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All Journal International Journal of Artificial Intelligence Research Jurnal Ilmiah Universitas Batanghari Jambi J-MAS (Jurnal Manajemen dan Sains) EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya JEMMA | Journal of Economic, Management and Accounting Journal of Economic, Public, and Accounting (JEPA) Equity: Jurnal Ekonomi Jurnal Pengabdian kepada Masyarakat Nusantara Community Empowerment Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia Jurnal Riset Ilmu Ekonomi Jurnal Ilmu Ekonomi Bulletin of Economic Studies (BEST) Jurnal REP (Riset Ekonomi Pembangunan) Inovasi Jurnal Pengabdian Masyarakat (IJPM) Jurnal Pengabdian Sosial El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majalah Pengabdian Indonesia TENANG : Teknologi, Edukasi, dan Pengabdian Multidisiplin Nusantara Gemilang Journal of Ekonomics, Finance, and Management Studies Optimum: Jurnal Ekonomi dan Pembangunan Welfare: Jurnal Pengabdian Masyarakat Benefit: Jurnal Manajemen dan Bisnis
Sapriyadi
Universitas Sembilanbelas November Kolaka
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Restrictions on Digital Transformation on Micro and Small Enterprises in Kolaka Regency Sapriyadi, Sapriyadi; Ilham, Surianto; Zizih, Andi Rezah Tenri
Equity: Jurnal Ekonomi Vol 14 No 1 (2026): Equity : Jurnal Ekonomi
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/equity.v14i1.549

Abstract

The results of the National Digital Transformation Index (TDN) measurement in Southeast Sulawesi Province in 2022 are 44, indicating that digital transformation is still classified as C (adequate). Limited technology adoption and low innovation in business among micro and small business actors are one of the causes of low performance in the business pillar, which affects the acquisition of the TDN Index score. This study aims to investigate the factors that inhibit the implementation of digital transformation among micro and small business actors in Kolaka Regency. The sample in this study is 106 micro and small business actors with various types of businesses, including culinary, fashion, handicrafts, and agribusiness. Binary logistic regression analysis was used to estimate the inhibiting factors influencing the implementation of digital transformation in micro and small businesses. The study's findings reveal that digital knowledge, digitalization training, and digital transaction security are the primary factors hindering digital transformation among micro and small business actors in Kolaka Regency. Micro and small business actors who are unable to access information and participate in the digital community, have not received digital marketing and financialization training, and have not utilized the official digital transaction system are more likely to remain digitally untransformed. Meanwhile, the availability of digital devices and digital ecosystems does not have a significant influence on digital transformation. These findings recommend strategies to enhance digital transformation for micro and small business actors by focusing on increasing digital literacy and knowledge, continuous digitalization training, and building trust in the security of digital transactions.
Co-Authors - Lukman S Abdullah Igo BD Aditya Halim Perdana Kusuma Putra Putra Ahmad Farouq Mulku Zahari Alauddin, Murni Ratna sari Aldy, Muh. Amirulhaq Abdullah Andi Alief Hidayatullah Anggraini, Yuyun Ardianto, Mila Adipati Arjun Asmawanda Asmawanda Bustang Bustang Charisma Ekawaty Cholehah, Siti Maratus Deslin, Deslin Dewi Sulfa Saguni Ekawaty, Charisma Enry Juliawan Erytnanda Akbar Fairudin, Fairudin Febriyanti, Annisa Ferdi Ferdi, Ferdi Firdaus Firman Firman Hamira, Sunatul Mutahahir Hariono Hariono Hasanuddin Hasanuddin Ilham, Surianto Irmayanti Irmayanti, Irmayanti Irwan, Andi Muhammad Iswan, Andi Johar Nur Iin Juwita Toen Kartomo Kartomo Kartomo Kartomo, Kartomo La Ode Turi Maulana, Muh. Veri Maulid Maulid Meilan Anjasari Muh Nurtanzis Sutoyo Muhammad Hidayat Djabbari Muhammad Syaiful Muhammad Syaiful Muhammad Syukri Mujahida, Ummul Murhaban Murhaban Mutmainna, Andi Nichen, Nichen Nur Akila Nurhuda Nurhuda Pradityo Utomo R, Paramita Raodatul Jannah Riskiyandi Riskiyandi S, Lukman Sabarudin Sabarudin Sri Fatmasari Syam Sultan Surianto Ilham Syahrir, Sasmita Nabila Syakila, Syakila Syamsiar, Syamsiar Triani, Neks Turis Turis Wakiya, Nur Widyawati Widyawati Yusran Paris Yusran Paris, Yusran Yuyun Anggraini Zizih, Andi Rezah Tenri