Article Per Year (5 Year)
p-Index From 2021 - 2026
4.57
P-Index
This Author published in this journals
All Journal Jurnal Administrasi Bisnis RETORIKA: Jurnal Ilmu Bahasa Proceeding International Conference on Information Technology and Business Jurnal Teknologi Informasi dan Ilmu Komputer International conference on Information Technology and Business (ICITB) Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Seminar Nasional FISIP Unila Jurnal Analisis Sosial Politik Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Politicon : Jurnal Ilmu Politik SULUH: Jurnal Abdimas Jurnal Industri Kreatif dan Kewirausahaan Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat TEPIAN Jurnal Abdimas Bina Bangsa International Journal of Electronics and Communications Systems Jurnal Perspektif Bisnis Seminar Nasional Insinyur Profesional (SNIP) Ragom Jurnal Pengabdian Masyarakat Jurnal Kompetitif Bisnis Konsienti: Community Services Journal International Journal of Economics, Business and Innovation Research Jurnal Pengabdian Cendekia Nemui Nyimah
Djausal, Gita Paramita
Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Lampung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

Published : 36 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 36 Documents
Search

 1   2   3   4 
External Factors Influencing Consumer Purchase Interest For Herbal Tea Products In Indonesia Saira, Sifa; Maulana Agung; Gita Paramita Djausal
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.2853

Abstract

As more people in Indonesia become concerned about their health, body image, and natural eating habits, herbal weight loss teas are gaining popularity. This creates a competitive market, making it crucial to understand the drivers of consumer purchasing interest. The purpose of this study is to determine the external factors specifically, social and technological factors that affect Indonesian consumers' interest in buying weight loss tea. based on the understanding that purchasing interest is a stage in the purchasing decision process, where consumers form preferences for a product and intend to purchase in the future. Previous research has focused more on internal attributes so there is still a gap in seeing how external factors influence consumer purchasing interest. Using a quantitative methodology and an explanatory research design, this study collected data from 100 respondents who were worried about their weight. The degree to which many independent factors partially and simultaneously affect the dependent variable was ascertained using multiple linear regression analysis. The findings demonstrated that purchasing interest is positively and significantly impacted by sociocultural and technological aspects. According to the regression model, these two independent variables account for 24.2% of the variation in consumer purchasing interest. The results reflect that influencing purchasing interest, Consumers not only consider the benefits of the product but also match their choices with social trends, and cultural values, as well as the encouragement of technological progress.
Pembuatan Alat Penyaring Sampah Di Sungai Sebagai Solusi Pengendalian Sampah Sungai Di Kelurahan Pematang Wangi Alvian Adi Saputra; Rehuel Gloria Chriswanto; Tiara Octavia; Raja Moammar; Haika Rahma Salsabila; Eky Anisa Putri; Gita Paramita Djausal
Jurnal Pengabdian Cendekia Vol. 2 No. 1 (2026): In Press
Publisher : PT Pustaka Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71417/jpc.v2i1.144

Abstract

Penumpukan sampah di Sungai Pematang Wangi, Kelurahan Pematang Wangi, Kota Bandar Lampung, menghambat aliran air, memicu banjir musiman, dan mengancam kesehatan masyarakat. Penelitian ini bertujuan merancang, membuat, memasang, serta mengevaluasi alat penyaring sampah sungai (trash barrier) berbasis pengabdian masyarakat KKN interdisipliner. Jenis penelitian adalah pengabdian masyarakat dengan pendekatan research and development sederhana dan partisipatif, melibatkan tim mahasiswa dari berbagai disiplin ilmu. Populasi mencakup warga bantaran sungai dan perangkat kelurahan RT 03; sampel adalah lokasi pemasangan di sungai tersebut. Instrumen meliputi pita ukur, kamera, lembar observasi, dan checklist; analisis data menggunakan deskriptif kualitatif dengan triangulasi sumber serta pengukuran visual volume sampah. Hasil menunjukkan trash barrier efektif menahan sampah makro dengan kestabilan tinggi selama tiga hari evaluasi, mempermudah pembersihan rutin, dan mengurangi risiko banjir. Kesimpulan menyatakan bahwa model ini dapat direplikasi untuk sungai urban dengan saran pengembangan sensor IoT untuk pemantauan jangka panjang.
Visitor Behavior in Ecotourism in Bandar Lampung: A Cultural Semiotic Study on Ecotourism Destination Attributes Gita Paramita Djausal; Fahmi Tarumanegara; Fitri Juliana Sanjaya; Najwa Rizqia
RETORIKA: Jurnal Ilmu Bahasa Vol. 11 No. 1 (2025)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.11.1.2025.241-258

