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All Journal Linguistics and Elt Journal Bawi Ayah: Jurnal Pendidikan Agama dan Budaya Hindu Warta Ikatan Sarjana Komunikasi Indonesia Widya Sandhi Maha Widya Duta : Jurnal Penerangan Agama, Pariwisata Budaya, dan Ilmu Komunikasi Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Jurnal Public Relations (J-PR) Jurnal Metalanguage: Ilmu Bahasa dan Sastra Indonesia Jurnal Ekonomi Bisnis dan Akuntansi Widya Sandhi: Jurnal Kajian Agama, Sosial dan Budaya Jurnal Ilmu Komunikasi Media Bina Ilmiah Dharma Sevanam : Jurnal Pengabdian Masyarakat Guna Sewaka Paryaṭaka : Jurnal Pariwisata Budaya dan Keagamaan Samvada: Jurnal Riset Komunikasi, Media, dan Public Relation Waisya : Jurnal Ekonomi Hindu Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Widya Kumara: Jurnal Pendidikan Anak Usia Dini Engagement: Jurnal Pengabdian Kepada Masyarakat
Rieka Yulita Widaswara
Institut Agama Hindu Negeri Gde Pudja Mataram
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Representasi Budaya Lokal dalam Media Sosial : Studi Kasus Tradisi Omed-omedan di Akun Tiktok @melalibali Ni Made Sumiartini Putri Erdani; Rieka Yulita Widaswara; I Nengah Putra Kariana
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.5758

Abstract

The development of digital technology has significantly transformed the way society accesses, shares, and disseminates information across various online platforms. This transformation has not only influenced the fields of communication and entertainment but has also played an important role in the preservation, promotion, and revitalization of local culture in the modern era. This study aims to examine how the Omed-Omedan tradition, one of Bali’s unique and meaningful cultural practices, is represented through the TikTok account @melali.bali, as well as how public perception is shaped and influenced by this digital representation. Using a descriptive qualitative content analysis method, the study explores visual forms, narratives, and user interactions with content featuring the Omed-Omedan tradition. The findings reveal that the @melali.bali account consistently presents content with high aesthetic value, educational narratives, and strong social and spiritual messages. TikTok has proven to hold great potential as an inclusive, participatory, and educational medium for cultural representation. The positive audience response demonstrates that social media can serve as an effective tool in maintaining the relevance of local culture while broadening its understanding in the global context.
Analisis Framing Media CNN Indonesia dan Inilah.com dalam Pemberitaan Menkeu Purbaya yang Tidak Melegalkan Thrifting Komang Juliani; Rieka Yulita Widaswara; Ida Bagus Made Arjana
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.6094

Abstract

This study aims to analyze how CNNIndonesia.com and Inilah.com frame the controversy surrounding the government’s prohibition of thrifting led by Finance Minister Purbaya using Entman’s framing analysis model. The thrifting issue has gained public attention due to its connection with the legality of second-hand clothing imports, the livelihood of local traders, and the interests of the domestic textile industry. The study examines six news articles—three from CNN Indonesia and three from Inilah.com—through Entman’s four framing elements: problem definition, causal diagnosis, moral evaluation, and treatment recommendation. The findings reveal substantial differences between the two media outlets. CNN Indonesia tends to construct thrifting as a multilayered socio-economic issue, featuring diverse actors such as traders, legislators, and government officials, thus producing a more dialogical and contextual narrative. In contrast, Inilah.com emphasizes a firmer stance by highlighting the illegality of thrifting, the government’s strong enforcement actions, and the urgency of eradicating smuggling networks. These contrasting constructions reflect each outlet’s editorial orientation and targeted audience. The study underscores the importance of media literacy in helping the public critically interpret framing differences, particularly within economic and public-policy issues that significantly influence societal perception.
Analisis Konten dan Engagement Video Fomo Kementerian Sosial di Tiktok Ida Ayu Nyoman Sucindra Wira; I Ketut Putu Suardana; Rieka Yulita Widaswara
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.6159

