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Damarsiwi, Eska Prima Monique
Department Of Management, Faculty Of Economic, Universitas Dehasen Bengkulu
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Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Tiket Pesawat Di PT Wahyu Septyan Tour Dan Travel Kota Bengkulu Junaidah Junaidah; Eska Prima Prima Monique Damarsiwi; Wagini Wagini
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i1.3486

Abstract

Along with the development of the times, people want to use transportation to make their journey easier. Air tickets sold by PT Wahyu Septyan Tour and Travel Bengkulu city can make your trip both national and international easier. The purpose of the study was to determine the effect of brand image, price, promotion, and service quality on the decision to purchase airline tickets at PT Wahyu Septyan Tour and Travel in Bengkulu city. The type of research used is quantitative. The data analysis method used is multiple linear regression. The test results obtained are: 1) The partial test results show that the brand image (x1) has a significance value of 0.036 <0.05. Price (x2) has a significance value of 0.001 < 0.05. Promotion (x3) has a significance value of 0.002 < 0.05. and service quality (x4) has a significance value of 0.037 <0.05. Thus, the results of the t-test (partial) indicate that there is a positive and significant influence of brand image, price, promotion, and service quality variables on purchasing decisions at PT Wahyu Septyan Tour and Travel in Bengkulu city. 2). Simultaneous test results with the provisions of significance <0.05. The significance probability number 0.000 < 0.05 means that brand image, price, promotion, and service quality simultaneously affect the decision to purchase airline tickets at PT Wahyu Septyan Tour and Travel in Bengkulu city.
The Effect Of Customer Experience And Customer Satisfaction On Interest In Using Hotel Services Grand Seven One Manna Agung Surya Pramata; Karona Cahya Susena; Eska Prima Monique Damarsiwi
Journal of Indonesian Management (JIM) Vol. 3 No. 2 (2023): June
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i2.1303

Abstract

The purpose of this study was to determine the effect of customer experience and customer satisfaction on the intention to use the services of the Grand Seven One Manna hotel. The sample in this study were 90 respondents. The method used in collecting data for this research is a questionnaire. The method of data analysis in this study is the Multiple Linear Regression Research Instrument Test the Coefficient of Determination of the Hypothesis. Based on the results of this study it was concluded that customer experience has a positive and significant effect on the intention to use hotel services at Grand Seven One Manna, meaning that if the customer experience increases, the interest in using hotel services will also increase. Customer satisfaction has a positive and significant effect on the intention to use hotel services at Grand Seven One Manna, meaning that if customer satisfaction increases, the interest in using hotel services will also increase. Customer experience and customer satisfaction together have a positive and significant effect on the interest in using hotel services at Grand Seven One Manna, meaning that if customer experience and customer satisfaction increase, the interest in using hotel services will also increase.
Pendampingan Analisis Perhitungan Harga Pokok Produksi Industri Bagi Pengusaha Gula Semut di Desa Belitar Seberang Kecamatan Sindang Kelingi Kabupate Rejag Lebong Eska Monique Prima Damarsiwi; Karona Cahya Susena; Nenden Restu Hidayah; Abdul Rahman; Muhammad Roky Pratama
Jurnal Dehasen Untuk Negeri Vol 2 No 2 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v2i2.4316

Abstract

This community service aims to provide assistance in analysing the calculation of cost of goods produced in the ant sugar processing business in Belitar Seberang Village, Sindang Kelingi District, Rejang lebong Regency. The mentoring method includes socialisation, training and direct mentoring to ant sugar entrepreneurs. The objective of this mentoring programme is to assist the palm sugar entrepreneurs in determining the cost of production and identifying factors that affect the cost of production.The results of the mentoring programme show that the cost of goods produced by palm sugar entrepreneurs in Belitar Seberang Village can be influenced by several factors such as raw material costs, labour costs, production costs, and so on. To reduce the cost of production, ant sugar entrepreneurs can carry out several strategies such as optimising the use of raw materials, improving the production system, and negotiating with suppliers.The conclusion of this research is that the assistance programme for calculating the cost of goods produced in the ant sugar processing business in Belitar Seberang Village has provided benefits for ant sugar entrepreneurs in the area. By knowing the cost of goods produced and the factors that affect the cost of goods produced, ant sugar entrepreneurs can make more effective decisions in managing their business. In addition, the results of this study are also expected to contribute to the development of the ant sugar industry in Indonesia as a whole.
The Influence of Service Quality and Facilities with Pertamina Gas Station Consumer Satisfaction 21,385.08. Manna City, South Bengkulu Regency Pegi Ade Putra; Siti Hanilah; Eska Prima Monique Damarsiwi
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 3 No. 4 (2022): Oktober
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v3i4.770

