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All Journal JURNAL KEPARIWISATAAN Jurnal Bali Membangun Bali Jurnal Pengabdian kepada Masyarakat Nusantara Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Jurnal Kepariwisataan Jurnal Bisnis Hospitaliti Jurnal Pengabdian Kepada Masyarakat MAKARDHI Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Jurnal Pariwisata Nusantara Indonesian Journal of Applied and Industrial Sciences (ESA) Eduvest - Journal of Universal Studies Masyarakat Pariwisata: Journal of Community Services in Tourism JECOM Journal of Tourism and Hospitality Analysis Journal of Hotel Management
Wirata, I Nengah
Politeknik Pariwisata Bali
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Neuroscience Public Health Social Sciences Transportation Other

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MODEL PENGEMBANGAN PARIWISATA PEDESAAN SEBAGAI ALTERNATIF PARIWISATA BALI BERKELANJUTAN I Nengah Wirata
JURNAL KEPARIWISATAAN Vol 8 No 2 (2009): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v8i2.327

Abstract

The rapid tourism development in Bali has been a raising awareness of the importance of rural tourism industry as a means of sustainable rural development. The rural tourism constitutes a small industry for it primarily deals with small scale market, requires relatively small capital, utilizes local resources, and does not need sophisticated and expensive facilities. In rural tourism, there is a learning principle of nature in which the local community can also gain its benefits. Developing a tourism village can be a sensitive alternative because if it is not planned and managed properly, it can result in negative impacts on the existence of the local customs.
PENGARUH PRODUCT DAN PRICE TERHADAP KEPUTUSAN PEMBELIAN WEDDING PACKAGE DI THE SAMAYA SEMINYAK BALI I Nengah Wirata
JURNAL KEPARIWISATAAN Vol 18 No 1 (2019): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v18i1.362

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh product dan price terhadap keputusan pembelian wedding package di The Samaya Seminyak Bali. Teknik analisis data yang digunakan adalah deskriptif kuantiatif melalui pendekatan statistik dengan penyebaran kuesioner dan dianalisis dengan regresi linier berganda, uji asumsi klasik regresi, uji signifikansi parameter individual (Uji t), uji signifikansi simultan (Uji F) dan koefisien determinasi R². Jumlah sampel yang diambil sebagai responden adalah sebanyak 80 orang yang terdiri dari klien bride/groom yang pernah membeli weddingpackage di The Samaya Seminyak dari tahun 2016 hingga 2018. Hasil penelitian menunjukkan bahwa terdapat pengaruh signifikan dari product dan price secara parsial terhadap keputusan pembelian. Secara simultan terlihat adanya pengaruh yang signifikan dari product dan price terhadap keputusan pembelian. Dari hasil tersebut diketahui bahwa product dan price diperoleh hasil besarnya pengaruh variabel independen (X1 dan X2) terhadap variabel dependen (Y) yang dapat dijelaskan oleh persamaan regresi adalah sebesar 42%, sedangkan selebihnya yaitu 58% dipengaruhi faktor-faktorlain yang tidak diteliti.
PENGARUH SERVICESCAPE TERHADAP KEPUASAN PENGUNJUNG BULELENG FESTIVAL DI KABUPATEN BULELENG I Nengah Wirata
JURNAL KEPARIWISATAAN Vol 19 No 2 (2020): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v19i2.430

