Article Per Year (5 Year)
p-Index From 2021 - 2026
2.81
P-Index
This Author published in this journals
All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi PENDIPA Journal of Science Education JRB-Jurnal Riset Bisnis Jurnal Manajemen Strategi dan Aplikasi Bisnis SULUH: Jurnal Abdimas Jurnal Ilmiah Edunomika (JIE) Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat JIMP: Jurnal Ilmiah Manajemen Pancasila Jurnal Penelitian Pendidikan Indonesia Akurasi International Journal of Teaching and Learning (INJOTEL)
Laili Savitri Noor
Fakultas Ekonomi Dan Bisnis Universitas Pancasila
Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Library & Information Science Mathematics Public Health Social Sciences Other

Published : 19 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 19 Documents
Search

 1   2 
Reciprocal Relationship between Subjective Well-Being, Social Media Engagement and Compulsive Buying Behavior Derriawan Derriawan; Hendryadi Hendryadi; Suryani Suryani; Laili Savitri Noor; Amelia Okrivina
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 18 Nomor 1 Tahun 2024
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2024.v18.i01.p02

Abstract

This study aimed to investigate the interplay between subjective well-being (SWB), social media engagement (SME), and compulsive buying behavior (CBB). It explored long-term and reciprocal connections among these factors using a longitudinal design with a 2-wave investigation of 226 employees from various sectors in Jakarta, Indonesia. Partial Least Squares Structural Equation Modeling (PLS-SEM) cross-lagged analysis found that SWB at Time 1/Time 2 negatively predicted SME and CBB at the same times, indicating long-term influences. Additionally, SME at Time 1 and CBB at Time 2 significantly predicted SWB at Time 2. The study also found a positive relationship between SME and CBB at both times. This research contributes to the literature by empirically examining the reciprocal relationship among SWB, SME, and CBB, focusing on the association between SWB and CBB. Keyword: compulsive buying behavior; reciprocal relationship; social media engagement; subjective well-being; longitudinal
Pengaruh pelatihan pembuatan minuman probiotik serta efikasi diri terhadap minat usaha kelompok masyarakat pendiri bank sampah di kota Depok Umi Marwati; Laili Savitri Noor; Dian Ratih Laksmitawati; Liliek Nurhidayati
AKURASI: Jurnal Riset Akuntansi dan Keuangan Vol 4 No 2 (2022)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/akurasi.v4i2.491

Abstract

This study aimed to determine the effect of counseling and training on the manufacture of probiotic-based health drinks as well as the self-efficacy ability of members of the community group waste management in the city of Depok on the interest in the probiotic beverage business. The 68 respondents included members of the Dahlia Pirus waste bank group (Pondokjaya Village, Cipayung District), Mekar Peduli waste bank (Krukut Sub-district, Limo District) and the Villa Tanah Baru waste bank (Tanah Baru, Beji). This activity involves students. The research method uses multiple regression analysis. The research results show that training has a positive and significant effect on business interest, but self-efficacy has a negative and insignificant effect on business interest.
The Impact of Entrepreneurial Marketing, Relational Marketing and Innovation Strategy on Marketing Performance Business Laili Savitri Noor
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3267

Abstract

The purpose of this study is to analyze and discuss the impact of Entrepreneurial Marketing, Relational Marketing and Innovation Strategy on the Marketing Performance of Batik Businesses in Central Java. This research method uses a causal-verification method with a survey technique, and data processing is carried out using Structural Equation Modeling–Partial Least Squares (SEM-PLS) on 126 batik business units selected through a purposive sampling technique. The results of the study indicate that innovation strategy has a significant effect on marketing performance (KP), while relational marketing plays an indirect role by strengthening the innovation process. Customer knowledge has also been shown to be a key factor driving SI and KP, reinforcing the importance of market understanding in strategic decision making. However, the effectiveness of innovation is greatly influenced by the industry context, product type, and marketing approach used. This shows that there is no single strategy that applies universally. These findings emphasize the need for a contextual and adaptive marketing model, in line with the dynamics typical of batik SMEs. Integration between entrepreneurial, relational, and innovative approaches is key to improving competitiveness, customer satisfaction, and long-term sustainability of the batik industry.
Minat Menjadi Ecoprenuenuer Pada Remaja Pengelola Garden Taruna Tani Kecamatan Kalisari, Jakarta Timur Laili Savitri Noor; Bayu Retno; Lies Putriana
Jurnal Riset Bisnis Vol. 6 No. 2 (2023): April
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v6i2.4420

