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All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana JURNAL SISTEM INFORMASI BISNIS Jurnal Administrasi Bisnis Jurnal Manajemen Teknologi Jurnal Manajemen Bisnis Media Ekonomi dan Manajemen JURNAL ILMIAH MANAJEMEN & BISNIS Journal of Economics, Business, & Accountancy Ventura Jurnal Ilmiah Ekonomi Islam MANAJERIAL Journal of Economic, Bussines and Accounting (COSTING) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Dinamisia: Jurnal Pengabdian Kepada Masyarakat J-MAS (Jurnal Manajemen dan Sains) Journal of Entrepreneurship, Management and Industry (JEMI) JURNAL PENDIDIKAN TAMBUSAI Journal of Economic, Management, Accounting and Technology (JEMATech) Jurnal Samudra Ekonomi dan Bisnis JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI MABIS: Manajemen dan Bisnis Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Edunomika (JIE) Jurnal Manajemen Jurnal Ilmiah Manajemen Kesatuan Jurnal Ekobis : Ekonomi Bisnis & Manajemen Cakrawala Repositori Imwi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Intervensi Komunitas: Jurnal Pengabdian Masyarakat Community Empowerment Jurnal Ekonomi Surakarta Management Journal Journal of Education Research Journal of Social Research Bussman Journal : Indonesian Journal of Business and Management International Journal of Social Science, Education, Communication and Economics Jurnal Ekonomi Trisakti JUARA: JURNAL WAHANA ABDIMAS SEJAHTERA JURNAL ABDIKARYASAKTI Jurnal Manajemen dan Pemasaran Jasa Media Riset Bisnis & Manajemen JURNAL ABDI MASYARAKAT INDONESIA (JAMIN) Jurnal ekonomi Manajemen dan Bisnis (JUBIS) Jurnal Penelitian Ekonomi Manajemen dan Bisnis EBID:Ekonomi Bisnis Digital Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Asian Journal of Management, Entrepreneurship and Social Science
Yolanda Masnita Siagian
Universitas Trisakti Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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ANALISIS PENGARUH PELAKSANAAN SUPPLY CHAIN DAN LOGISTIK TERHADAP KINERJA PERUSAHAAN MANUFAKTUR Yolanda M. Siagian
Media Riset Bisnis & Manajemen Vol. 7 No. 2 (2007): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1000.777 KB) | DOI: 10.25105/mrbm.v7i2.1053

Abstract

The emergence of the extended manufacturing enterprise, a globalIy dispersed collection of strategically aligned organizations, has bought new attention to how to coordinate the flow of information and materials across their supply chain. This paper explores and develops the concept of enterprise logistics. Specifically, this paper examines the fit between organization's enterprise logistics integration capabilities and its supply chain structure. Using a configuration approach, we test whether globally dispersed network organizations that adopt enterprise logistics practices that are able to achieve higher levels of organizational performance. Result, indicate that enterprise logistics is a necessary tool for a pure network structure, a high level of enterprise logistics integration alone does not guarantee improved organizational performanceKeywords : Information & materials, enterprice logistic supply change, organizational performance
TEKNOLOGI PABRIK DAN PERUMUSAN STRATEGI SEBAGAI UPAYA MEMPERTINGGI DAYA KOMPETISI DAN MENINGKATKAN KINERJA PERUSAHAAN MANUFAKTUR Yolanda Masnita Siagian
Media Riset Bisnis & Manajemen Vol. 1 No. 3 (2001): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1116.134 KB) | DOI: 10.25105/mrbm.v1i3.8072

Abstract

To be successful in this globally and rapidly changing environment, organizations must formutate strategic plans that are consistentwith theirinvestment in and use of manufacturing technology. This studypropose that organizations that invest in advanced manufacturing technology and develop mechanisms for manufacturing managers to participate in strategy fomulation will have improved competitive capabilities and better performance than fims that do not. Using 14 manufacture's sample, this study develops validand reliable measures of advancedmanufacturing technology and manufacturing manager's participation in strategy formulation as well as competitive advantage of a firm. Rank Speraman's results show that the relationships between a fim's practices in these are found to be statistically significant and positive. Also, high levels of these competitive capabilities lead to high levels of performance as measured by customer satisfaction and marketing performance. areas and its competitive capabilities
PERSEPSI KARYAWAN TENTANG KOMUNIKASI DAN PRODUKTIVITAS PADA PERUSAHAAN MANUFAKTUR DAN JASA DI JAKARTA Yolanda Masnita Siagian
Media Riset Bisnis & Manajemen Vol. 2 No. 2 (2002): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1135.262 KB) | DOI: 10.25105/mrbm.v2i2.8089