Abstract

This study examines the use of TikTok by the Indonesian Ministry of Social Affairs as a public communication medium for delivering educational messages related to the phenomenon of Fear of Missing Out (FOMO). FOMO has emerged as a relevant psychosocial issue in the era of social media, as young people are particularly vulnerable to anxiety, social pressure, and digital dependency. Therefore, adaptive and effective public communication strategies are required to address the characteristics of digital audiences. This research aims to describe the communication strategies employed by the Ministry of Social Affairs, identify the characteristics of video content that influence audience engagement, and interpret engagement metrics as representations of public interaction. A qualitative approach was adopted using content analysis, supported by observation, documentation, and a literature review. The analysis was grounded in the theories of Uses and Gratifications, Persuasive Communication, and Diffusion of Innovations. The findings indicate that short-form videos featuring authoritative narration, a problem-solution structure, and contrasting visuals are effective in attracting audience attention and encouraging appreciative engagement in the form of likes, saves, and shares. However, the absence of comments reflects limited dialogic interaction. This study concludes that the Ministry of Social Affairs’ public communication through TikTok is effective in disseminating educational information, yet it requires more interactive strategies to enhance the quality of audience participation.
Optimalisasi Layanan Dinas Kearsipan dan Perpustakaan Kota Mataram Sebagai Implementasi Public Relation Ni Putu Mas Yudha Purwani; Rieka Yulita Widaswara
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.6213

Abstract

This study aims to understand how the Dinas Kearsipan dan Perpustakaan (DIARPUS) of Mataram City implements services as a form of public relations in attracting public interest to utilize the library. The study employs a descriptive qualitative approach with a case study method through direct observation and in-depth interviews. The findings indicate that DIARPUS provides various types of services as a public relations strategy, including circulation services, visitation services, e-book services, TP-BIS activities, literacy competitions, interlibrary cooperation, the Saturday–Sunday Reading Park, mobile library services, and the use of social media as a public communication channel. With these various facilities, DIARPUS prioritizes service optimization by providing a mini theater, comfortable reading spaces, and additional computers with adequate internet access. As a result, the services are able to increase public interest in the library and create a positive image that is friendly, safe, and relevant. Services serve as an implementation of public relations that require continuous optimization, and the results of the study show that improving service quality is a key strategy in building the image of the library institution in the eyes of the public.
Iklim Komunikasi Organisasi dalam Analisis Keberlanjutan Status Karyawan Kontrak di Sektor Ritel Ni Wayan Eka Wardani; Rieka Yulita Widaswara; Ida Bagus Benny Surya Adi Pramana
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.6560

Abstract

The increasing use of contract-based employment in the retail sector has raised concerns regarding job insecurity, which may affect employees’ motivation and the sustainability of employment relationships. In this context, internal organizational communication plays an important role in shaping employees understanding of performance evaluation processes and contract renewal opportunities. This study aims to analyze internal organizational communication practices and their relation to the sustainability of contract employees’ employment status at CV. Niaga Multi Ritel. A qualitative descriptive approach was employed in this study. Data were collected through in-depth interviews with contract employees, direct supervisors, and management representatives, supported by observation and document analysis. Informants were selected using purposive sampling based on their involvement in communication and performance evaluation processes. The findings indicate that organizational communication within the company is predominantly informal, unstructured, and not conducted on a continuous basis, particularly in relation to performance feedback and the clarity of evaluation indicators. This condition contributes to the emergence of perceived job insecurity among contract employees. Conversely, more open and transparent communication helps enhance employees’ understanding of work expectations and employment continuity opportunities. This study highlights that organizational communication plays a strategic role in supporting the sustainability of contract employees’ employment status and should therefore be managed more systematically.
Strategi Komunikasi Humas Digital dalam Optimalisasi Engagement Media Sosial Instagram @skaampenan.sdsmp Ni Luh Gede Mona Agustini; Ida Bagus Benny Surya Adi Pramana; Rieka Yulita Widaswara
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.6710

Abstract

This study aims to examine the role of the Digital PR communication strategy in optimizing Instagram social media engagement @skaampenan.sdsmp. Currently, social media has become a primary channel for disseminating information to the public quickly and interactively. This research employs an in-depth qualitative approach, collecting data through interviews, observations, and documentation. The results indicate that the PR division of SKA Ampenan plays a crucial role in designing, managing, and evaluating content to ensure that messages are conveyed effectively, relevantly, and engagingly to the audience. Instagram is utilized to share news about school activities, build a positive institutional image, and reach a wider audience through features such as posts, short videos, and stories. Audience engagement, such as likes, comments, and shares, serves as an indicator of the effectiveness of information dissemination. The study also identifies several challenges faced by the PR division, including Instagram algorithm changes, limited staff capacity, diverse audience preferences, and low public participation in providing feedback. In conclusion, a well-planned and consistent digital communication strategy is essential. The PR division of SKA Ampenan successfully enhances the effectiveness of information dissemination and fosters a positive school image. Recommendations include improving human resource competencies, developing interactive content, and adjusting digital communication strategies according to audience characteristics.
Representasi Komunikasi Budaya Multikultural Dalam Pemberitaan Tradisi Perang Topat di Tribunlombok.com Rieka Yulita Widaswara; I Nengah Putra Kariana; Ida Ayu Made Ratih Prabadewi; I Nyoman Kiriana
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relations Vol 5 No 1 (2026): Vol 5 No 1 (2026): Samvada, Mei 2026
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v5i1.4227

