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All Journal Managament Insight: Jurnal Ilmiah Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis AFEBI Economic and Finance Review AFEBI Management and Business Review SINTA Journal (Science, Technology, and Agricultural) Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Bima Journal : Business, Management and Accounting Journal Journal of Indonesian Management Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Ekonomia JELAJAH: Journal of Tourism and Hospitality Jurnal Indonesia Raya Jurnal Dehasen Untuk Negeri Ekonomia Journal of Law, Social Science, and Management Review

Damarsiwi, Eska Prima Monique

Department Of Management, Faculty Of Economic, Universitas Dehasen Bengkulu

Author-ID : 791065

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The Influence of The Interest Rate (BI Rate) and Non Performing Loan (NPL) To The Distribution of Banking Credit in Bengkulu Province in The Years 2013-2015 Eska Prima Monique Damarsiwi
AFEBI Economic and Finance Review Vol 2, No 1 (2017)
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Banks collect funds from the public in the form of deposits and are distributed back in the form of credit to companies and individuals. This study is aimed to determine the effect of the BI Rate and Non-Performing Loans (NPL) to the capital loan in Bengkulu province in the years 2013-2015. Before doing the multiple regression analysis, the data should be free from the classical assumption.The empiricalresults of this partial analysis show that the variable BI Rate istcount(2.402) >ttable (2,228),this meansthat the BI Rate has a positive effect on bank lending in the province of Bengkulu. Variable Non perfoming loans (NPL) aretcount (2.531)>ttable (2,228) and sig. (0,037) < alpha (0.05), the variable Non-Performing Loan (NPL) revealed a positive and significant effect on bank lending in the province of Bengkulu. Simultaneously the variable BI Rate and Non-Performing Loans (NPL) have the values of F (11.336)> F table (4.96) with sig (0.003) <α (0.05), it means that the variable BI Rate and Non-Performing Loan (NPL) simultaneously / concurrently affect the dependent variable. The result also shows the ability of a model prediction of65.3% while the remaining34.7% are influenced by other factors outside the model that has not been incluioded in the study. Meanwhile the most dominant variable in the study is the variable BI Rate which has a value of the partial coefficient of 62.5%.JEL Classification: E43, E52, E58Keywords: BI Rate, Capital Loan, Non-Performing Loans

ELECTRONIC WORTH OF MOUTH AND DESTINATION IMAGE AND IT’S AFFECTS ON VISITING TOURISTS DECISION IN THE TIKUS ISLAND Eska Prima Monique Damarsiwi; Wagini Wagini
AFEBI Management and Business Review Vol 3, No 2 (2018)
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Tourism is one of the mainstays to obtain the country's foreign exchange and its development is expected to spur Indonesia's economic growth. Every area in Indonesia has the potential to be used as a tourist attraction, as well as the area of Bengkulu City which has exotic marine tourism, namely in Tikus Island. The purpose of this study was to analyze the effect of Electronic Word of Mouth (eWOM) on tourist visiting decisions to Tikus Island and to analyze the influence of Destination Image on tourist visiting decisions to Tikus Island and to analyze which variables had the most dominant influences of visiting tourists to Tikus Island. This research also has an output target that is expected to be achieved, including this research can provide input for the government and employers to find out Electronic Word Of Mouth (eWOM) and Destination Image so that it can ultimately increase tourist interest.. This research was conducted in the area of tourist objects that are often visited by local and outside tourists in the city of Bengkulu. The sampling method in this study is a survey using a cross sectional questionnaire and the sample used is 385 respondents. The results of the research are Concern for Other independent variables, Helping the company and destination image partially have significant positive influence on visiting decisions. While Expressing positive filling variables did not have a significant effect on visiting decisions. However, simultaneously Concern for Other, Expressing positive filling, Helping the company and the destination image have a significant positive effect on the dependent variable of visiting decisions. While the destination image variable is considered as the dominant variable in influencing tourists visiting decisions to Tikus island BengkuluKeywords: Consumer Satisfaction, Destination Image, Electronic Word of Mouth, Visiting Decision

