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All Journal Interaksi : Jurnal Ilmu Komunikasi Jurnal Komunikasi Jurnal InterAct Komunikator Jurnal Kajian Komunikasi Jurnal Pendidikan Agama Islam Ilmu Dakwah: Academic Journal for Homiletic Studies Communicatus: Jurnal Ilmu Komunikasi Cakrawala : Jurnal Humaniora Bina Sarana Informatika Nyimak: Journal of Communication Jurnal ASPIKOM Lontar : Jurnal Ilmu Komunikasi urnal Interaksi: Jurnal Ilmu Komunikasi Ganaya: Jurnal Ilmu Sosial dan Humaniora JURNAL EDUCATION AND DEVELOPMENT COMMED: Jurnal Komunikasi dan Media PRoMEDIA Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) MEDIALOG: Jurnal Ilmu Komunikasi LINIMASA: JURNAL ILMU KOMUNIKASI Jurnal Manajemen Komunikasi As-Syar'i : Jurnal Bimbingan & Konseling Keluarga Widya Komunika: Jurnal Komunikasi Pendidikan Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Jurnal Darma Agung Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Acta Diurna: Jurnal Ilmu Komunikasi Charity : Jurnal Pengabdian Masyarakat Devotion: Journal of Research and Community Service Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Indonesian Journal of Social Science Research INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Prosiding Konferensi Nasional PKM-CSR Jurnal Locus Penelitian dan Pengabdian Jurnal InterAct Eduvest - Journal of Universal Studies eProceedings of Management Indonesian Journal of Digital Public Relations Mediator: Jurnal Komunikasi Jurnal Pengabdian Sosial Proceeding of Community Service and Engagement
Nofha Rina
Universitas Telkom
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VIRTUAL INFLUENCER ACTIVITIES ON INSTAGRAM SOCIAL MEDIA THROUGH THE PERSPECTIVE OF USER GENERATED CONTENT THEORY Naya, Pramedistiyani N Ain; Hidayat, Dasrun; Rina, Nofha; Nurhadi, Zikri Fachrul
Interaksi: Jurnal Ilmu Komunikasi Vol 13, No 2 (2024): December 2024
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.13.2.372-386

Abstract

Rapid technological developments have given rise to new technologies, one of which is Artificial Intelligence (AI). Virtual Influencers are a phenomenon that is currently popular in Indonesia. The emergence of virtual influencers is based on the increasingly advanced existing technology. The emerging artificial intelligence has an influence on the marketing of products or services on social media, especially on the Instagram platform. This research aims to determine the virtual activities of influencers on Instagram. The research method used is a descriptive qualitative method that is in-depth on empirical findings containing related information about virtual influencers. Research results obtained from interviews with sources show that virtual influencers are an effective technological advancement in helping a brand market its products or services. Even though most of them received  positive responses, it cannot be denied that virtual influencers also received negative responses. Virtual influencers are considered to be more able to adapt to a brand's wishes. In terms of marketing, virtual influencers  are easier to control because basically behind virtual influencers there are humans who design the program.
KOMUNIKASI INTERPERSONAL AYAH PEKERJA DAN ANAK PEREMPUAN DALAM MENINGKATKAN KETERBUKAAN DIRI ANAK Isabela Brenda Evelyne Fernando Putri Kalimau; Rina, Nofha
Linimasa : Jurnal Ilmu Komunikasi Vol. 6 No. 2 (2023): Juli 2023
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v6i2.8548

Abstract

Communication within the family serves to foster a good relationship between parents and children, thus encouraging openness in children towards their parents. However, the role of a working father in society, focused on his job, limits the time available for communication with his children, hindering the child's openness towards their father. The role of the father, which significantly contributes to the development of his daughter, particularly during the early adulthood stage of 21-25 years old, a transitional period from adolescence to adulthood, has an impact. This study aims to determine how interpersonal communication between working fathers and their daughters can enhance the child's openness towards their father. The theory utilized in this research is interpersonal communication theory, focusing on the analysis of characteristics such as openness, empathy, support, positivity, and equality, as well as self-disclosure theory. The method employed in this study is descriptive qualitative research with an interpretative approach. The findings of this study indicate that interpersonal communication between working fathers and their adult daughters, aged 21-25 years old, possesses positive characteristics in terms of empathy, support, and positivity. However, there are still shortcomings in terms of openness and equality between them. To enhance the daughter's openness towards her father, improvements are still needed in terms of the dimension of time and the depth of conversation topics. Thus, it is necessary to enhance interpersonal communication so that the child can broaden their self-expression towards their working father. These conclusions are supported by data obtained through observation methods and in-depth interviews with key informants, resulting in detailed research findings. Expert informants also provided scientifically-based opinions to support the responses of the key informants and offered constructive suggestions regarding interpersonal communication between working fathers and their daughters to enhance the child's openness.
The Role of Conversation in Family Communication for Gay Homosexual Individuals. Nurrezqia, Agnessya; Rina, Nofha
Indonesian Journal of Social Science Research Vol. 5 No. 2 (2024): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.05.02.15

