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Analysis of tourist satisfaction in realising returns and recommending rural tourism destinations in Jambi province Gampo Haryono; Elex Sarmigi; Ferry Siswadhi
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020244331

Abstract

The province of Jambi has significant potential in developing rural tourism, with various unique destinations rich in culture and natural beauty that attract visitors. However, the challenge lies in maintaining and increasing tourist visits and encouraging them to recommend these destinations to others. This study aims to analyze the factors influencing tourist satisfaction in realizing repeat visits and recommending rural tourism destinations in Jambi Province. This research employs a survey method by collecting data through questionnaires distributed to 180 tourists who have visited rural tourism destinations in Jambi. The collected data is analyzed using multiple regression analysis techniques with the help of SmartPLS to determine the impact of independent variables on the dependent variable. The results show that the destination image does not significantly influence tourists' intentions to recommend the destination to others but can enhance tourist satisfaction. In contrast, the perceived value by tourists positively impacts the intention to recommend but does not affect satisfaction or repeat visits. The uniqueness of the destination can improve satisfaction and attract repeat visits, although it does not directly influence recommendations. Tourist satisfaction itself does not significantly impact recommendations, and repeat visits do not affect the intention to recommend the destination. The implication of this study is that rural tourism destination managers in Jambi Province need to focus on creating unique experiences and enhancing the perceived value for tourists to improve the appeal and sustainability of the destination.
Pengaruh Daya Tarik Wisata Dan Citra Destinasi Terhadap Niat Kunjungan Ulang Dengan Kepuasan Sebagai Variabel Intervening (Studi Pada Pengunjung Obyek Wisata Bukit Khayangan) Yolla Ramadani; Gampo Haryono; Salamah Salamah; Uul Ratna Sanira
YUME : Journal of Management Vol 9, No 1 (2026)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yume.v9i1.11225

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh daya tarik wisata dan citra destinasi terhadap  niat  kunjungan  ulang  dengan kepuasan sebagai variabel intervening pada objek wisata Bukit Khayangan. Penelitian ini menggunakan pendekatan deskriptif kuantitatif. Metode penelitian yang digunakan adalah metode survey. Hasil penelitian menunjukkan bahwa daya tarik wisata, citra destinasi, dan kepuasan wisatawan berpengaruh positif dan signifikan terhadap  niat  kunjungan  ulang  pada objek wisata Bukit Khayangan. Selanjutnya, daya tarik wisata  berpengaruh positif dan signifikan terhadap kepuasan wisatawan, sedangkan citra destinasi tidak berpengaruh signifikan terhadap kepuasan wisatawan. Untuk variabel intervening didapatkan bahwa kepuasan wisatawan berperan sebagai variabel intervening pada pengaruh daya tarik wisata dan citra destinasi terhadap niat kunjungan ulang pada objek wisata Bukit Khayangan.
The Impact of Transformational Leadership on Organizational Performance in the Digital Government Era Ferry Siswadhi; Gampo Haryono; Anggia Ayu Lestari; Yelnim Yelnim
MIX: JURNAL ILMIAH MANAJEMEN Vol. 15 No. 3 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i3.010

Abstract

Objectives : This study explores the impact of transformational leadership on organizational performance in the digital government era using a qualitative research approach. The rapid advancement of digital government has reshaped organizational structures, decision-making processes, and leadership dynamics.Methodology : Through in-depth interviews with government officials, policy analysts, and digital transformation experts, this research examines how transformational leadership traits such as vision, motivation, intellectual stimulation, and individualized consideration enhance performance, innovation, and adaptability in public institutions. This study using a qualitative research approach.Finding : Findings indicate that transformational leaders play a crucial role in fostering a culture of digital innovation, encouraging employee engagement, and driving effective change management. Leaders who exhibit proactive strategies and inspire a shared vision significantly contribute to improved public service delivery, cross-sector collaboration, and institutional resilience in navigating digital transformation challenges. Additionally, this study highlights the barriers to leadership effectiveness, including bureaucratic inertia, resistance to change, and skill gaps in digital competencies. The analysis underscores the importance of continuous leadership development programs and a supportive digital infrastructure to maximize the benefits of transformational leadership in the public sector.Conclusion : This study contributes to the discourse on public administration modernization by providing insights into leadership strategies that enhance government efficiency, agility, and citizen-centric service delivery. Future research should explore quantitative models to measure the correlation between transformational leadership and key performance indicators in digital governance.
Marketing Communication For Colleges Through The Word-Of-Mouth Method indra budaya; Gampo Haryono; Afdal Chatra Perdana; Dona Elvia Desi
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (140.775 KB) | DOI: 10.29099/ijair.v6i1.403