Marketing Strategy In PT. Raflesia Ocean Logistics Bengkulu City Eddlyn Jervis; Sulisti Afriani; Eska Prima Monique Damarsiwi
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 1 (2021): JANUARI
Publisher : Penerbit ADM

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This research aims to find out marketing strategy at PT. Raflesia Ocean Logistics City of Bengkulu. This research was conducted using SWOT analysis method (Strength, Weakness, Opportunity, Threats). SWOT analysis is the identification of various factors systematically to formulate the right strategy for a company. From the results of the research shows the strength (Strenght) owned by PT. Raflesia Ocean Logistics Bengkulu city is 23.29. While weakness (Weaknesses) 10.55, so quadrant Internal Factor Analysis Strategy (IFAS) is 23.29-10.55 = 12.74. Opportunities of the strategy are 24.87, for threats as much as 13.57, so the quadrant of EFAS (Exsternal Factor Analysis Strategy) is 24.87-13.57=11.12 so that the position is in quadrant I in the SWOT analysis diagram. Companies should implement strategies that can support aggressive growth policies such as maintaining services and company performance, improving the quality of human resources by providing job training, and expanding the market such as adding cooperation links with planning new targets.

THE INFLUENCE OF PRICES ON CUSTOMER SATISFACTION ON DELIVERY SERVICES IN PT. SAP EXPRESS BENGKULU BRANCH Indra Gunawan; Neri Susanti; Eska Prima Monique
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 1 No. 4 (2020): OKTOBER
Publisher : Penerbit ADM

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This study aims to determine the effect of price on customer satisfaction in freight forwarding services at PT. SAP Express Bengkulu Branch. The results showed that there was an effect of price on customer satisfaction at delivery services at PT. SAP Express Bengkulu Branch

Analysis Of Factors Affecting Purchase Decisions At National Scale Services And Local Kaur District Irlis Suanto; Neri Susanti; Eska Prima Monique
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 1 (2021): JANUARI
Publisher : Penerbit ADM

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The purpose of this study was to determine the factors that influence purchasing decisions at the National and Local Scale Supermarkets of Kaur Regency. The sample in this research is 95 consumers. The sampling technique used saturated samples, namely by using the entire study population as the research sample. Methods of data analysis using quantitative methods, namely by using multiple linear regression analysis. The results prove that social class, price, promotion, service quality and location variables have a significant influence on the dependent variable, namely purchasing decisions at the national and local scale supermarkets of Kaur Regency, and promotion has no effect on purchasing decisions on the local scale of Kaur Regency.

The Relationship Of Services And Promotion With Purchase Decisions At Dewi Cell Counter, Kaur District Restu Sukri; Karona Cahya Susena; Eska Prima M. D.
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 3 (2021): JULI
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v2i3.62

This study aims to determine the correlation between service and purchasing decisions at Counter Dewi Cell of Kaur Regency and to determine the correlation between promotion and purchasing decisions at Counter Dewi Cell of Kaur Regency. The analytical method used is the Spearman rank correlation and hypothesis testing. Respondents of this study were 75 buyers. From the calculation of the spearman rank correlation coefficient for the correlation between service and purchasing decisions at Counter Dewi Cell of Kaur Regency, the calculated rho value is 0.863 which means it is very strong, because the correlation value lies in the correlation coefficient interval from 0.800 to 1,000, and from the hypothesis test with the t test shows that tcount > ttable (14,572> 1,666) then Ho is rejected and Ha is accepted means that service has a significant correlation with purchasing decisions at Counter Dewi Cell of Kaur Regency. While the calculation of the spearman rank correlation coefficient for the correlation between promotion and purchasing decisions at Counter Dewi Cell of Kaur Regency obtained a calculated rho value of 0.777 which means strong, because the correlation value lies in the correlation coefficient interval from 0.600 to 0.799, and from the hypothesis test with the t test shows that tcount > ttable (10.535> 1.666) then Ho is rejected and Ha is accepted means that promotion has a significant correlation with purchasing decisions at Counter Dewi Cell of Kaur Regency.