Abstract

This research discusses the role of family communication in the formation of gay identity through conversational orientation. Early education on the classification of sexual roles provided by parents is expected to serve as a reference for individual behavior. Through family communication, a social construction is built by the family that evolves with their experiences and meanings as they face challenges and difficulties. This study uses a qualitative method with a phenomenological approach and snowball sampling to collect data from gay individuals. Data analysis was conducted using thematic analysis aided by qualitative software Atlas.ti V.9. The results show that conversational orientation within the family plays a significant role in shaping the identity and behavior of gay individuals. The main findings include six conversational themes: openness in expressing opinions and discussing issues, parental expectations of children's behavior, positive messages and motivation, passive parental roles, reserved communication, and verbal abuse. Open communication within the family helps gay individuals feel accepted and supported, while closed or negative communication tends to lead to isolation and decreased self-confidence. This research emphasizes the importance of open and inclusive family communication in addressing issues of sexuality.
Halal Message Design “No Pork, No Lard” on Consumer Purchasing Deci-sions at All You Can Eat Wangja Korean Barbeque Restaurant Ferdian, Ilham; Rina, Nofha
Indonesian Journal of Social Science Research Vol. 5 No. 2 (2024): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.05.02.19

Abstract

Nowadays, the public in this nation is becoming more knowledgeable about eating halal meals due to increasing the uses of social media as a medium to get information. Usually, Muslim consumers will select restaurants that have halal certificate, especially for All You Can Eat restaurant. But in order to attract more consumers, some restaurants that do not have a halal certificate will advertise their restaurant with “No Pork, No Lard” signage. The aim of this study is to determine the effect of the halal message design “No Pork, No Lard” on consumer purchasing decisions. A quantitative methodology used in this research and a questionnaire was used to collect the data. The research results show that the halal message design "No Pork, No Lard" has a significant effect on Wangja Korean Barbeque consumer purchasing decisions by 50%.
Quantitative Analysis of TikTok Addiction: A User Behavior Study Risalah, Aisyah Mujahidah; Rina, Nofha
Lingkar Studi Komunikasi (LISKI) Vol 11 No 1 (2025): FEBRUARI 2025
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v11i1.7375

Abstract

The use of the TikTok application has now reached all levels of society, especiallyteenagers who use the TikTok application as a medium to express themselves. This can certainly helpin some cases, but it can also create addiction to using the application. Researchers focused on theaddictive behavior displayed by TikTok users in the city of Jakarta. This research uses descriptivequantitative to understand and analyze the addictive behavior of TikTok users. The data obtained inthis research was obtained through observation, survey and interviews. This research aims tounderstand and analyze the addictive behavior of TikTok users. The addiction theory in this researchis based on Young's views using the Bergen Social Media Addiction Scale. There are six aspects ofaddiction, namely Salience, Tolerance, Mood swings, Withdrawal, Relapse and Conflict. The methodused is quantitative descriptive, to find out more about the addiction experienced by TikTok users.Based on the findings, 74.8% of TikTok users experience addiction, with the biggest aspect beingchanges in mood by using TikTok to seek entertainment
Analisis Komunikasi Interpersonal Anggota Komunitas Orca Di Media Sosial Discord Nugroho, Pramudya Wahyu; Rina, Nofha
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Thel development ofl information andl communication ltechnology, especially the internet, hasl had al significantimpactl on thel way humans interact andl form communities. Thel emergence of virtual communities has become aninteresting phenomenon in the current digital era. To communicate with each other in a virtual community, the VirtualCommunity uses various media, one of which is Discord, which isl an applicationl that canl be usedl tocommunicatel together andl can alsol be usedl to createl a lcommunity, onel of whichl is thel Orca lcommunity. Inthel Orca lcommunity, communicationl is carried out onlinel and therel are membersl from variousl regions andlvarious lages. Thisl research wasl conducted tol analyze thel effectiveness ofl interpersonal communication betweenmembers of the Orca community on Discord social media. Thisl research usesl qualitative researchl methods, thenlinterviews andl data lcollection. Researchersl obtained research resultsl from thel existence ofl openness, lempathy,lfeeling, positivity, lsupport, andl equality so thatl communication canl be carried out effectivelyl to increasel thesensel of kinshipl within thel Orca lcommunity. Keywords-interpersonal communication, virtual community, effectiveness of interpersonal communication, discordsocial media.
Presentasi Diri Influencer @Rabbanibray Melalui Instagram Sebagai Upaya Memasarkan Produk Pakaian Gonegani Man Ramadhan, Aditya Bagus; Rina, Nofha
eProceedings of Management Vol. 11 No. 6 (2024): Desember 2024
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sosial media Instagram merupakan salah satu contoh pemanfaatan internet yang digunakan untuk para penggunanyabisa saling bertukar informasi, berkomunikasi, dan bahkan dimanfaatkan oleh pemasar untuk memasarkan produknyasecara online di media sosial. Dengan media sosial Instagram, penggunanya bisa menampilkan presentasi diri yangmereka inginkan. Rabbani Bray Adam yang berkerja sebagai influencer Instagram sangat mengandalkan pemanfaatanpresentasi diri di media sosial Instagram untuk kegunaanya dalam melakukan kerjasama promosi atau merek di mediasosial Instagram. Penelitian ini menggunakan pendekatan Kualititatif Deskriptif agar dapat menghasilkan uraian danpenjelasan yang mendalam terkait bagaimana influencer Rabbani Bray Adam menampilkan presentasi dirinya dalamupaya memasarkan produk Gonegani Man di Instagram. Dengan teknik pengumpulan data melalui wawancara kepadapara informan yang terbagi menjadi informan kunci (influencer), dua informan pendukung (pengikut dari influencer),dan informan ahli (praktisi sebagai KOL specialist) serta pertanyaan yang menyesuaikan dengan teori presentasi diridari Erving Goffman yang dikaitkan dengan hal yang perlu diperhatikan dalam pemasaran suatu produk. Hasil daripenelitian ini menunjukkan bahwa influencer Rabbani Bray Adam mampu mengoptimalkan presentasi dirinya yangsudah dibentuk serta sangat mempengaruhi efektivitas pemasaran produk Gonegani Man di Instagram. Kata Kunci-presentasi diri influencer, pemasaran produk, media sosial Instagram
Comparison of Tiktok Application Users Between the Implementation of Creativity and Addictive Behavior Risalah, Aisyah Mujahidah; Rina, Nofha
Devotion : Journal of Research and Community Service Vol. 5 No. 4 (2024): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i4.714