Abstract

The tourism sector is a mainstay sector that contributes or contributes significantly financially to the business activities of festival events in Bali Province. One of the districts that has carried out festival activities several times and has interesting natural and cultural attractions is Buleleng Regency. The Buleleng Regency Government holds festival events, one of which is the Buleleng Festival. The holding of the Buleleng Festival is a representation of bringing back local culture that can evoke the identity of Buleleng Regency. The local culture of Buleleng Regency is applied in a form of festival event activities. One of the festival events that is attractive to visitors' choice is the Buleleng festival. The Buleleng festival is a festival event that prioritizes attractive event design and concepts. The increasing number of festival events that are being held in Buleleng Regency, requires event planners and managers to have creative, innovative imaginations in presenting the concept of events by paying attention to various servicescapes and activities to increase the attraction and interest of visitors. The research objective is to examine how servicescape influence the visitor satisfaction of Buleleng festival. The number of samples used was 90 respondents with purposive sampling technique. Data processing was used with multiple linear regression analysis in the SPSS version 20 program. The results showed that there was a partial positive relationship with the atmosphere dimension, namely 0.570, the design dimension, 0.477, and the social dimension, 0.617, to visitor satisfaction. And simultaneously, from the atmosphere dimension, design dimension and social dimension that have been implemented in the Buleleng festival event on visitor satisfaction, it has a strong relationship, which is equal to 0.728.
PENGARUH PEMASARAN DIGITAL DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN IN-HOUSE EVENT DI SEMINYAK, BALI I Nengah Wirata
JURNAL KEPARIWISATAAN Vol 20 No 1 (2021): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v20i1.436

Abstract

Through digital marketing, hotels in Seminyak publish their products in the form of in-house events with interesting themes to welcome New Year's Eve. On average they publish it on social media, this aims to facilitate promotion and streamline the time, effort, and costs incurred during the promotion process. The research objective was to examine how digital marketing and brand image influence purchasing decisions at home events in the Seminyak Bali area. The number of samples used was 182 respondents with the purposive sampling technique. Data processing is used with multiple linear regression analysis in the SPSS version 23. The results show that there is a partial positive relationship with digital marketing (X1) 3.151 with a significantly less than the ? value (0.002 <0.05), brand image of 5.999 with less significance. from the value of ? (0.000 <0.05) on the purchase decision at the event house in Seminyak, Bali. Simultaneously, digital marketing and brand image have a significant effect on purchasing decisions at home events in the Seminyak Bali area with a value of Fount greater than Fable, namely 98.458> 3.05 and a significance value of 0.000.  
PERBANDINGAN EFEKTIVITAS MEDIA KONVENSIONAL DAN DIGITAL MARKETING TERHADAP MINAT PENGUNJUNG BALI BLUES FESTIVAL NUSA DUA BALI I Nengah Wirata
JURNAL KEPARIWISATAAN Vol 20 No 2 (2021): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v20i2.479

Abstract

The use of digital marketing for tourism development must be supported by the implementation of various event activities that can attract visitors to come to enjoy various cultural attractions. Visitors who are satisfied with the events that are presented will have an impact on influencing others. The purpose of this study is to compare the effectiveness of conventional media and digital marketing on the interest of visitors to the Bali Blues Festival Nusa Dua Bali. This research was conducted with a quantitative approach by taking a sample of 100 people and using a non-probability sampling method with a purposive sampling technique. The data analysis tool used was simple linear regression analysis using the SPSS program. Version 23.0. The results show that digital marketing media has a higher level of effectiveness than conventional media with a difference in the percentage of contribution in attracting visitors to the Bali Blues Festival Nusa Dua Bali by 14%.
Dampak Ubud Food Festival Terhadap Aspek Sosial dan Ekonomi Masyarakat di Banjar Penestanan Kaja, Ubud, Bali Desak Gede Chandra Widayanthi; Ida Bagus Putu Puja; Desak Putu Candra Dewi; I Nengah Wirata
Pusaka: Journal of Tourism, Hospitality, Travel and Business Event Vol 4 No 2: Agustus – Januari 2023
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (164.312 KB) | DOI: 10.33649/pusaka.v4i2.171

