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All Journal JURNAL LENTERA BISNIS Journal of Innovative and Creativity Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Sosial dan Humaniora Jurnal Ilmiah Ekonomi dan Manajemen Indonesia IJEMA
Fildzah Shabrina
Universitas Negeri Jakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pengaruh Persepsi Nilai dan Kepercayaan Terhadap Loyalitas Pengguna dengan Kepuasan Pengguna Game Roblox Sebagai Mediasi Achmad Zaky Maulana; Ryna Parlyna; Fildzah Shabrina
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/z24hhq83

Abstract

The rapid growth of online games driven by digital economic ecosystems has intensified the use of virtual currencies and microtransaction activities, such as Robux purchases within the Roblox platform. This phenomenon gives rise to issues concerning users’ perceived value and trust, which potentially affect their levels of satisfaction and loyalty. This study seeks to examine the influence of perceived value and trust on customer loyalty, with customer satisfaction serving as a mediating variable among Roblox game users. A quantitative research design was adopted by distributing an online survey to 100 respondents from the Faculty of Economics and Business, Universitas Negeri Jakarta, who had prior experience purchasing Robux. The data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) technique. The findings demonstrate that perceived value and trust exert positive and significant effects on both customer satisfaction and customer loyalty. Furthermore, customer satisfaction is found to have a positive and significant impact on customer loyalty. The mediation analysis reveals that customer satisfaction significantly mediates the relationship between perceived value and customer loyalty, while it does not mediate the effect of trust on customer loyalty. These results indicate that customer loyalty among Roblox users is predominantly shaped by perceived value and trust through direct pathways, whereas customer satisfaction functions selectively as a mediating mechanism.
Pengaruh Digital Payment, e-WOM, dan Store Atmosphere Terhadap Purchase Decision pada Kaizen Heritage Cempaka Putih Muhammad Shadiq Al Fatih; Ryna Parlyna; Fildzah Shabrina
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/5emmtx80

Abstract

This study aims to determine the influence of digital payment, e-WOM, and store atmosphere on purchase decisions at Kaizen Heritage Cempaka Putih. The sample size was 120 Kaizen Heritage Cempaka Putih customer respondents. The data analysis technique used was PLS-SEM using SmartPLS version 4.1.0.9. The results showed that purchasing decisions at Kaizen Heritage Cempaka Putih were significantly and positively influenced by digital payments. This indicates that consumer purchasing decisions may be influenced by the convenience, speed, and effectiveness of digital payments. Customers are more likely to complete purchase transactions when the digital payment system is well implemented. Purchase decisions at Kaizen Heritage Cempaka Putih were positively and significantly influenced by e-WOM. This study found that before making a purchase, consumer trust is largely shaped by the experiences, recommendations, and reviews they find in digital media. Consumers may make more purchases if they receive positive information. At Kaizen Heritage Cempaka Putih, store atmosphere significantly and favorably influences customer purchasing decisions. This demonstrates that a welcoming and attractive retail environment, supported by well-designed layout, lighting, and customer service, can create a satisfying shopping experience and attract customers to purchase.
Pengaruh Website Quality terhadap Impulsive Buying pada Social Commerce Tineukeu Ariyanti; Diena Noviarini; Fildzah Shabrina
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/f9hpe498

Abstract

Perkembangan internet di Indonesia mengubah kebiasaan masyarakat dalam beberapa sektor, salah satunya sektor perdagangan. Adaptasi digital yang masif mengubah cara orang berbelanja lewat kehadiran e-commerce. Namun terdapat perbedaan pada sisi hedonic shopping motivation, di mana terdapat pengguna yang melakukan pembelian hanya jika benar-benar membutuhkan barang tersebut. Oleh karena itu, penelitian ini bertujuan untuk menganalisis pengaruh dari website quality terhadap impulsive buying, utilitarian value, dan hedonic shopping motivation. Lebih lanjut, pengaruh mediasi dari utilitarian value dan hedonic shopping motivation juga akan diteliti. Metode yang digunakan dalam penelitian ini adalah kuantitatif dengan teknik purposive sampling dengan kriteria responden pernah melakukan pembelian secara impulsif, berdomisili di wilayah Jabodetabek, dan berusia minimal 17 tahun. Seluruh data yang terkumpul kemudian diolah dan dianalisis menggunakan program SEM-PLS melalui beberapa tahap pengujian yaitu melihat nilai convergent validity, discriminant validity, reliability, coefficient of determination, predictive relevance, effect size, dan path coefficient. Hasil penelitian menunjukkan bahwa setiap hipotesis berpengaruh signifikan, kecuali mediasi utilitarian value terhadap pengaruh dari website quality terhadap impulsive buying.  
Co-Authors Abdul Malik Abdul Razak Munir Achmad Zaky Maulana Adin Nanda Choerunisa Adnan Kasofi Bella Nathaya Chantika Dadang Suhardi Diena Noviarini Fini Pandewidinata Halimah Adelia Citra Putri Haribowo, Rio Ilham Arief Jefri Putri Nugraha Joko Ariawan Kiki Setyawati M. Hafiyyan Sudiharjo Mozart Malik Ibrahim Muhammad Dzaky Arief Muhammad Shadiq Al Fatih Mustafa, Fahrina Ramdhan Tri Fauzan Rasty Yulia Ringga Sentagi Asa Ryna Parlyna Siti Holipah Terrylina Arvinta Monoarfa Tineukeu Ariyanti Tyahya Whisnu Hendratni Victor Lamboy Sinaga Vivid Violin Wahyuningratna, Ratu Nadya