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All Journal JURNAL SISTEM INFORMASI BISNIS Jurnal Administrasi Bisnis Jurnal Manajemen Teknologi Jurnal Manajemen Bisnis JURNAL ILMIAH MANAJEMEN & BISNIS Jurnal Ilmiah Ekonomi Islam MANAJERIAL Journal of Economic, Bussines and Accounting (COSTING) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Dinamisia: Jurnal Pengabdian Kepada Masyarakat J-MAS (Jurnal Manajemen dan Sains) Journal of Entrepreneurship, Management and Industry (JEMI) JURNAL PENDIDIKAN TAMBUSAI Journal of Economic, Management, Accounting and Technology (JEMATech) EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Samudra Ekonomi dan Bisnis JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Jurnal Ilmiah Ekonomi Global Masa Kini MABIS: Manajemen dan Bisnis Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Edunomika (JIE) Jurnal Manajemen Jurnal Ilmiah Manajemen Kesatuan Jurnal Ekobis : Ekonomi Bisnis & Manajemen Cakrawala Repositori Imwi Coopetition : Jurnal Ilmiah Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Intervensi Komunitas: Jurnal Pengabdian Masyarakat Community Empowerment Jurnal Ekonomi Surakarta Management Journal Journal of Education Research Journal of Social Research Bussman Journal : Indonesian Journal of Business and Management International Journal of Social Science, Education, Communication and Economics Jurnal Ekonomi Trisakti JUARA: JURNAL WAHANA ABDIMAS SEJAHTERA JURNAL ABDIKARYASAKTI Jurnal Manajemen dan Pemasaran Jasa Media Riset Bisnis & Manajemen JURNAL ABDI MASYARAKAT INDONESIA (JAMIN) Jurnal ekonomi Manajemen dan Bisnis (JUBIS) Jurnal Penelitian Ekonomi Manajemen dan Bisnis IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Asian Journal of Management, Entrepreneurship and Social Science
Yolanda Masnita Siagian
Universitas Trisakti Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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MENINGKATKAN NIAT PEMBELIAN KEMBALI KOSMETIK HALAL KONSUMEN TERHADAP ORIENTASI AGAMA Karmila, Mila; Masnita, Yolanda
Jurnal MANAJERIAL Vol 22, No 2 (2023): MANAJERIAL Volume 22 No. 2
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/manajerial.v22i2.55092

Abstract

Produk halal telah mendapatkan perhatian yang signifikan dari pemasar di seluruh negara, produk yang tidak boleh mengandung bahan hewani tertentu yang dilarang untuk digunakan oleh umat Islam dan produk tersebut juga harus bebas alkohol. Pentingnya niat pembelian kembali oleh konsumen untuk produk halal dengan merek yang sama dengan pembelian pada kesempatan sebelumnya. Tujuan dari penelitian ini adalah untuk menguji pengaruh Orientasi Agama, elektronik mulut ke mulut (EMkM), Kesadaran Merek, Pembelian Aktual, dan Niat Membeli Kembali. Metode pengolahan data dan analisis data dalam penelitian ini menggunakan analisis deskriptif dan Structured Equation Models yang menjadi analisis kuantitatifnya. Pengambilan sampel menggunakan Non-Probability Sampling dengan teknik Purposive sampling, sehingga menghasilkan sampel 133 responden secara online. Berdasarkan hasil analisis dan pembahasan, dapat diinterpretasikan bahwa terdapat pengaruh antara variabel niat beli ulang terhadap orientasi keagamaan. Studi ini juga menyimpulkan bahwa sebagian besar dari mereka cenderung memiliki niat untuk membeli kembali kosmetik halal.
Unveiling Influence of Psychological and Social Factors on Purchase Intentions Behavior of Environmentally Friendly Fashion in the Digital Era Masnita, Yolanda; Wulandari, Maryana; Haliza, Delanea Azlia
Journal of Education Research Vol. 5 No. 3 (2024)
Publisher : Perkumpulan Pengelola Jurnal PAUD Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37985/jer.v5i3.1495