Abstract

Most of the manager's time confiscated for communication activity, but there are several barriers to reach it. An effective communication very determine to the success of the company, which show by increased productivity. There are several factors to get satisfied communication, i.e: Communication Climate, Media Quality, Supervisory Communication, Organizational Information, Personal Feed back, Subcoordinate Communication. In manufacture and service company, the considered factors will be different
ANALISA PENGARUH KUALITAS PELAYANAN INTERNAL TERHADAP KINERJA KERJA KARYAWAN KOPERASI TAKSI DI INDONESIA Yolanda Masnita Siagian
Media Riset Bisnis & Manajemen Vol. 3 No. 3 (2003): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (995.852 KB) | DOI: 10.25105/mrbm.v3i3.8107

Abstract

This paper suggests that to deliver high levels of customer satisfaction, organizations must identify, measure, and manage the internal elements that produce it. Intemal service quality (defined for this purpose as employee satisfaction with the service received from internal service providers) has received little attention in the empirical literature, yet intemal service quality remains complex, in part because its composition can vary for differentorganizations at different times. In short, which internal services are important, and how important their quality is, depends on an organization's task and employee. Despite this variability, that intemal service quality has basic components important to most organizations. On this paper also explores the relationship between intenal service quality and job satisfaction, one important indication of an organization's work environment. We propose thatinternal service quality is important because it relates to job satisfaction. This relationship may begin to explain the observation that service firms rarely have satisfied customers without having satisfied employees
PENGARUH MOTIVASI DAN VISI KERJA KARYAWAN SERTA KEGAGALAN KUALITAS PELAYANAN DI MASA LALU TERHADAP PENINGKATAN KUALITAS PELAYANAN PADA FAKULTAS EKONOMI UNIVERSITAS TRISAKTI JAKARTA Yolanda Masnita Siagian; Puti Handayani
Media Riset Bisnis & Manajemen Vol. 6 No. 2 (2006): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1455.383 KB) | DOI: 10.25105/mrbm.v6i2.8142

Abstract

This research observed Ihe influence of Motivation and Job Vision and Service Failure in the past towards the Enhancement of Service Quality on Eccnomic Faculy, Trisakti University, Jakarta. This research was implemented based on the previous research by Hays and Hill (2001). The research observes whether (motivation and employee's job vision and service failure in the past) individually and constinuously lowards service quality in the presentand also to observe whatsortof efforts thal could be implemented by Economics Faculty, Trisakti University, Jakarta in enhancing its service quality. Dala collecting was obtained by distributing questionnaire towards 380 students of Economic Faculy, Trisakti University, Jakarta on 3 (three) majors which are: Accounting, Management, Economics. Number of samples were determined by using Slovin formula, while the sample selecting was implemented by using convenience sampling technique. Data analysis method were used in this research was implemented through several test such as instrumenttest (validity and reliability), correlation test, determinant coefficient test, linear regression test, hypotheses tests (t-test and F-test) and also classical assumption test (multicolinerity, heteroskedacity, auto correlation tests). Software was used in processing data is program version 13. Hypotheses were used with the significance rate of 0.05 and the confidence level of 95% The result of the data analysis which was implemented by using several tests, showed that there is a significantinfluence of motivation and employee's job vision and service failure in the past towards the enhancement service quality in the present. The result showed that there is a significant influence between molivation and employee's job vision and servicefailure in the past continously lowards service quality in the present. In addition, in order to improve service quality in the environment, the writer has provided seven efforts that could be implemented by Economics Faculy, Trisakti University.
APAKAH BRAND CREDIBILITY PENTING BAGI BRAND IMAGE ANDA? Krisna Prabowo Sukarno; Sihol Harto Parulian Simanjuntak; Farid Ahmad; Yolanda Masnita
Media Riset Bisnis & Manajemen Vol. 22 No. 1 (2022): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (487.449 KB)

