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All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana JURNAL SISTEM INFORMASI BISNIS Jurnal Administrasi Bisnis Jurnal Manajemen Teknologi Jurnal Manajemen Bisnis Media Ekonomi dan Manajemen JURNAL ILMIAH MANAJEMEN & BISNIS Journal of Economics, Business, & Accountancy Ventura Jurnal Ilmiah Ekonomi Islam MANAJERIAL Journal of Economic, Bussines and Accounting (COSTING) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Dinamisia: Jurnal Pengabdian Kepada Masyarakat J-MAS (Jurnal Manajemen dan Sains) Journal of Entrepreneurship, Management and Industry (JEMI) JURNAL PENDIDIKAN TAMBUSAI Journal of Economic, Management, Accounting and Technology (JEMATech) Jurnal Samudra Ekonomi dan Bisnis JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI MABIS: Manajemen dan Bisnis Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Edunomika (JIE) Jurnal Manajemen Jurnal Ilmiah Manajemen Kesatuan Jurnal Ekobis : Ekonomi Bisnis & Manajemen Cakrawala Repositori Imwi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Intervensi Komunitas: Jurnal Pengabdian Masyarakat Community Empowerment Jurnal Ekonomi Surakarta Management Journal Journal of Education Research Journal of Social Research Bussman Journal : Indonesian Journal of Business and Management International Journal of Social Science, Education, Communication and Economics Jurnal Ekonomi Trisakti JUARA: JURNAL WAHANA ABDIMAS SEJAHTERA JURNAL ABDIKARYASAKTI Jurnal Manajemen dan Pemasaran Jasa Media Riset Bisnis & Manajemen JURNAL ABDI MASYARAKAT INDONESIA (JAMIN) Jurnal ekonomi Manajemen dan Bisnis (JUBIS) Jurnal Penelitian Ekonomi Manajemen dan Bisnis EBID:Ekonomi Bisnis Digital Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Asian Journal of Management, Entrepreneurship and Social Science
Yolanda Masnita Siagian
Universitas Trisakti Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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Attracting Consumer Food: The Effect of Perceived Crowdedness Amru Bangkit Adhitama; Kurniawati Kurniawati; Yolanda Masnita
Journal of Social Research Vol. 2 No. 9 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i9.1374

Abstract

This study delves into the interplay between Perceived Crowding (Crowd) and its impact as a mediator on Purchase Intention, Customer Satisfaction (SAT), and Word of Mouth (WoM). Specifically, it examines the role of crowd perception as a deciding factor for selecting a restaurant, thereby influencing overall consumer satisfaction. The research comprises a sample of 100 respondents, spanning multiple generations. The data analysis technique employed is Structural Equation Modeling (SEM). The findings of this study underscore the significant mediating role played by Perceived Crowding (Crowd) on the relationship between Purchase Intention and both Customer Satisfaction (SAT) and Word of Mouth (WoM). This insight suggests that the presence of crowds acts as a crucial factor in shaping customers' purchase decisions, overall satisfaction, and likelihood to engage in positive word-of-mouth referrals. Interestingly, the research highlights the distinct behavior of the millennial generation and Generation Z. These younger demographics exhibit a penchant for aligning with current trends. Even when faced with long queues at a food establishment, they display a willingness to wait, suggesting a correlation between crowd perception, purchase intent, and consumer behavior in these generational groups. This study underscores the importance of understanding the dynamics of Perceived Crowding and its role in influencing consumer behavior, particularly among the younger generations. It sheds light on the complex interrelationships between Purchase Intention, Customer Satisfaction, and Word of Mouth, offering valuable insights for businesses in the food industry seeking to optimize customer experiences and harness the power of positive word-of-mouth promotion.
INTRODUCTION OF MARKET ORIENTATION TYPES IN PROCESS DEVELOPMENT FACILITIES USING BRAND MANAGEMENT AND BRAND PERFORMANCE Edward Wilson Gozali; Yolanda Masnita
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 2 (2023): Bussman Journal | Mei - Agustus 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i2.168