Abstract

Abstrak Minat menjadi ecopreuneur merupakan hal yang harus diapresiasi, apalagi masih dalam kategori usia remaja, di mana banyak faktor yang dapat mempengaruhi dari sisi internal diri maupun dan faktor ekternal sehingga berpengaruh pada perilaku dan keputusannya.Tujuan dari penelitian ini adalah untuk mengetahui peran Persepsi dan Interaksi Sosial Masyarakat dengan Motivasi sebagai variabel mediasi terhadap Minat menjadi Ecopreuneur. Teknik analisis data secara deskriptif kuantitatif menggunakan SPSS. Hasil penelitian terhadap 40 orang pengurus menghasilkan Persepsi berpengaruh dan signifikan terhadap Motivasi, Persepsi berpengaruh dan signifikan terhadap Minat Menjadi Ecopreneur, Interaksi Sosial berpengaruh dan signifikan terhadap Motivasi, Interaksi Sosial tidak berpengaruh dan tidak signifikan terhadap Minat Menjadi Ecopreneur, Motivasi tidak berpengaruh dan tidak signifikan terhadap Minat Menjadi Ecopreneur. Persepsi terhadap Minat Menjadi Ecopreneur bagi para pengurus karang taruna lebih besar berdasarkan persepsi mereka sendiri dari pada melalui dorongan motivasinya dan kemampuan berinteraksi dengan masyarakat merupakan dorongan yang lebih besar dari pada melalui motivasi bagi pengurus karang taruna untuk berminat menjadi Ecopreneur. Keywords : Persepsi, Interaksi Sosial Masyarakat, Motivasi dan Minat menjadi Ecopreuneur Abstract Interest of becoming an ecopreneur is something that must be appreciated, especially still in the adolescent age category, where there are many factors that can influence both internal and external factors that affect their behavior and decisions. The purpose of this study was to determine the role of Community Social Perception and Interaction with Motivation as an intermediate variable on the interest of becoming an Ecopreneur. The data analysis technique was descriptive quantitative using SPSS. The results of the study of 40 administrators resulted in influential and significant perceptions of motivation, influential and significant perceptions of interest becoming an ecopreneur, social interaction and significant influence on motivation, social interaction had no and significant effect on interest of being an ecopreneur, motivation had no effect and no significant effect on motivation. Interest of becoming an Ecopreneur, Perception of Interest in becoming an Ecopreneur for youth organizations is greater based on their own perceptions than through their motivational impulses and the ability to interact with the community is a greater impetus than through motivation for youth organizations to be interested in becoming an Ecopreneur. Keywords: Perception, Community Social Interaction, Motivation and Interest of becoming an Ecopreneur
Innovative marketing management strategies: adapting to the digital transformation era Laili Savitri Noor
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 11 No. 2 (2025): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020254507

