Article Per Year (5 Year)
p-Index From 2021 - 2026
6.012
P-Index
This Author published in this journals
All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana JURNAL SISTEM INFORMASI BISNIS Jurnal Administrasi Bisnis Jurnal Manajemen Teknologi Jurnal Manajemen Bisnis Media Ekonomi dan Manajemen JURNAL ILMIAH MANAJEMEN & BISNIS Journal of Economics, Business, & Accountancy Ventura Jurnal Ilmiah Ekonomi Islam MANAJERIAL Journal of Economic, Bussines and Accounting (COSTING) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Dinamisia: Jurnal Pengabdian Kepada Masyarakat J-MAS (Jurnal Manajemen dan Sains) Journal of Entrepreneurship, Management and Industry (JEMI) JURNAL PENDIDIKAN TAMBUSAI Journal of Economic, Management, Accounting and Technology (JEMATech) Jurnal Samudra Ekonomi dan Bisnis JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI MABIS: Manajemen dan Bisnis Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Edunomika (JIE) Jurnal Manajemen Jurnal Ilmiah Manajemen Kesatuan Jurnal Ekobis : Ekonomi Bisnis & Manajemen Cakrawala Repositori Imwi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Intervensi Komunitas: Jurnal Pengabdian Masyarakat Community Empowerment Jurnal Ekonomi Surakarta Management Journal Journal of Education Research Journal of Social Research Bussman Journal : Indonesian Journal of Business and Management International Journal of Social Science, Education, Communication and Economics Jurnal Ekonomi Trisakti JUARA: JURNAL WAHANA ABDIMAS SEJAHTERA JURNAL ABDIKARYASAKTI Jurnal Manajemen dan Pemasaran Jasa Media Riset Bisnis & Manajemen JURNAL ABDI MASYARAKAT INDONESIA (JAMIN) Jurnal ekonomi Manajemen dan Bisnis (JUBIS) Jurnal Penelitian Ekonomi Manajemen dan Bisnis EBID:Ekonomi Bisnis Digital Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Asian Journal of Management, Entrepreneurship and Social Science
Yolanda Masnita Siagian
Universitas Trisakti Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

Published : 57 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 57 Documents
Search

 2   3   4   5   6 
Dengan Adanya Digital Pengadaan dan Inovasi Rantai Pasok dalam suatu organisasi, Apakah dapat meningkatkan kinerja bisnis yang berkelanjutan ? Ruth Noviyanti; Kurniawati Kurniawati; Yolanda Masnita
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.12364

Abstract

Procurement has experienced changes functionally and role, which previously as a transactional and administrative, currently to experience development in a strategic within the organization by the use of technology. Not all organizations can maximize the use of digitalization due to factor of the cost and human resource factor. The unpreparedness of these factors can affect the results obtained in the performance of the supply chain and organizational performance. This research is based on the theory of resource Based View (RBV),to produce sustainable organization and competitive advantage within the organization, can be achieved by having an internal strategy within the organization, one of the which is the use of technology and digitization in the area of digital procurement and supply chain innovation.The research in based on survey with the distribution of questionnaire with of 25 questions that show the impact on digital procurement, supply chain innovation, supply chain performance and organization performance. From the result of this study can be conclude that digital procurement capabilities do not have a positive impact on supply chain performance, while supply chain innovation has a positive effect on supply chain performance. And supply chain performance has a positive effect on organizational performance.
The Analysis Of Dynamic Capabilities And Sustainable Competitiveness On Sustainable Performance In Indonesia Private Higher Education Listia Nurjanah; Yolanda Masnita Siagian; Husna Leila Yusran; Hepy Hefri Ariyanto
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 03 (2023): August, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to investigate the relationship between dynamic capabilities, sustainable competitiveness, and sustainable performance in a dynamic business environment. The study used a quantitative research method using a questionnaire at private higher education in LLDIKTI Region X. From 242 existing private higher education, 162 respondent was collected. Data was analysed using SmartPLS software. The analysis consists of descriptive statistics, evaluation of measurement models, evaluation of structural models, and hypothesis testing. The results show that dynamic capabilities and sustainable competitiveness have a positive relationship. In addition, there is a positive relationship between dynamic capabilities and sustainable performance through the mediating role of sustainable competitiveness. The results also show that dynamic capabilities have a direct and indirect effect on sustainable performance, and there is a significant negative relationship between dynamic capabilities and sustainable performance. The results contribute to the novelty of strategic management literature.
Initial Chatbot Trust Menggunakan Teori Utaut Terhadap Perceived Ease Of Use Fiyya Sabila Sarra; Andi Mutiara Aurel Sisilya; Yolanda Masnita
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 2 No. 2 (2023): Mei : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v2i2.1528