Abstract

This revolution era of oil fuel ( BBM) represent requirement of whole world society. Oil fuel not again bizzare goods because without existence of oil fuel hence entire/all activity and production will be burdened by for example motor and car can be run with existence of oil. Target [done/conducted] by this research is to know influence of[is quality of facility and service to satisfaction of consumer exist in SPBU 21.385.08 Town Paradise fruit Sub-Province of Bengkulu south. In this research of used sampel counted 120 people by using method of purvosive sampling with the meaning taken at random which is coincidence come to SPBU buy oil fuel. Result of got research by using meotde analyse doubled linear regression [is] the quality of facility and service have an effect on signifikan to satisfaction of consumer that is both variable of x its value of him 0,000. Base decision making if variable of signifikansi less than 0,005 hence expressed to have an effect on Value of VIF and of Tolerance both [of] variable of[is quality of facility and service both of the same value of VIF below/under 10 and tolerance above 1,0. Inferential that quality of is same facility and service - is same do not have symptom of multikolonearitas. From result of enumeration by using SPSS can know by coefficient value of determinasi of R is 0,843 so that R square equal to 0,711. Matter this means that Variable value of X have an effect on to variable ( Y) equal to 71,1 % while the rest 28,9 % influenced by other variable which do not check in this research
Influence Quality Of Service And Facility To Satisfaction Of Patient Take Care Of To Stay With Pain Of Assyifa Paradise Fruit Of Bengkulu South Aldi Zulfikar; Eska Prima Monique Damarsiwi; Nia Indriasari
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 3 No. 4 (2022): Oktober
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v3i4.839

Abstract

Health represent requirement of fundamental to society. More than anything else whole world a period now knocking over by virus of covid-19. Growing of level live society, hence progressively mount also society demand will the quality of kesehatan.Tujuan in this peneilitian that is to know influence of[is quality of Facility and service to satisfaction of patient take care of to stay with Pain of Assyifa Paradise Fruit of Bengkulu South. Method Analysis the used [is] method Test Validity, Test Rehabilitas, classic Test Assumption, Doubled Linear Regression, Kofesien Determensi and Test Hypothesis. Sampel in this research is patient take care of to stay with pain of Assyifa Bengkulu South amounting to 44 people. Result of from research showing Result of Analysis linear regression of bergaanda the is Y = - 1,086+ 0,335 X1 + 0,692 X2. so that this matter depict that variable of x1 and of x2 have an effect on signifikan to variable Y. Coefficient value of determinasi of R square equal to 0,986 . Matter this means that value quality of ( X1) and facility ( X2) have an effect on to satisfaction of patient ( Y) equal to 98,6% while 1,4 % influenced by other variable which we do not is checked in research. Of Neglect test of Crobach that is 0,06 which variable is quality of and facility very reliable to satisfaction of this matter patient is proved with coefficient value is quality of facility and service to officer performance above Neglect of Crobach which have been specified by that is 0,736 and 0,62. Result of classic assumption test [of] value of VIF and of tolerance the quality of facility and service do not influence satisfaction of proved patient with value of VIF and of Tolerence both below/under 10 and above 0,10.
ELECTRONIC WORTH OF MOUTH AND DESTINATION IMAGE AND IT’S AFFECTS ON VISITING TOURISTS DECISION IN THE TIKUS ISLAND Eska Prima Monique Damarsiwi; Wagini Wagini
AFEBI Management and Business Review Vol. 3 No. 2 (2018): December
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47312/ambr.v3i2.201

Abstract

Tourism is one of the mainstays to obtain the country's foreign exchange and its development is expected to spur Indonesia's economic growth. Every area in Indonesia has the potential to be used as a tourist attraction, as well as the area of Bengkulu City which has exotic marine tourism, namely in Tikus Island. The purpose of this study was to analyze the effect of Electronic Word of Mouth (eWOM) on tourist visiting decisions to Tikus Island and to analyze the influence of Destination Image on tourist visiting decisions to Tikus Island and to analyze which variables had the most dominant influences of visiting tourists to Tikus Island. This research also has an output target that is expected to be achieved, including this research can provide input for the government and employers to find out Electronic Word Of Mouth (eWOM) and Destination Image so that it can ultimately increase tourist interest.. This research was conducted in the area of tourist objects that are often visited by local and outside tourists in the city of Bengkulu. The sampling method in this study is a survey using a cross sectional questionnaire and the sample used is 385 respondents. The results of the research are Concern for Other independent variables, Helping the company and destination image partially have significant positive influence on visiting decisions. While Expressing positive filling variables did not have a significant effect on visiting decisions. However, simultaneously Concern for Other, Expressing positive filling, Helping the company and the destination image have a significant positive effect on the dependent variable of visiting decisions. While the destination image variable is considered as the dominant variable in influencing tourists visiting decisions to Tikus island BengkuluKeywords: Consumer Satisfaction, Destination Image, Electronic Word of Mouth, Visiting Decision
The Influence Of Brand Characteristics And Emotional Branding On Purchasing Decisions At Coffee Shop Bengkulu Ferdian Fachrie Hero Putra; Anzori Anzori; Eska Prima Monique Damarsiwi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i1.5358

