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PENGARUH PRODUK WISATA DAN LOKASI TERHADAP KEPUTUSAN BERKUNJUNG PADA OBJEK WISATA TAMAN BUMDES DESA KELURU MELALUI KEPUASAN SEBAGAI VARIABEL INTERVENING Putri Halimah; Gampo Haryono
Digital Business Insights Journal Vol 1 No 1 (2025): DIGITAL BUSINESS INSIGHTS JOURNAL
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/bidi.v1i1.4017

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Produk Wisata, Dan Lokasi Terhadap Keputusan Berkunjung pada objek wisata Taman Bumdes Desa Keluru melalui Kepuasan sebagai variabel Intervening dari penelitian ini dengan jumlah responden 100 orang. Berdasarkan hasil analisis dan pembahasan sebelumnya, berikut ini dapat disimpulkan sebagai berikut Produk Wisata berpengaruh signifikan terhadap Keputusan Berkunjung, di karenakan T hitung < T tabel (-0,864 < -1,98498) dan nilai signifikan (0,390 > 0,05). Lokasi berpengaruh signifikan terhadap Keputusan Berkunjung di karenakan T hitung < T tabel (-0,919 < -1,98498) dan nilai signifikan (0,286 > 0,05). Produk Wisata tidak berpengaruh signifikan terhadap Kepuasan, di karenakan T hitung < T tabel (-0,182 < -1,98498) dan nilai signifikan (0,856 > 0,05). Lokasi berpengaruh signifikan terhadap Kepuasan, di karenakan T hitung < T tabel (-1,072 < -1,98498) dan nilai signifikan (0,286> 0,05). Kepuasan tidak berpengaruh signifikan terhadap Keputusan Berkunjung, di karnakan (0,433 > 0,05) dan nilai t hitung < t tabel (-0,787 < -1,98498). Produk Wisata dan Lokasi memiliki pengaruh signifikan secara tidak langsung melalui kepuasan terhadap Keputusan berkunjung.
Validating the Social Dimension of the Village Index in Supporting Village Tourism Development: A Confirmatory Factor Analysis Ayu Esteka Sari; Gampo Haryono; Iin Syofia Yandra; Shobhi Al-Ghifari Azhary; Elsa Maiyora
International Journal of Business and Quality Research Vol. 4 No. 01 (2026): Januari, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i01.2754

Abstract

This study aims to validate the social dimension of the Village Index in supporting village tourism development using Confirmatory Factor Analysis (CFA). The social dimension is essential for village tourism, as tourism activities depend on community participation, social cohesion, security, and the availability of community facilities. This research employs a quantitative confirmatory approach using secondary data derived from the Village Index. The population consists of 285 villages in Kerinci Regency, and a total sampling (census) technique is applied. The results show that the correlation between community activities and community facilities is very strong (r = 0.875), indicating a close interrelationship between social engagement and social infrastructure. These findings confirm that the social dimension of the Village Index is a valid and reliable framework for assessing social readiness in village tourism development. The study provides an empirically validated measurement model and offers policy-relevant insights for strengthening sustainable village tourism aligned with the Sustainable Development Goals (SDGs), particularly SDG 8, SDG 11, and SDG 16.
Confirmatory Factor Analysis (CFA) of Tourismpreneurship Based on Village Index Dimensions in Enhancing Tourism Competitiveness Haryono, Gampo; Rio Baviga; Efrianto; Ingga Kharisma Degama; Anton Setiawan
International Journal of Business and Quality Research Vol. 4 No. 01 (2026): Januari, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i01.2756

Abstract

Village-based tourism plays an important role in promoting inclusive and sustainable local economic development, particularly in rural areas with strong natural and cultural potential. However, tourism development in many villages is constrained by uneven entrepreneurial capacity and limited supporting economic infrastructure. This study aims to develop and validate a tourismpreneurship measurement model based on Village Index dimensions, focusing on the economic dimension, using Confirmatory Factor Analysis (CFA). The research was conducted in Kerinci Regency, Indonesia, involving 285 villages through a full sampling approach. Data were collected using structured questionnaires with a five-point Likert scale and analyzed using IBM SPSS AMOS. The economic dimension was operationalized through two latent constructs: Village Production (four indicators) and Economic Support Facilities (eight indicators). The CFA results indicate an acceptable model fit (CMIN/DF = 2.439; GFI = 0.928; RMSEA = 0.071). Village Flagship Products (λ = 0.866) and Postal and Logistics Services (λ = 0.616) emerge as the most influential indicators. The moderate correlation between constructs (r = 0.403) confirms discriminant validity. These findings support the use of the Village Index framework to strengthen tourismpreneurship and village tourism competitiveness. This study contributes theoretically by integrating tourismpreneurship within the Village Index framework and methodologically by validating a multidimensional economic model using CFA.