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Journal : SENMEA

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT WIRAUSAHA MAHASISWA Sunnatullah, Masbanyu Priyayi; Nawarcono , Winanto; Ekowati, Dhiana
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

Entrepreneurship in Indonesia is still completely unable to lift positive contributions from the current poverty line, even though the potential for entrepreneurship is currently very large with various current conditions by issuing their own creative ideas. education. entrepreneurship. The university is responsible for educating and providing entrepreneurial skills to its students so as to create a generation that dares to choose entrepreneurs.This study aims to determine (1) the factors that influence student interest in entrepreneurship (2) determine the motivational factors affect the interest of entrepreneurial students (3) from the motivational factors affect the interest of entrepreneurial students (4) from the family environment influence factors influence the interest entrepreneurial students (5) from business capital factors influencing student entrepreneurial interests (6) from creativity factors influencing entrepreneurial student interests (7) proving that there are factors that influence student interest in entrepreneurship.This researcher uses a qualitative approach with the type of correlational research. This research was taken from 100 students throughout the 2017 – 2021 class as research subjects. The research instrument used a questionnaire, while the collection technique used a questionnaire. And data analysis using multiple regression.The results of this study there is a significant positive influence between all factors on motivation and family environment.
PENGARUH ONLINE CUSTOMER REVIEW, ONLINE CUSTOMER RATING DAN CASH ON DELIVERY TERHADAP KEPUTUSAN PEMBELIAN PADA APLIKASI TIKTOK SHOP Novianti, Anis; Ekowati, Dhiana; Nawarcono, Winanto; Margiutomo, Sapta Aji
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 8 (2023): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2023
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

The development of technology and the internet which is currently increasingly advance and better, makes digital marketing even faster and better.The purpose of this study was to analyze the effect of online customer reviews, online customers rating and cash on delivery on purchasing decisions at TikTok Shop application.This type of research is quantitative using non-probability sampling techniques with a purposive sampling.The results of the analysis in this study indicate that Online Customer Review partially has no effect on purchasing decisions, partially Online Customer Rating has a significant effect on purchasing decisions. Cash On Delivery partially has a significant effect on purchasing decisions. Simultaneously, Online Customer Review, Online Customer Rating and Cash On Delivery has a significant effect on purchasing decisions at TikTok Shop application.