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All Journal JURNAL PROMOSI KESEHATAN INDONESIA Jurnal Promkes: The Indonesian Journal of Health Promotion and Health Education JURNAL KESEHATAN LINGKUNGAN (Journal of Environmental Health) Jurnal Manajemen Kesehatan Yayasan RS.Dr. Soetomo Jurnal Informasi Kesehatan Indonesia (JIKI) Jurnal Ilmiah Keperawatan (Scientific Journal of Nursing) Jurnal Ilmiah Kebidanan Journal of Health Sciences Jurnal Kesehatan Jurnal Manajemen Informasi Kesehatan Indonesia (JMIKI) Borneo Nursing Journal (BNJ) Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Perekam dan Informasi Kesehatan Imelda (JIPIKI) Jurnal Aisyah : Jurnal Ilmu Kesehatan Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Pengabdian Masyarakat dalam Kesehatan Community Empowerment Jurnal AbdiMas Nusa Mandiri J-REMI : Jurnal Rekam Medik dan Informasi Kesehatan Jurnal Abdi Panca Marga Journal of Oral Health Care Jurnal Rekam Medik & Manajemen Informasi Kesehatan (RAMMIK) Media Bina Ilmiah Journal of Public Health Sciences MIMBAR INTEGRITAS Jikom: Jurnal Informatika dan Komputer Indonesian Journal of Health Information Management Services (IJHIMS) Jurnal Pengabdian Kepada Masyarakat Journal Community Service Consortium Jurnal Multidisiplin West Science International Journal of Health and Information System (IJHIS) Jurnal Abdimas Jatibara Jurnal Penelitian dan Pengabdian Masyarakat FASKES : Jurnal Farmasi, Kesehatan, dan Sains JPK : Jurnal Penelitian Kesehatan MEJORA Jurnal Medis Umum
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Journal : JURNAL PROMOSI KESEHATAN INDONESIA

Exposure to Electronic Cigarette Advertisements on the Internet and Smoking Behavior in Adolescents Sutha, Diah Wijayanti; Zulkifli, Nathratul Ayeshah Binti; Christine, Christine; Faida, Eka Wilda; Drastyana, Serlly Frida; Novianti, Siti
Jurnal Promosi Kesehatan Indonesia Vol 21 No 1: January 2026
Publisher : Master Program of Health Promotion Faculty of Public Health Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jpki.21.1.26-34

Abstract

Background: E-cigarettes are increasingly popular among adolescents, driven by massive advertising on the internet, especially through social media. These advertisements often display modern and attractive images without including sufficient information about health risks. Social media influencers also play a role in strengthening the appeal of e-cigarettes to adolescents. The purpose of this study is to analyze the relationship between exposure to e-cigarette advertising on the internet and smoking behavior among adolescents in Indonesia.Method: This study used a cross-sectional design with an online survey conducted over three months, from March to June 2024. A total of 625 adolescents aged 14–19 years participated in this study. Respondents reported exposure to e-cigarette advertising on the internet, which was analyzed by age, gender, social media used, and smoking status. Data were analyzed using logistic regression to see the relationship between advertising exposure and smoking behavior.Result The results showed that adolescents who were more frequently exposed to e-cigarette advertising were 2.3 times more likely to try e-cigarettes than those who rarely saw these advertisements. Instagram and YouTube were the main platforms where adolescents were exposed to e-cigarette advertisements. In addition, 50% of respondents reported seeing influencers using e-cigarettes, and 40.2% of them were interested in trying them. Most e-cigarette advertisements were also found not to include clear health warnings. This study confirms that exposure to e-cigarette advertisements on social media plays a significant role in increasing smoking interest and behavior in adolescents. Therefore, stricter regulations are needed for e-cigarette marketing on the internet, including supervision of the role of influencers and the obligation to include health warnings in every advertisement. In addition, broader health education is needed to increase adolescent awareness of the risks of e-cigarettes.
Co-Authors Abdullah, Putri Miranti Adhawiyah, Robiatul Afandi, Annisa Damayanti Agung Pratama, Arsa Agustin Dwi Syalfina Aida Patirony, Dinda Aifa' Zahra, Dhiya Nabilla Alfina Aisatus Saadah Ali, Amir Amanda, Ayu Carissa Ambag, Silvia Catalan Andriyana, Alma Anif Prasetyorini Anif Prasetyorini Ardiyanto , Krisna Tri Arianti, Kencana Indah Arie, Della Ananda Lutfiah Ariyanto, Okky Sandi Arta, I Gusti Aryo Kuncoro Asharudin, Ahmad Azundha Rahmadani Caesarianty, Intan Agung Pratiwi Cahyani, Mustika Bagus Christine Christine Christine Djamaludin, Rachmad Drastyana, Serlly Frida Dwi Oktavia, Sandra Dwi Prasetyo Eka Fitri Candra Kirana, Aulia Elyas, Mochammad Falah, Fardhan Fatikah Sari, Rima Vindi Firdaus, Abidatu Zahrotul Hariono, Rafky Prasetya Haryono, Hendri Hassannah, Adila Hayati, Faidlotin Hendrawan, Oky Hidayatullah, Aulia Sulthan Ian Rahmadhani Imani, Fardhan Januarika, Satria Kadar Ramadhan Kamil, Syifa' Salma Aulia Kartika, Ria Chandra Laila, Magda Iftitah Khusful Lembayun, Dita Aulia Putri Lestari, Dania Puji Listiawan, Nadhila Mahdali, Yahya Marini, Rin Masyfufah, Lilis Maulina, Shinta Mega, Adhella Eria miranti, putri Mohammad Yusuf Setiawan Muhadi, Muhadi Mukharama, Kusnul Aula Munasri, Eka Nayara, Muhammad Ravanza Nazira, Ayu Nikmah, Nur Hidayatul Ningrum, Listiana Dewi Widya Novana, Firnalia Ellen Novianti, Siti Nudji, Bambang Nugraha, Dendy Bachtiar Nur lina Nurfadilla, Destiani Irma Ohoiwutun, Tracy Cathleen Pangestu, RB. Mochammad Tahta Prasetyawan, Reynaldo Prawiryanto, Ody Mustafa Pribadi, Maylina Surya Wirawati Prihartanti, Niken Grah Pujanggi, Waffa Kesa Andin Puryanti Puspadewi, Intan Putra, Aji Wahyu Putra, Yunior Bimasekti Putri Aulia, Farady Qurrotu Aini, Dwi Rafidzal, Muhammad Aqila Rahayu, Shella Nanda Tri Rahmawati, Andini Yunita Rahmawati, Ayu Isnaini Rizky, M.Risya Romadhon, Mohammad Syaifullah Anam Roslinawati, Natasya Safara, Dian Safrudin, M. Salshabilla Fitri Saptya, Shavira Saputra, Fauzi Sari, Ayu Nofita Setiawan, Mohammad Yusuf Setyawijaya, Laudya Aurel Silvia Catalan Ambag Sitepu, Ariko Solihin, Asri Handayani Sulistyoadi Sulistyoadi, Sulistyoadi Susilarti Susilarti Syafanny, Lutfiah Dwi Amanda Syafira Nulia Ta’adi Ta’adi Titin Wahyuni Triesnawati, Dina Alriani Trijulianto, Andri Wahuningtyas, Ananda Desinta Wahyuni, Titin Widi Astuti Yanuarika, Satria Yulianita, Novi Eka Yunita, Priscilia Nanda Zawza Firdausi Ramadhani, Azzrinita Zulkifli, Nathratul Ayeshah Binti