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All Journal JURNAL ILMU MANAJEMEN DAN BISNIS Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) JMK Jurnal Manajemen dan Kewirausahaan Journal of Empowerment Community International Journal of Finance Research International Journal of Business, Economics, and Social Development Jurnal Pengabdian dan Edukasi Sekolah (Jubaedah) Britain International of Humanities and Social Sciences (BIoHS) Journal Jurnal Dimamu Economics Professional in Action (E-Profit) Sinergi International Journal of Management and Business Jurnal Bhakti Karya dan Inovatif Journal of Business and Management Inaba Jurnal Maps (Manajemen Perbankan Syariah) In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Commercium: Journal of Business and Management
Aggi Panigoro Sarifiyono
Universitas Informatika Dan Bisnis Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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E-Commerce sebagai Katalisator Pengembangan Usaha Kecil dan Menengah (UKM) Di Kecamatan Sukapura Kota Bandung Sarifiyono, Aggi Panigoro; Priyana, Indarta
In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Vol 23 No 1 (2024): In Search
Publisher : LPPM UNIBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/insearch.v23i1.1020

Abstract

E-commerce, atau perdagangan elektronik, adalah metode menjual dan membeli barang serta jasa melalui jaringan internet. E-commerce merupakan bagian dari e-business, yang memiliki cakupan lebih luas, tidak hanya terbatas pada transaksi jual beli, tetapi juga mencakup kolaborasi dengan mitra bisnis, layanan pelanggan, rekrutmen, dan lainnya. Selain menggunakan teknologi jaringan internet, e-commerce juga membutuhkan teknologi basis data, surat elektronik (e-mail), dan teknologi non-komputer lainnya, seperti sistem pengiriman barang dan alat pembayaran. Di dunia bisnis, peluang e-commerce masih sangat besar, terutama di Indonesia, karena pangsa pasar yang tersedia masih luas.
Coaching Pembuatan Website Commerce Untuk UMKM di Wilayah Sukapura Kiaracondong Bandung Sarifiyono, Aggi Panigoro; Hadiantini, Ratih
In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Vol 22 No 2 (2023): In Search
Publisher : LPPM UNIBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/insearch.v22i2.1045

Abstract

Technological Development and Business Change: Digital transformation has changed the business paradigm globally. The use of the internet and adoption of technology has become the key to expanding market reach and increasing competitiveness. However, many MSMEs have not utilized the full potential of this technology due to a lack of knowledge and skills in the digital field. Local MSME Potential Sukapura and Kiaracondong Districts have many MSMEs with unique products and large market potential. However, many of them do not yet have a strong online presence to market their products widely. In general, by designing a website, utilizing the marketplace, and being active on social media, Rinkadaily can optimize marketing strategies to increase its online presence and business growth in the fashion and knitted sweater industry. The website acts as an efficient information center, the marketplace helps in expanding and increasing sales, while social media functions as a tool for interaction with customers and promotion of services. The integration of digital marketing strategies, including paid advertising and collaboration with influencers, along with regular maintenance across all platforms, forms an effective combination that can strengthen Rinkadaily's brand image and increase its competitiveness in the digital fashion and knitted sweater space. With this approach, Rinkadaily can more effectively reach potential consumers, build positive engagement, and achieve sustainable business growth amidst intense online competition.
Pemanfaatan Search Engine Optimizing dan Search Engine Marketing dalam Website Penjualan UMKM pada Pengusaha Muda Hadiantini, Ratih; Sarifiyono, Aggi Panigoro
In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Vol 20 No 2 (2021): In Search
Publisher : LPPM UNIBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/insearch.v20i2.1049

