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Strategi Komunikasi dalam Pengembangan Desa Agro Wisata di Desa Manggala Lombok Utara Sayu Kadek Jelantik; Rieka Yulita Widaswara; I Ketut Putu Suardana; Ni Putu Sasmika Dewi; Ni Nyoman Harnika; Ida Kade Suparta; I Kadek Dwi Jendra Panida
Dharma Sevanam : Jurnal Pengabdian Masyarakat Vol 2 No 1 (2023): Juny 2023
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/sjpkm.v2i1.924

Abstract

The IAHN Gde Pudja Mataram Cultural and Religious Tourism Study Program is located in Manggala Village, North Lombok in 2022. This community service activity aims to provide training in developing the agro-tourism village they have. Attraction Manggala Village, which is in the middle of the Pusuk forest, is an agro-tourism area that has a special place in the hearts of tourists. The agro-tourism potential developed in Manggala Village, North Lombok Regency, utilizes natural resources and typical mountain plantations to be excellent in Manggala Village to be better developed into an agro-tourism village so that the implementation of an effective communication strategy with the media and utilizes the human resources involved in it. This research was conducted to examine communication strategies in the development of agro-tourism villages in Manggala Village, North Lombok. The purpose of this research is to analyze the communication strategy process for developing agro-tourism villages in Manggala Village, North Lombok. The method used in this research is descriptive qualitative with an expose facto approach and uses observation, interview, and documentation techniques to collect data. The results of research conducted in the community service program Undergraduate Cultural and Religious Tourism Study Program provide counseling on human resource development materials and Agro-tourism products and training on packaging agro-tourism products through digital media by conceptualizing plantation activities and products in the form of spices, sugar palm cultivation, and bamboo as well as training on the packaging of natural and cultural tourism products where there is an important element in the communication strategy process, namely the existence of communicators, namely the community and government as the driving force in developing an agro-tourism village in Manggala Village, North Lombok. The second element is the message that is conceptualized in the form of verbal and non-verbal messages that contain ideas that are collaborated with noble values ​​that exist in the community of Manggala Village, North Lombok, for example reading materials for planting types of plants that have economic value. The third element is the media used to package messages for agro-tourism products with digital media. The fourth element is shooting prospective tourists with clear targets so that the communication strategy implemented can work effectively.
ANALISIS KONTEN YOUTUBE HINDU DHARMA DALAM PENGENALAN TRI MURTI BAGI ANAK USIA DINI Rieka Yulita Widaswara; I Ketut Putu Suardana; Sayu Kadek Jelantik
Widya Kumara: Jurnal Pendidikan Anak Usia Dini Vol 3, No 1 (2022)
Publisher : Sekolah Tinggi Agama Hindu Negeri Mpu Kuturan Singaraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55115/widyakumara.v3i1.2068

Abstract

YouTube adalah platform yang menyaijikan berbagai video hiburan maupun video edukasi bagi anak usia dini. Dengan pendampingan dari orang tua dalam memilihkan konten video maka YouTube bisa menjadi sumber belajar bagi anak usia dini baik untuk pengetahuan umum maupun pengetahuan agama. Akun YouTube Hindu Dharma adalah salah satu akun YouTube dengan konten bermuatan agama Hindu diperuntukan bagi masyarakat dengan berbagai rentang umur  dari dewasa hingga anak usia dini. Salah satu konten yang dibagikan oleh akun YouTube Hindu Dharma dengan sasaran viewers anak usia dini yakni dengan judul Materi Agama Hindu TK/ Mengenal Tri Murti. Tujuan dari penulisan ini untuk mengetahui bagaimana analisis konten YouTube Hindu Dharma dalam mengenalkan Tri Murti bagi anak usia dini, metode yang digunakan yaitu analisi isi. Analisis konten tersebut adalah penyampaian ajaran agama Hindu melalui narasi penjelasan disertai gamb`ar mengenai konsep Tri Murti sebagai manifestasi dari Ida Sang Hyang Widhi Wasa yang terdiri dari Dewa Brahma sebagai pencipta alam semesta, Dewa Wisnu sebagai pemelihara alam semesta, dan Dewa Siwa sebagai pelebur alam semesta. Video tersebut ditujukan pada anak usia dini khususnya yang beragama Hindu sebagai bentuk tontotan positif untuk mengedukasi dalam pelajaran agama diantara maraknya konten-konten YouTube lainnya.
Preventive Interfaith Marriage Conflicts Through Assistance for Hindu Families Based on Swadharma Grahasta Dormitory in Ngis Hamlet, Buwun Sejati Village, Narmada District, West Lombok Regency I Ketut Putu Suardana; Sayu Kadek Jelantik; Rieka Yulita Widaswara; Ni Nyoman Harnika
Engagement: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 2 (2021): November 2021
Publisher : Asosiasi Dosen Pengembang Masyarajat (ADPEMAS) Forum Komunikasi Dosen Peneliti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/engagement.v5i2.674