Abstract

Promotion of a university can be done using the Word-of-Mouth marketing communication method. This marketing method will use its consumers to promote its products to others. This promotion can be done using interpersonal communication. This study aims to find a model of word-of-mouth marketing communication that occurs at the STIE Sakti Alam Kerinci college. A qualitative approach through exploratory methods will be used in this study. This study then found that before deciding to go to college, the perpetrator of the communication would consider the situational and personal factors of the interlocutor. By using the communication model of Riley and Riley as its foundation, the word-of-mouth model is strongly influenced by the activities that occur between personal communication between its members.
Culinary Experience and Destination Choice: Examining the Influence of Tourist Lifestyle and Local Food Authenticity in Kerinci Gampo Haryono; Reni Yuliviona; Kasman Karimi
Al Dzahab Vol. 7 No. 1 (2026): Al Dzahab: Journal of Economics, Management, Business and Accounting
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/dhb.v7i1.6119

Abstract

Purpose: This study examines the influence of tourist lifestyle and local food authenticity on destination choice in Kerinci Regency. It also explores the role of culinary experience in shaping tourists’ decisions when selecting travel destinations. The study offers novelty by integrating tourist lifestyle and authentic local food within the context of culinary experience in an emerging culinary tourism destination. Design/Methodology/Approach: This research employs a quantitative approach using a survey method involving domestic tourists visiting Kerinci Regency. Respondents were selected using purposive sampling. Data were collected through structured questionnaires and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS. Findings: The results show that tourist lifestyle plays an important role in influencing destination choice. Local food authenticity also contributes positively to tourists’ decisions in selecting Kerinci as a travel destination. In addition, both tourist lifestyle and local food authenticity significantly influence culinary experience. Culinary experience positively affects destination choice and serves as a mediating variable, strengthening the relationship between tourists' lifestyle, local food authenticity, and destination choice. Research Implications: The findings highlight the importance of developing authentic culinary tourism that aligns with tourists’ lifestyles to enhance destination attractiveness. Tourism stakeholders and local governments are encouraged to promote local culinary identity and create memorable dining experiences to strengthen Kerinci Regency’s position as a competitive tourism destination.
YOUTH, MEDIA AND INSECURITY: THE ROLE OF SOCIAL MEDIA IN SOLVING INSECURITY CHALLENGES IN NORTHERN NIGERIA Ibrahim Baba; Rio Baviga; Gampo Haryono
INTEGRATIVE : Journal of Economics, Management, Business and Accounting Vol. 1 No. 1 (2026): Journal of Economics, Management and accounting studies
Publisher : CV. Visionary Raya Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67983/integrative.v1i1.26

Abstract

Social media is a form of mass media communication on the Internet that allows users to share information, ideas, and opinions. Social media plays a multifaceted role in modern society, impacting how we communicate, connect, consume information, and engage in cultural and societal problem-solving. In this paper, efforts have been made to focus on the contributions of these social media platforms, especially Facebook, to addressing security issues at the community level, considering the engagement of youth in speech and online writing. In the article, the two sides of the issue were first described as how Facebook contributes to instilling violence in a peaceful area, and as well discussed how to resolve the crisis by using the same youth and media platforms. During this investigation, efforts were made to portray various scenarios from Facebook pages containing articles that would create confusion and those that would provide solutions. In addition, the youths were directly interviewed, some sections of the security agencies were contacted, and the results of the investigation were carefully presented conclusion was made. This work is based on the view of descriptive analysis of the View used by Jump up^ McArrthur (1992), Andrews, Jump up^ Janicki, Karol (2006), and Larry (2006).
MARKET REACTION TO MERGER AND ACQUISITION ANNOUNCEMENTS: EVIDENCE FROM TARGET COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE Achmad Darbi Maulana; Rio Baviga; Gampo Haryono
INTEGRATIVE : Journal of Economics, Management, Business and Accounting Vol. 1 No. 2 (2026): Journal of Economics, Management and Accounting Studies
Publisher : CV. Visionary Raya Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67983/integrative.v1i2.119