Abstract

The advent of digital transformation has revolutionized various aspects of business operations, including marketing management. As businesses increasingly adopt digital technologies, the need for innovative marketing management strategies becomes imperative to stay competitive in the rapidly evolving market landscape. The primary objective of this research is to identify and analyze innovative marketing management strategies that are effective in the digital transformation era. This study adopts a qualitative research approach to explore innovative marketing management strategies in the context of digital transformation. The primary data sources for this study include in-depth interviews with marketing professionals, industry experts, and digital marketing practitioners. Additionally, secondary data sources such as academic journals, industry reports, and case studies are utilized to complement and triangulate the findings from the primary data. Data collection is conducted through semi-structured interviews, allowing for a flexible yet focused exploration of the research topics. The data analysis process involves thematic analysis, which is suitable for identifying, analyzing, and reporting patterns (themes) within qualitative data. In conclusion, the digital transformation era has necessitated significant changes in marketing management strategies. Businesses must integrate advanced digital technologies such as social media, big data analytics, and artificial intelligence to stay competitive. These technologies enable precise targeting, personalized customer interactions, and efficient resource allocation, enhancing overall marketing effectiveness.
CHALLENGES AND STRATEGIES FOR INCORPORATING GREEN SKILLS INTO TVET PROGRAMS: INSIGHTS FROM INDONESIAN UNIVERSITY PRACTICES Amal Fathullah; Laili Savitri Noor; Ellyta; Suslinawati; Ari Jumadi Kirnadi
International Journal of Teaching and Learning Vol. 1 No. 3 (2023): International Journal of Teaching and Learning (INJOTEL)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The need for green skills in the workforce has become increasingly evident as the world faces pressing environmental challenges and the transformative impact of the Fourth Industrial Revolution. This abstract explores the challenges and strategies involved in integrating green skills into Technical and Vocational Education and Training (TVET) programs, with a focus on Indonesian university practices. Indonesia, a country with a burgeoning economy, is keenly aware of the importance of sustainability and environmental responsibility. Indonesian universities have embraced the task of equipping students with green skills to meet the demands of a rapidly changing job market. This abstract offers insights into how these universities address the challenges this endeavor poses. The challenges of incorporating green skills into TVET programs are multifaceted, including the need to update curricula, provide relevant training, and foster a culture of sustainability. Moreover, ensuring students are prepared for emerging industries and occupations in a rapidly evolving landscape is a considerable challenge. In response to these challenges, Indonesian universities are implementing various strategies. These strategies encompass curriculum revisions that integrate sustainability principles, hands-on training in green technologies, collaboration with industry partners, and promoting eco-consciousness among students. Universities also invest in research and development to advance green technologies and practices.
PENGARUH PEMASARAN RELASIONAL TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN TOKO RAJA AGUNG OUTLET BEKASI Nafa Bainaturrahma; Laili Savitri Noor
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 6 No. 1 (2026): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65179/jimp.2026.9274

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran relasional terhadap kepuasan dan loyalitas pelanggan, dengan kepuasan sebagai variabel mediasi pada Toko Raja Agung Outlet Bekasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 120 responden yang merupakan pelanggan Toko Raja Agung. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Pengolahan dan analisis data dilakukan dengan menggunakan perangkat lunak SmartPLS 3.2. Hasil penelitian menunjukkan bahwa pemasaran relasional berpengaruh positif dan signifikan terhadap kepuasan pelanggan dan loyalitas pelanggan. Selain itu, kepuasan pelanggan juga berpengaruh positif terhadap loyalitas pelanggan, serta mampu memediasi pengaruh pemasaran relasional terhadap loyalitas. Temuan ini menunjukkan pentingnya strategi pemasaran relasional dalam meningkatkan loyalitas pelanggan melalui kepuasan yang dirasakan.
RANCANGAN STRATEGI LEMBAGA FARMASI TNI AL DALAM MEMASUKI PASAR FARMASI NASIONAL: Rancangan Strategi Lembaga Farmasi TNI AL Dalam Memasuki Pasar Farmasi Nasional Dandung Ruskar; Shirly Kumala; Laili Savitri Noor
PendIPA Journal of Science Education Vol 9 No 1 (2025): February
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/pendipa.9.1.240-249