Abstract

This study aims to analyze the influence of ecotourism destination attributes on visitors' intentions for visiting, revisiting, and recommending in Bandar Lampung. Using a cultural semiotics approach, this research focuses on the attributes present in ecotourism destinations and identifies and interprets signs, symbols, and meanings that may influence visitors' interest. This study adopts a mixed-methods approach that integrates both quantitative and qualitative elements. Interviews with visitors, managers, and local communities provide in-depth qualitative insights into their perceptions and experiences regarding the ecotourism destination. These qualitative data are then analyzed alongside the quantitative data to obtain a more comprehensive understanding of the influence of destination attributes on visitors' intentions. The survey, involving 116 respondents, used a research instrument containing 39 questions, designed based on purchase decision theory and marketing mix. Data analysis was conducted using descriptive statistics, correlation tests, and multinomial regression. The findings of this study reveal that visitors tend to interpret cultural symbols based on their personal experiences and social backgrounds. For example, some visitors associate certain symbols with modern values, while others understand them in the context of deeper traditions. Therefore, interpretations of cultural symbols can vary depending on individual perspectives, reflecting the complexity of understanding culture in a broader context. These findings also emphasize that visitor behavior iss greatly influenced by how they interpret symbols and meanings within the cultural ecosystem in Bandar Lampung. Furthermore, the study reveals how ecotourism attributes shape visitor experience and satisfaction, as well as the role of local cultural elements in deepening their understanding of ecotourism. Therefore, the findings of this study provide a significant contribution to the development of sustainable ecotourism, emphasizing the importance of cultural aspects in the design and management of nature-based tourism destinations
Sosialisasi Perilaku Hidup Bersih dan Sehat Melalui Praktik Cuci Tangan pada Anak di TK Bela Bangsa Mandiri Gita Paramita Djausal; Wanda Khamidah; Ayunda Pramudia Swari; Marsya Adinda Putri; Hafiz Einstein
Jurnal Pengabdian Cendekia Vol. 2 No. 1 (2026): In Press
Publisher : PT Pustaka Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71417/jpc.v2i1.155

Abstract

Perilaku Hidup Bersih dan Sehat (PHBS) sebaiknya ditanamkan sejak dini guna mencegah berbagai penyakit menular di lingkungan sekolah. Namun demikian, masih banyak anak usia taman kanak-kanak yang memiliki pemahaman dan kebiasaan yang rendah terkait praktik mencuci tangan yang benar. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meiningkatkan keisadaran seirta keiteirampilan anak TK dalam meineirapkan PHBS meilalui praktik meincuci tangan. Keigiatan ini dilaksanakan di TK Beila Bangsa Mandiri deingan meilibatkan 69 siswa. Meitodei yang digunakan meiliputi sosialisasi inteiraktif seirta praktik langsung meincuci tangan seisuai deingan langkah yang beinar. Hasil keigiatan meinunjukkan adanya peiningkatan antusiasmei, peimahaman, dan keimampuan anak dalam meimpraktikkan cuci tangan deingan teipat. Diharapkan, keigiatan ini dapat meinumbuhkan keibiasaan hidup beirsih dan seihat yang beirkeilanjutan pada anak usia dini.
Cultural Legitimacy and Political Identity: Traditional Titles in Electoral Politics, Lampung, Indonesia Gita Paramita Djausal; Fitri Juliana Sanjaya; Lilih Muflihah; Rizky Bayu Pamungkas
Politicon : Jurnal Ilmu Politik Vol. 7 No. 2 (2025): Politicon : Jurnal Ilmu Politik
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/politicon.v7i2.44669