Abstract

barang-barang dalam industri fashion yang ramah lingkungan.Studi ini bertujuan untuk menguji pengaruh sosial, kepedulian lingkungan, iklan, dan altruisme terhadap minat pembelian produk pakaian ramah lingkungan. Lalu bertujuan untuk mengetahui bagaimana pengaruh dari niat beli produk pakaian ramah lingkungan terhadap kesediaan untuk membayar dan pemasaran dari mulut ke mulut secara elektronik. Penelitian ini menggunakan pendekatan pemodelan persamaan struktural (SEM),  lalu data akan  dikumpulkan melalui sampel konsumen yang sudah memiliki pengalaman berbelanja terhadap pakaian ramah lingkungan. Penelitian ini akan menunjukkan pengaruhnya secara positif dari faktorfaktor tersebut. Penelitian ini dapat berkontribusi dalam pemahaman pengambilan keputusan dari konsumen dalam memiliki produk pakaian ramah lingkungan.
PENINGKATAN KEPEDULIAN LINGKUNGAN DI KALANGAN MAHASISWA TERHADAP GREEN MARKETING Shankae, Arvin; Masnita, Yolanda
Surakarta Management Journal VOLUME 5 NO.1 JUNI 2023
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v5i1.1091

Abstract

Social media and campaigns among students are quite influential in making students more equitable in protecting the environment and using environmentally friendly products. This study aims to analyze environmental problems that can affect the life of all living things. The instrument of this research is using a questionnaire created using a Google form that is distributed online. Respondents in this study were the age group of 17 years and over. This study contributes to this test of consistency between environmental concern and pro-env intention variables.
Anteseden Sikap Konsumen terhadap Perilaku Pembelian Online Suhendra, Andy Reyhan; Masnita, Yolanda; Kurniawati
Jurnal Samudra Ekonomi dan Bisnis Vol 14 No 1 (2023): JSEB
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v14i1.5954

Abstract

The purpose of this research is to explore the things that influence consumer attitudes in shopping online, as well as the influence of these attitudes on their behavior in making online purchases. This research was conducted through the perspective of the technology acceptance model (TAM), which is based on consumer value theory. This study uses SEM (structural equation modeling) analysis on primary data based on the results of a questionnaire that has been distributed to 289 respondents. The results show that there is a significant effect of perceived ease of use on attitude, and attitude has a significant effect on online buying behavior. However, perceived usefulness, perceived enjoyment, information availability, and perceived price separately proved to have no effect on attitude. The managerial implications of the findings identify the companies that issue e-commerce must be able to guarantee the convenience available in these applications, so that customer attitudes towards applications will be more positive.
PELATIHAN PEMANFAATAN MARKETPLACE SEBAGAI STRATEGI MEMPERLUAS PANGSA PASAR BAGI KOMUNITAS UMKM INDONESIA TERPADU (DUIT) Masnita, Yolanda; Nurhaida, Dida; Arafah, Willy
Jurnal Abdikaryasakti Vol. 4 No. 1 (2024): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/ja.v4i1.16510

Abstract

Pelaku usaha yang tergabung dalam komunitas UMKM Indonesia Terpadu, masing – masing telah memiliki usaha. Usaha sudah berjalan, tetapi masih kesulitan untuk mengembangkannya. Memperluas pasar dan menambah omset menjadi persoalan utama bagi keberlangsungan usaha. Beberapa pelaku usaha merasa bahwa pasar sudah jenuh dan tidak bisa berkembang lagi. Mengenalkan market place, berbisnis dengan bantuan digitalisasi menjadi salah satu upaya untuk mengembangkan pasar. Mengenal lebih komprehensif tentang berjualan online, sangat dibutuhkan oleh anggota komunitas UMKM Indoneisa Terpadu. Kegiatan pengabdian kepada masyarakat ini bertujuan mengenalkan bagaimana strategi sukses berjualan di marketplace. Materi meliputi: (i) cara membuka toko online di Tokopedia mulai dari nol; (ii) strategi sukses berjualan di marketplace (analisa, implementasi, dan operasional); (iii) cara memanfaatkan tools promosi di Tokopedia untuk meningkatkan penjualan. Metode pelaksanaan diawali dengan jajak pendapat dilakukan diawal kegiatan, untuk mengidentifikasi dan merumuskan masalah, sehingga mengerucut pada masalah utama. Kesulitan mengembangkan pangsa pasar menjadi topik utama untuk keberlangsungan usaha, beberapa pelaku usaha merasa bahwa pasar sudah jenuh dan tidak bisa berkembang lagi. Pada kesempatan kali ini Tim Pengabdian Kepada Masyarakat (PkM) Fakultas Ekonomi dan Bisnis, Universitas Trisakti, akan memberikan pelatihan dan pembekalan mengenai pemanfaatan Marketplace untuk memperluas jangkauan pemasaran produk. Materi ini belum pernah diberikan dan sangat dibutuhkan sebagai solusi permasalahan bagi anggota komunitas saat ini. Peserta sangat antusis dan aktif saat mengikuti sesi pelatihan. Hasil evaluasi memununjukan bahwa pengetahuan dan keterampilan peserta meningkat saat post-test. Hasil evaluasi terhadap kegiatan menunjukkan bahwa peserta sangat puas dengan adanya pelatihan ini.
Consumer Response to Live Streaming Shopping using the Stimulus, Organism and Response (SOR) Method Approach Rahmadini, Desty Devina; Masnita, Yolanda
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 3 (2024): JIMKES Edisi Mei 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine and analyze consumer responses to live streaming shopping using the Stimulus, Organism, and Response (SOR) method approach. The indicators of the stimulus include financial bonds and social bonds. The indicator for the organism is trust. Meanwhile, the indicators for the response are customer engagement and purchase intention. The research method used is quantitative. The sample used in this study consists of 194 respondents. The sampling technique employed is purposive sampling. Data is analyzed using the Structural Equation Model (SEM) method. The results of this study indicate that financial bonds have a positive effect on trust. Social bonds have a positive effect on trust. Trust has a positive effect on customer engagement and on purchase intention. Furthermore, Electronic Word of Mouth (E-WOM) positively moderates the effect between trust and purchase intention. Additionally, customer engagement also has a positive effect on purchase intention.
The Mediating Role of Multidimensional Customer Brand Engagement on Brand Loyalty Faradila, Ade Putri; Siagian, Yolanda Masnita
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 3 (2024): JIMKES Edisi Mei 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i3.2614