Abstract

TikTok application users have now reached all levels of society, especially teenagers who use the TikTok application as a medium to express themselves. Teenagers who access TikTok are considered to have the opportunity to use creative abilities in creating content on TikTok, but the Tiktok application, in fact, will also have a bad impact on individuals, especially teenagers who are still very unstable. Tiktok can have a negative impact where it makes its users more and more addicted every day. This study aims to understand and analyze the implementation of creativity and addictive behavior of TikTok users. Implementation using Torrance Test of Creative Thinking (TTCT) and addictive behavior using Bergen Social Media Addiction Scale. There are four aspects of creativity, namely fluency, flexibility, elaboration, and originality. While addictive behavior there are aspects of importance, tolerance, mood swings, withdrawal and relapse. The method used is quantitative descriptive, to find out more between creativity and addiction that TikTok users use. Based on the findings, 85% were able to implement their creativity on the TikTok application with the biggest aspect lying in the flexibility in utilizing the ability to identify problems or provide solutions to their problems by utilizing the features and visualizations available on TikTok. As for addictive behavior, it was found that 75% of addictive behavior existed, with the largest dimension in mood swings, this is because TikTokers are looking for fun and entertainment to forget for a moment about the problem.
PERAN MEDIA SOSIAL SEBAGAI SALURAN KOMUNIKASI DIGITAL DALAM KEHUMASAN Zaxrie, Shifa 'Ainun; Rina, Nofha; Thoibah, Sufaira; Saleh, Kanaya Putri Athira
Indonesian Journal of Digital Public Relations (IJDPR) Vol 3 No 1 (2024): Agustus
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/ijdpr.v3i1.8084