Abstract

Tujuan dari penelitian ini adalah untuk menguji dan menganalisis pengaruh perceived ease of use, performance expectancy, social influence, dan information quality terhadap initial chatbot trust. Metode penelitian ini menggunakan metode kuantitatif deskriptif dengan purposive sampling dengan 113 responden. Jawaban kuesioner diukur menggunakan skala likert 1 – 5. Data dianalisis menggunakan software SPSS AMOS versi 21.Hasil penelitian ini menyatakan bahwa perceived ease of use berpengaruh terhadap initial chatbot trust, performance expectancy tidak berpengaruh terhadap initial chatbot trust, social influence tidak berpengaruh terhadap initial chatbot trust, information quality tidak berpengaruh terhadap initial chatbot trust. Performance expectancy terhadap Initial chatbot trust. Perceived ease of use perlu ditingkatkan agar konsumen merasa nyaman. Layanan chatbot perlu ditingkatkan agar konsumen dapat memiliki pengalaman dan merasakan manfaat dari layanan chatbot. Hal ini berpengaruh dalam social influence karena layanan berpengaruh kepada pendapat orang lain tentang penggunaan chatbot. Oleh karena itu, diperlukannya layanan agar konsumen dapat merasakan kualitas informasi pada layanan chatbot.
MENINGKATKAN NIAT PEMBELIAN KEMBALI KOSMETIK HALAL KONSUMEN TERHADAP ORIENTASI AGAMA Karmila, Mila; Masnita, Yolanda
Jurnal MANAJERIAL Vol 22, No 2 (2023): MANAJERIAL Volume 22 No. 2
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/manajerial.v22i2.55092

Abstract

Produk halal telah mendapatkan perhatian yang signifikan dari pemasar di seluruh negara, produk yang tidak boleh mengandung bahan hewani tertentu yang dilarang untuk digunakan oleh umat Islam dan produk tersebut juga harus bebas alkohol. Pentingnya niat pembelian kembali oleh konsumen untuk produk halal dengan merek yang sama dengan pembelian pada kesempatan sebelumnya. Tujuan dari penelitian ini adalah untuk menguji pengaruh Orientasi Agama, elektronik mulut ke mulut (EMkM), Kesadaran Merek, Pembelian Aktual, dan Niat Membeli Kembali. Metode pengolahan data dan analisis data dalam penelitian ini menggunakan analisis deskriptif dan Structured Equation Models yang menjadi analisis kuantitatifnya. Pengambilan sampel menggunakan Non-Probability Sampling dengan teknik Purposive sampling, sehingga menghasilkan sampel 133 responden secara online. Berdasarkan hasil analisis dan pembahasan, dapat diinterpretasikan bahwa terdapat pengaruh antara variabel niat beli ulang terhadap orientasi keagamaan. Studi ini juga menyimpulkan bahwa sebagian besar dari mereka cenderung memiliki niat untuk membeli kembali kosmetik halal.
Unveiling Influence of Psychological and Social Factors on Purchase Intentions Behavior of Environmentally Friendly Fashion in the Digital Era Masnita, Yolanda; Wulandari, Maryana; Haliza, Delanea Azlia
Journal of Education Research Vol. 5 No. 3 (2024)
Publisher : Perkumpulan Pengelola Jurnal PAUD Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37985/jer.v5i3.1495

Abstract

barang-barang dalam industri fashion yang ramah lingkungan.Studi ini bertujuan untuk menguji pengaruh sosial, kepedulian lingkungan, iklan, dan altruisme terhadap minat pembelian produk pakaian ramah lingkungan. Lalu bertujuan untuk mengetahui bagaimana pengaruh dari niat beli produk pakaian ramah lingkungan terhadap kesediaan untuk membayar dan pemasaran dari mulut ke mulut secara elektronik. Penelitian ini menggunakan pendekatan pemodelan persamaan struktural (SEM),  lalu data akan  dikumpulkan melalui sampel konsumen yang sudah memiliki pengalaman berbelanja terhadap pakaian ramah lingkungan. Penelitian ini akan menunjukkan pengaruhnya secara positif dari faktorfaktor tersebut. Penelitian ini dapat berkontribusi dalam pemahaman pengambilan keputusan dari konsumen dalam memiliki produk pakaian ramah lingkungan.
PENINGKATAN KEPEDULIAN LINGKUNGAN DI KALANGAN MAHASISWA TERHADAP GREEN MARKETING Shankae, Arvin; Masnita, Yolanda
Surakarta Management Journal VOLUME 5 NO.1 JUNI 2023
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v5i1.1091

