts the supply chain. Because there aren't enough roads and other ways to get around, it's hard for one of the companies in OKU Regency that makes crude palm oil to get its products to customers, especially when it rains. The company that produces cooking oil received a delivery of crude palm oil, accounting for 90% of total production, from PT.X. The delivery of crude palm oil to PT.Y was received later than the original schedule. Number formulas that are meant to solve PT.X transportation problems can be written in terms of linear programming methods. From the stages of collecting, processing data and testing formulations using the LINDO application, it was discovered that under ideal conditions there are 9 alternative transportation routes from origin city B to destination city TJ with the shortest time of 9 hours. The delivery of transportation mode uses 12 tanks with 9.5 tons capacity and 17 tanks with 8 tons capacity and the lowest transportation expenses are Rp. 487.580. The results of the general mathematical formulation can then be used to solve transportation problems for other cases with similar conditions to PT.X. This mathematical formulation can be used for making decisions in selecting transportation routes, selecting modes and transportation costs. Changes in production factors such as capacity, number of orders, travel time, delivery distance, fuel prices, and toll rates can change the decisions made by entering their actual values in the general mathematical formula that has been produced.
STRATEGI PENYULUHAN DAN PELATIHAN BAGI SISWA SMK: “MEMBANGUN JIWA ENTREPRENEUR MELALUI PEMASARAN ONLINE DALAM ERA MAKING INDONESIA 4.0" Sujatini, Siti; Budilaksono, Sularso; Puspita Dewi, Euis; Malays Sari Sakti, Essy; Pramestari, Diah; Dinariana, Dwi; Suryani, Fitri; Henni, Henni
Jurnal Abdi Insani Vol 11 No 4 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i4.2101

Abstract

The entrepreneurship ratio is an indicator of a country's progress, currently Indonesia's entrepreneurship ratio is still low. Vocational education, especially at Vocational High Schools (SMK), has a crucial role in preparing the young generation to face the dynamics of industry 4.0 in Indonesia. This article aims to explain a community service approach that is focused on strengthening the entrepreneurial spirit of vocational school students through socialization and training strategies, especially in the context of online marketing. By utilizing the potential of digital technology, this activity is designed to increase students' understanding of the essence of entrepreneurship in the digital era to identify business opportunities and adapt to a rapidly changing economic environment. This article also links this initiative to the Making Indonesia 4.0 vision, which highlights the importance of mastering technology and creativity in driving sustainable economic growth. The implementation of this strategy is expected to make a significant contribution in preparing Indonesia's young generation to become strong economic actors in the industrial era 4.0.  The method of this activity is counseling and training, starting from preparing Extension Materials, Identifying Participants, Implementing Counseling, Training Workshops, Mentoring and Mentoring, Evaluation and Feedback. The results of this activity show that students basically already know the basic meaning of websites and Google sites, but do not yet understand how to access them, how to use websites, what are the advantages of using websites, etc. in more detail. . After this training and counseling, students (activity participants) can understand clearly. As for suggestions from the writing team, considering the large enthusiasm of the participants for this activity, activities like this need to be implemented in vocational schools and similar areas in other areas in Jabodetabek
EDUKASI PENINGKATAN NILAI TAMBAH PRODUK MELALUI DIVERSIFIKASI STROBERI BAGI PELAKU UMKM DI DESA WISATA LEBAK MUNCANG Pramestari, Diah; Budilaksono, Sularso; Sujatini, Siti; Yuliani, Nafisah; Sakti, Essy Malays Sari; Henni, Henni
Jurnal Abdi Insani Vol 12 No 7 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i7.2686

