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PELATIHAN PENGUATAN KOMITMEN PEGAWAI DALAM RANGKA PENYUSUNAN PROGRAM KERJA BERDASARKAN VISI DAN MISI LEMBAGA Hakim, Lukman; Aminuddin Aziz, Abdullah; Suwandi, Suwandi; Budiarti, Erika Mei; Niswah MZ, Isniyatun
ABIDUMASY Vol 6 No 2 (2025): ABIDUMASY : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/abidumasy.v6i2.9263

Abstract

In relation to employee performance, organizational culture has an influence on employee work commitment, namely in terms of support, similarity of values ​​and norms in the workplace, and internal employee motivation. Employee commitment is one of the most important dimensions in an organization that can be used as an indicator of assessing the tendency of employees whether they are still able to survive or not in the institution/organization. Surviving here is also directed at achieving the vision and mission of the institution. Employee commitment to survive and fight in an institution is also determined by the clarity of the vision and mission that is formed, the similarity of perception of the existing vision and mission, and the existence of clear direction from the leadership of the institution in order to condition all work programs and employee commitments towards achieving the vision and mission.
Service Quality and Consumer Purchase Intention: A Correlational Study of Institutional Services Kurniawan, Asep; Suwandi; Budiarti, Erika Mei; Fatih, Muhammad Al; Seno Aji, Tony
Journal of Educational Management Research Vol. 4 No. 5 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i5.836

Abstract

This study aims to examine the relationship between the service quality of educational institutions and consumers’ purchase intentions. The research is motivated by the growing importance of institutional quality in maintaining the competitiveness and sustainability of educational institutions in an era of rapid change. A quantitative research design was employed using a simple correlation analysis to identify the degree of association between the two variables. The study involved 100 respondents, consisting of parents of students, selected through a cluster sampling technique from four regions where the elementary schools are located. Data were collected through a structured questionnaire, and the results of the item analysis indicated that all questionnaire items demonstrated high validity and reliability. These findings suggest that the data are highly credible and that the conclusions drawn from the analysis are reliable. The results of the correlation analysis revealed a significant positive relationship between service quality and purchase intention. This implies that the higher the perceived quality of services provided by the educational institution, the greater the consumers’ willingness to enroll or recommend the institution.