Abstract

The aim of this study is to find out how market orientation types facilitate the development of brand management processes (management strategic brand and internal brand), and brand performance. using data collected from brand executives. The results of this study indicate that proactive and reactive market orientations influence internal branding and strategic brand management. The mediating role of strategic brand management in the relationship between internal orientation mediates the relationship between PMO and brand performance. Also, strategic brand management and internal branding mediate the relationship between responsive market orientation (RMO) and brand performance. Results also show that market turbulence negatively moderates the relationship between strategic brand management and brand performance. Limitations/research implications – Building on the literature from brand management, organizational capabilities and market orientation, this study describes the role of PMO and RMO in influencing strategic brand management and different internal brands, and subsequently, brand performance. The perspectives used in this research provide insight into how organizations can develop and manage brands from a process perspective
Penambahan Variabel Tingkat Kecerdasan dari Chatbot untuk Mempengaruhi Kepercayaan Pengguna dalam Aplikasi Telekonsultasi Kesehatan Hapizin Yonani Panjaitan; Yolanda Masnita; Kurniawati Kurniawati
Jurnal Sistem Informasi Bisnis Vol 13, No 1 (2023): Volume 13 Nomor 1 Tahun 2023
Publisher : Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21456/vol13iss1pp78-87

Abstract

The use of Artificial Intelligence (AI) technology is often encountered in everyday life, especially in the world of business marketing, namely chatbots which are part of the implementation of Natural Language Processing (NLP). However, in its application, it is still felt that it cannot meet the needs of consumers for the specific questions they often ask, especially for those who use health teleconsultation services. In this study, the intelligence variable is added as an additional variable to answer the level of user trust in the chatbot. The data used in this study are quantitative with the target respondents being users of health teleconsultation services with a minimum user experience of 1 year. A total of 178 respondents met the criteria from a total of 238 respondents. In this research, three variables are developed. For each dependent variable, empathy, friendliness, and intelligence are factors moderated by task complexity and chatbot disclosure to determine the results of the independent variable, which is trust towards the chatbot. Based on the results of the outer model and inner model analysis using SmartPLS, it can be concluded that the addition of intelligence variables has a positive effect on user trust in chatbots. In addition, the level of chatbot complexity is also able to mediate the relationship between intelligence and user trust in chatbots. However, chatbot disclosure has a negative effect as mediating the relationship between intelligence and user trust in chatbots. In the application of using chatbots, the level of intelligence may have an effect on user trust, but natural human attitudes such as friendliness from chatbots do not affect user trust.
PERAN MODERASI HALAL BRAND AWARENESS TERHADAP MAKANAN DALAM KEMASAN YANG MEMPENGARUHI PURCHASE DECISION MAKING Farrah Noer Ramadhanty; Yolanda Masnita
Jurnal Ekonomi Trisakti Vol. 3 No. 2 (2023): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v3i2.17940

Abstract

Penelitian ini bertujuan untuk mengetahui hubungan Product Knowledge dan Product Involvement terhadap Purchase Decision Making melalui Halal Brand Awareness sebagai variabel moderasi di hubungan antara Product Knowledge dan Product Involvement dengan Purchase Decision Making. Penelitian ini melibatkan 141 responden serta menggunakan teknik convenience sampling dengan batasan area JABODETABEK dan luar JABODETABEK. Hasil empiris dalam penelitian ini menunjukkan bahwa Product Knowledge dan Product Involvement memiliki hubungan yang positif dan berpengaruh signifikan terhadap Purchase Decision Making serta Halal Brand Awareness merupakan variabel moderasi. Penelitian ini hanya berfokus pada penelitian makanan dalam kemasan halal secara umum. Pada penelitian selanjutnya, dapat memilih menggunakan salah satu merek produk makanan dalam kemasan halal atau dengan membandingkan beberapa merek produk makanan halal lainnya.
Customer Engagement: Is It Important to Housing Purchase Intention? Desna Ronaldy Yoga Perwira; Yolanda Masnita; Kurniawati Kurniawati; Jati Kasuma Ali
Media Ekonomi dan Manajemen Vol 39, No 1 (2024): January 2024
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v39i1.4178

Abstract

Social media platforms have added new ways to get information that can influence the purchase intent, including housing purchasing. Since there is a paucity of research that investigates the relationship between consumers' access to social media and their intention to purchase a house, the aim of this study is to determine whether social media activities as marketing tools influence the intent of people in house purchasing, especially when comes to customer engagement.   The results of this study are expected to give marketing managers of real estate companies different ideas about how to run each of the official social media platforms to get people to buy the houses. The data collection process involved the participation of 284 individuals who completed online questionnaires. The collected data was subsequently analyzed using statistical software packages such as SPSS and AMOS to derive meaningful findings. This study found that SMMA activities positively influence brand trust, as well as Brand Trust and Purchase Intention, but the primary focus of this research is to investigate the impact of these variables on house purchase intention, with a particular emphasis on the role of customer engagement.
Unleashing entrepreneurial potential: Empowering social beneficiaries through the practice of developing marketing plans at Panti Sosial Bina Karya Harapan Jaya Dida Nurhaida; Khomsiyah Khomsiyah; Yolanda Masnita
Community Empowerment Vol 8 No 7 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.8827