Abstract

Abstrak Purpose - Source credibility theory menyatakan bahwa orang cenderung diyakinkan jika sumber disajikan sebagai kredibel. CEO's attractiveness hanya memiliki dampak signifikan pada sensory brand image. Beberapa penelitian sebelumnya menunjukkan bahwa exspertise, trustworthiness, dan attractiveness selebriti sebagai CEO dapat meningkatkan brand credibility. Pentingnya peran CEO Endorser dalam source credibility akan berdampak penting pada brand image, penelitian ini masih terbatas dan belum dimanfaatkan secara optimal oleh selebriti yang juga seorang CEO dan dalam bidang pendidikan. Source credibility sangat penting bagi seorang selebriti yang memiliki usaha dan melakukan endorser pada bisnis atau brand-nya. CEO credibility terdiri dari CEO expertise, CEO trustworthiness, dan CEO attractiveness. Desgin/Methodology/Approcah - Hasil penelitian lainnya menegaskan bahwa kepribadian selebriti memiliki dampak positif dalam membentuk Brand image. Brand credibility adalah keandalan informasi produk yang tertanam dalam suatu merek berdasarkan persepsi konsumen apakah merek tersebut mampu dan dapat secara terus menerus memberikan apa yang dijanjikan kepada konsumen. Finding Penelitian ini menganalisis pengaruh mediasi brand credibility terhadap hubungan antara CEO credibility terhadap brand image. Tiga dimensi CEO credibility - trustworthiness, attractiveness, dan expertise - memiliki pengaruh positif terhadap brand credibility. Hasil penelitian ini tidak sejalan dengan penelitian sebelumnya.
Kredibilitas Social Media Influencer Marketing terhadap Minat Beli: Hedonisme Sebagai Moderasi S.A Marivan HR; Kurniawati Kurniawati; Yolanda Masnita
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 23, No 2 (2022): Oktober 2022 - Maret 2023
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v23i2.11304

Abstract

Purpose Social media influencers (SMIs) have become a major source of influence in influencing consumer behaviour in the decision-making processes. As such, this justifies scholarly attention in understanding how SMI translates its meaning into preferred brands and drives consumers positive behavioural intentions. This paper aims to examine the impact of SMIs credibility, as manifested by trustworthiness, attractiveness, and expertise, along with the moderating effects of hedonism, on followers purchase intention.Methodology Sampling data was collected by purposive sampling and obtained 174 valid samples of Instagram social media users. The data were analyzed using the SEM-PLS methodFindings The results show that SMIs trustworthiness have positive effect on followers purchase intention. Moreover, the moderating effect of hedonism on the relationship between SMIs trustworthiness, attractiveness, and expertise, does not affect followers' purchase intention. Originality/Novelty This research contributes to the SMI literature by examining the influence of SMIs source credibility, along with the moderating effect of hedonism, on followers purchase intention. Implications At the end of the day, many organizations choose to engage SMIs for advertising given their high number of followers and expertise in their niche. However, regarding merely these requirements can result in wrong decisions. The findings of this research indicate that companies need to carefully select an SMI who is perceived as trustworthy by their followers to generate purchase intent.
PELUANG USAHA: Ide Usaha Yang Kreatif BUSINESS OPPORTUNITIES: Creative Business Ideas Yolanda Masnita; Khomsiyah Khomsiyah; Dida Nurhaida
Jurnal Abdi Masyarakat Indonesia (JAMIN) Vol 4 No 2 (2022): JURNAL ABDI MASYARAKAT INDONESIA (JAMIN)
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jamin.v4i2.12997

Abstract

Meningkatkan nilai tambah produk, saat ini menjadi syarat penting untuk dapat menghadapi persaingan pasar yang semakin ketat. Salah satunya dengan mengolah bahan baku menjadi barang setengah jadi atau produk siap jual. Pondok Pesantren (Ponpes) Madinah Al Hijrah, yang terletak di Kampung Halimun, Desa Cimanuk, Kabupaten Pandegang, Provinsi Banten memiliki potensi alam dan lingkungan yang mendukung untuk pengembangan budidaya pertanian, perikanan, dan produk olahan makanan. Awalnya Ponpes sebagai mitra PkM hanya membudidayakan lele dan menjualnya secara langsung. Berdasarkan identifikasi masalah dirumuskan bahwa dapat meningkatkan nilai jual produk dengan mengolahnya menjadi beberapa produk makanan olahan. Kegiatan PkM ini ditujukan untuk mendukung ide mengembangkan pendapatan ponpes dan meningkatkan keahlian santri, yang difokuskan pada upaya mempertahankan kelangsungan usaha serta meningkatkan kesejahteraan santri melalui penciptaan dan penambahan nilai produk melalui pendekatan ekonomi syariah, manajemen pemasaran, dan akuntansi. Metode pelaksanaan berupa penyuluhan dan simulasi guna memberikan gambaran mengenai proses penciptaan kreasi dan diversifikasi produk makanan olahan yang lebih variatif. Peserta kegiatan sangat antusias, aktif dalam diskusi dan telah memiliki pemahaman serta mampu mengubah pola pikir tradisionalnya menjadi lebih kreatif. Hal ini dibuktikan dengan rencana tindakan berupa diversifikasi produk lele mentah menjadi aneka rupa lele olahan.
The Impact Of Omnichannel Retail On Customer Patronage Intentions: The Role Of Consumer Empowerment, Service Failure, And Customer Satisfaction Aldino Putra Pambudi; Yolanda Masnita; Kurniawati Kurniawati
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 24 No 4 (2022): October - December, 2022
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2022.24.4.6524