Marketing Strategy Analysis Of Arco Azka Manna Kitchen Msmes, Bengkulu Selatan Devi Arsianti; Siti Hanila; Eska Prima Monique Damarsiwi
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 3 (2021): JULI
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v2i3.91

Pursuant to result of calculation of internal factor and strategy ekternal marketing of UMKM Snack Kitchen of Arco Azka got by co-ordinate value for kuadran analyse internal SWOT score wight ( 5,62) and score wight of eksternal ( 5,77). Pursuant to each calculation of kuadran above indicating that biggest value reside in at SO kuadran that is 6,72. The value obtained from calculation of strength score and opportunity score, where company maximize internal strength which owned by an company by exploiting existing opportunity. Kuadran analyse SWOT applying of strategy marketing of UMKM Snack Kitchen of Arco Azka show its position reside in at I kuadran, that strategy the yielded is strategy of SO, that is organization have the power of and opportunity where organization in a state of settled and prima. Conducive organization to continue to ekspansi, enlarging growth and reach for progress maximally. compatible strategy is (penetration of market and development of market) and product development in this time, is so that diversified by konsentrik can lessen risk related to narrow;tight product lini.

Pengaruh Corporate Social Reposibility Disclosure, Intelectual Capital Terhadap Return On Asset Eska Prima Monique Damarsiwi; Helvoni Mahrina
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 2 (2022)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v10i2.2513

CSR Disclosure merupakan suatu bentuk kepeduliaan perusahaan terhadap masyarakat dan lingkungan. Stake holder maupun shareholder akan menilai bahwa perusahaan sebagai entitas yang selalu peduli terhadap masalah sosial maupun lingkungan. Pada level ekonomi mikro, intellectual capital mengacu pada sumber daya berupa nilai tambah yang bentuknya tidak berwujud bagi organisasi. Intellectual capital ini bisa berupa: human capital (misalnya: keterampilan, pengalaman, pelatihan, dan lain-lain), relational capital (misalnya: pelanggan, hubungan dengan stakeholder, merek, perjanjian), dan structural capital (misalnya: budaya perusahaan, suasana kerja, sistem, dan hak-hak yang bersifat non material). Return on asset (ROA) merupakan salah satu rasio profitabilitas yang mengukur efektivitas perusahaan dalam menghasilkan keuntungan dengan memanfaatkan aset yang dimiliki perusahaan. Sampel yang dipergunakan perusahaan LQ45 yang Listed di BEJ 2020-2021. Pengujian Hipotesis menggunakan Smart PLS 2.0. Hasil menunjukkan bahwa CSR disclosure memiliki hubungan yang signifikan terhadap Return on Asset (ROA). Hal ini dapat diartikan bahwa semakin tinggi pengungkapan pemberian CSR yang dilakukan perusahaan maka semakin baik pula kinerja keuangan yang terdapat di perusahaan tersebut. Intellectual capital berpengaruh positif terhadap Return on Asset perusahaan. Semakin tinggi CSR Disclosure yang diberikan oleh perusahaan akan memicu meningkatnya Intellectual Capital.