Abstract

Desa Lebakmuncang merupakan desa wisata dengan konsep pariwisata kreatif yang mengutamakan kekhasan lokal dan melibatkan partisipasi aktif masyarakat desa. Potensi unggulan desa terdiri dari sumber daya alam. Salah satu komoditas unggulan perkebunan dari desa ini adalah stroberi. Hasil panen stroberi menjadi sumber ekonomi masyarakat, namun pengelolaannya belum maksimal dilakukan. Diversifikasi stroberi sudah dilakukan dalam skala kecil dan pasar yang sangat terbatas. Kegiatan edukasi diversifikasi yang dilakukan memiliki tujuan yaitu mendapatkan gambaran permasalahan yang dihadapi pelaku usaha, mendapatkan gambaran pemahaman diversifikasi dan jenis diversifikasi stroberi yang telah dilakukan, mendapatkan kendala yang dihadapi pelaku usaha dan memberikan ide rencana diversifikasi yang dapat dilakukan. Metode pelaksanaan kegiatan dilakukan secara struktur dan sistematis, dimulai dengan penetapan daerah sasaran, menggali permasalahan nyata, perizinan, penyusunan materi, sosialisasi, pelaksanaan, monitoring evaluasi dan penyusunan laporan. Hasil yang didapatkan dari kegiatan ini adalah permasalahan yang dihadapi pelaku usaha stroberi desa Lebakmuncang, yaitu permasalahan harga jual, modal, teknologi dan kemampuan pelaku usaha. Permasalahan ini menjadi faktor utama penghambat keberlanjutan diversifikasi yang telah dilakukan. Kendala diversifikasi terbesar yang dihadapi pelaku UMKM stroberi adalah kendala pengetahuan dan ketrampilan. Pelaku usaha stroberi telah memahami dan melakukan diversifikasi menjadi stroberi frozen, selai, sirup, dodol dan krupuk atau manisan. Strategi pengembangan usaha perlu dilakukan untuk mengatasi kendala diversifikasi produk hilir stroberi. Strategi pengembangan usaha dapat dilakukan dengan kolaborasi dari beberapa pihak, yaitu petani, pelaku UMKM, masyarakat desa, pemerintah dan lembaga lokal, akademisi dan peneliti serta mitra komersial atau industri berbahan baku stroberi.
PENYULUHAN BUDIDAYA IKAN NILA DI KERAMBA APUNG DESA MARGALUYU KECAMATAN PENGALENGAN KABUPATEN BANDUNG Budilaksono, Sularso; Novianti, Eva; Karjono, Albertus; Dyh Prinajati, Purnomosutji; Dewi, Euis Puspita; Sovitriana, Rilla; Nasution, Evi Syafrida; Effendi, Maya Syafriana; Farida, Farida; Sujatini, Siti; Pramestari, Diah; Sakti, Essy Malays Sari
Jurnal Abdi Insani Vol 11 No 2 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i2.1591

Abstract

Counseling on tilapia cultivation in floating cages was carried out in Margaluyu Village, Pengalengan District, Bandung Regency and was carried out on March 1-2 2024. Margaluyu Village has potential for fisheries because it has 2 large lakes in the village. This activity is to increase people's knowledge and skills in this field. This community service aims to exchange ideas with value fish farmers in floating cages and provide information on this and its impact on the development of tilapia cultivation and the welfare of local communities. The extension methods used include lectures, field observations, group discussions and practical extension. The results of this community service show the community's active participation in extension activities, with a significant level of knowledge and skills after participating in the program. The evaluation also showed positive changes in the community's understanding and knowledge regarding tilapia cultivation. Thus, it can be concluded that outreach activities on tilapia cultivation in floating cages have a positive impact on developing local fisheries potential and community welfare in Margaluyu Village, Pengalengan District, Bandung Regency.
Pengembangan Strategi Digital Marketing Untuk UMKM di Era Digital Essy Malays Sari Sakti; Marnis; Minda Mora Purba; Eliza; Diah Pramestari
IKRA-ITH ABDIMAS Vol. 9 No. 3 (2025): Jurnal IKRAITH-ABDIMAS Vol 9 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v9i3.5605

Abstract

Transformasi digital menjadi tantangan sekaligus peluang besar bagi pelaku UMKM dalammeningkatkan daya saing dan memperluas pasar. Namun, sebagian besar anggota UMKM DesaCipambuan, Kecamatan Babakan Madang, Kabupaten Bogor, masih menghadapi kendala dalammengakses dan mengimplementasikan strategi digital marketing. Kegiatan pengabdian kepadamasyarakat ini bertujuan untuk memberikan pelatihan dan pendampingan mengenai strategi digitalmarketing yang dapat diterapkan oleh pelaku UMKM. Metode pelaksanaan terdiri dari observasi,Forum Group Discussion , pelatihan penggunaan platform digital (marketplace), Bimbingan teknisdan Pendampingan. Kegiatan ini melibatkan 20 pelaku UMKM yang bergerak di bidang usahakuliner. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam pemahaman pesertaterhadap konsep digital marketing, keterampilan dalam menggunakan media sosial untuk promosiproduk, serta motivasi untuk memperluas pasar melalui platform online. Peserta juga mulaimengembangkan konten promosi dan menggunakan WhatsApp Business. Kegiatan pengabdianini membuktikan bahwa dengan pendekatan yang tepat dan pendampingan yang berkelanjutan,UMKM di desa Cipambuan dapat bertransformasi menuju model bisnis yang lebih modern,adaptif, dan berorientasi pada pertumbuhan berkelanjutan di era digital.Kata kunci : UMKM, Digital Marketing, Pemasaran Online, Desa Cipambuan
Development of Supply Chain Risk Mitigation to Develop an Effective Strategy for Small and Medium Enterprises Henni Henni; Diah Pramestari; Dwi Dinariana; Fitri Suryani; Siti Sujatini; Al Ikbal Arby
Logistic and Operation Management Research (LOMR) Vol. 3 No. 1 (2024): Logistic and Operation Management Research (LOMR)
Publisher : Research Synergy Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/lomr.v3i1.1553

