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All Journal Jurnal Bali Membangun Bali Jurnal Pengabdian kepada Masyarakat Nusantara Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Jurnal Kepariwisataan Jurnal Bisnis Hospitaliti Jurnal Pengabdian Kepada Masyarakat MAKARDHI Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Jurnal Pariwisata Nusantara Indonesian Journal of Applied and Industrial Sciences (ESA) Eduvest - Journal of Universal Studies Masyarakat Pariwisata: Journal of Community Services in Tourism JECOM Journal of Tourism and Hospitality Analysis Journal of Hotel Management Journal of Indonesian Management
Wirata, I Nengah
Politeknik Pariwisata Bali
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Pengaruh Personal Selling dan Sales Promotion terhadap Keputusan Pembelian Jasa Event Organizer di Bepro Communication Kusumaningrum, Prabawati Nugroho; Wirata, I Nengah; Sumadi, I Gede
Journal of Event and Convention Management Vol. 3 No. 2 (2024): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v3i2.1645

Abstract

Bali Island as a tourism destination continues to grow every year, especially in the MICE and event industry. The intense competition in this industry has forced event organizers to carry out various promotional strategies. This research aims to analyze the effect of personal selling and sales promotion in an effort to increase sales volume for event organizer services. This research uses a quantitative descriptive approach. Data was collected through a questionnaire instrument which was distributed to 80 project managers from each company that used services in holding events from 2018 to 2022. Data were processed using SPSS version 26 and analyzed using multiple linear regression, classical assumption regression test, individual parameter significance test (t test), simultaneous significance test (F test) and the coefficient of determination R². Based on the results of data analysis it is known that personal selling and sales promotion have a positive and significant effect on purchasing decisions for event organizer services either partially or simultaneously. Simultaneously it is 70.5%, while the remaining 29.5% is influenced by other factors not examined. Partially, personal selling has a positive and significant effect of 23.4% on purchasing decisions, while sales promotion has a positive and significant effect of 28.2% on purchasing decisions.
THE INFLUENCE OF CONTENT MARKETING ON INSTAGRAM ON INTEREST IN BUYING WEDDING PACKAGES AT W BALI SEMINYAK Wirata, I Nengah; Citrawati, Luh Putu; Darmiati, Made
JURNAL BISNIS HOSPITALITI Vol 13 No 1 (2024): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v13i1.1379

Abstract

Social media forums are communication tools used in the social process that can be accessed anywhere, anytime, and directly via the internet. One of the strengths of social media forums is their direct influence on the formation of consumer buying interest. W Bali-Seminyak is one of the companies engaged in the hospitality sector that also uses social media as a strategy to attract consumer interest. Although W Bali-Seminyak has used several social media forums as a means of building interaction with consumers, the selection of strategies in social media marketing forums with content marketing strategies is still rarely used. Based on this phenomenon, a study was conducted that aims to analyze the effect of content marketing on Instagram on the interest in buying wedding packages at W Bali-Seminyak. The analytical method used is descriptive quantitative analysis using validity test, reliability test, multiple linear regression analysis, t test, F test and coefficient of determination. The results of the study indicate that there is a positive influence between content marketing on the buying interest of prospective brides and grooms together at W Bali-Seminyak. owned by W Bali-Seminyak
Pelatihan Penyusunan Proposal Event Bagi Masyarakat Desa Panji, Buleleng Wirata, I Nengah; Widaharthana , I Putu Esa; Suprastayasa, I Gusti Ngurah Agung; arjaya, ketut; Citrawati, Luh Putu; Ariasri, Nyoman Reni; Paramita , Ratri; Kusumarini, Indah; Sumadi, I Gede; Swandewi, Ni Kadek; Baskara, I Made Lingga
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 4 No. 2 (2024): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v4i2.1248