Abstract

The community service program carried out by the Hindu Religious Information Study Program aims to strengthen religious character, increase sradha and devotion to the younger generation of Hindus through family communication based on swadharma grahasta asrama to improve the method used, namely service learning which consists of the preparation stage, service stage, and also the reflection stage. The results of this service are that there is a strengthening of religious character in the form of increasing devotional service for the younger generation of Hindus through family communication assistance, the formation of the Widya Gitanjali Pasraman as a non-formal educational institution as a forum for learning Hinduism for the younger generation of Hindu Dusun Ngis in an effort to strengthen character, increase sradha and bhakti in an integrated manner, sustainable
Potensi Desa Wisata Buwun Sejati Dalam Peningkatkan Ekonomi Masyarakat Brahmantari, Ni Ketut Arunika; Widaswara, Rieka Yulita; Garbani, Regina Anggi
Guna Sewaka Vol 2 No 1 (2023)
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jgs.v2i1.890

Abstract

Penelitian ini bertujuan mengkaji potensi desa wisata Buwun Sejati dalam peningkatan ekonmi masyarakat, dikarenakan pariwisata dan ekonomi merupakan dua hal yang berkaitan. Pengelolaan destinasi pariwisata yang baik dapat meningkatkan ekonomi masyarakat sekitarnya. Penelitian ini dirancang dalam deskriftif kualitatif dengan teknik pengumpulan data observasi, wawancara dan dokumentasi. Hasil penelitian menunjukkan bahwa desa wisata Buwun Sejati memiliki (1) Potensi alam yaitu desa yang dikelilingi dengan sungai yang mengalir dan juga sawah yang membentang di sepanjang jalan desa. Buwun Sejati juga memiliki obyek wisata seperti Aik Nyet, Wisata Alam Bunut Ngengkang, Air Terjun Tibu Atas, Wisata Bendungan Jangkok. (2) Potensi kebudayaan Desa wisata Buwun Sejati memiliki potensi budaya yang terdiri dari Palean Sampi, pementasan dayang cilik, tradisi Baleganjur ataupun kesenian tari-tarian suku Bali. (3) Potensi sumber daya manusia yang ada di desa Buwun Sejati yaitu pertunjukan atau pentas kesenian yang dilakukan oleh masyarakat desa Buwun Sejati seperti pertunjukkan dayang cilik, pementasan tari kesenian suku Bali, penampilan Baleganjur. Selain itu, adanya produk kerajinan Dulang yang dihasilkan oleh masyarakat yang ada di Buwun Sejati yang merupakan salah satu cara masyarkatnya dalam mengembangkan usaha dengan potensi yang ada. Masyarakat juga mendirikan kios-kios, penyediaan toilet umum di area obyek wisata serta ikut turut serta menjaga kemaanan dan ketertiban, seperti penjagaan keamanan, demi kenyamanan wisatawan
PROMOSI PARIWISATA BUDAYA NTB MELALUI BERITA PAWANG HUJAN MOTOGP MANDALIKA DI MEDIA SOSIAL Kariana, I Nengah Putra; Widaswara, Rieka Yulita; Pancawati, Ni Luh Putu Anom
Paryaṭaka Jurnal Pariwisata Budaya dan Keagamaan Vol 1 No 1 (2022): Agustus 2022
Publisher : Institut Agama Hindu Negeri Gde Puda Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (229.092 KB) | DOI: 10.53977/pyt.v1i1.636

Abstract

The MotoGP international event has just finished being held at the Mandalika International Circuit, Central Lombok, West Nusa Tenggara. One of the interesting things that was widely reported by media journalists, both national and international media, was the action of rain handler Rara Istiani Wulandri who managed to calm the rain during the MotoGP final race, which was previously hit by heavy rain. The news about the rain handler made NTB viral in the world, especially with regard to local wisdom or tradition, namely the rain handler. This paper aims to find out how the reporting of the Mandalika MotoGP rain handler on social media is a promotion for NTB tourism, especially cultural tourism. The official MotoGP Twitter account is one of the social media that posts news about ritual actions carried out by rain handlers and gets thousands of feedback comments from both Indonesian and foreign followers, this has become a promotion for NTB tourism, especially cultural tourism. The existence of a rain handler as a tradition of local wisdom in an international event that is dominated by modern nuances certainly makes its own value in terms of tourism promotion, especially cultural tourism in NTB, so that people, in this case both domestic and foreign tourists, know that NTB has one of its own. a cultural tradition that can be a tourist attraction.
IMPLEMENTASI HOSPITALITAS MELALUI VASUDHAIVA KUTUMBAKAM UMAT HINDU DI DESA WISATA BUWUN SEJATI Widaswara, Rieka Yulita; Aribawa, Ida Bagus; Widiani, Ni Kadek Ayu Restu
Paryaṭaka Jurnal Pariwisata Budaya dan Keagamaan Vol 2 No 2 (2024): Februari 2024
Publisher : Institut Agama Hindu Negeri Gde Puda Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/pyt.v2i2.1555