Abstract

Supply chain risk management is the process of detecting, analyzing, and managing risks associated with a company’s supply chain. Risk reduction is implemented throughout the supply chain of SME that manufacture character pillows, doormats, floor mattresses, and scouring pads. This company's supply chain has various issues, including variations in client demand, volatility in the number of products produced, and the company's failure to effectively oversee the supply chain, which results in decreased quality and decreased customer satisfaction. The goal of this study is to use the Failure Mode and Effect Analysis (FMEA) approach to mitigate supply chain risk and develop solutions to minimize or eliminate supply chain risk with the highest RPN and risk score. The risk mitigation approach was employed in this study, with three stages: risk identification, evaluation, and risk analysis, as well as establishing a risk mitigation strategy. The FMEA approach of risk mitigation yielded the three highest RPN (Risk Priority Number) values of the 31 supply chain concerns. These three dangers are inaccuracies in the number of products produced, consumer complaints against companies, and rapid changes in production orders. Our findings theoretically highlight the risks that arise in SME supply chain operations, such as planning, sourcing, manufacturing, delivery, and return. Meanwhile, organizations can use the research findings to coordinate their supply chain plans.
PERAN INOVASI PRODUK DALAM MENINGKATKAN DAYA SAING STROBERI LOKAL MELALUI DIVERSIFIKASI PRODUK DESA LEBAKMUNCANG CIWIDEY Nafisah Yuliani; Diah Pramestari; I Gede Agus Suwartane; Nana Trisnawati
Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Vol. 5 (2026): MEI
Publisher : Sahid University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/snpk.vol5.2026.553

Abstract

Desa Lebakmuncang, Ciwidey, Kabupaten Bandung merupakan salah satu sentra produksi stroberi di Jawa Barat yang menghadapi permasalahan ketergantungan pada penjualan buah segar dengan umur simpan singkat dan fluktuasi harga yang tinggi. Penelitian ini bertujuan untuk mengkaji peran inovasi produk dalam meningkatkan daya saing stroberi lokal melalui diversifikasi produk serta mengidentifikasi faktor-faktor yang mendukung implementasinya. Metode penelitian menggunakan pendekatan campuran (mixed methods) dengan survei kuesioner terstruktur kepada 15 responden pelaku UMKM stroberi, didukung wawancara mendalam, observasi lapangan, dan analisis dokumen. Hasil penelitian menunjukkan bahwa pemahaman dan minat diversifikasi berada pada kategori sangat baik (77,08%), manfaat dan dampak diversifikasi sangat baik (84,58%), faktor pendukung dan penghambat dalam kategori baik (72,5%), serta faktor penentu strategi diversifikasi dalam kategori baik (71,6%). Inovasi produk terbukti mampu meningkatkan nilai jual stroberi hingga 2–3 kali lipat dibandingkan penjualan buah segar. Faktor-faktor pendukung implementasi meliputi ketersediaan bahan baku, antusiasme masyarakat, dukungan kelompok tani, dan permintaan pasar dari wisatawan. Diversifikasi produk stroberi melalui inovasi merupakan strategi krusial dalam pengembangan agroindustri yang berkelanjutan di pedesaan.
Co-Authors Al Ikbal Arby Bernadetta Kwintiana Ane Budilaksono, Sularso Darmawan, Luviana Fitriyanti Diana Novita Dinariana, Dwi Dyh Prinajati, Purnomosutji Effendi, Maya Syafriana Eliza Erlin Purwanti Erliza Hambali Essy Malays Sari Sakti Euis Puspita Dewi, Euis Puspita Eva Novianti Evi Syafrida Nasution Farida Farida Fitri Suryani Fitri Suryani Henni Henni I Gede Agus Suwartane Karjono, Albertus Malays Sari Sakti, Essy Marnis Minda Mora Purba Nafisah Yuliani Ratih Sekarwangi Sakti, Essy Malays Sari Sari, Maemunah Nurmaya Setijadi Setijadi Shafenti Shafenti Siti Sujatini, Siti Sovitriana, Rilla Syamsiar, Syamsiar Trisnawati, Nana Waskito, Andri Yuliani, Nafisah Yuliani, Nafisah