Abstract

Panji tourist village, Sukasada District, Buleleng has very unique and interesting natural and cultural tourism potential to be developed. Its development requires guidance, especially tourism awareness groups and local communities, on how to maximize this potential so that it can attract tourists and improve the welfare of local communities. Looking at the conditions and analysis of the needs of the local community, training in the form of knowledge and skills is needed in the field of developing the potential of the Panji tourist village through festival events. This activity was carried out through community service in stages by the Convention and Event Management Study Program, Bali Tourism Polytechnic with the aim of providing training in preparing event proposals for the Panji Buleleng Tourism Village community. Using a combination of theoretical lectures and hands-on practice, the training successfully produced five event proposals, including the "Panji Arts and Culture Festival 2024," designed as the village's flagship event. Evaluations showed that 85% of participants experienced an improvement in their understanding of proposal development, and 92% expressed satisfaction with the materials provided. Participants enthusiastically presented their creative ideas, which are expected to inspire the community to continue developing the village's potential through festival activities, attracting tourists, and enhancing the well-being of the residents of Panji Tourism Village.
Strategy for Optimizing the Use of Instagram Social Media Glow Wedding and Event Planner Suandewi, Ni Kadek Dian; Wirata, I Nengah; Swandewi, Ni Kadek
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 5 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i5.11280

Abstract

In this digital age, information technology has changed the way communication and marketing is done. Wedding Organizers like Glow Wedding and Event Planner need to adopt effective strategies to stay competitive in an increasingly competitive market. Advances in technology and the existence of social media platforms such as Instagram, make it very easy for us to obtain information without being limited by distance. This study aims to determine the strategy of optimizing the use of Glow Wedding and Event Planner's Instagram social media. This research is a qualitative research with data collection techniques through interviews, observation and documentation. The analysis technique uses Marketing theory, Marketing Communication, Social Media, Instagram as Social Media and SWOT analysis. From the results of the SWOT analysis that has been carried out on Glow Wedding and Event Planner, it can be seen that the company needs to utilize the use of content calendar to schedule collaboration posts with decoration vendors, photography, videography and other vendors. The company also needs to recruit a content planner or social media admin, then also utilize documentation from collaborations with influencers to attract new audiences and use Linktree to add links to websites, contacts or reservation pages on Instagram Bio.
The Effect of Workload on Turnover Intention Level of Employees at The Westin Resort Nusa Dua Bali Putu Lisa Mahrtini; Wirata, I Nengah; Paramita, Ratri
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 5 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i5.11285

Abstract

An important factor in determining whether a business can successfully achieve its goals is its human resource management. Companies must pay attention to their employees to prevent them from wanting to leave due to perceived excessive workloads. This study was conducted at The Westin Resort Nusa Dua Bali with the aim of understanding the impact of workload on employee turnover rates. The sample population in this study consisted of all 471 employees, and using the Slovin formula, a sample of 82 respondents was obtained. The sampling technique used was purposive sampling. Data collection was carried out by distributing questionnaires with a 5-point Likert scale. The data analysis techniques used included validity and normality tests, classical assumption tests, simple linear regression analysis, t-test, multiple linear regression analysis, F-test, and the determination coefficient test, all processed using SPSS version 26 for Windows.The results of the study showed that tcalculated>ttablet_{calculated} > t_{table}tcalculated>ttable (35.652 > 1.664) and the significance value <α< \alpha< 0.05), thus Ho is rejected and H1 is accepted. This indicates a significant impact of workload on employee turnover at The Westin Resort Nusa Dua Bali. It can be concluded that workload (X) has a positive and significant effect on turnover at The Westin Resort Nusa Dua Bali. The determination coefficient test results state that the workload contributes 94.5%, while the remaining 5.5% is explained by other variables not included in this study.
Persepsi Pengunjung Event Soundrenaline The Spirit Of All Time Terhadap Kualitas Pelayanan CV. Cipta Kreatif Komunika Karang, I Kadek Budiartanayasa; Wirata, I Nengah; Sumadi, I Gede
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 5 No 2 (2022): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v5i2.111