Abstract

Kegiatan pengabdian kepada masyarakat dengan judul Pemanfaatan Search Engine Optimizing dan Search Engine Marketing dalam Website Penjualan UMKM pada Pengusaha Muda bertujuan untuk meningkatkan literasi digital pengusaha muda. Program ini dirancang menggunakan metode partisipatif dan berbasis kebutuhan peserta. Pelatihan meliputi teori dan praktik SEO serta SEM, dengan tahapan mulai dari analisis kebutuhan, pelatihan dasar, praktik langsung, hingga pendampingan dan evaluasi. Hasil evaluasi menunjukkan bahwa program ini berhasil meningkatkan pemahaman peserta tentang SEO dan SEM, ditunjukkan oleh peningkatan skor rata-rata post-test sebesar 45%. Selain itu, implementasi SEO dan SEM pada website UMKM menghasilkan peningkatan lalu lintas rata-rata sebesar 150% dan kenaikan konversi penjualan sebesar 20%. Survei kepuasan menunjukkan bahwa 92% peserta merasa lebih percaya diri dalam mengelola pemasaran digital mereka. Kesimpulan dari kegiatan ini adalah pendekatan berbasis praktik dan partisipatif efektif dalam meningkatkan keterampilan digital peserta. Program ini juga menunjukkan potensi besar pengusaha muda dalam mengadopsi teknologi digital untuk mengembangkan bisnis mereka. Namun, untuk meningkatkan dampak jangka panjang, perlu dilakukan pendampingan lebih intensif di masa depan. Kegiatan ini dapat dijadikan model untuk pengabdian masyarakat lainnya di bidang literasi digital.
Penjualan Produk UMKM Melalui Pemanfaatan Website Jual Beli Hadiantini, Ratih; Panigoro, Aggi
In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Vol 22 No 2 (2023): In Search
Publisher : LPPM UNIBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/insearch.v22i2.1057

Abstract

Pemanfaatan sistem informasi secara optimal menjadi salah satu harapan masyarakat tentunya dalam memotivasi keberlanjutan bangkitnya kembali perekonomian dalam masa pasca pandemi saat ini. Dimana hal ini diharapkan juga dapat mengembangkan potensi tidak hanya dilihat dalam aspek pemasaran produk yang dapat dilakukan lebih luas, serta pengoptimalan Manajemen Pemasaran berabasis digital dianggap sebagai salah satu unsur penunjang dalam membangkitkan kembali gairah dalam perkonomian pada ruang lingup usaha kecil menengah. Target dalam kegiatan ini agar pelaku Usaha Mikro Kecil Menengah lebih sadar pentingnya memasarkan produk mereka memanfaatkan platform digital. Luaran yang akan dihasilkan, Peningkatan Keterampilan Pelaku UMKM dalam pemasaran digital khususnya perluasan pangsa pasar melalui website jual beli. Metode pendekatan yang digunakan dalam program kegiatan ini adalah dengan pedekatan deskriptif analisis dimana deskriptif berupa penggambaran kondisi wilayah dan potesi dari apa yang menjadi kendala serta solusi untuk di masa mendatang.
Optimalisasi Pemasaran Digital Melalui Publikasi Website Pada UMKM Hadiantini, Ratih; Sarifiyono, Aggi Panigoro
In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Vol 22 No 2 (2023): In Search
Publisher : LPPM UNIBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/insearch.v22i2.1058

Abstract

The development of the internet is no longer limited to being a source of information or entertainment; it is now widely used for online transactions. This progress is supported by the hardware and software industries, which cater to the increasing public demand for internet-related services. These advancements have brought positive impacts to society, enabling the fast, accurate, and efficient access and processing of information. Additionally, other positive effects include advancements in the fields of economy, politics, society, technology, and other related sectors. Online transactions are highly beneficial as online businesses can reach all regions worldwide. This type of business, also known as e-commerce, is a modern business model offering various advantages compared to conventional businesses, which still have a strong appeal among the public. E-commerce has become an essential component for enterprises or companies to remain competitive in the global market
REVITALISASI PENCAK SILAT MELALUI FESTIVAL SEREPAN PATALEKAN USIK SANYIRU DENGAN OPTIMALISASI TEKNOLOGI DIGITAL BERBASIS CULTURAL VISUALIZATION Reza, Faisal; Sarifiyono, Aggi Panigoro; Rizkiani, Meti Agni; Amni , Muhammad; Libertia, Yosi; Sugiarta, Nugraha; Ilham, Yanuar; Lestari, Anggita
Jubaedah : Jurnal Pengabdian dan Edukasi Sekolah (Indonesian Journal of Community Services and School Education) Vol. 4 No. 3 (2024): Jurnal Pengabdian dan Edukasi Sekolah (Jubaedah)
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jub.v4i3.245