Abstract

Social media and campaigns among students are quite influential in making students more equitable in protecting the environment and using environmentally friendly products. This study aims to analyze environmental problems that can affect the life of all living things. The instrument of this research is using a questionnaire created using a Google form that is distributed online. Respondents in this study were the age group of 17 years and over. This study contributes to this test of consistency between environmental concern and pro-env intention variables.
Anteseden Sikap Konsumen terhadap Perilaku Pembelian Online Suhendra, Andy Reyhan; Masnita, Yolanda; Kurniawati
Jurnal Samudra Ekonomi dan Bisnis Vol 14 No 1 (2023): JSEB
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v14i1.5954

Abstract

The purpose of this research is to explore the things that influence consumer attitudes in shopping online, as well as the influence of these attitudes on their behavior in making online purchases. This research was conducted through the perspective of the technology acceptance model (TAM), which is based on consumer value theory. This study uses SEM (structural equation modeling) analysis on primary data based on the results of a questionnaire that has been distributed to 289 respondents. The results show that there is a significant effect of perceived ease of use on attitude, and attitude has a significant effect on online buying behavior. However, perceived usefulness, perceived enjoyment, information availability, and perceived price separately proved to have no effect on attitude. The managerial implications of the findings identify the companies that issue e-commerce must be able to guarantee the convenience available in these applications, so that customer attitudes towards applications will be more positive.
HUBUNGAN PENGGUNAAN MEDIA SOSIAL DI INDONESIA DENGAN PENDEKATAN COMMUNICATION PRIVACY MANAGEMENT (CPM) GUNA MENINGKATKAN SELF DISCLOSURE ON SOCIAL MEDIA Al Rasyid, Lulu Maulitha; Masnita, Yolanda
EBID: Ekonomi Bisnis Digital Vol 2, No 1 (2024): Juli
Publisher : STMIK Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/ebid.v2i1.287

Abstract

This research is motivated by the fact that many social media are used very widely in the context of Self Disclosure which can fulfill the emotions of users on social media, but is accompanied by risks that can be detrimental to the user. The aim of this research is to provide knowledge, understanding and information about problems for users of social media platforms (Facebook, Instagram, Twitter (X), Tiktok, Youtube) in Indonesia. A total of 130 respondents participated in the survey who were users or who had used social media in Indonesia. Data were processed and analyzed using SPSS and AMOS using Structural Equation Modeling (SEM).
PELATIHAN PEMANFAATAN MARKETPLACE SEBAGAI STRATEGI MEMPERLUAS PANGSA PASAR BAGI KOMUNITAS UMKM INDONESIA TERPADU (DUIT) Masnita, Yolanda; Nurhaida, Dida; Arafah, Willy
Jurnal Abdikaryasakti Vol. 4 No. 1 (2024): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/ja.v4i1.16510