Abstract

Bali merupakan salah satu daerah tujuan wisata MICE dan Event di Indonesia. Pengguna jasa event yang menjadikan Bali sebagai tempat kegiatan event, membuat pelaku usaha event organizer harus mampu memberikan kualitas pelayanan yang terbaik kepada konsumen agar perusahaan dapat bersaing. CV. Cipta Kreatif Komunika menyediakan jasa pelayanan event organizer dan production. Salah satu event yang dilaksanakan oleh CV. Cipta Kreatif Komunika adalah event musik Soundrenaline dengan tema The Spirit Of All Time. Penelitian ini bertujuan untuk mengetahui persepsi pengunjung event Soundrenaline The Spirit Of All Time terhadap kualitas pelayanan yang diberikan CV. Cipta Kreatif Komunika, dengan menggunakan metode lima dimensi kualitas pelayanan (bukti fisik, kehandalan, daya tanggap, jaminan, kepedulian) dan skala likert. Penelitian ini dilakukan untuk melihat tingkat persepsi pengunjung event. Data yang digunakan adalah kuesioner yang diuji validitas dan reliabilitasnya untuk 156 responden. Hasil yang diperoleh dari analisis data memberikan hasil penilaian pada bukti fisik dengan nilai (baik), pada kehandalan (cukup baik), daya tanggap (cukup baik), jaminan (baik), kepedulian (cukup baik). Kesimpulan dari kualitas pelayanan yang diberikan CV. Cipta Kreatif Komunika pada event Soundrenaline The Spirit Of All Time yang mengacu pada lima dimensi kualitas pelayanan memberikan penilaian baik, yang berarti dalam pelaksanaannya sudah baik berdasarkan persepsi pengunjung event.
Strategi Manajemen Talenta Dalam Meningkatkan Kualitas Pementasan Talent Bali Entertainments Agency Erina, Isobe; Wirata, I Nengah
Journal of Event and Convention Management Vol. 4 No. 1 (2025): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study explores the talent management strategies implemented by Bali Entertainments Agency (BA) to enhance the performance quality of its talents, particularly dancers, amid the increasingly competitive entertainment industry in Bali. Employing a qualitative approach with SWOT analysis, data were gathered through in- depth interviews with management and talents, direct observations, and document reviews. The findings reveal BA’s strengths in recruiting experienced talents, maintaining costume originality, ensuring flexibility, and fostering strong teamwork; its main weaknesses include limited staff during peak demand and insufficient regular training; opportunities arise from service diversification and the utilization of digital media; while the key threats are price competition and shifting event trends. Recommended strategies include strengthening training programs, selective recruitment, diversifying event portfolios, and reinforcing branding to maintain quality standards and talent loyalty.
Strategi Mitigasi Risiko Pada Penyelenggaraan Maybank Marathon Bali 2024 Oleh CV. Kopi Panas Napitupulu, Kesya Cella Petrecya; Wirata, I Nengah; Widaharthana, I Putu Esa
Journal of Event and Convention Management Vol. 4 No. 2 (2025): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v4i2.2375

Abstract

This research analyzes the risk mitigation strategies implemented by the Program Division of CV. Kopi Panas in organizing the Maybank Marathon Bali 2024, focusing on key event programs (Main Stage, Maybank Interactive Lounge, and Sustainability Pavilion). Using a qualitative approach, the study employed in-depth interviews, observations, and documentation analysis. Framed within the ISO 31000:2018 risk management standard, the findings identified critical risks including last-minute schedule changes, technical disruptions, and low participant engagement. Effective mitigation measures involved implementing backup operational procedures, staff training programs, and enhanced coordination protocols. The study demonstrates that a structured, collaborative approach significantly reduces operational risks. Practical recommendations emphasize workforce capacity building and real-time monitoring technologies, contributing both to event management practices and sport tourism risk management literature.
Faktor Faktor Yang Mempengaruhi Keputusan Konsumen Menggunakan Jasa Glow Wedding & Event Planner Widiani, Komang Dewik Astiti; Kusumarini, Indah; Wirata, I Nengah
Journal of Event and Convention Management Vol. 4 No. 2 (2025): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the factors that influence consumer decisions in using the services of Glow Wedding & Event Planner in Bali. The study used a quantitative approach with a survey method through a questionnaire distributed to 98 respondents who had used the company's services. The variables studied included price, promotion, product, and service, with purchasing decisions as the dependent variable. Data analysis techniques used included validity tests, reliability tests, and factor analysis (Confirmatory Factor Analysis/CFA). The results of the study showed that the four independent variables influenced consumer decisions, with the product as the most dominant factor influencing consumer decisions. The promotion factor was the lowest factor in influencing consumer decisions to use the services of Glow Wedding & Event Planner.
How Whatsapp Business E-Service Quality and Brand Reputation Influence Purchase Intentions? Empirical Finding Events Demand in Bali I Gede Sumadi; Ni Kadek Swandewi; I Gusti Ayu Ratih Asmarani; I Nengah Wirata; Luh Putu Citrawati
Eduvest - Journal of Universal Studies Vol. 5 No. 7 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i7.51443

