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All Journal Buletin Peternakan Jurnal Ilmu dan Industri Peternakan Jurnal Ilmu-Ilmu Peternakan (Indonesian Journal of Animal Science) Jurnal Ilmu Ternak Veteriner Habitat JITRO (Jurnal Ilmiah dan Teknologi Peternakan Tropis) Livestock and Animal Research Animal Production : Indonesian Journal of Animal Production Journal of Livestock Science and Production Jurnal Ilmu Nutrisi dan Teknologi Pakan JITPI : Jurnal Ilmu Dan Teknologi Peternakan Indonesia (Indonesian Journal of Animal Science and Technology) Jurnal Ternak Jurnal Nutrisi Ternak Tropis dan Ilmu Pakan Jurnal Ilmu Peternakan Terapan Jurnal Nutrisi Ternak Tropis (JNT) Jurnal Agripet Animal Production Sasambo: Jurnal Abdimas (Journal of Community Service)
Adli, Danung Nur
Animal Husbandry Faculty, Brawijaya University-Malang
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Social Sciences Veterinary Other

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Journal : Habitat

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Understanding the Determinants of Halal Product Purchase: A Meta-Analysis of Consumer Behavior in Muslim and Non-Muslim Contexts Inggrida, Jedda Ayu; Adli, Danung Nur; Purnama, Septian Maulana; Mulyadi, Fadli; Sholikin, Mohammad Miftakhus; Azmi, Amirul Faiz Bin Mohd
HABITAT Vol. 37 No. 1 (2026): April
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2026.037.1.5

Abstract

Purpose: This study aims to examine the determinants of consumer behavior in purchasing halal products by evaluating the relative influence of psychological and behavioral factors. Given the inconsistent findings reported in previous studies, this research seeks to provide a clearer understanding of the drivers of halal product consumption across different contexts. Design/Methodology/Approach: A meta-analysis was conducted by synthesizing eighteen empirical studies published between 2014 and 2024. Using a random-effects model, the study calculated Standardized Mean Differences (SMDs) for eight variables, including halal awareness, halal logo, attitude, religiosity, trust, subjective norm, purchase intention, and actual buying behavior. Publication bias was also assessed to ensure the robustness of the analysis. Findings: The results indicate that attitude (SMD = 0.331, p = 0.050) and purchase intention (SMD = 0.238, p = 0.197) are the strongest predictors of halal product purchasing behavior. In contrast, religiosity (SMD = −0.279, p = 0.030) shows a statistically significant but negative relationship, suggesting that religious commitment alone may not sufficiently explain consumer behavior without contextual enablers such as certification trust, accessibility, and product availability. Meanwhile, halal logo and consumer awareness demonstrate smaller and more heterogeneous effects across studies. Originality/Value/Novelty: This study contributes to the literature by providing a quantitative synthesis of factors shaping halal product purchasing behavior through meta-analysis. The findings highlight the importance of integrating psychological determinants, particularly attitude and purchase intention, with contextual market factors to better understand consumer behavior in halal markets.
Co-Authors Adegbeye, Moyosore Joseph Agustin Bayu Prasetyo Agustin Bayu Prastyo Ajeng Kusumaningtyaswati Alexander Kurniawan Sariyanto Putera Alfan Kurniawan Anisa Ramadhani Aprilia Rizky Riadini Ari Vithon Khasib Mubarok Asri Nurul Huda Atsir Farhan Aulia Puspita Anugera Yekti Azmi, Amirul Faiz Bin Mohd Azmi, Muhamad Malikul Bahauddyin, Bahauddyin Bilqis Afifa Dana Putri Cindy Audina Damayanti D. Febrina Dewi Febriana Dewi Febrina Djunaidi, Irfan Dwi Kristanto Eko Widodo Farela Adhana Muflikhien Fitrah Khairi Fungki Firma Mulia Hanifa Zahra Wibowo Hardiyanto, La Ode Heli Tistiana Hidayati Hidayati Ika Widiyawati Ilmi Sholichatunnisa Ilmiatus Sholichatunnisa Inggrida, Jedda Ayu Irawan, Agung Irawati, Evi Irfan Djunaidi Isty, Gallusia Marhaneny Nur Jaisy Aghniarahim Putritamara Jelita, Denisya Disma Jully Handoko Khusna, Adinda Lailatul Kuncoro Kuncoro Kuncoro, Kuncoro Mashudi Mashudi Miftahush Shirothul Haq Muhammad Andika Yudha Harahap Muhammad Halim Natsir Mulyadi, Fadli Nadia Ananda Prasetia Dion Novia Qomariyah Novia Qomariyah Obbi Firmansyah Osfar Sjofjan Pandra, Andika Permana, Blumen Komaladevi Poespitasari Hazanah Ndaruc Purnama, Septian Maulana Qomariyah, Novia Rahmadhani Angger Syahputra Rahman Rahman Rahmi Febriyanti Randi Mulianda Rizki Amalia Nurfitriani Rizki Amalia Nurfitriani Rony, Zahara Tussoleha S. Sugiharto Saadilah Mursid Sadarman , Satria Trisna Rinaldi Setiaji, Asep Shawqi, Athallah Yusuf Sholikin, Mohammad Miftakhus Sholikin, Muhamad Misbakhul Siti Nur Ulpah Sri Ramayanti Suci Desraini Romli Suyadi Suyadi Syafrial, Rizqi Rachmat Syahputra Wibowo Teguh Dwi Widodo Teguh Wahyono Teguh Wahyono Tika Septi Wardani Tri Eko Susilorini Tri Regina Putri VM Ani Nurgiartiningsih Widi Nugroho Yuli Frita Nuningtyas Yusuf Aldito Oktafyan Zulfaini Shamad Zulkarnain Zulkarnain Zulkarnain