Abstract

Research Objectives This study aims to examine the market reaction to merger and acquisition (M&A) announcements by analyzing differences in abnormal returns before and after the announcement among target companies listed on the Indonesia Stock Exchange (IDX) during the 2019–2024 period. The study also aims to determine whether M&A announcements contain information that generates significant abnormal returns in the capital market. Design Methodology / Approach Research: This study employs a quantitative approach using an event study methodology. The research sample consists of 47 M&A transactions involving 33 target companies listed on the IDX during 2019–2024, selected using purposive sampling. Secondary data were obtained from the Indonesia Stock Exchange, the Indonesia Competition Commission (KPPU), Refinitiv Eikon, and Yahoo Finance. The event window covers seven trading days, from three days before to three days after the announcement date (−3 to +3), with an estimation window of 120 trading days. Abnormal returns were calculated using three expected-return models: the Market Model, Mean Adjusted Model, and Market Adjusted Model. Hypothesis testing employed the Paired Sample t-Test for normally distributed data and the Wilcoxon Signed Rank Test for non-normally distributed data. Research Results: The results show that M&A announcements did not produce a statistically significant difference in abnormal returns before and after the announcement across all three expected-return models. The Market Model produced a significance value of 0.192, the Mean Adjusted Model produced 0.102, and the Market Adjusted Model produced 0.458. All significance values exceeded the 0.05 threshold. Although the descriptive results indicate negative abnormal returns around the announcement period, particularly on the announcement day and immediately afterward, these movements were not statistically significant. Implication of Research Results: The findings indicate that M&A announcements among target companies listed on the IDX during 2019–2024 did not provide sufficient new information to generate significant abnormal returns. This suggests that M&A information may have been anticipated or reflected in stock prices before the official announcement, consistent with the semi-strong form of the Efficient Market Hypothesis. For investors, the results imply that relying solely on official M&A announcements may not provide a consistent opportunity to obtain abnormal returns.
PENGARUH FAKTOR SOSIAL GENERASI MILENIAL DAN FAKTOR SOSIAL GENERASI Z TERHADAP KEPUTUSAN PENGUNJUNG TAMAN WISATA AROMA PEKO Gampo Haryono; Rima Tri Wahyuni
Jurnal Studi Perhotelan dan Pariwisata Vol 4 No 2 (2026): March
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jspp.v4i2.6599

Abstract

Purpose: This study addresses the limited comparative evidence on how social influence shapes tourism visitation decisions across generational cohorts. It examines and compares the influence of social factors on visitation decisions among Millennials and Generation Z at Aroma Peko Tourism Park, Kayu Aro Tea Plantation.Research Methodology: A quantitative comparative research design was employed. Data were collected through Likert-scale questionnaires from 60 respondents consisting of Millennials and Generation Z visitors. Data were analyzed using validity and reliability tests, multiple linear regression, t-tests, F-test, and coefficient of determination.Results: Social factors had a positive and significant influence on visitation decisions among Millennials (t = 3.441; p = 0.001) and Generation Z (t = 2.515; p = 0.015). The standardized regression coefficient was higher for Millennials (β = 0.439) than for Generation Z (β = 0.321). Simultaneously, social factors significantly influenced visitation decisions (F = 26.544; p < 0.001), explaining 48.16% of the variance in visitation decisions.Conclusions: Social influence is an important determinant of visitation decisions across both generational groups, with a higher observed coefficient among Millennials. The study extends tourism consumer behavior research by applying a generational comparison of social influence in an agro-tourism destination.Limitations: This study is limited to a single tourism destination with a relatively small sample size of 60 respondents, which may restrict the generalizability of the findings to broader tourism contexts.Contributions: Despite these limitations, this study provides insights into generational differences in tourism decision-making and offers practical implications for social and digital-oriented destination marketing.