Abstract

Penelitian ini mengkaji representasi komunikasi budaya multikultural dalam pemberitaan Tradisi Perang Topat di TribunLombok.com periode 2022–2024. Tradisi Perang Topat merupakan warisan budaya masyarakat Lombok yang melibatkan umat Islam Sasak dan Hindu Bali sebagai simbol toleransi, kebersamaan, dan harmoni sosial. Penelitian ini bertujuan menganalisis bagaimana media mengonstruksi makna tradisi tersebut melalui proses framing. Metode yang digunakan adalah pendekatan kualitatif dengan analisis framing Robert Entman yang meliputi pendefinisian masalah, penafsiran penyebab, penilaian moral, dan rekomendasi penyelesaian. Data penelitian berupa pemberitaan TribunLombok.com mengenai Tradisi Perang Topat selama periode 2022–2024 yang dipilih secara purposif sesuai fokus penelitian. Hasil penelitian menunjukkan bahwa TribunLombok.com secara konsisten membingkai Tradisi Perang Topat sebagai praktik budaya yang memperkuat kohesi sosial, mempromosikan toleransi antarumat beragama, serta menolak narasi konflik dan polarisasi. Pemberitaan lebih menonjolkan nilai kesetaraan budaya, kerja sama lintas komunitas, pelestarian tradisi, dan identitas multikultural masyarakat Lombok dibandingkan perbedaan identitas keagamaan. Framing tersebut menunjukkan bahwa media lokal berperan strategis dalam membangun persepsi positif terhadap keberagaman dan memperkuat nilai persatuan. Penelitian ini menegaskan bahwa media lokal tidak hanya berfungsi sebagai penyampai informasi, tetapi juga sebagai agen komunikasi multikultural yang mendukung pelestarian tradisi, penguatan moderasi beragama, serta integrasi sosial di Indonesia
Analisis Framing Media Kompas Terkait Banjir di Sumatra I Gede Dharmika; Rieka Yulita Widaswara
Jurnal Public Relations (J-PR) Vol. 6 No. 2 (2025): Oktober 2025
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v6i2.11239

Abstract

Penelitian ini bertujuan untuk menganalisis framing media yang dilakukan oleh Kompas.com dalam memberitakan peristiwa banjir di wilayah Sumatra pada akhir tahun 2025. Penelitian ini menggunakan pendekatan kualitatif dengan metode analisis framing model Robert N. Entman yang meliputi pendefinisian masalah, penafsiran penyebab, penilaian moral, dan rekomendasi penanganan. Data penelitian diperoleh melalui pengumpulan dan analisis teks berita Kompas.com yang membahas banjir di Sumatra, dilengkapi dengan wawancara terbatas bersama jurnalis serta akademisi di bidang komunikasi lingkungan, dan pengamatan terhadap respons serta interaksi pembaca pada laman berita daring. Hasil penelitian menunjukkan bahwa Kompas.com cenderung membingkai banjir sebagai dampak dari meningkatnya intensitas curah hujan ekstrem akibat faktor alam, namun dalam perkembangan pemberitaannya mulai mengaitkan banjir dengan persoalan struktural seperti degradasi lingkungan, alih fungsi lahan, dan lemahnya pengendalian tata ruang. Selain itu, media membangun penilaian moral dengan menyoroti kinerja pemerintah daerah dan tanggung jawab pemangku kebijakan. Rekomendasi penanganan yang ditonjolkan meliputi perbaikan infrastruktur, penguatan kebijakan mitigasi bencana, serta peningkatan kesadaran lingkungan sebagai solusi jangka panjang.
Jejak Spiritualitas Calonarang dalam Dunia Digital sebagai Media Edukasi Agama Hindu I Dewa Bagus Pinatih; I Ketut Putu Suardana; Rieka Yulita Widaswara
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.4414