Abstract

Pelaku usaha yang tergabung dalam komunitas UMKM Indonesia Terpadu, masing – masing telah memiliki usaha. Usaha sudah berjalan, tetapi masih kesulitan untuk mengembangkannya. Memperluas pasar dan menambah omset menjadi persoalan utama bagi keberlangsungan usaha. Beberapa pelaku usaha merasa bahwa pasar sudah jenuh dan tidak bisa berkembang lagi. Mengenalkan market place, berbisnis dengan bantuan digitalisasi menjadi salah satu upaya untuk mengembangkan pasar. Mengenal lebih komprehensif tentang berjualan online, sangat dibutuhkan oleh anggota komunitas UMKM Indoneisa Terpadu. Kegiatan pengabdian kepada masyarakat ini bertujuan mengenalkan bagaimana strategi sukses berjualan di marketplace. Materi meliputi: (i) cara membuka toko online di Tokopedia mulai dari nol; (ii) strategi sukses berjualan di marketplace (analisa, implementasi, dan operasional); (iii) cara memanfaatkan tools promosi di Tokopedia untuk meningkatkan penjualan. Metode pelaksanaan diawali dengan jajak pendapat dilakukan diawal kegiatan, untuk mengidentifikasi dan merumuskan masalah, sehingga mengerucut pada masalah utama. Kesulitan mengembangkan pangsa pasar menjadi topik utama untuk keberlangsungan usaha, beberapa pelaku usaha merasa bahwa pasar sudah jenuh dan tidak bisa berkembang lagi. Pada kesempatan kali ini Tim Pengabdian Kepada Masyarakat (PkM) Fakultas Ekonomi dan Bisnis, Universitas Trisakti, akan memberikan pelatihan dan pembekalan mengenai pemanfaatan Marketplace untuk memperluas jangkauan pemasaran produk. Materi ini belum pernah diberikan dan sangat dibutuhkan sebagai solusi permasalahan bagi anggota komunitas saat ini. Peserta sangat antusis dan aktif saat mengikuti sesi pelatihan. Hasil evaluasi memununjukan bahwa pengetahuan dan keterampilan peserta meningkat saat post-test. Hasil evaluasi terhadap kegiatan menunjukkan bahwa peserta sangat puas dengan adanya pelatihan ini.
Consumer Response to Live Streaming Shopping using the Stimulus, Organism and Response (SOR) Method Approach Rahmadini, Desty Devina; Masnita, Yolanda
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 3 (2024): JIMKES Edisi Mei 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine and analyze consumer responses to live streaming shopping using the Stimulus, Organism, and Response (SOR) method approach. The indicators of the stimulus include financial bonds and social bonds. The indicator for the organism is trust. Meanwhile, the indicators for the response are customer engagement and purchase intention. The research method used is quantitative. The sample used in this study consists of 194 respondents. The sampling technique employed is purposive sampling. Data is analyzed using the Structural Equation Model (SEM) method. The results of this study indicate that financial bonds have a positive effect on trust. Social bonds have a positive effect on trust. Trust has a positive effect on customer engagement and on purchase intention. Furthermore, Electronic Word of Mouth (E-WOM) positively moderates the effect between trust and purchase intention. Additionally, customer engagement also has a positive effect on purchase intention.
Co-Authors Abdul Rahman (Universitas Trisakti - Indonesia) Adhitya Ramadhany Al Rasyid, Lulu Maulitha Aldino Putra Pambudi Alviana Aslama Anantia Amru Bangkit Adhitama Andhika Veraldy (Universitas Trisakti - Indonesia) Andi Mutiara Aurel Sisilya Anggelina, Ria Rosita Anita Dwi Kurniawati Annisa iif Afrianti Ardian Fikri Rizki Ariyanto, Hepy Hefri ASEP HERMAWAN Asyifa Chesa Pratiwi Azizah, Tamara Zharifah Debbie Aryani Tribudhi Desna Ronaldy Yoga Perwira Dian Kusmana Dianti, Frisca Dida Nurhaida Dini Rusniawaty Edward Wilson Gozali Fadhly, Hafiz Faradila, Ade Putri Farid Ahmad Farrah Noer Ramadhanty Fitriani Fitriani Fiyya Sabila Sarra Haliza, Delanea Azlia Hani Wijaya Hapizin Yonani Panjaitan Hermien Triyowati Hermien Triyowati, Hermien Hotman Tohir Pohan Ida Farida Inten Palupi Ismail Ismail Ivansius Ivansius Jati Kasuma Ali Kaluhuran, Anugrah Karisma Alva Syahada KHOMSIYAH Khomsiyah Khomsiyah Khomsiyah Khomsiyah Khomsiyah Khomsiyah Khomsiyah Khomsiyah Krisna Prabowo Sukarno Kurniawati Kurniawati Kurniawati . Kurniawati Kurniawati Kurniawati Kurniawati Kurniawati Kurniawati Kurniawati Kurniawati Kurniawati Kurniawati Latifah Al Khasbi Lydia Sintia Mangku Rasyawal Mariani, Rumondang Dian Mila Karmila Muhamad Fachreza Muhamad Ivan Muhammad Daffa Ramdhani Novin Lesmana Nurjanah, Listia Puspitasari, Pipie Puti Handayani Rahmadini, Desty Devina Renny Risqiani Ruth Noviyanti S.A Marivan HR Sagala, Rina Aulia Sari, Nila Nova Sasono, Annisa Ajeng Putikasari Shankae, Arvin Sihol Harto Parulian Simanjuntak Soeharjoto . Soumutul, Mauritz Edo Sri Vandayuli Riorini Suhendra, Andy Reyhan Syabillah Laviola Adha Willy Arafah, Willy Windhy Puspitasari Wulandari, Maryana Yusran, Husna Leila Yusran, Husna Leila