Abstract

Penelitian ini bertujuan untuk mengelaborasi peran media sosial sebagai saluran komunikasidigital dalam kegiatan hubungan masyarakat (humas). Kehadiran media sosial telah membuatpola komunikasi bertransformasi dari pola konvensional menjadi berbasis digital. Hal itudisebabkan meningkatnya penggunaan media sosial yang kemudian dapat memengaruhi semuasendi kehidupan masyarakat. Konsep media sosial yang digunakan dalam penelitian ini menjadipeluang besar bagi profesi public relations (PR) dalam menciptakan komunikasi yanginteraktif. Adapun manfaat penelitian adalah untuk memahami komunikasi dua arah dalamhumas yang difasilitasi oleh media sosial sehingga memungkinkan organisasi untuk lebihresponsif terhadap umpan balik dan kebutuhan publik. Penelitian ini menggunakan pendekatanetnografi digital dengan teknik wawancara mendalam dan observasi partisipatif secara digitalkepada para generasi internet di Kabupaten Bandung. Hasil penelitian menemukan kebaruanbagaimana peran humas telah berkembang dengan adanya media sosial sebagai salurankomunikasi digital serta media sosial berperan penting menciptakan pola komunikasi dua arahyang demokratis, interaktif, dan partisipatif.
Pengaruh Perilaku Phubbing Terhadap Komunikasi Interpersonal Orang Tua Dan Anak Pada Usia Remaja Di SMA BPI 1 Bandung Putri, Salma Raina; Rina, Nofha
eProceedings of Management Vol. 10 No. 4 (2023): Agustus 2023
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pertumbuhan teknologi informasi dan komunikasi telah berkembang sangat pesat, memunculkan berbagai media baru,seperti ponsel hingga komunikasi berbasis internet. Melalui Survei yang dilakukan oleh APJII menggungkapkanbahwa pada kategori usia 13-18 tahun menggalami peningkatan penggunaan internet sebesar 76,63%. Hasil pra risetdari kuesioner yang di bagikan di SMA BPI 1 Bandung menghasilkan 75% dari 84 siswa menggunakan smartphonelebih dari 8 jam. Selain itu 66.7% dari 84 siswa menggunakan smartphone ketika berinteraksi secara langsung dengananggota keluarga. Penelitian ini bertujuan untuk mengetahui seberapa pegaruh perilaku phubbing terhadap komunikasiinterpersonal orang tua dan anak pada usia remaja di SMA BPI 1 Bandung. Penelitian ini menggunakan metodepenelitian kuantitatif deskriptif dengan sampel penelitian yang digunakan adalah siswa/I SMA BPI 1 Bandung. Padapenelitian ini mendapatkan pengaruh yang signifikan antara variabel perilaku phubbing terhadap komunikasiinterpersonal orang tua dan anak. Dengan mendapatkan hasil olah uji T yang telah dilakukan, memperoleh nilai thitung 23.954. Hal ini berarti t hitung > t tabel (23.954 > 1,662). Artinya H0 ditolak dan H1 diterima. Dari hasilkoefesien determinasi mendapatkan hasil bahwa perilaku phubbing mempengaruhi 86,7% dalam KomunikasiInterpersonal Orang Tua dan Anak, dan sisanya dipengaruhi oleh variabel yang tidak ada dalam penelitian ini.Kata Kunci-phubbing, komunikasi interpersonal, keluarga, remaja
Co-Authors Abdul Fadli K Ade Liana Adi Bayu Mahadian ADRIO KUSMAREZA ADIM Aep Wahyudin Aiza Nabilla Arifputri Alila Pramiyanti Anak Agung Ayu Meisya Dewi Anisa Diniati Aqilla Putri Herta Aqilla Putri Herta Asticharahmani, Rr. Aldina Astuti, Sri Wahyuning Ayu Wulandari Aziziyah, Devi Nur Berlian Primadani Satria Putri Citta, Givania Diwiya Dasrun Hidayat Dasrun Hidayat Devry Josiarvi Dharmawan Dewi K.Soedarsono Dhea Nursyafitri Liani Diah Agung Esfandari Endah Ayu Kurnia Sari Fatmah Hulaibi Ferdian, Ilham Hanny Hafiar Idola Perdini Putri Imam Zuliantripa Isabela Brenda Evelyne Fernando Putri Kalimau Ismi’ Aida, Thea Kirana Jenny Ratna Suminar Jurnal COMMED Justicia Chantika Dhea Arda Khairiyyah, Lathifah Komang Sujantini Lucy Pujasari Supratman Lusi Satia Rahmawati Lyra, Aquila Dinda Meilania Kusuma Dewi Mia Rachmayanti Muhammad Alif Akbar Muhammad Luthfi Nancy Citra Purnaningtyas Natasya Puspita Sari Naya, Pramedistiyani N Ain Nida Yasmin Ninis Agustini Damayani Nugroho, Pramudya Wahyu Nurrezqia, Agnessya Pitthauly Haomasan Purnama, Aulia Wulansari Putri Apsarini, Elsa Putri, Salma Raina Rahma Nur Fathiyyah Raissa Azaria Arief Ramadhan, Aditya Bagus Rana Aushaf Ratika Zahra Reni Nuraeni Risalah, Aisyah Mujahidah Ruri Wahyu Yuriadi Ruth Mei Ulina Malau Saleh, Kanaya Putri Athira Sang Ayu Putu Vajravany Yudyaputri Warasenda Sarah Derma Ekaputri Satia Rahmawati, Lusi Tabitha Hemastuti Thoibah, Sufaira Tita Melia Milyane Wiwin Sukmawati Yuliani Rahma Putri Zaxrie, Shifa 'Ainun Zikri Fachrul Nurhadi, Zikri Fachrul