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All Journal JURNAL LENTERA BISNIS International Journal of Engagement and Empowerment (IJE2) Blantika : Multidisciplinary Journal Journal of Innovative and Creativity Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Sosial dan Humaniora Jurnal Ilmiah Ekonomi dan Manajemen Indonesia IJEMA
Fildzah Shabrina
Universitas Negeri Jakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pengaruh Persepsi Nilai dan Kepercayaan Terhadap Loyalitas Pengguna dengan Kepuasan Pengguna Game Roblox Sebagai Mediasi Achmad Zaky Maulana; Ryna Parlyna; Fildzah Shabrina
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/z24hhq83

Abstract

The rapid growth of online games driven by digital economic ecosystems has intensified the use of virtual currencies and microtransaction activities, such as Robux purchases within the Roblox platform. This phenomenon gives rise to issues concerning users’ perceived value and trust, which potentially affect their levels of satisfaction and loyalty. This study seeks to examine the influence of perceived value and trust on customer loyalty, with customer satisfaction serving as a mediating variable among Roblox game users. A quantitative research design was adopted by distributing an online survey to 100 respondents from the Faculty of Economics and Business, Universitas Negeri Jakarta, who had prior experience purchasing Robux. The data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) technique. The findings demonstrate that perceived value and trust exert positive and significant effects on both customer satisfaction and customer loyalty. Furthermore, customer satisfaction is found to have a positive and significant impact on customer loyalty. The mediation analysis reveals that customer satisfaction significantly mediates the relationship between perceived value and customer loyalty, while it does not mediate the effect of trust on customer loyalty. These results indicate that customer loyalty among Roblox users is predominantly shaped by perceived value and trust through direct pathways, whereas customer satisfaction functions selectively as a mediating mechanism.
Pengaruh Digital Payment, e-WOM, dan Store Atmosphere Terhadap Purchase Decision pada Kaizen Heritage Cempaka Putih Muhammad Shadiq Al Fatih; Ryna Parlyna; Fildzah Shabrina
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/5emmtx80

Abstract

This study aims to determine the influence of digital payment, e-WOM, and store atmosphere on purchase decisions at Kaizen Heritage Cempaka Putih. The sample size was 120 Kaizen Heritage Cempaka Putih customer respondents. The data analysis technique used was PLS-SEM using SmartPLS version 4.1.0.9. The results showed that purchasing decisions at Kaizen Heritage Cempaka Putih were significantly and positively influenced by digital payments. This indicates that consumer purchasing decisions may be influenced by the convenience, speed, and effectiveness of digital payments. Customers are more likely to complete purchase transactions when the digital payment system is well implemented. Purchase decisions at Kaizen Heritage Cempaka Putih were positively and significantly influenced by e-WOM. This study found that before making a purchase, consumer trust is largely shaped by the experiences, recommendations, and reviews they find in digital media. Consumers may make more purchases if they receive positive information. At Kaizen Heritage Cempaka Putih, store atmosphere significantly and favorably influences customer purchasing decisions. This demonstrates that a welcoming and attractive retail environment, supported by well-designed layout, lighting, and customer service, can create a satisfying shopping experience and attract customers to purchase.
Pengaruh Website Quality terhadap Impulsive Buying pada Social Commerce Tineukeu Ariyanti; Diena Noviarini; Fildzah Shabrina
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/f9hpe498

Abstract

Perkembangan internet di Indonesia mengubah kebiasaan masyarakat dalam beberapa sektor, salah satunya sektor perdagangan. Adaptasi digital yang masif mengubah cara orang berbelanja lewat kehadiran e-commerce. Namun terdapat perbedaan pada sisi hedonic shopping motivation, di mana terdapat pengguna yang melakukan pembelian hanya jika benar-benar membutuhkan barang tersebut. Oleh karena itu, penelitian ini bertujuan untuk menganalisis pengaruh dari website quality terhadap impulsive buying, utilitarian value, dan hedonic shopping motivation. Lebih lanjut, pengaruh mediasi dari utilitarian value dan hedonic shopping motivation juga akan diteliti. Metode yang digunakan dalam penelitian ini adalah kuantitatif dengan teknik purposive sampling dengan kriteria responden pernah melakukan pembelian secara impulsif, berdomisili di wilayah Jabodetabek, dan berusia minimal 17 tahun. Seluruh data yang terkumpul kemudian diolah dan dianalisis menggunakan program SEM-PLS melalui beberapa tahap pengujian yaitu melihat nilai convergent validity, discriminant validity, reliability, coefficient of determination, predictive relevance, effect size, dan path coefficient. Hasil penelitian menunjukkan bahwa setiap hipotesis berpengaruh signifikan, kecuali mediasi utilitarian value terhadap pengaruh dari website quality terhadap impulsive buying.  
Pengaruh Interaktivitas dan Keahlian terhadap Niat Beli pada Fitur Shopee Live Melalui Kepercayaan pada  Streamer sebagai Mediasi Putri Nusadrina Murni; Ryna Parlyna; Fildzah Shabrina
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/dx12c657