Abstract

The effects of omnichannel integration on customers are examined in this study along with the mediating roles that customer empowerment, customer satisfaction, and service failure perform. Omni-channel retail enables order processing convergence through continuous information exchange, general operations, logistics, and operations with inventory across all channels. To gather information, 160 young Indonesian consumers who have utilized omnichannel-based applications will be questioned. In order to verify validity, reliability, and hypothesis testing, the data was processed using SMART PLS. The findings show that omnichannel integration increases consumer empowerment and satisfaction, which has a beneficial impact on purchasing intentions. The customer's intents are positively impacted by the service's failure as well. This study deepens our understanding of how multichannel shopping boosts purchase and patronage intentions by maintaining services across online and physical channels. In addition to the conclusion that customers prefer omnichannel, research on retail literature, customer experience, and e-commerce is demonstrating the ways in which internal consumer states influence consumers' buy intentions.
Perceived Value: Is It Important For Word of Mouth? Ardian Fikri Rizki; Anita Dwi Kurniawati; Adhitya Ramadhany; Yolanda Masnita
Cakrawala Repositori IMWI Vol. 5 No. 2 (2022): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v5i2.143

Abstract

Industry 4.0 information technology, telecommunications, and computer is snowballing, and almost all people already use the internet in their daily life. Similarly, the Indonesian banking industry and the company have a technology that uses the internet in the transaction, namely internet banking with token serves as an authentication transaction to secure the transaction, plated. This research uses Relationship Marketing with associative design. The study's method of analysis used Structural Equation Modeling (SEM). Researchers collected data through questionnaires and literature studies from previous research. The findings concluded significant relationships between E-Service Quality and Perceived Value to Customer Satisfaction. Customer satisfaction also has a substantial impact on developing positive e-word of mouth. The results also found that both e-service quality and perceived value have no effect or insignificantly affect the e-word of mouth
Co-Authors Abdul Rahman (Universitas Trisakti - Indonesia) Adhitya Ramadhany Al Rasyid, Lulu Maulitha Aldino Putra Pambudi Alviana Aslama Anantia Amru Bangkit Adhitama Andhika Veraldy (Universitas Trisakti - Indonesia) Andi Mutiara Aurel Sisilya Anggelina, Ria Rosita Anita Dwi Kurniawati Annisa iif Afrianti Ardian Fikri Rizki Ariyanto, Hepy Hefri ASEP HERMAWAN Asyifa Chesa Pratiwi Azizah, Tamara Zharifah Debbie Aryani Tribudhi Desna Ronaldy Yoga Perwira Dian Kusmana Dianti, Frisca Dida Nurhaida Dini Rusniawaty Edward Wilson Gozali Fadhly, Hafiz Faradila, Ade Putri Farid Ahmad Farrah Noer Ramadhanty Fitriani Fitriani Fiyya Sabila Sarra Haliza, Delanea Azlia Hani Wijaya Hapizin Yonani Panjaitan Hermien Triyowati Hermien Triyowati, Hermien Hotman Tohir Pohan Ida Farida Inten Palupi Ismail Ismail Ivansius Ivansius Jati Kasuma Ali Kaluhuran, Anugrah Karisma Alva Syahada KHOMSIYAH Khomsiyah Khomsiyah Khomsiyah Khomsiyah Khomsiyah Khomsiyah Khomsiyah Khomsiyah Krisna Prabowo Sukarno Kurniawati Kurniawati Kurniawati . Kurniawati Kurniawati Kurniawati Kurniawati Kurniawati Kurniawati Kurniawati Kurniawati Kurniawati Kurniawati Latifah Al Khasbi Lydia Sintia Mangku Rasyawal Mariani, Rumondang Dian Mila Karmila Muhamad Fachreza Muhamad Ivan Muhammad Daffa Ramdhani Novin Lesmana Nurjanah, Listia Puspitasari, Pipie Puti Handayani Rahmadini, Desty Devina Renny Risqiani Ruth Noviyanti S.A Marivan HR Sagala, Rina Aulia Sari, Nila Nova Sasono, Annisa Ajeng Putikasari Shankae, Arvin Sihol Harto Parulian Simanjuntak Soeharjoto . Soumutul, Mauritz Edo Sri Vandayuli Riorini Suhendra, Andy Reyhan Syabillah Laviola Adha Willy Arafah, Willy Windhy Puspitasari Wulandari, Maryana Yusran, Husna Leila Yusran, Husna Leila