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All Journal Jurnal Rekayasa Sistem Industri EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Environmental Engineering & Waste Management JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Jurnal Soshum Insentif Jurnal Agregasi Aptisi Transactions on Technopreneurship (ATT) SULTANIST: Jurnal Manajemen dan Keuangan Journal of Industrial Engineering Jurnal Media Teknik dan Sistem Industri BERNAS: Jurnal Pengabdian Kepada Masyarakat International Journal of Industrial Optimization (IJIO) EKOMABIS: Jurnal Ekonomi Manajemen Bisnis International Journal of Business, Law, and Education International Journal of Community Service MOVE: Journal of Community Service and Engagement IJFBP International Journal of Family Business Practices International Journal of Community Service (IJCS) Electronic Journal of Education, Social Economics and Technology Journal of Community Service and Society Empowerment IIJSE Indonesian Journal of Studies on Humanities, Social Sciences and Education Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran
Syafei, M. Yani
Department Of Industrial Engineering, President University, Cikarang
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Digital Transformation and Psychological Welfare at MNC Bank Makassar Branch Tribuana, Dhimas; Narimawati, Umi; Syafei, M. Yani
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4874

Abstract

In the era of digital transformation, the banking industry, particularly in Indonesia, has experienced significant growth, with a 22.13% annual increase in digital transactions. This study investigates the influence of digital transformation on employee psychological well-being, focusing on the MNC Bank Makassar Branch. Using explanatory and quantitative methods, questionnaires were administered to all 37 employees. Results indicate a positive and significant relationship between digital transformation and psychological well-being, explaining 37% of the variance. Overall evaluation yielded excellent results (87%). The study underscores the importance of enhancing technology adoption, digital data exchange, and IT competence to promote employee well-being. Future research should explore additional variables for a comprehensive understanding.
FINANCIAL LITERACY AND FINANCIAL TECHNOLOGY ON INDIVIDUAL FINANCIAL BEHAVIOR THROUGH FINANCIAL INCLUSION AMONG LECTURERS AND EMPLOYEES OF A PRIVATE UNIVERSITY IN BANDUNG CITY Novianti, Windi; Syafei, M. Yani; Narimawati, Umi
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 13 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v13i2.735

Abstract

This study examines the effect of Financial Literacy and Financial Technology on Individual Financial Behavior through Financial Inclusion. Today, individuals have the right to determine the steps they will take in financial decision-making. Various new and diverse financial products are emerging, requiring individuals to have a deeper understanding if they wish to utilize them. This is necessary to avoid financial decisions that may be detrimental. Individual finances can be well-managed if financial behavior is accountable. Strategic efforts are needed to enhance individuals' financial knowledge. The use of technology facilitates financial transactions. Through financial literacy and financial technology, individuals can improve their financial behavior. Moreover, financial inclusion plays a crucial role in promoting positive financial behavior. Access to financial services enables middle and lower-income individuals to save and invest. This study is a quantitative research employing observation and questionnaire methods. The questionnaire serves as a data collection technique in which respondents are given written questions or statements to answer. The respondents in this study are lecturers and employees working at a private university in Bandung City. The sampling method used is purposive sampling. To obtain an accurate and direct representation of the lecturers and employees, this study utilizes a survey system. The total population of lecturers and employees at the university is 325 individuals. Using Slovin’s formula, a sample of 77 respondents, consisting of lecturers and employees, was determined. After conducting analysis and discussion on the data processing results, it can be concluded that Financial Literacy and Financial Technology have a significant positive effect on Financial Inclusion. However, Financial Technology does not have a significant impact on Individual Financial Behavior. The effect of financial technology on individual financial behavior is not always positive and depends on how the technology is utilized. Therefore, individuals must understand the risks and benefits of financial technology and use it wisely to improve their financial behavior.
Empowering OTOP MSMEs through Digital Marketing Literacy for Global Market Access Dwi Hardiana, Candra; Syafei, M. Yani; Lestari, Novi; Andriani, Diana; Putri Iswahyudi, Dina Azizah; Irawan, Nico; Adikusuma Dai, Karnadi; Rosmiyanti, Yanti
International Journal Of Community Service Vol. 5 No. 4 (2025): November 2025 ( Indonesia - Thailand - Malaysia - Timor Leste - Philippines )
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v5i4.902

Abstract

This international community service program aimed to empower OTOP MSMEs in Samut Prakan, Thailand, by strengthening their digital marketing literacy as a pathway to global market access. Conducted on August 26, 2025, at the Bang Prong Subdistrict Administrative Organization Office, the program was a collaboration between the Doctoral Study Program in Management Science, Universitas Komputer Indonesia, and the Thai Global Business Administration Technological College. The activities included product exhibitions, production process demonstrations, and digital marketing workshops focusing on branding, social media content creation, and international promotion strategies. Evaluation through pre- and post-training surveys indicated significant improvements in three dimensions: understanding of digital marketing, ability to create engaging online content, and confidence in accessing global markets. Participants also reported enhanced entrepreneurial confidence and awareness of global market requirements. The findings highlight that digital marketing literacy is not merely a technical skill but a strategic driver for global competitiveness and cultural sustainability. This program demonstrates that community-based, cross-border collaborations can effectively equip entrepreneurs with the knowledge and skills necessary to expand their reach into international value chains while preserving local identity. Keywords: OTOP, digital marketing literacy, MSMEs, global market access, community service.
The Role of Customer Satisfaction as a Mediator for Price and Service Quality on Revisit Intention Amroni, Amroni; Syafei, M. Yani; Narimawati, Umi
Aptisi Transactions On Technopreneurship (ATT) Vol 7 No 3 (2025): November
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v7i3.699