Abstract

Indonesia has a diverse range of cultures that enable individuals to utilize their cultural identity as a representation of their values in politics. This study analyzes the role of customary law in local politics in Lampung as a cultural legitimacy strategy for expanding the electoral base. Data from mass media between 2020 and 2024 indicate that 15 traditional title conferral ceremonies were held for 26 political figures at both local and national levels. Based on this dataset, a media content analysis was conducted, focusing on four key elements: the recipients’ names, their status or political positions, the customary titles they received, and the authorities conferring these titles. The conferral process serves as a cultural legitimization strategy, enabling political candidates to present themselves as figures who understand and respect local values and traditions. In relation to the legislative elections, regional head elections, and the presidential election, these events reveal a tendency for political activities to be closely associated with individuals who receive traditional titles. This phenomenon represents the articulation of social and cultural capital in political dynamics, aiming to expand the electoral base. However, this reality also presents a critical challenge, especially in maintaining the authenticity of customary traditions so that they do not become merely a pragmatic instrument in political contestation. Therefore, regulations and cultural awareness are necessary to preserve the essence of tradition, ensuring it remains an integral part of society.
Digital Transformation of MSMEs Based on Participatory Mentoring in Tanjung Senang Village Thifal Adly At Taufik; Setia Mei Anggraini; Maulidia Rahma Yani; Naufal Raffliansyah; Tri Annisa Nabila; Armando Aprianto Pandiangan; Fidelis Palma Angelika; Gita Paramita Djausal
Konsienti : Community Services Journal Vol. 4 No. 1 (2026): Konsienti: Community Services Journal
Publisher : PT. TAKAZA INNOVATIX LABS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/konsienti.v4i1.505

Abstract

Digital transformation has become an important strategy for Micro, Small, and Medium Enterprises (MSMEs) to improve competitiveness and business sustainability in the digital economy era. However, many MSMEs in Tanjung Senang Village still experience limited digital literacy and low adoption of digital business platforms. This study aimed to analyze the implementation of participatory mentoring-based digital transformation for MSMEs through QRIS activation, Google Maps registration, and business banner creation. The study employed a participatory action research design with a qualitative-descriptive approach. The population consisted of MSMEs in Tanjung Senang Village, while the sample involved six target MSMEs assisted by 13 university students during the Community Service Program. Data were collected through observation, interviews, documentation, and program evaluation sheets. Data analysis was conducted descriptively using achievement percentages for each program indicator. The results showed that banner creation achieved 100%, Google Maps registration reached 66.7%, and QRIS activation reached 33.3%, with an overall program achievement of 66.7%. The study concludes that participatory mentoring effectively improves MSME digital readiness, business visibility, and technology adoption, although digital literacy and administrative readiness remain major challenges
Co-Authors Adhi Nurhartanto, Adhi Adi Asmariadi Budi Agung, Maulana Alia Larasati Alvian Adi Saputra Arifah Nurhidayah Armando Aprianto Pandiangan Artini, Ketut Asri, Lc Hsia Ayunda Pramudia Swari Damayanti Damayanti Defitasari, Intan Deni Achmad Dian Apri Yanti Dian Komarsyah Djuardi Dikpride Despa Dwi Wahyu Handayani Eky Anisa Putri Elsa Ariana fadhlillah, nibras Fahmi Tarumanegara Fahreza Apriyoga Arizal Fenny Saptiani Fidelis Palma Angelika Gigih Forda Nama Gita Hilmi Prakoso Hafiz Einstein Haika Rahma Salsabila Hartono Hartono Hartono Hartono Henita Astuti Herlinawati Huda, Zulmiftah Ibnu Alhafidz ika wulandari utamining tias Irza Sukmana Jeni Wulandari Jovita Melita Ketut Artini Lc Hsia Asri Lilih Muflihah Lilih Muflihah M. Hanif Khairy Vidiantara M. Haroldio Apsan Wibowo Mahendra Pratama MARDIANA Mardiana Mardiana Mardiana Marsya Adinda Putri Martinus Martinus Martinus Martinus Martinus, Martinus Maulana Agung Maulidia Rahma Yani May Roni Mediya Destalia Meizano Ardhi Muhammad Meizano Ardhi Muhammad Meizano Ardi Muhamad Muhammad, Meizano Ardhi Mulyani, Yessi Najwa Rizqia Nanda Sazqiah Naufal Raffliansyah NUR EFENDI Nur Effendi Panji Kurniawa Pratama, Wayan Agus Raden Arum Setia Priadi Raden Arum Setia Priadi Raja Moammar Rehuel Gloria Chriswanto Rizky Bayu Pamungkas Saira, Sifa Sanjaya, Fitri Juliana Setia Mei Anggraini SIMBOLON, KHAIRUNNISA Siti Nurul Khotimah Sony Ferbangkara Suprihatin Ali Syabilla Triyana Putri Thifal Adly At Taufik Tiara Octavia Tiarantika, Tumara Tri Annisa Nabila Trisya Septiana Tumara Tiarantika Utaminingtyas, Ika Wulandari Veina Legista Wahyu Eko Sulistiono Wanda Khamidah Wayan Agus Pratama Yanti, Dian Apri Yosby Dwi Armanza Yuni Ratnasari