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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JRB-Jurnal Riset Bisnis Jurnal Manajemen Strategi dan Aplikasi Bisnis SULUH: Jurnal Abdimas Jurnal Ilmiah Edunomika (JIE) Community Development Journal: Jurnal Pengabdian Masyarakat Journal International Journal of Teaching and Learning (INJOTEL) Akurasi
Laili Savitri Noor
Universitas Pancasila
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Library & Information Science Mathematics Public Health Other

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THE INFLUENCE OF BRAND IMAGE AND CUSTOMER EXPERIENCE ON CUSTOMER REPURCHASE INTENTION WITH PRODUCT QUALITIY AS A MODERATING VARIABLE Apay Safari; Purwoko Purwoko; Zunan Setiawan; Laili Savitri Noor; Tanti Widia Nurdiani
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11208

Abstract

Minat pembelian ulang konsumen merupakan tahapan selanjutnya dari minat pembelian yang sangat dapat diperngaruhi oleh sejumlah faktor. Dua faktor tersebut di antara yang lain adalah Brand Image dan Customer Experience. Oleh karena itu penelitian ini bertujuan untuk meneliti bagaiaman pengaruh variabel langusung kering Brand Image dan Customer Experience terhadap Custoer Repurchase Intention. Berbeda dengan penelitian-penelitian sebelumnya, penelitian ini menambahkan variabel Kualitas Produk sebagai variabel moderasi yang peneliti yaknini dapat mmiliki arah hubngan positif dan memperkuat pengaruh secara lebih signifikan varaibel Brand Image dan Consumer terhadap variabel Consumer Repurchases Intention. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan eksplantori. Penelitian ini menggunakan data sekunder dengan metode penyebaran kuisioner terhadap seluruh 300 siswa yang tersebar di seluruh Indonesia yang menggunakan tiktokshop minimal selama 1 bulan. Data digunakan dalam penelitian ini dianalisis dengan smart PLS 3.0 Keywords : Brand Image, Costumer Experience, Customer Repurchase Intention, Product Qualitiy
Reciprocal Relationship between Subjective Well-Being, Social Media Engagement and Compulsive Buying Behavior Derriawan Derriawan; Hendryadi Hendryadi; Suryani Suryani; Laili Savitri Noor; Amelia Okrivina
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 18 Nomor 1 Tahun 2024
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2024.v18.i01.p02

Abstract

This study aimed to investigate the interplay between subjective well-being (SWB), social media engagement (SME), and compulsive buying behavior (CBB). It explored long-term and reciprocal connections among these factors using a longitudinal design with a 2-wave investigation of 226 employees from various sectors in Jakarta, Indonesia. Partial Least Squares Structural Equation Modeling (PLS-SEM) cross-lagged analysis found that SWB at Time 1/Time 2 negatively predicted SME and CBB at the same times, indicating long-term influences. Additionally, SME at Time 1 and CBB at Time 2 significantly predicted SWB at Time 2. The study also found a positive relationship between SME and CBB at both times. This research contributes to the literature by empirically examining the reciprocal relationship among SWB, SME, and CBB, focusing on the association between SWB and CBB. Keyword: compulsive buying behavior; reciprocal relationship; social media engagement; subjective well-being; longitudinal
Pengaruh pelatihan pembuatan minuman probiotik serta efikasi diri terhadap minat usaha kelompok masyarakat pendiri bank sampah di kota Depok Umi Marwati; Laili Savitri Noor; Dian Ratih Laksmitawati; Liliek Nurhidayati
AKURASI: Jurnal Riset Akuntansi dan Keuangan Vol 4 No 2 (2022)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/akurasi.v4i2.491

Abstract

This study aimed to determine the effect of counseling and training on the manufacture of probiotic-based health drinks as well as the self-efficacy ability of members of the community group waste management in the city of Depok on the interest in the probiotic beverage business. The 68 respondents included members of the Dahlia Pirus waste bank group (Pondokjaya Village, Cipayung District), Mekar Peduli waste bank (Krukut Sub-district, Limo District) and the Villa Tanah Baru waste bank (Tanah Baru, Beji). This activity involves students. The research method uses multiple regression analysis. The research results show that training has a positive and significant effect on business interest, but self-efficacy has a negative and insignificant effect on business interest.
Co-Authors Abd Halim Adi Nugroho Amal Fathullah Amelia Okrivina Andriya Risdwiyanto Anggoro Dwi Cahyo Apay Safari Ari Jumadi Kirnadi Deriawan Deriawan Deriawan Deriawan Deriawan, Deriawan Derriawan Derriawan Derriawan Derriawan Dewi Kurniawati Dian Ratih Laksmitawati Ellyta Ellyta Eva Yuniarti Utami Fatima Tuzzahara Alkaf Hendryadi Hendryadi I Putu Agus Dharma Hita Ichwani, Tia Iwan Harsono Jacob, Jufri Liliek Nurhidayati Mahmudin, Tono Mulyadi Musran Munizu Oktrivina, Amelia Purwoko Purwoko Roosganda Elizabeth Siti Komariah Hildayanti Soebagyo Sri Widyastuti Suryani Suslinawati Suslinawati Syahidin Syahidin Tanti Widia Nurdiani Tia Ichwani Trisnani Indriati Umi Marwati Utomo, Jepri Zunan Setiawan