Abstract

This study aims to empirically examine and analyze the effect of Price and Service Quality on Revisit Intention, with Customer Satisfaction acting as a mediating variable. The research focuses on customers of Tham-Tham Garage, a car modification workshop in Cirebon, Indonesia. A quantitative approach was used, employing a survey method via a questionnaire distributed to 140 customers who had visited the workshop at least five months prior. The data analysis utilized Partial Least Squares (PLS) with SmartPLS 3.2.8 software. The results indicate that Price has a positive and significant effect on Customer Satisfaction (β = 0.178, p = 0.045), and Service Quality also has a positive and highly significant effect on Customer Satisfaction (β = 0.715, p = 0.000). Furthermore, Customer Satisfaction significantly influences Revisit Intention. Customer Satisfaction successfully mediates the relationship between Price and Revisit Intention (β Indirect = 0.151, p = 0.046), and the relationship between Service Quality and Revisit Intention (β Indirect = 0.605, p = 0.000). The findings confirm that Customer Satisfaction is a crucial factor in driving the intention to return to the car modification service, where affordable pricing and high-quality service significantly contribute to this satisfaction.
A Multi-Group Structural Analysis of Digital Banking Adoption Determinants Across Generational Cohorts in Indonesia Tribuana, Dhimas; Narimawati, Umi; Syafei, M. Yani
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 1 (2026): March
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i1.590

Abstract

This study investigates factors affecting Digital Banking Adoption (DBA) across generations in Indonesia, focusing on performance expectancy, effort expectancy, social influence, facilitating conditions, and trust. Employing a cross-sectional design, the study collected data through a structured questionnaire administered to 360 respondents, selected through purposive and clustering sampling, from major cities including Jakarta, Bandung, Surabaya, and others. Structural Equation Modelling (SEM) and Multi-Group Analysis were applied to test hypotheses and assess generational differences in DBA. Findings reveal that performance expectancy, facilitating conditions, and trust significantly influence DBA, with notable differences across generations: Baby Boomers prioritize facilitating conditions, Generation X emphasizes performance expectancy, and Generation Y values both performance and effort expectancy. Generation Z, despite being tech-savvy, benefits from enhanced support structures for improved banking experiences. These results highlight the importance of tailored, generation-specific strategies in digital banking, providing valuable insights for service providers aiming to enhance user experience and adoption across demographic groups.
Co-Authors Acep Rohendi Adikusuma Dai, Karnadi Akhdiyatul’aein, Muhammad Alfita Intan Putri PD Amroni, Amroni Anastasya Lidya Maukar Andi Muhamad Yusuf Andianto, Jonathan Andriani, Diana Aprilianti, Dhani Aqsha, Muhammad Farhan Asep Suryana Astillero, Marlon Rael Azhari, Andressa Noviar Budi Hermawan Burhan Primanintyo Burhan Primanintyo Burhan Primanintyo Clara Eunike Wahyuningsih Dedi Triyanto Dhimas Tribuana Dina Luviyanti Dwi Hardiana, Candra Eman Suherman Fakbua, Nidanuch Filda Rahmiati Firmansyah, Deri Fitra, Eldeast Jane Abdul Haryadi, Yudi Hendar Rubedo Hening Herziatra Hernady, Joddy Hikmat, Acep Arna Iffan, Muhammad Jonathan Andianto Lestari, Novi Mariana, Brina Masduki Maulana⁠, Rendi Mohamad Nur Isnanda Muliany, Febriyan musrifah, ai Nandang Komara Narimawati, Umi Narimawati Natasyashinta Liviadrianne Nico Irawan Nining Handayani Novianti, Windi Nur, Hafni Rizanuddin Nurdiansyah, Deni Permadi, Candra Pradipto, Hendro Iwan Primanintyo, Burhan Puri Swastika Gusti Krisna Dewi Purwanto Purwanto Purwanto Purwanto Putri Iswahyudi, Dina Azizah Qudsiy, Asroyuddin El Rael Astillero, Marlon Rahayu, Siti Kurnia Rahma Wahdiniwaty Rosmiyanti, Yanti Sarip Hidayat, Sarip Soffan, Raden Muhamad Sophia Louren Srisuk, Prattana Surya, Desayu Eka Susetyo, Dwinanto Priyo Susilawati, Erna Sutisnawati, Yayah Syaefuddin Syaefuddin Syaefuddin, Syaefuddin Thapjun, Aujchara Tisa Lokadipati LS Tri Sutrisno Umi Narimawati Umiyati, Hesti Vorachat, Chonchanok Wahdiniwaty, Rahma Wahdiniwaty Wannapong, Chanchon Wardhani, Kristina Wiryo, Purwadhi Sawal Wulandari, Anna Yang, Zhuo