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All Journal JURNAL SISTEM INFORMASI BISNIS Jurnal Administrasi Bisnis Jurnal Manajemen Teknologi Jurnal Manajemen Bisnis JURNAL ILMIAH MANAJEMEN & BISNIS Jurnal Ilmiah Ekonomi Islam MANAJERIAL Journal of Economic, Bussines and Accounting (COSTING) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Dinamisia: Jurnal Pengabdian Kepada Masyarakat J-MAS (Jurnal Manajemen dan Sains) Journal of Entrepreneurship, Management and Industry (JEMI) JURNAL PENDIDIKAN TAMBUSAI Journal of Economic, Management, Accounting and Technology (JEMATech) EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Samudra Ekonomi dan Bisnis JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Jurnal Ilmiah Ekonomi Global Masa Kini MABIS: Manajemen dan Bisnis Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Edunomika (JIE) Jurnal Manajemen Jurnal Ilmiah Manajemen Kesatuan Jurnal Ekobis : Ekonomi Bisnis & Manajemen Cakrawala Repositori Imwi Coopetition : Jurnal Ilmiah Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Intervensi Komunitas: Jurnal Pengabdian Masyarakat Community Empowerment Jurnal Ekonomi Surakarta Management Journal Journal of Education Research Journal of Social Research Bussman Journal : Indonesian Journal of Business and Management International Journal of Social Science, Education, Communication and Economics Jurnal Ekonomi Trisakti JUARA: JURNAL WAHANA ABDIMAS SEJAHTERA JURNAL ABDIKARYASAKTI Jurnal Manajemen dan Pemasaran Jasa Media Riset Bisnis & Manajemen JURNAL ABDI MASYARAKAT INDONESIA (JAMIN) Jurnal ekonomi Manajemen dan Bisnis (JUBIS) Jurnal Penelitian Ekonomi Manajemen dan Bisnis IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Asian Journal of Management, Entrepreneurship and Social Science
Yolanda Masnita Siagian
Universitas Trisakti Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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Influencer Authenticity: The Key to Triggering Impulsive Online Purchases Rahadian, Dimas; Yolanda Masnita; Kurniawati; Anggi Puspita, Lintang
Jurnal Ilmiah Ekonomi Global Masa Kini Vol. 16 No. 2 (2025): Vol. 16 No. 2
Publisher : Universitas Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jiegmk.v16i2.6106

Abstract

This study explored the influence of influencer marketing on online impulse buying intentions, focusing on the role of perceived authenticity as a mediating factor. With the rapid growth of social media and influencer marketing, the study aimed to understand how the congruence between consumers, influencers, and products can influence impulsive purchasing behaviors. Data were collected from 257 active Instagram users in the Jabodetabek region, using Partial Least Squares Structural Equation Modeling (PLS-SEM) for data analysis. The findings showed that consumer-product congruence positively influenced online impulse buying intentions, with perceived authenticity significantly mediating this relationship. However, the congruence between consumers and influencers did not show a significant impact on impulse buying intentions. The study suggests that perceived authenticity is a key factor for companies to consider when choosing influencers, as it enhances consumer trust and impulsive purchasing behavior. Limitations of the study include the limited geographic focus on Jabodetabek and the single social media platform, Instagram. Future research should expand to other social media platforms and broader cultural contexts to further explore the role of authenticity in influencer marketing and its effects on impulsive buying. Keywords: Influencer Marketing, Perceived Authenticity, Online Impulse Buying Intentions
The Influence of Operational Risk and Supply Chain Risk Management on Operational Performance Lamhot Lamhot; Yolanda Masnita Siagian
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5603

Abstract

The reliability of company management in handling operational risks including managing extra capacity, alternative transportation modes, and contingency plans support on-time delivery. Management awareness of the impact of the global economic downturn and external legal issues strengthens the company's operations, including the stability of supply chain technology. Good communication and customer involvement in the Just in Time (JIT) system and adequate maintenance maintain product quality and safety. High supplier and production operator involvement increases responsibility and productivity. This study uses primary data from questionnaires distributed to 251 employees in the logistics and related industries in Indonesia, with a purposive sampling method and Structural Equation Modeling analysis. The study's results indicate the influence of Supply Risk, External Risk, and Demand Risk on Operational Risk and the impact of Operational Risk and Supply Chain Risk Management on Operational Performance.
Pengaruh Digital Social Responsibility terhadap Peningkatan Purchase Intention Layanan Perbankan Pada Generasi Y: Tinjauan Social Exchange Theory Simatupang, Jujung; Masnita, Yolanda; Kurniawati, Kurniawati
Coopetition : Jurnal Ilmiah Manajemen Vol. 16 No. 3 (2025): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/pkg4t906