Abstract

This study aims to explore how the TikTok account Calonarang Taksu implements communication strategies to deliver Hindu religious educational content, and to assess the extent to which these contents effectively enhance the audience’s understanding and spiritual awareness. A qualitative approach using content analysis was employed to examine three purposively selected videos, each with over one million views during the period of January to March 2024. Data were gathered through direct observation and digital documentation, and analyzed using the Uses and Gratifications theoretical framework. The findings indicate that the account conveys educational messages through religious visual symbols, performance dramatization, the use of local languages, and the depiction of sacred moments in Balinese Hindu rituals. The content addresses five dimensions of audience needs: informational, emotional entertainment, personal identity, social connection, and emotional expression. Overall, the content not only entertains but also strengthens cultural identity, fosters spiritual reflection, and facilitates meaningful religious experiences in digital spaces. Therefore, TikTok can be regarded as a potential platform for contextually transforming the delivery of religious teachings in the digital era.
Komunikasi Ekspresif Gaya Berpakaian Adat Remaja Hindu di Media Sosial Ni Nyoman Shinta Paramesti Lestari; I Ketut Putu Suardana; Rieka Yulita Widaswara
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.4754

Abstract

This study discusses how Hindu teenagers express their cultural and religious identity through traditional clothing that they display on social media, especially Tik Tok. In today's digital era, social media has become an important place for young people to design and convey their self-image, including through visual presentations such as traditional clothing. The method used in this study is a descriptive qualitative approach with content analysis of four posts from one account of a Hindu teenage girl who shows herself wearing Balinese traditional clothing. The purpose of this study is to understand the form of expressive communication that emerges from the visualization of traditional clothing styles and the symbolic meanings contained therein. This study shows that the traditional clothing styles displayed not only function as cultural preservation, but also as a medium for conveying religious values, ethnic identity, and pride in Balinese Hindu cultural heritage. Tiktok social media in this case allows the spread of these cultural messages to a wider audience by building a positive narrative about the identity of Hindu teenagers amidst the influence of cultural globalization. This study contributes to the understanding of how teenagers use social media as a tool for expressive cultural communication, as well as the importance of maintaining the continuity of traditions through digital media that are relevant to the lives of the younger generation.
Co-Authors ., Triwiyoso Ade Bangun Sanjaya Andini, Desak Putu Adistya Anom Pancawati, Anom Pancawati Aribawa, Ida Bagus Brahmantari, Ni Ketut Arunika Dasih, I Gusti Ayu Ratna Pramesti Desak Putu Adistya Andini Fuad Noorzeha Garbani, Regina Anggi HARNIKA, NI NYOMAN I Dewa Bagus Pinatih I Gede Bayu Wijaya I Gede Dharmika I Gusti Agung Satria I Gusti Ayu Djulia Guswina I Gusti Ayu Pradnya Premasita Saraswati I Kadek Dwi Jendra Panida I Ketut Putu Suardana I Nengah Putra Kariana I Nengah Putra Kariana I Nyoman Kiriana I Nyoman Murba Widana I Nyoman Wijana I Wayan Sutama I Wayan Wirata Ida Ayu Made Ratih Prabadewi Ida Ayu Nyoman Sucindra Wira Ida Bagus Benny Surya Adi Pramana Ida Bagus Made Arjana IDA KADE SUPARTA John Abraham Ziswan Suryosumunar JOKO PRAYITNO Juliani, Komang Kariana, I Nengah Putra Komang Juliani Ni Luh Gede Mona Agustini Ni Luh Sinar Ayu Ratna Dewi Ni Made Sumiartini Putri Erdani Ni Nyoman Shinta Paramesti Lestari Ni Putu Ade Resmayani Ni Putu Mas Yudha Purwani Ni Putu Reni Permitasari Ni Putu Sasmika Dewi Ni Wayan Eka Wardani Ni Wayan Wida Sasmining Prastiwi Pancawati, Ni Luh Putu Anom Prabadewi, Ida Ayu Made Ratih Pramesti Dasih, I Gusti Ayu Ratna Prastiwi, Ni Wayan Wida Sasmining Prastiwi, Wida Samining Regina Anggi Garbani Sanjaya, Ade Bangun Saridewi, Desak Putu Sarlan, Yani Rosita Sayu Kadek Jelantik Suciani, Ni Nyoman Sudarsini, Nengah Suryantara, I Made Putra Swani, Ni Made Wanesari, Sayu Ketut Waru, Tenri Wiasti, Ni Komang Widiani, Ni Kadek Ayu Restu Wijana, I Nyoman Wijaya, I Putu Gandi Juni Winata, I Dewa Komang Intaran Aditya Yulanda Trisula Sidarta Yohanes Yuliandari, Ni Wayan Esty