Abstract

The rapid adoption of digital communication tools, particularly WhatsApp Business, has transformed the event services industry by enhancing e-service quality and customer engagement. Despite its growing popularity, research on how WhatsApp Business influences e-service quality and purchase intention remains limited. This study examines the impact of e-service quality and brand reputation on purchase intentions for event services in Bali, addressing a critical gap in the literature. Using Structural Equation Modelling (SEM) with PLS algorithm and bootstrapping techniques, data were collected from 100 respondents who had previously purchased event services. The findings reveal a strong, statistically significant relationship between e-service quality and purchase intention (original sample value = 0.751, p-value = 0.000), highlighting the importance of responsiveness, efficiency, and personalization. However, brand reputation’s mediating role was weak (original sample value = 0.195, p-value = 0.030), suggesting it does not significantly alter the direct influence of e-service quality. These results underscore the primacy of e-service quality in driving purchase decisions, offering practical insights for event organizers to optimize WhatsApp Business for customer satisfaction and loyalty. The study contributes to the broader understanding of digital service quality in the event industry and provides actionable strategies for leveraging technology to enhance consumer experiences.
Co-Authors Amirosa Ria Satiadji Arjaya, Ketut Asmarani, I.G.A. Ratih Baskara, I Made Lingga Cecilia, Anastasia Citrawati, Luh Putu Clearesta Adinda Darmiati, Made Desak Gede Chandra Widayanthi Desak Made Dwi Krisna Suryani Suryani Desak Putu Candra Dewi Dewi Hendriyani, I Gusti Ayu Endro Cahyadi Erina, Isobe Febrianto, I Gusti Agung Grity Adipati, Ingryt I Gusti Ayu Ratih Asmarani I Gusti Ngurah Agung Suprastayasa I Nyoman Arcana I Nyoman Arcana I Nyoman Sukana Sabudi I Putu Esa Widaharthana Kadek Aditya Nugraha Kadek Mia Savitri Karang, I Kadek Budiartanayasa Ketut Arjaya Kristiono Liestiandre, Hanugerah Kusumaningrum, Prabawati Nugroho Kusumarini, Indah Mahardika, Made Chossya Wira Maria Septiana Rosana Dewi Napitupulu, Kesya Cella Petrecya Ni Kadek Intan Permata Putri Ni Kadek Ni Kadek Swandewi Ni Putu Evi Wijayanti Ni Wayan Meri Agustini Nyoman Reni Ariasri Paramita , Ratri Putu Lisa Mahrtini Putu Puja, Ida Bagus Rahmawati Ratri Paramita Reni Ariasri, Nyoman Sabudi, I Nyoman Sukana Sarira , Matius Tinna Sawitri, Hari Suandewi, Ni Kadek Dian Sumadi , I Gede Sumadi, I Gede Susila, Gusti Ayu Agung Ratih Prameswari Swandewi, Ni Kadek Trikusuma, Ni Komang Asti Widaharthana , I Putu Esa Widayanta, Ardhita Marta Widayanta, Ardhita Marta Widiani, Komang Dewik Astiti