Abstract

This community service focuses on the revitalization of pencak silat through the Serepan Patalekan Usik Sanyiru festival, by utilizing digital technology based on cultural visualization as an effort to create the first Penca Village tourism destination in West Java. The background of this service arises from concerns about the loss of the pencak silat tradition as an intangible cultural heritage recognized by UNESCO. The main purpose of this activity is to revive the public's interest in pencak silat, as well as to increase people's understanding and skills in preserving this martial art. The methods used in this community service include socialization and training for the community about the Usik Sanyiru Matching pencak silat technique, as well as the application of digital technology to support promotion and documentation. This activity also involved students and lecturers from the Indonesian University of Informatics and Business in the revitalization process held in Jayagiri Village. The results of the service show an increase in community participation in pencak silat activities, as well as the formation of an active pencak silat community. In addition, the use of social media and digital technology in festival promotion has also succeeded in increasing awareness of the existence of pencak silat art among the younger generation. By directly involving the community and utilizing technology, this activity not only has a positive impact on the preservation of local culture, but also contributes to the development of the tourism industry in the area
ENHANCING BASIC LITERACY THROUGH INTERACTIVE LEARNING MEDIA AND ENJOYABLE AT KB AN NUR MUTTAQIN Karlina, Nichi Hana; Sarifiyono, Aggi Panigoro; Budiman, Budiman; Rd. Zidni Rizan Al-Zhahir Yanuar; Hernawan, Kartika Nursyabanita
Jubaedah : Jurnal Pengabdian dan Edukasi Sekolah (Indonesian Journal of Community Services and School Education) Vol. 4 No. 3 (2024): Jurnal Pengabdian dan Edukasi Sekolah (Jubaedah)
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jub.v4i3.273

Abstract

This Community Service Program addresses the low literacy skills among early childhood students at KB A Nur Muttaqin, where about 60% of children struggle with reading and writing. Contributing factors include the lack of interactive teaching methods and limited learning materials. Teacher and parent involvement in the literacy process is also minimal. The program aims to improve literacy through interactive learning media, physical and digital libraries, and training for teachers and parents. The methods used are Participatory Action Research (PAR) and Asset-Based Community Development (ABCD), focusing on participation and local resources. Key activities include media development, library setup, and training. The program seeks a 20% increase in children's literacy skills, 80% improvement in teachers' competence using media, and enhanced parental literacy awareness. Early results show increased reading interest and greater parental engagement.
Tourist Involvement in Creating Social Media Content on Tiktok and Its Impact on Destination Promotion Sarifiyono, Aggi Panigoro; Kusumawardhani, Aninditha Putri; Rusnendar, Elan; Priyana, Indarta; Pujianto, Anang Bambang; Purnama, Susan; Saberina, Sabilla
Commercium : Journal of Business and Management Vol. 2 No. 4 (2024): November 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v2i4.350

Abstract

The purpose of the study is to identify the factors that motivate tourists in creating content related to tourist destinations on TikTok and analyze their level of involvement in the process. In addition, this study also aims to assess the influence of content produced by tourists on the image and promotion of tourist destinations, as well as evaluate the impact of the content on other tourists' decisions in visiting these destinations. provide recommendations on effective destination promotion strategies through tourist engagement on TikTok. A quantitative method to analyze the relationship between tourist engagement in creating content on TikTok and its impact on the promotion of tourist destinations. The sampling technique was random sampling of 100 respondents. Smart PLS as a tool. The involvement of tourists in creating content on tiktok significantly increases the visibility and attractiveness of tourist destinations. Authentic and personalized content is more effective in influencing other travellers' intentions to visit the destination than formal promotional content. The implications of tourists in creating content on TikTok significantly increase the visibility and attractiveness of tourist destinations. This emphasizes the importance of a marketing strategy that leverages user-generated content to effectively strengthen destination promotion.
Emotional Connection, Social Interaction, and Content Performance Quality in Building Fan Loyalty on Indonesian Indie Music Streaming Platforms Sarifiyono, aggi Panigoro; Purnama, Susan; Anang Bambang Pujianto; Johnson Sinaga; Ade Sintia Hendrian
Sinergi International Journal of Management and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v3i1.411