Abstract

The growth of the pharmaceutical market in Indonesia provides a positive trend. It is increasing along with the increase in population, public awareness of health, and people's purchasing power. Supported by the government's seriousness to improve services in the health sector, making the pharmaceutical industry one of the priority non-oil and gas industries and included in the National Industrial Development Master Plan (RIPIN) 2015-2035. This positive market growth is in stark contrast to the current growth of the pharmaceutical industry. According to data from the Central Statistics Agency (BPS), the pharmaceutical industry in Indonesia has experienced very slow growth, namely by 0.7% in 2022 and by 0.1% in 2023. The ASEAN Summit in September 2023 also placed Indonesia as a country with the lowest score for the availability of medicines. The Navy Pharmaceutical Institute (Lafial) as a pharmaceutical industry owned by the Navy has great potential to be utilized. Moreover, Lafial's current condition requires increasing production capacity to get other budgets apart from the state budget by participating in the Indonesian pharmaceutical market. This research aims to obtain a business strategy for Lafial to be able to participate in the Indonesian pharmaceutical market and despite the current less conducive conditions. This research uses SWOT analysis as a method which is then followed by using the QSPM matrix. This research is a qualitative descriptive analysis to explore the components of internal and external factors owned by Lafial. The data used are data obtained from interviews, FGDs, questionnaires, and secondary data. This study provides results on the strength component score value of 1.50; the weakness component is 1.98; the opportunity component is 2.08 and the threat component is 1.67. With these results, Lafial's position is in quadrant III of the SWOT quadrant. A strategy analysis using QSPM gave the result that the market switch strategy by improving other functions other than production gave the highest TAS value of 5.05. The second strategy is increasing production capacity through toll manufacturing activities with a TAS value of 4.89. The third strategy is building cooperation with the TNI Navy cooperative with a TAS value of 4.81 and the last strategy is to transform into a sub-task force that can deposit PNBP with a TAS value of 4.22.
Analisis Faktor Penyebab Perbedaan Biaya Riil dengan Tarif INA-CBG’s pada Pasien Operasi Odontektomi di RSUD Jagakarsa Tahun 2023 Dero Prima; Kosasih; Laili Savitri Noor
PendIPA Journal of Science Education Vol 10 No 1 (2026): January - March
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/pendipa.10.1.126-130

Abstract

Impacted of the teeth is a common condition for 0.8-3.6% of population, can become a ealth care issue that affect quality of life and productivity that low the economics level. Odontectomy is one of the methods that can fix impacted teeth. This research is to look for the cause and factors that make the difference between real cost from INA-CBGs rates. This research is a descriptive observational, the data taken retrospective and cross sectional. The samples are odontectomy patient that admitted to Jagakarsa Hospital in January – December of 2023. The analysis used Mann Whitney test and multivariate correlation analysis to determine the relation between real cost and INA-CBG’s rates. 285 samples showed that there are statistically different from hospital real cost, which shown higher, and INA-CBGs rate in odontectomy patient (p<0.001). Analytic multivariate correlation shown that pharmacy (p<0.001), length of stayed (p<0.001), and odontectomy procedure (p<0.001) are significant factor that cause higher hospital real cost. The highest factor that influenced hospital real cost is pharmacy (r=0.728), followed by length of stay (0.487) and odontectomy procedure (r=0.348).
Co-Authors Abd Halim Adi Nugroho Amal Fathullah Amelia Okrivina Andriya Risdwiyanto Anggoro Dwi Cahyo Apay Safari Ari jumadi Kirnadi Bayu Retno Dandung Ruskar Deriawan Deriawan Deriawan Deriawan Deriawan, Deriawan Dero Prima Derriawan Derriawan Derriawan Derriawan Dewi Kurniawati Dian Ratih Laksmitawati Ellyta Ellyta Eva Yuniarti Utami Fatima Tuzzahara Alkaf Hendryadi Hendryadi I Putu Agus Dharma Hita Ichwani, Tia Iwan Harsono Jacob, Jufri Kosasih Lies Putriana Liliek Nurhidayati Mahmudin, Tono Mulyadi Musran Munizu Nafa Bainaturrahma Oktrivina, Amelia Purwoko Purwoko Roosganda Elizabeth Shirly Kumala Siti Komariah Hildayanti Soebagyo Sri Widyastuti Suryani Suslinawati Suslinawati Syahidin Syahidin Tanti Widia Nurdiani Tia Ichwani Trisnani Indriati Umi Marwati Utomo, Jepri Zunan Setiawan