Abstract

Penelitian ini bertujuan menganalisis pengaruh Digital Social Responsibility (DSR) terhadap purchase intention pada layanan perbankan di Indonesia serta mengevaluasi peran customer engagement in DSR, brand loyalty, brand attitude, dan moderasi Generation Y Consumers. Penelitian ini juga menguji ketidakkonsistenan pengaruh moderasi Generasi Y pada hubungan brand loyalty dan brand attitude terhadap purchase intention. Metode yang digunakan adalah pendekatan kuantitatif dengan desain kausal melalui penyebaran kuesioner kepada 381 responden Generasi Y yang menggunakan layanan perbankan dan mengetahui aktivitas DSR melalui media sosial. Analisis dilakukan menggunakan Structural Equation Modeling (SEM) dengan AMOS 24 dan SPSS. Hasil penelitian menunjukkan bahwa DSR berpengaruh positif terhadap customer engagement, brand loyalty, dan brand attitude, namun tidak berpengaruh langsung terhadap purchase intention. Brand loyalty terbukti memediasi pengaruh DSR terhadap purchase intention, sedangkan customer engagement dan brand attitude tidak memediasi hubungan tersebut. Selain itu, Generation Y Consumers tidak memoderasi hubungan brand loyalty maupun brand attitude terhadap purchase intention. Temuan ini mengindikasikan bahwa aktivitas DSR belum mampu secara langsung mendorong niat beli dan keputusan Generasi Y lebih dipengaruhi faktor lain seperti kepercayaan serta fungsionalitas layanan.
PERAN INFLUENCER DALAM MEMBENTUK KESEJAHTERAAN KONSUMEN UNTUK MENINGKATKAN NIAT BELI WIJANARKO, FAIQ RAIHAN; Masnita Siagian, Yolanda
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 04 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i04.2120

Abstract

This study aims to analyze the role of influencers in shaping consumer well-being to increase purchase intention. The instrument used to measure the research variables has passed the validity and reliability tests. Sampling was carried out using the non-probability sampling method with a purposive sampling technique. The respondent criteria in this study were men who were followers of social media influencers of men's skincare products in the past month. A total of 206 respondents who met the criteria had filled out the questionnaire online via Google Form. The data obtained were processed using the Structural Equation Modeling (SEM) analysis method using AMOS software. The results of this study indicate that trustworthiness has a positive effect on stickiness in influencer posts, then stickiness in influencer posts has a positive effect on hedonic well-being and eudaimonic well-being, and ultimately consumer eudaimonic well-being has a positive effect on purchase intention. Therefore, managers can utilize the role of trusted influencers to increase consumer attachment and eudaimonic well-being which can ultimately increase purchase intention. However, this study found that physical attractiveness and expertise did not have a positive effect on stickiness in influencer posts. Consumer hedonic well-being also does not have a positive effect on purchase intention. Based on these findings, it is suggested that future research add gender and influencer reputation variables as moderating variables and add attitude variables toward influencers as mediating variables in the conceptual framework so that the research model becomes more comprehensive.
Co-Authors Abdul Rahman (Universitas Trisakti - Indonesia) Adhitya Ramadhany Aldino Putra Pambudi Alviana Aslama Anantia Amru Bangkit Adhitama Andhika Veraldy (Universitas Trisakti - Indonesia) Andi Mutiara Aurel Sisilya Anggelina, Ria Rosita Anggi Puspita, Lintang Anita Dwi Kurniawati Annisa iif Afrianti Ardian Fikri Rizki Ariyanto, Hepy Hefri ASEP HERMAWAN Asyifa Chesa Pratiwi Azizah, Tamara Zharifah Debbie Aryani Tribudhi Dian Kusmana Dianti, Frisca Dida Nurhaida Dini Rusniawaty Edward Wilson Gozali Fadhly, Hafiz Faradila, Ade Putri Farid Ahmad Farrah Noer Ramadhanty Fiyya Sabila Sarra Haliza, Delanea Azlia Hani Wijaya Hapizin Yonani Panjaitan Hermien Triyowati Hermien Triyowati, Hermien Hotman Tohir Pohan Inten Palupi Ismail Ismail Ivansius Ivansius Kaluhuran, Anugrah Karisma Alva Syahada KHOMSIYAH Khomsiyah Khomsiyah Khomsiyah Khomsiyah Khomsiyah Khomsiyah Khomsiyah Khomsiyah Krisna Prabowo Sukarno Kurniawati Kurniawati Kurniawati . Kurniawati Kurniawati Kurniawati Kurniawati Kurniawati Kurniawati Kurniawati Kurniawati Kurniawati Kurniawati Lamhot Lamhot Latifah Al Khasbi Lydia Sintia Mangku Rasyawal Mila Karmila Muhamad Fachreza Muhamad Ivan Muhammad Daffa Ramdhani Novin Lesmana Nurjanah, Listia Puspitasari, Pipie Puti Handayani Rahadian, Dimas Rahmadini, Desty Devina Renny Risqiani Ruth Noviyanti S.A Marivan HR Sagala, Rina Aulia Sari, Nila Nova Sasono, Annisa Ajeng Putikasari Shankae, Arvin Sihol Harto Parulian Simanjuntak Simatupang, Jujung Soeharjoto . Soumutul, Mauritz Edo Sri Vandayuli Riorini Suhendra, Andy Reyhan Syabillah Laviola Adha Wijanarko, Faiq Raihan Willy Arafah, Willy Windhy Puspitasari Wulandari, Maryana Yusran, Husna Leila Yusran, Husna Leila