Abstract

Bali is one of the provinces in Indonesia that carry out festival activities in various regions. One of the regular festivals held annually since 2015 is the Ubud Food Festival which is held in Banjar Penestanan Kaja, Ubud District, Gianyar Regency, Bali, Indonesia. Ubud Food Festival is a culinary festival featuring various Indonesian specialties. This research focuses on the social and economic impacts caused by the organizers of the Ubud Food Festival in Banjar Penestanan Kaja Ubud, Gianyar Bali, and expected to be useful for the organizers and the local community of Banjar Penestanan Kaja to find out all kinds of economic and social changes resulting from the implementation of the Ubud Food Festival which has been held for the past five years. Based on the results, it can be concluded that the implementation of an activity or event, has impacted the social and economic aspects for the community. Banjar Penestanan Kaja community, both positive and negative impacts.
THE INFLUENCE OF SERVICE QUALITY AND BRAND IMAGE ON CONSUMERS' DECISION TO CHOOSE PHENOM EVENT INDONESIA AS AN ORGANIZER OF MICE & EVENT ACTIVITIES Kadek Aditya Nugraha; I Nengah Wirata; Indah Kusumarini
JURNAL KEPARIWISATAAN Vol 22 No 2 (2023): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v22i2.1100

Abstract

This study aims to determine the effect of service quality (X1) and brand image (X2) on consumer decisions (Y) choosing Phenom Event Indonesia as the organizer of MICE & Event activities. The method used is a quantitative approach using the t test, F test and the coefficient of determination test (R2). The research data was collected by means of a documentation study and distributing questionnaires to 100 respondents. Based on the t test, it is known that the significant value of variable X1 is 0.616, variable X2 is 0.362. These two results show a positive value, so it can be said that the variable service quality (X1) and brand image (X2) have an effect on the consumer decision variable (Y).From the results of the F test it is shown that the calculated F value > F table, namely 156.806 > 3.09. This shows that service quality (X1) and brand image (X2) simultaneously have a positive and significant effect on consumer decisions (Y).Based on the Coefficient of Determination Test (R2) it is known that the variables of service quality (X1) and brand image (X2) simultaneously influence consumer decisions (Y) by 76.4%. This shows that service quality and brand image have a major influence on consumer decisions to use Phenom event Indonesia services.
The Influence of Internal Communication and Work Motivation on Employee Performance at Central Events Kuta Bali Desak Made Dwi Krisna Suryani Suryani; I Nengah Wirata; I Gusti Ngurah Agung Suprastayasa
Jurnal Pariwisata Nusantara (JUWITA) Vol. 3 No. 2 (2024): Jurnal Pariwisata Nusantara (JUWITA)
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v3i2.11057

Abstract

Purpose: This study aims to determine the effect of internal communication and work motivation on improving employee performance at Central Events. Method: The method of this research is quantitative, analyzed using Statistical Program for Social Science (SPSS) 25, with data analysis techniques using simple linear regression and multiple linear regression. Data collection was obtained from 33 respondents using saturated sampling through the distribution of questionnaires and documentation studies. Result: The results of the research partially showed that the internal communication variable had no positive and significant effect on employee performance with a value of tcount 1.226 < ttable 2.042 and a significance value of 0.230 > 0.05, meanwhile the work motivation variable had a positive but not significant effect on employee performance with a value of tcount 2.475 > ttable 2.042 and a significance value of 0.019 > 0.05. The results of the research simultaneously showed that the variables of internal communication and work motivation had a positive and significant effect on the performance of Central Events employees with a value of fcount 24.360> ftable 3.316 and a significance value of 0.000 <0.05. Contribution: Suggestions for improvement that can be given are that leaders should regularly hold meetings, make new policies to provide training and development on a regular basis and make policies that regulate working hours and sanctions for employees to create harmonious relationships, improve discipline, quality and employee performance..
The Influence of the Tanah Lot Art and Food Festival on Tourist’ Visiting Interest Ni Kadek Intan Permata Putri Ni Kadek; I Nengah Wirata; Nyoman Reni Ariasri
Jurnal Pariwisata Nusantara (JUWITA) Vol. 3 No. 2 (2024): Jurnal Pariwisata Nusantara (JUWITA)
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v3i2.11066