Abstract

A coffee shop is a place that serves food and drinks, but mainly sells coffee. Generally, what is called a coffee shop is a coffee shop whose place is attractively designed and provides many coffee menus. The purpose of this study was to determine the effect of brand characteristics and emotional branding on purchasing decisions at Bengkulu coffee shops. In this study, the data used is quantitative data, namely data obtained from distributing questionnaires to service users at Coffee Shop Bengkulu. In this study the data used is quantitative data, namely data obtained from distributing questionnaires to consumers at Coffee Shop Bengkulu. Based on the results of the study, there is an influence of brand characteristics (X1) on purchasing decisions (Y) Coffee Shop Janji Jiwa with a tsig value < α (0.000 < 0.05) and a tcount> ttable value (5.749> 1.68195) thus Ho is rejected and Ha is accepted. From the significance value obtained that variable X1 has a positive effect on purchasing decisions (Y). There is an effect of emotional branding (X2) on purchasing decisions (Y) Coffee Shop Janji Jiwa with a tsig value < α (0.000 < 0.05) and a tcount> ttable value (4.346> 1.68195) thus Ho is rejected and Ha is accepted. From the significance value obtained that the X2 variable has a positive effect on purchasing decisions (Y).
Influence Of Product Quality And Price On Customer Satisfaction At Sinar Oli Manna Shop, Selatan Bengkulu Regency (Case Study of Dunlop and Forceum Tires Customers) Darmawansyah Darmawansyah; Siti Hanila; Eska Prima Monique Damarsiwi
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 1 No. 1 (2021): JUNI
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v1i1.64

Abstract

This research aim to to know: influence of[is quality of product to satisfaction of [cutomer/ client] of merk car tire of Dunlop and tire of forceum [in] [Light/Ray] shop of Oli Paradise Fruit Sub-Province of Bengkulu South. Method which [is] used in this research use method of deskriftif qualitative. Sampel in this research [is] [cutomer/ client] of tire [in] [Light/Ray] shop of Oli Paradise fruit of Bengkulu South counted 150 people during October month;moon 2020. Pursuant to result of Test-Drive of kuesioner consist of validity test with SPSS 22 and test of reliabilitas by using method of Cronbach'S Alpha. Technique analyse [at] this research use descriptive analysis method and doubled linear regression analysis. Result of research indicate that: Result of doubled Analysis linear regression [at] merk tire of forceum [is] Y = 39,206+ (- 0,005 X1 )+ 0,42 X2 + 4,713, coefficient value of determinasi of R square equal to this 0,05 matter explain that by partial the quality of product have influence which [is] signifikan to satisfaction of [cutomer/ client] [in] Shop [Light/Ray] of Oli Paradise fruit of Bengkulu South. While result of linear regression test [at] merk tire of dunlop Y = 24,831+ ( 0,013 X1)+ 0,452 X2 + 3,786, with coefficient value of R2 equal to 0,50. This matter depict that quality of price and product to satisfaction of [cutomer/ client] very is having an effect on [of] signifikan [at] [Light/Ray] shop of Oli Paradise fruit of Bengkulu south. Inferential that quality of price and product [at] merk tire of dunlop very to be compared to having an effect
PENGARUH MOTIVASI DAN MORAL KERJA TERHADAP KINERJA PEGAWAI PADA BADAN PENGELOLAAN KEUANGAN DAERAH KABUPATEN SELUMA Deli Efrianto; Eska Prima Monique Damarsiwi; Tito Irwanto
Ekonomia Vol. 11 No. 2 (2021): Juli
Publisher : LPPM Universitas Lembah Dempo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54342/stie-je.v11i2.162