Abstract

This study aims to analyze the influence of social media marketing efforts on brand loyalty, mediated by the multidimensional customer brand engagement in airlines in Indonesia. The object of this research is national airlines, with the population comprising respondents who follow or have interacted (such as liking, commenting, and sharing) with the social media accounts of national airlines at least once in the last 30 days. The sample used consists of 220 respondents. The analysis employed is SEM with the help of SPSS and AMOS version 23 software. The results of this study indicate that social media marketing efforts have a positive influence on cognitive engagement, social media marketing efforts have a positive influence on emotional engagement, social media marketing efforts do not have a positive influence on brand loyalty, cognitive engagement has a positive influence on brand loyalty, emotional engagement has a positive influence on brand loyalty, social media marketing efforts have a positive influence on brand loyalty mediated by cognitive engagement, and social media marketing efforts have a positive influence on brand loyalty mediated by emotional engagement.
MEMBANGUN BRAND LOVE TERHADAP FASHION INDUSTRY: ANALISIS PERSPECTIVE VALUE DAN CONSUMER ENGAGEMENT DENGAN PENDEKATAN TINJAUAN SIT Annisa iif Afrianti; Yolanda Masnita
Jurnal Ekonomi Manajemen dan Bisnis Vol. 5 No. 2 (2024): JURNAL EKONOMI MANAJEMEN DAN BISNIS
Publisher : PROGRAM PASCA SARJANA MAGISTER MANAJEMEN INSTITUT TEKNOLOGI DAN BISNIS ASIA MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jubis.v5i2.2504

Abstract

Penelitian ini bertujuan untuk mempelajari faktor-faktor yang mempengaruhi kecintaan konsumen terhadap industri fashion, dengan focus pada nilai perspektif dan keterlibatan konsumen. Melalui pendekatan model persamaan structural, hubungan antara nilai perspektif, keterlibatan konsumen, dan kecintaan terhadap merek dalam konteks industri fashion. Sampel yang dikumpulkan dalam penelitian ini sebesar 174 responden Data primer akan dikumpulkan melalui survei terhadap konsumen yang aktif di industri fashion, dan analisis statistic akan dilakukan menggunakan Smart PLS 4. Penelitian ini memiliki tujuan untuk memberikan pemahaman yang lebih mengenai bagaimana perspektif konsumen terhadap nilai dan tingkat keterlibatannya yang dapat mempengaruhi tingkat kecintaan terhadap merek dalam industri fashion. Tujuannya ialah agar temuan penelitian ini dapat berkontribusi pada pengembangan sistem yang lebih efisien dan berkelanjutan di industri fashion, serta menjadi landasan untuk penelitian lanjutan dalam bidang ini..
SOR Theory in Chatbot Services to Increase Repurchase Intention Fadhly, Hafiz; Kurniawati, Kurniawati; Masnita, Yolanda
SIMAK Vol 22 No 02 (2024): Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK)
Publisher : Faculty of Economics dan Business, Atma Jaya Makassar University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35129/simak.v22i02.536