Boston Consulting Group (BCG'S) Analysis On Powder Coffee 1001 Bengkulu City Dian Safitri; Sulisti Afriani; Eska Prima Monique Damarsiwi
Journal of Indonesian Management (JIM) Vol. 1 No. 1 (2021): March
Publisher : Penerbit ADM Bengkulu

In implementing the marketing strategy, it is always related to marketing recommendations consisting of four variables, namely: product, price, place, promotion. BCG analysis is based on the basic premise that a company should have a balanced portfolio of business, which produces more than the amount it uses. Its role is determined by two factors, namely: (1) Market Growth Rate (2) Relative Market Share. The BCG analysis has 4 cells representing 4 combinations showing the lowest growth rate and market share, namely: stars, cash cows, dogs, and question marks. The data collection methods used in this writing were the observation method, the interview method (unstructured), and the documentation method. BCG analysis was carried out based on data on the sales volume of Usaha Kopi Bubuk 1001 of Bengkulu City in 2018 and 2019 which were compared with the sales volume data of Usaha Kopi Bubuk Aroma in 2019, to obtain a relatively high level. From the results of research with BCG analysis, it can be seen that the market growth rate of Usaha Kopi Bubuk 1001 of Bengkulu City in 2019 is 14% and the relative market share is 1.6x, then Usaha Kopi Bubuk 1001 of Bengkulu City is in the Star position, which indicates that growth high market and relatively high market share, and it is related to the Product Life Cycle, the product position of Usaha Kopi Bubuk 1001 of Bengkulu City is in the Growth stage, so the strategy used by Usaha Kopi Bubuk 1001 of Bengkulu City is the Hold strategy.

An Analysis of Marketing Strategy of JP. Astor Products in PT. Jasaraharja Putera of Bengkulu City Wahyu Ilahi; Karona Cahya Susena; Eska Prima Monique Damarsiwi
Journal of Indonesian Management (JIM) Vol. 1 No. 1 (2021): March
Publisher : Penerbit ADM Bengkulu

The purpose of this study is to determine the marketing strategy of JP ASTOR products in PT. Jasaraharja Putera. This research is qualitative and quantitative research. The sample in this study is an internal sample, that is from employees of PT. Jasaraharja Putera and external samples are from customers of PT. Jasaraharja Putera. The analytical method used is the EFAS analysis method (External Factor Analysis Summary) and IFAS (Internal Factor Analysis Summary) then included in the matrix Strength, Weakness, Opportunities and Threats, or SWOT. Based on the results of the research,it is found that PT. Jasaraharja Putera gained score of 9.17 on internal factors and score of 3.51 on external factors. Thus scores make the company is in quadrant 1 in the SWOT analysis diagram (Supporting Aggressive strategies) which means that the company uses the power possessed by the company itself in marketing JP. ASTOR products.

Co-Authors ', Darmawansyah Abdul Rahman Abdul Rahman Agung Surya Pramata Ahmad Soleh Aldi Zulfikar Ariska , Yesi Indian Deli Efrianto Devi Arsianti Dian Safitri Eddlyn Jervis Ferdian Fachrie Hero Putra Gayatri, Ida Ayu Made Er Meytha Gustianti, Sherly Helvoni Mahrina Hendri Antara Hijeria , Putri Hilda Meisya Arif Hilda Meisya Arif Ida Anggraini Indra Gunawan Irlis Suanto Iswi Dana Utama Putra Junaidah Junaidah Karona Cahya Susena, Karona Cahya Lita Afiana Madalena, Putri Muhammad Rahman Febliansa Muhammad Rahman Febliansyah Muhammad Roky Pratama Nenden Restu Hidayah Neri Susanti Nia Indriasari Nia Indriasari Nirta Vera Yustanti Nurzam Nurzam, Nurzam Pegi Ade Putra Pramata, Agung Surya Putri Madalena Restu Sukri Sherly Gustianti Siswanto Siswanto Siti Hanila Sulisti Afriani Sundari, Zuzeta Suswati Nasution Suswati Nasution Tawakal, Anzori Tito Irawanto Tito Irwanto Vellya Agustin Wagini Wahyu Ilahi Yanuardi Yanuardi Yesi Indian Ariska Yessy Indiana Ariska Yudi Irawan Abi Yun Fitriano Zuzeta Sundari

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