Abstract

The rapid evolution of digital technologies has reshaped the global music industry, particularly through streaming platforms. This research examines the optimization of fan loyalty within Indonesia’s indie music scene on platforms like Spotify and YouTube Music by analyzing the influence of emotional connection, social interaction, and content performance quality. Using a descriptive-verifiable research design and Structural Equation Modeling (SEM) with 300 streaming platform users, the study finds that these factors significantly impact satisfaction, engagement, and perceived value, ultimately driving fan loyalty. Satisfaction acts as a critical mediator, reinforcing its role in loyalty formation. The findings offer strategic insights for indie artists and streaming platforms, emphasizing the importance of personalized content, community-driven features, and high-quality production in fostering deeper fan engagement and ensuring long-term sustainability in the digital music industry.
Corporate Social Responsibility Disclosure as an Agency Cost Reduction Mechanism for Investment Decisions in the Apparel & Textile Sector Sarifiyono, Aggi Panigoro; Purnomo, Budi Supriatono; Purnamasari, Imas
International Journal of Finance Research Vol. 6 No. 1 (2025): International Journal of Finance Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijfr.v6i1.2588

Abstract

This study examines the role of Corporate Social Responsibility (CSR) disclosure as a mechanism to reduce agency costs and improve investment decisions in Indonesia’s apparel and textile sector. Using data from publicly listed companies on the Indonesia Stock Exchange (IDX) from 2020 to 2024, the research employs a quantitative approach with panel data regression and mediation analysis conducted using EViews software. CSR disclosure, measured through a CSR Disclosure Index, serves as the independent variable, while agency costs, assessed via operating and administrative expense ratios, function as the mediating variable. Investment decisions, the dependent variable, are evaluated using financial indicators such as Net Present Value (NPV), Internal Rate of Return (IRR), Return on Investment (ROI), and capital expenditure allocation efficiency. The findings reveal that CSR disclosure significantly reduces agency costs by enhancing transparency and accountability, thereby mitigating conflicts between shareholders and managers. Additionally, CSR disclosure positively impacts investment decisions, with agency costs partially mediating this relationship. These results align with agency theory, demonstrating the value of CSR practices in improving corporate governance and investment efficiency. However, the partial mediation effect suggests that other factors, such as market dynamics and regulatory frameworks, may also influence the CSR-investment relationship. This study contributes to the literature by validating agency theory in the context of CSR and investment decision-making in an emerging market setting. It provides practical implications for policymakers and practitioners, emphasizing the importance of standardized CSR reporting to foster better governance and financial performance. Future research should explore additional mediators and expand the scope to other industries and regions to generalize the findings further
Co-Authors Ade Sintia Hendrian Aditya, Muhamad Sandy Agus Rahayu Amni , Muhammad Anang Bambang Pujianto Anang Bambang Pujianto Aprianti, Vika Aris Hidalatullah Berry Lesmana Bob Foster Budiman Budiman Djohansyah, Muh. Deni Elan Rusnendar Evelyne Austine Sugandi Fahmy Septiadi faisal Reza Gilang Hendriawan Harini Fajar Ningrum Hasanah Hendriani, Ade Sintia Hernawan, Kartika Nursyabanita Imas Purnamasari Johnson Sinaga Karlina, Nichi Hana Kusumawardhani , Aninditha Putri Kusumawardhani, Aninditha Putri Lestari, Anggita Libertia, Yosi Maharani, Hani Muhammad Deni Johansyah Muhammad Yusuf Nindya Joandis Puteri Priyana, Indarta Pujianto, Anang Bambang Purnama, Susan Purnomo, Budi Supriatono Rd. Zidni Rizan Al-Zhahir Yanuar Reyta, Fitriani Rizkiani, Meti Agni Saberina, Sabilla Sianturi, Todung Barita Sinaga, Johnson Sugiarta, Nugraha Susan Purnama Teguh Rahman Faiz Theresia Manalu Vanessa Gaffar Warsiati , Wiwi Wulan Julfiani Yanuar Ilham