Abstract

Tujuan penelitian ini yakni buat mengenali pengaruh motivasi serta moral kerja terhadap kinerja pegawai Badan Pengelolaan Keuangan Daerah Kabupaten Seluma. Ilustrasi dalam riset ini 38 orang ASN pada Badan Pengelolaan Keuangan Wilayah Kabupaten Seluma. Pengumpulan informasi memakai kuesioner dan analisis yang digunakan ialah regresi linier berganda, koefisien determinan serta uji parsial dan simultan. Hasil analisis regresi menampilkan Y= 7, 432+ 0, 325X1+ 0, 523 X2, perihal ini menggambarkan arah regresi yang positif, maksudnya terdapat pengaruh yang positif antara X1 motivasi) serta X2 (moral kerja) terhadap kinerja( Y). Berarti kalau apabila variabel motivasi serta moral kerja bertambah sehingga bakal meningkatkan kinerja. Besarnya nilai koefesien determinasi yakni 0, 570.Perihal ini berarti bahwa X1( motivasi) serta X2 (moral kerja) mempengaruhi terhadap kinerja(Y) sebesar 57% sebaliknya sisanya 43% dipengaruhi oleh variabel- variabel yang lain yang tidak diteliti dalam riset ini. Hasil uji hipotesis secara parsial( uji t) ataupun secara terpisah dapat dilihat bahwa pengaruh motivasi terhadap kinerja memiliki nilai signifikan sebesar 0, 025<0, 05, pengaruh moral kerja terhadap kinerja mempunyai nilai signifikan sebesar 0, 001<0, 05. Maka dapat disimpulkan secara parsial variabel motivasi dan moral kerja memiliki pengaruh yang signifikan terhadap kinerja. pegawai pada Badan Pengelolaan Keuangan Daerah Kabupaten Seluma. Hasil uji hipotesis secara simultan (uji F) atau secara bersama-sama memiliki nilai signifikansi sebesar 0,000 kecil dari 0,05. Artinya variabel motivasi dan moral kerja memiliki pengaruh yang signifikan secara bersama-sama terhadap kinerja pegawai pada Badan Pengelolaan Keuangan Daerah Kabupaten Seluma.
The Influence of Leadership, Motivation and Work Environment on Employee Performance at the Regional Inspectorate of Kaur Regency Madalena, Putri; Damarsiwi, Eska Prima Monique; Rahman, Abdul
Journal of Indonesian Management Vol. 1 No. 2 (2021): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i2.139

Abstract

The purpose of this study is to determine the influence of leadership, motivation and work environment on employee performance at the Regional Inspectorate of Kaur Regency. The sample in this study was 31 civil servants at the Regional Inspectorate of Kaur Regency. The data collection used a questionnaire and the analytical methods used were multiple linear regression, determination test and hypothesis testing. The multiple regression results show the equation Y = 0.678+0.287X1+0.373 X2+0.354X3, The result of regression direction is positive so it means that the variables of leadership, motivation and work environment will also increase. The value of the coefficient of determination is 0.640. This means that X1 (leadership), X2 (motivation), X3 (work environment) has a contribution to performance (Y) of 64% while the remaining 36% is influenced by other variables not examined in this study. Overall, the results of the t test have a significant value less than 0.05, so it can be interpreted that X1 (leadership), X2 (motivation), X3 (work environment) have a significant influence on performance (Y) partially or individually. The results of the F test have a significance value of 0.000 < 0.05. Because the significance level below 0.05 indicates that together X1 (leadership), X2 (motivation), X3 (work environment) have a significant influence on performance (Y).
Co-Authors ', Darmawansyah Abdul Rahman Abdul Rahman Agung Surya Pramata Ahmad Soleh Aldi Zulfikar Ariska , Yesi Indian Deli Efrianto Devi Arsianti Dian Safitri Eddlyn Jervis Ferdian Fachrie Hero Putra Gayatri, Ida Ayu Made Er Meytha Gustianti, Sherly Helvoni Mahrina Hendri Antara Hijeria , Putri Hilda Meisya Arif Hilda Meisya Arif Ida Anggraini Indra Gunawan Irlis Suanto Iswi Dana Utama Putra Junaidah Junaidah Karona Cahya Susena, Karona Cahya Lita Afiana Madalena, Putri Muhammad Rahman Febliansa Muhammad Rahman Febliansyah Muhammad Roky Pratama Nenden Restu Hidayah Neri Susanti Nia Indriasari Nia Indriasari Nirta Vera Yustanti Nurzam Nurzam, Nurzam Pegi Ade Putra Pramata, Agung Surya Putri Madalena Restu Sukri Sherly Gustianti Siswanto Siswanto Siti Hanila Sulisti Afriani Sundari, Zuzeta Suswati Nasution Suswati Nasution Tawakal, Anzori Tito Irawanto Tito Irwanto Vellya Agustin Wagini Wahyu Ilahi Yanuardi Yanuardi Yesi Indian Ariska Yessy Indiana Ariska Yudi Irawan Abi Yun Fitriano Zuzeta Sundari