Abstract

Urbanization and welfare have become serious concerns in DKI Jakarta, especially with the increasing number of homeless people and beggars that have caused various social problems. The government has implemented comprehensive programs to address these issues, including a social rehabilitation program. Equipping social beneficiaries (WBS) with entrepreneurial skills is highly needed. This Community Service activity aims to unleashing entrepreneurial potential of WBS at the Panti Sosial Bina Karya (PSBK) Harapan Jaya, through the practice of developing marketing plans. Training was conducted through demonstrations, hands-on practice, and question-and-answer. This activity has successfully increased the knowledge of participants in developing simple yet effective marketing plans. A total of 85% of the participants stated that their understanding was better than before, and 80% of the participants felt capable of implementing it.
Teknologi Smart Supply Chain (SSC) Pada Kinerja Hijau Yang Dimediasi Oleh Green Operations, Green Relationship Dan Customer Green Information Sharing Ismail Ismail; Kurniawati Kurniawati; Yolanda Masnita
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 2 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i2.7081

Abstract

This study aims to determine the roleresearchers want to know how the influence of Smart Supply chain (SSC) Technologies on Green Performance Mediated by Green Operations, green relationships and customer green information sharing, research using a questionnaire method of 222 respondents who work in manufacturing companies that implement Smart Supply chain (SSC) Technologies,The results of the study found that implementationSmart Supply chain (SSC) Technologies is able to improve the performance of Green Performance, Green Operations, green relationships and customer green information sharing. Green performance is also influenced by green relationships and customer green information sharing, while green operations cannot affect green performance. directly, it was found that green relationships and customer green information sharing were able to mediate the effect of Smart Supply chain (SSC) Technologies on green performance while green operations had not been able to mediate the relationship between Smart Supply chain (SSC) Technologies and green performance, this study found the importance of implementing Smart Supply chain (SSC) Technologies in the digital industry and distribution channels are not only physical supply chains but digital supply chains through the variable customer green information sharing used in this study
PHYSICAL ATTRACTIVENESS BEAUTY INFLUENCER PADA INTERAKSI PARASOSIAL: APAKAH MEMPENGARUHI PURCHASE INTENTION FOLLOWER? Inten Palupi; Kurniawati Kurniawati; Yolanda Masnita
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.13.NO.01.TAHUN.2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2024.v13.i01.p06

Abstract

Permintaan akan produk kecantikan di Indonesia mengalami peningkatan. Hal ini akhirnya mendorong konsumen untuk mencari informasi lebih lanjut mengenai produk yang akan dibelinya salah satunya melalui rekomendasi Influencer kecantikan di Instagram, mengingat platform media social tersebut menyajikan banyak konten rekomendasi dari Influencer kecantikan. Namun kenyataannya, hubungan yang terjalin antara pengikut dan Influencer ini ternyata belum berhasil secara maksimal meyakinkan pengikutnya untuk membeli produk yang diulas atau direkomendasikan. Berangkat dari fenomena ini, penelitian ini menguji dan menganalisis pengaruh interaksi parasosial terhadap niat pembelian followers dari Influencer tersebut dan implikasinya. Penelitian ini menyajikan empat hipotesis. Hasil penelitian ini menunjukkan bahwa daya tarik sosial dan keahlian dari beauty Influencer memengaruhi interaksi parasosial dan interaksi parasosial memengaruhi niat pengikut untuk membeli produk kecantikan dalam jangka panjang. Namun, daya tarik fisik dari beauty Influencer tidak terbukti berpengaruh pada interaksi parasosial.
Theory of Behaviour dalam Virtual Interactivity untuk Meningkatkan Purchase Intention Latifah Al Khasbi; Kurniawati; Yolanda Masnita
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.4456