Abstract

This study aims to analyze the effect of streamer interactivity and expertise on consumer purchase intention within the Shopee Live feature, utilizing trust in the streamer as a mediating variable. Using a quantitative approach with a survey design, primary data were collected online from 210 respondents in DKI Jakarta selected through purposive sampling. Data analysis was conducted using the Structural Equation Modeling - Partial Least Squares (SEM-PLS) method with SmartPLS 4.0 software. The results demonstrate that both interactivity and streamer expertise have a positive and significant direct effect on purchase intention, as well as on the formation of consumer trust. Trust in the streamer is also proven to have a positive and significant effect on purchase intention and partially mediates the relationship between interactivity, streamer expertise, and purchase intention. This model explains 55.8% of the variance in trust and 54.5% in purchase intention, empirically supporting the Stimulus-Organism-Response (S-O-R) framework. For managerial implications, businesses are advised to train streamers in responsive two-way communication and comprehensive product knowledge to maintain credibility. Future research is recommended to expand the demographic scope and incorporate additional variables such as streamer attractiveness or broadcast quality.  
The Effects Of User Interface Design, Perceived Ease Of Use, And E-Service Quality On User Satisfaction Among Tiktok Shop Users Abdurrasyid Akbar; Diena Noviarini; Fildzah Shabrina
Blantika: Multidisciplinary Journal Vol. 4 No. 8 (2026): Special Issue
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/blantika.v4i8.549

Abstract

The rapid growth of social commerce in Indonesia has established TikTok Shop as a dominant digital shopping platform. However, the platform's effectiveness in maintaining user satisfaction remains a challenge amidst various complaints regarding navigation complexity and service responsiveness. This study aims to analyze the influence of User Interface Design, Perceived Ease of Use, and E-Service Quality on User Satisfaction among TikTok Shop users in Indonesia, based on the Technology Acceptance Model (TAM) framework. This research employs a quantitative approach using a survey method with questionnaires distributed to Gen Z respondents aged 12–27, residing in Jakarta, who have experience shopping on TikTok Shop. Data were analyzed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) technique. The results indicate that both User Interface Design and Perceived Ease of Use have a significant positive influence on User Satisfaction. Conversely, E-Service Quality was found to have no significant impact on User Satisfaction. These findings imply that user satisfaction on TikTok Shop is primarily driven by visual experience and operational ease rather than other electronic service attributes. This study contributes to the theoretical expansion of TAM within the social commerce context and provides practical insights for platform developers to prioritize the optimization of interface design and application usability.
ECOSYSTEM EMPOWERING WOMEN-OWNED MSMES THROUGH A SMARTPHONE APPLICATION FOR DIGITAL INVENTORY MANAGEMENT AND DIGITAL MARKETING WITHIN THE RED AND WHITE COOPERATIVE ECOSYSTEM Windy Permata Suyono; Fildzah Shabrina; Eka Septariana Puspa; Surya Anugrah; Khansha Sindra Irfani; Irima Rahmadani; Nazwa Febriyani
International Journal of Engagement and Empowerment (IJE2) Vol. 6 No. 2 (2026): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v6i2.279

Abstract

Women-owned Micro, Small, and Medium Enterprises (MSMEs) play an important role in strengthening household and local economies. However, many women entrepreneurs still face challenges in managing business operations, particularly in digital inventory recording, production cost calculation, and the utilization of digital marketing. This community engagement program aims to empower women-owned MSMEs through the development and implementation of a smartphone-based application for inventory management and digital marketing within the Red and White Cooperative ecosystem. The program was conducted with members of IPEMI PC Bojongsari through participatory training, hands-on application practice, mentoring, and evaluation. The activities introduced Smart-POS UMKM to support digital inventory recording, sales transactions, cost management, and business reporting, complemented by training on production cost and Cost of Goods Sold (COGS) calculation and data-driven digital marketing. The program emphasizes the integration of inventory and sales data to support pricing, promotional strategies, and business decision-making. Through this integrated approach, participants are expected to improve their digital financial literacy, operational efficiency, inventory management, pricing accuracy, and digital marketing capabilities. The program also strengthens the role of the Red and White Cooperative as a community-based ecosystem for supporting women-owned MSMEs through digital innovation. This initiative contributes to the achievement of Sustainable Development Goal (SDG) 5 (Gender Equality), SDG 8 (Decent Work and Economic Growth), and SDG 9 (Industry, Innovation, and Infrastructure).
Co-Authors Abdul Malik Abdul Razak Munir Abdurrasyid Akbar Achmad Zaky Maulana Adin Nanda Choerunisa Adnan Kasofi Bella Nathaya Chantika Dadang Suhardi Diena Noviarini Eka Septariana Puspa Fini Pandewidinata Halimah Adelia Citra Putri Haribowo, Rio Ilham Arief Irima Rahmadani Jefri Putri Nugraha Joko Ariawan Khansha Sindra Irfani Kiki Setyawati M. Hafiyyan Sudiharjo Mozart Malik Ibrahim Muhammad Dzaky Arief Muhammad Shadiq Al Fatih Mustafa, Fahrina Nazwa Febriyani Putri Nusadrina Murni Ramdhan Tri Fauzan Rasty Yulia Ringga Sentagi Asa Ryna Parlyna Siti Holipah Surya Anugrah Terrylina Arvinta Monoarfa Tineukeu Ariyanti Tyahya Whisnu Hendratni Victor Lamboy Sinaga Vivid Violin Wahyuningratna, Ratu Nadya Windy Permata Suyono