Abstract

Hospitalitas merupakan sikap ramah tamah oleh tuan rumah kepada tamu atau wisatawan. Konsep hospitalitas di implementasikan oleh umat Hindu di Desa wisata Buwun Sejati dalam menerima tamu atau wisatawan yang berkunjung ke desanya dengan berlandaskan konsep Vasudhaiva Kutumbakam. Penelitian ini berlokasi di desa wisata Buwun Sejati yang dikenal sebagai desa wisata toleransi. Fokus penelitian mengenai implementasi Vasudhaiva Kutumbakam oleh umat Hindu desa wisata Buwun Sejati, dan implementasi Vasudhaiva Kutumbakam dikaitkan dengan konsep hospitalitas oleh umat Hindu desa wisata Buwun Sejati dalam menerima tamu atau wisatawan. Metode penelitian yakni metode deskriftif kualitatif, dimana temuan penelitian akan dinarasikan dengan kata-kata. Hasil penelitian yang pertama menunjukkan bahwa implementasi konsep Vasudhaiva Kutumbakam yang dilakukan oleh umat Hindu di desa wisata Buwun Sejati diantaranya melaksanakan gotong royong dalam pembangunan desa maupun kegiatan bersama lainnya, saling membantu dalam perayaan hari besar keagamaaan maupun pelaksanaan persembahyangan diantara dua umat beragama yang berbeda, melalui pendidikan non formal seperti Pasraman yang ada di desa wisata Buwun Sejati menyertakan dalam kurikulumnya nilai-nilai universal seperti kerjasama, toleransi, dan saling pengertian. Hasil yang kedua yaitu implementasi yang dilakukan oleh umat Hindu dalam mengimplementasikan konsep Vasudhaiva Kutumbakam dikaitkan dengan konsep hospitalitas melalui pendidikan dan kesadaran umat Hindu tentang konsep Vasudhaiva Kutumbakam sehingga umat Hindu Buwun Sejati dapat menerima wisatawan tanpa memandang latar belakang agama, ras dan sebagainya. Selanjutnya pelatihan hospitalitas sebagai konsep ilmu pariwisata yang menenkankan keramah-tamahan dalam menerima wisatawan, pelatihan yang di dapat melalui keterampilan komunikasi maupun pemahaman budaya sebagai promosi budaya desa wisata Buwun Sejati. Pelestarian lingkungan juga dilakukan untuk terus menjaga kelestarian alam di desa wisata Buwun Sejati, dan tentunya pengembangan infrastruktur pariwisata yang ada di desa wisata Buwun Sejati. Kata Kunci : Hospitalitas, Vasudhaiva Kutumbakam, Desa Wisata
Eksistensi Bentuk Komunikasi Penyiaran RRI Mataram di Era Digital Yuliandari, Ni Wayan Esty; Widaswara, Rieka Yulita
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 2 No 2 (2023): Samvada November 2023
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v2i2.1312

Abstract

This research aims to examine the existence of RRI Mataram's form of broadcasting in the digital era. RRI Mataram is the only government-owned radio in the city of Mataram which in order to keep up with developments in information and communication technology of course requires innovation in the form of broadcasting so that it continues to exist and does not lose RRI Mataram's loyal listeners. The focus of the research is on aspects of RRI Mataram's broadcasting form in the digital era. This research was designed in a qualitative descriptive manner, using media convergence theory. The results of the research show that RRI Mataram's form of broadcasting communication in the digital era uses three forms of radio which were initially innovated to become digital radio. The three forms are analog radio, digital radio and online radio. Analog radio was the first form of radio which still exists today. Analog radio uses analog signals which can be affected by various factors, such as electromagnetic interference, damage to components, and weather. Secondly, digital radio is radio which in its use uses digital technology to share information with a wide audience. The information which was originally audio is then converted into digital data and then received by the radio. Digital signals have better sound quality than analog signals. The third is internet radio or online radio, internet radio, namely radio that uses an internet connection in its broadcast communication process. Internet radio has a streaming media to provide continuous audio channels that are not found on conventional radio in general. Internet radio is also often called web radio, or net radio.
Komunikasi Sosial Dalam Menjaga Kerukunan Umat Beragama di Kelurahan Cakranegara Selatan Baru Wanesari, Sayu Ketut; Prayitno, Joko; Widaswara, Rieka Yulita
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 2 No 2 (2023): Samvada November 2023
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v2i2.1315