Abstract

With the growing evolution of social media, influencers have become an important intermediary between influencers and their audiences through the content they create, which can increase the role of social media as a marketing tool. The beauty industry faces challenges such as buyer disappointment after purchasing ']bnvc products reviewed by influencers, and the existence of influencers who accept endorsements of inauthentic products, causing losses to companies with genuine products and also deceiving their audiences by becoming a marketing medium for inauthentic products. Positive perceptions of the attractiveness of celebrity influencers have the potential to influence purchase intention. This research uses PSB Theory to analyze factors such as celebrity influencer's credibility, celebrity influencer attractiveness, attitude, virtual interactivity, brand awareness, and brand loyalty. It is hoped that the results of this research can become a basis for maximizing purchase intention through the factors of celebrity influencer's credibility, celebrity influencer attractiveness, attitude, virtual interactivity, brand awareness and brand loyalty  
The mediating effect of psychological ownership on human resources management bundle and job satisfaction ownership Masnita, Yolanda; Puspitasari, Pipie; Risqiani, Renny
Journal of Economics, Business, and Accountancy Ventura Vol. 22 No. 2 (2019): August - November 2019
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v22i2.1670

Abstract

AMO (ability, motivation, and opportunity) is one of the measurements used in Human Resource Management and for explaining the Innovation of Human Resources Management Bundle (IHRMB) that can affect job satisfaction and welfare. It explained that if a skilled, motivated employees will have the opportunity to contribute by using their knowledge and competencies. They will feel having a maximum job satisfaction. This study examine the role of psychological ownership for organizations (PO-O) in mediating the effect of IHRMB on the Job Satisfaction of bank employees (bankers). With a purposive sampling of inclusion criteria, a questionnaire was given to 100 bankers, testing the hypothesis with SEM. The results show that IHRMB affects PO-O and Job Satisfaction. The IHRMB is prepared at the end of the year to be able to have the right strategy for employees the following year, in addition to being a connector between the owner of the company to employees through a collection of innovations summarized in the IHRMB as well as providing opportunities for employees to be able to provide ideas that will support the company's progress. PO-O does not mediate the effect of IHRMB on Job Satisfaction because IHRMB is a control tool for management and company owners to review overall company performance.
Co-Authors Abdul Rahman (Universitas Trisakti - Indonesia) Adhitya Ramadhany Al Rasyid, Lulu Maulitha Aldino Putra Pambudi Alviana Aslama Anantia Amru Bangkit Adhitama Andhika Veraldy (Universitas Trisakti - Indonesia) Andi Mutiara Aurel Sisilya Anggelina, Ria Rosita Anita Dwi Kurniawati Annisa iif Afrianti Ardian Fikri Rizki Ariyanto, Hepy Hefri ASEP HERMAWAN Asyifa Chesa Pratiwi Azizah, Tamara Zharifah Debbie Aryani Tribudhi Desna Ronaldy Yoga Perwira Dian Kusmana Dianti, Frisca Dida Nurhaida Dini Rusniawaty Edward Wilson Gozali Fadhly, Hafiz Faradila, Ade Putri Farid Ahmad Farrah Noer Ramadhanty Fitriani Fitriani Fiyya Sabila Sarra Haliza, Delanea Azlia Hani Wijaya Hapizin Yonani Panjaitan Hermien Triyowati Hermien Triyowati, Hermien Hotman Tohir Pohan Ida Farida Inten Palupi Ismail Ismail Ivansius Ivansius Jati Kasuma Ali Kaluhuran, Anugrah Karisma Alva Syahada KHOMSIYAH Khomsiyah Khomsiyah Khomsiyah Khomsiyah Khomsiyah Khomsiyah Khomsiyah Khomsiyah Krisna Prabowo Sukarno Kurniawati Kurniawati Kurniawati . Kurniawati Kurniawati Kurniawati Kurniawati Kurniawati Kurniawati Kurniawati Kurniawati Kurniawati Kurniawati Latifah Al Khasbi Lydia Sintia Mangku Rasyawal Mariani, Rumondang Dian Mila Karmila Muhamad Fachreza Muhamad Ivan Muhammad Daffa Ramdhani Novin Lesmana Nurjanah, Listia Puspitasari, Pipie Puti Handayani Rahmadini, Desty Devina Renny Risqiani Ruth Noviyanti S.A Marivan HR Sagala, Rina Aulia Sari, Nila Nova Sasono, Annisa Ajeng Putikasari Shankae, Arvin Sihol Harto Parulian Simanjuntak Soeharjoto . Soumutul, Mauritz Edo Sri Vandayuli Riorini Suhendra, Andy Reyhan Syabillah Laviola Adha Willy Arafah, Willy Windhy Puspitasari Wulandari, Maryana Yusran, Husna Leila Yusran, Husna Leila