Abstract

Purpose: This research aims to determine the influence of the Tanah Lot Art and Food Festival on tourists' interest in visiting Tanah Lot. Method: This research employs a quantitative approach at the Tanah Lot Tourist Attraction (DTW) in Beraban, Tabanan, over a five-month period (January - May 2024). Data was collected through questionnaires to examine the influence of the Tanah Lot Art and Food Festival on tourists' interest in visiting. Data analysis was conducted using simple linear regression with SPSS. Result: The results indicate that the Tanah Lot Art and Food Festival has a positive and significant impact on tourists' interest in visiting, both partially and simultaneously. Partially, the t-value (5.398) exceeds the t-table value (1.660), and the significance value (0.000) is less than 0.05. Simultaneously, the F-value (12.875) exceeds the F-table value (2.70), and the significance value (0.000) is less than 0.05. The festival contributes 35.2% to the tourists' interest in visiting, while 64.8% is influenced by other variables not examined in the study. Contribution: This research makes significant contributions in several areas. Theoretically, it enhances the literature on the impact of art and food festivals on tourist interest. Practically, the findings offer valuable insights to the management of Tanah Lot Tourist Attraction (DTW) and local government on strategies to boost tourist visits through event organization. Additionally, from a policy perspective, the empirical evidence provided can support the formulation of policies for the development and promotion of event-based tourism
THE INFLUENCE OF CONTENT MARKETING ON INSTAGRAM ON INTEREST IN BUYING WEDDING PACKAGES AT W BALI SEMINYAK Wirata, I Nengah; Citrawati, Luh Putu; Darmiati, Made
JURNAL BISNIS HOSPITALITI Vol 13 No 1 (2024): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v13i1.1379

Abstract

Social media forums are communication tools used in the social process that can be accessed anywhere, anytime, and directly via the internet. One of the strengths of social media forums is their direct influence on the formation of consumer buying interest. W Bali-Seminyak is one of the companies engaged in the hospitality sector that also uses social media as a strategy to attract consumer interest. Although W Bali-Seminyak has used several social media forums as a means of building interaction with consumers, the selection of strategies in social media marketing forums with content marketing strategies is still rarely used. Based on this phenomenon, a study was conducted that aims to analyze the effect of content marketing on Instagram on the interest in buying wedding packages at W Bali-Seminyak. The analytical method used is descriptive quantitative analysis using validity test, reliability test, multiple linear regression analysis, t test, F test and coefficient of determination. The results of the study indicate that there is a positive influence between content marketing on the buying interest of prospective brides and grooms together at W Bali-Seminyak. owned by W Bali-Seminyak
Co-Authors Adinda, Clearesta Amirosa Ria Satiadji Arjaya, Ketut Asmarani, I Gusti Ayu Ratih Asmarani, IGA. Ratih Baskara, I Made Lingga Cecilia, Anastasia Citrawati , Luh Putu Citrawati, Luh Putu Darmiati, Made Desak Gede Chandra Widayanthi Desak Made Dwi Krisna Suryani Suryani Desak Putu Candra Dewi Dewi Hendriyani, I Gusti Ayu Endro Cahyadi Febrianto, I Gusti Agung Grity Adipati, Ingryt I Gusti Ngurah Agung Suprastayasa I Nyoman Arcana I Nyoman Arcana I Nyoman Sukana Sabudi I Putu Esa Widaharthana Kadek Aditya Nugraha Karang, I Kadek Budiartanayasa Ketut Arjaya Kristiono Liestiandre, Hanugerah Kusumaningrum, Prabawati Nugroho Kusumarini, Indah Mahardika, Made Chossya Wira Maria Septiana Rosana Dewi Ni Kadek Intan Permata Putri Ni Kadek Ni Putu Evi Wijayanti Ni Wayan Meri Agustini Paramita , Ratri Putu Lisa Mahrtini Putu Puja, Ida Bagus Rahmawati Ratri Paramita Reni Ariasri, Nyoman Sabudi, I Nyoman Sukana Sarira , Matius Tinna Sawitri, Hari Suandewi, Ni Kadek Dian Sumadi , I Gede Sumadi, I Gede Susila, Gusti Ayu Agung Ratih Prameswari Swandewi, Ni Kadek Trikusuma, Ni Komang Asti Widaharthana , I Putu Esa Widayanta, Ardhita Marta Widayanta, Ardhita Marta