Abstract

The Indonesian banking industry is currently undergoing rapid digital transformation, with the adoption of new technologies such as Artificial Intelligence (AI) to enhance customer service and operational efficiency. One interesting application of AI is chatbot services, computer programs that can simulate direct conversations with customers. AI chatbots offer various benefits to the banking industry, such as 24-hour customer service. However, there is limited research evaluating the impact of AI marketing activities through chatbots on repurchase intention in the Indonesian banking sector. This study analyzes the influence of AI marketing activities through AI chatbots on repurchase intention of banking services, with Word of Mouth (WOM) as a mediating variable. This study provides new insights into the impact of AI marketing activities on brand experience and customer repurchase intention. Using a quantitative method with a questionnaire on 300 bank customers. Banks should increase the use of AI and chatbots to increase repurchase intention through WOM.
Studi Consumer Brand Engagement pada Media Sosial FnB (Food and Beverages) Brand di Indonesia untuk Meningkatkan Brand Loyalty dengan Teori Social Exchange Sasono, Annisa Ajeng Putikasari; Masnita, Yolanda; Kurniawati, Kurniawati
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 2 (2024): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i2.2003

Abstract

Consumer Brand Engagement (CBE) on social media is important in shaping consumers emotional and interactive engagement with brands, spanning cognitive, affective and behavioral dimensions. In Indonesia, brand loyalty in the food and beverage (FnB) industry is often challenging, with many brands struggling to retain consumers in a competitive and dynamic market. The purpose of this study is to examine the dynamics of Consumer Brand Engagement and its impact on brand love and brand loyalty. This research specifically aims to understand how brand interactivity, consumer involvement, and e-WOM can influence Consumer Brand Engagement and impact to increase brand loyalty. This study used a quantitative approach, which was conducted through an online survey involving 317 respondents, and SmartPLS software was used to conduct SEM-PLS data analysis. This study found that consumer involvement and e-WOM have a positive influence on Consumer Brand Engagement. Furthermore, Consumer Brand Engagement shows a positive influence on brand love and brand loyalty, indicating that active and meaningful interactions between consumers and brands through social media can increase brand loyalty. This research contributes and integrates the social exchange theory literature to provide a deeper understanding of consumer brand engagement, consumer involvement, e-WOM, brand love and brand loyalty. This research highlights the importance of applying consumer involvement and e-WOM in the context of FnB Brand's social media marketing activities in Indonesia. It offers valuable insights for marketers who want to increase Consumer Brand Engagement and brand loyalty.
Co-Authors Abdul Rahman (Universitas Trisakti - Indonesia) Adhitya Ramadhany Aldino Putra Pambudi Alviana Aslama Anantia Amru Bangkit Adhitama Andhika Veraldy (Universitas Trisakti - Indonesia) Andi Mutiara Aurel Sisilya Anggelina, Ria Rosita Anggi Puspita, Lintang Anita Dwi Kurniawati Annisa iif Afrianti Ardian Fikri Rizki Ariyanto, Hepy Hefri ASEP HERMAWAN Asyifa Chesa Pratiwi Azizah, Tamara Zharifah Debbie Aryani Tribudhi Dian Kusmana Dianti, Frisca Dida Nurhaida Dini Rusniawaty Edward Wilson Gozali Fadhly, Hafiz Faradila, Ade Putri Farid Ahmad Farrah Noer Ramadhanty Fiyya Sabila Sarra Haliza, Delanea Azlia Hani Wijaya Hapizin Yonani Panjaitan Hermien Triyowati Hermien Triyowati, Hermien Hotman Tohir Pohan Inten Palupi Ismail Ismail Ivansius Ivansius Kaluhuran, Anugrah Karisma Alva Syahada KHOMSIYAH Khomsiyah Khomsiyah Khomsiyah Khomsiyah Khomsiyah Khomsiyah Khomsiyah Khomsiyah Krisna Prabowo Sukarno Kurniawati Kurniawati Kurniawati . Kurniawati Kurniawati Kurniawati Kurniawati Kurniawati Kurniawati Kurniawati Kurniawati Kurniawati Kurniawati Lamhot Lamhot Latifah Al Khasbi Lydia Sintia Mangku Rasyawal Mila Karmila Muhamad Fachreza Muhamad Ivan Muhammad Daffa Ramdhani Novin Lesmana Nurjanah, Listia Puspitasari, Pipie Puti Handayani Rahadian, Dimas Rahmadini, Desty Devina Renny Risqiani Ruth Noviyanti S.A Marivan HR Sagala, Rina Aulia Sari, Nila Nova Sasono, Annisa Ajeng Putikasari Shankae, Arvin Sihol Harto Parulian Simanjuntak Simatupang, Jujung Soeharjoto . Soumutul, Mauritz Edo Sri Vandayuli Riorini Suhendra, Andy Reyhan Syabillah Laviola Adha Wijanarko, Faiq Raihan Willy Arafah, Willy Windhy Puspitasari Wulandari, Maryana Yusran, Husna Leila Yusran, Husna Leila