Abstract

Community and religious leaders have a role in maintaining religious harmony in the midst of irregularities that occurred in several neighborhoods in Cakranegara Selatan Baru Village. The aim of the study was to find out the Forms of Communication, Communication Processes and the Impact of Communication of Community Leaders and Religious Leaders in maintaining religious harmony in Cakranegara Selatan Baru Village. The theory used in this research is Laswell's communication theory. The research methodology uses descriptive qualitative methods, with data collection techniques of observation, interviews, and documentation. The results of this study consist of three important points, namely as follows: Forms of communication of community and religious leaders in the North and South Abian Tubuh Sub-District of Cakranegara Selatan Baru, namely interpersonal and group communication. Interpersonal communication is carried out to solve problems faced by the community in the form of disputes, drug arrest cases, fights, so that troubled people get solutions to the problems they face. Both group communication is carried out in coaching and directing activities to the community to be able to tolerate and respect each other to create harmony. The communication process of community and religious leaders consists of five important elements based on the assumptions of Lasswell's communication theory, namely the existence of a communicator consisting of the Head of the neighborhood, Head of RT, Stakeholder and Ustaz. Messages that contain guidance and solutions to the community. Media used orally and in writing. The communicant is the community as the recipient of the guided message. Then the feedback or effect is expected to change people's attitudes and behavior. The impact of the communication of community and religious leaders is the creation of harmonious relationships and an attitude of tolerance that is applied in social life so that harmony can be achieved.
STRATEGI DAN TANTANGAN KONVERGENSI MEDIA DALAM KOMUNIKASI PENYIARAN DIGITAL Swani, Ni Made; Widaswara, Rieka Yulita; Sutama, I Wayan
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 3 No 1 (2024): Samvada Mei 2024
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v3i1.1717

Abstract

The leap of digital technology has brought significant changes in broadcast communication. The dynamics of these changes have significant consequences for media convergence, especially in the management of the Hindu pulpit program at TVRI NTB. Using a case study approach, this article seeks to describe the strategies and challenges of media convergence in the Hindu pulpit program through the YouTube channel. The results showed that the current challenges of media convergence include the amount of content that must be uploaded, the lack of human resources who handle content management, the less interesting pulpit program, and the absence of sufficient time to watch the pulpit program. Strategies used to deal with media convergence by conducting various promotions through other media, broadcasting special events and creating interesting and relevant topics.
PENGEMBANGAN EKONOMI KREATIF DALAM MENINGKATKAN POTENSI PARIWISATA Anom Pancawati, Anom Pancawati; Rieka Yulita Widaswara
Jurnal Ekonomi Bisnis dan Akuntansi Vol. 3 No. 1 (2023): April : Jurnal Ekonomi Bisnis dan Akuntansi (JEBAKU)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jebaku.v3i1.1398

Abstract

Abstrak Kreativitas usaha yang semakin tak terbatas secara tidak langsung mempengaruhi pemanfaatan sumber daya secara optimal dari yang tidak bernilai jual menjadi memiliki nilai ekonomis yang tinggi. Ekonomi kreatif merupakan salah satu usaha yang membutuhkan kreativitas, inovasi dan keterampilan dalam pengembangannya dan salah satu sistem pengembangan bisnis ekonomi kreatif adalah melalui UMKM. Ekonomi kreatif dan sektor pariwisata merupakan dua hal yang saling mempengaruhi, berkaitan satu dan lainnya yang jika dikelola secara optimal akan saling bersinergi sehingga mampu memberikan dampak positif terhadap pertumbuhan ekonomi dan kesejahteraan masyarakat. Penelitian ini bertujuan untuk mengetahui pengembangan ekonomi kreatif dalam meningkatkan potensi parwisata secara literatur. Metode yang digunakan analisis deskriptif dengan metode riset kepustakaan dari berbagai data berdasarkan referensi yang terkait dengan masalah yang diteliti. Hasil penelitian menunjukkan bahwa pengembangan ekonomi kreatif akan mampu mendukung transformasi ekonomi melalui penerapan ide-ide kreatif serta inovatif guna meningkatkan kesejahteraan masyarakat dan sektor pariwisata memegang peranan penting untuk menyatukan individu melalui kunjungan wisatawan dalam menggunakan kreativitas tersebut.