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All Journal Jurnal Bali Membangun Bali Jurnal Pengabdian kepada Masyarakat Nusantara Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Jurnal Kepariwisataan Jurnal Bisnis Hospitaliti Jurnal Pengabdian Kepada Masyarakat MAKARDHI Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Jurnal Pariwisata Nusantara Indonesian Journal of Applied and Industrial Sciences (ESA) Eduvest - Journal of Universal Studies Masyarakat Pariwisata: Journal of Community Services in Tourism JECOM Journal of Tourism and Hospitality Analysis Journal of Hotel Management Journal of Indonesian Management
Wirata, I Nengah
Politeknik Pariwisata Bali
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PENGARUH PEMASARAN DIGITAL DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN IN-HOUSE EVENT DI SEMINYAK, BALI I Nengah Wirata
JURNAL KEPARIWISATAAN Vol 20 No 1 (2021): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v20i1.436

Abstract

Through digital marketing, hotels in Seminyak publish their products in the form of in-house events with interesting themes to welcome New Year's Eve. On average they publish it on social media, this aims to facilitate promotion and streamline the time, effort, and costs incurred during the promotion process. The research objective was to examine how digital marketing and brand image influence purchasing decisions at home events in the Seminyak Bali area. The number of samples used was 182 respondents with the purposive sampling technique. Data processing is used with multiple linear regression analysis in the SPSS version 23. The results show that there is a partial positive relationship with digital marketing (X1) 3.151 with a significantly less than the ? value (0.002 <0.05), brand image of 5.999 with less significance. from the value of ? (0.000 <0.05) on the purchase decision at the event house in Seminyak, Bali. Simultaneously, digital marketing and brand image have a significant effect on purchasing decisions at home events in the Seminyak Bali area with a value of Fount greater than Fable, namely 98.458> 3.05 and a significance value of 0.000.  
PERBANDINGAN EFEKTIVITAS MEDIA KONVENSIONAL DAN DIGITAL MARKETING TERHADAP MINAT PENGUNJUNG BALI BLUES FESTIVAL NUSA DUA BALI I Nengah Wirata
JURNAL KEPARIWISATAAN Vol 20 No 2 (2021): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v20i2.479

Abstract

The use of digital marketing for tourism development must be supported by the implementation of various event activities that can attract visitors to come to enjoy various cultural attractions. Visitors who are satisfied with the events that are presented will have an impact on influencing others. The purpose of this study is to compare the effectiveness of conventional media and digital marketing on the interest of visitors to the Bali Blues Festival Nusa Dua Bali. This research was conducted with a quantitative approach by taking a sample of 100 people and using a non-probability sampling method with a purposive sampling technique. The data analysis tool used was simple linear regression analysis using the SPSS program. Version 23.0. The results show that digital marketing media has a higher level of effectiveness than conventional media with a difference in the percentage of contribution in attracting visitors to the Bali Blues Festival Nusa Dua Bali by 14%.
Dampak Ubud Food Festival Terhadap Aspek Sosial dan Ekonomi Masyarakat di Banjar Penestanan Kaja, Ubud, Bali Desak Gede Chandra Widayanthi; Ida Bagus Putu Puja; Desak Putu Candra Dewi; I Nengah Wirata
Pusaka: Journal of Tourism, Hospitality, Travel and Business Event Vol 4 No 2: Agustus – Januari 2023
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (164.312 KB) | DOI: 10.33649/pusaka.v4i2.171

Abstract

Bali is one of the provinces in Indonesia that carry out festival activities in various regions. One of the regular festivals held annually since 2015 is the Ubud Food Festival which is held in Banjar Penestanan Kaja, Ubud District, Gianyar Regency, Bali, Indonesia. Ubud Food Festival is a culinary festival featuring various Indonesian specialties. This research focuses on the social and economic impacts caused by the organizers of the Ubud Food Festival in Banjar Penestanan Kaja Ubud, Gianyar Bali, and expected to be useful for the organizers and the local community of Banjar Penestanan Kaja to find out all kinds of economic and social changes resulting from the implementation of the Ubud Food Festival which has been held for the past five years. Based on the results, it can be concluded that the implementation of an activity or event, has impacted the social and economic aspects for the community. Banjar Penestanan Kaja community, both positive and negative impacts.
THE INFLUENCE OF SERVICE QUALITY AND BRAND IMAGE ON CONSUMERS' DECISION TO CHOOSE PHENOM EVENT INDONESIA AS AN ORGANIZER OF MICE & EVENT ACTIVITIES Kadek Aditya Nugraha; I Nengah Wirata; Indah Kusumarini
JURNAL KEPARIWISATAAN Vol 22 No 2 (2023): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v22i2.1100

Abstract

This study aims to determine the effect of service quality (X1) and brand image (X2) on consumer decisions (Y) choosing Phenom Event Indonesia as the organizer of MICE & Event activities. The method used is a quantitative approach using the t test, F test and the coefficient of determination test (R2). The research data was collected by means of a documentation study and distributing questionnaires to 100 respondents. Based on the t test, it is known that the significant value of variable X1 is 0.616, variable X2 is 0.362. These two results show a positive value, so it can be said that the variable service quality (X1) and brand image (X2) have an effect on the consumer decision variable (Y).From the results of the F test it is shown that the calculated F value > F table, namely 156.806 > 3.09. This shows that service quality (X1) and brand image (X2) simultaneously have a positive and significant effect on consumer decisions (Y).Based on the Coefficient of Determination Test (R2) it is known that the variables of service quality (X1) and brand image (X2) simultaneously influence consumer decisions (Y) by 76.4%. This shows that service quality and brand image have a major influence on consumer decisions to use Phenom event Indonesia services.
The Influence of Internal Communication and Work Motivation on Employee Performance at Central Events Kuta Bali Desak Made Dwi Krisna Suryani Suryani; I Nengah Wirata; I Gusti Ngurah Agung Suprastayasa
Jurnal Pariwisata Nusantara (JUWITA) Vol. 3 No. 2 (2024): Jurnal Pariwisata Nusantara (JUWITA)
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v3i2.11057

Abstract

Purpose: This study aims to determine the effect of internal communication and work motivation on improving employee performance at Central Events. Method: The method of this research is quantitative, analyzed using Statistical Program for Social Science (SPSS) 25, with data analysis techniques using simple linear regression and multiple linear regression. Data collection was obtained from 33 respondents using saturated sampling through the distribution of questionnaires and documentation studies. Result: The results of the research partially showed that the internal communication variable had no positive and significant effect on employee performance with a value of tcount 1.226 < ttable 2.042 and a significance value of 0.230 > 0.05, meanwhile the work motivation variable had a positive but not significant effect on employee performance with a value of tcount 2.475 > ttable 2.042 and a significance value of 0.019 > 0.05. The results of the research simultaneously showed that the variables of internal communication and work motivation had a positive and significant effect on the performance of Central Events employees with a value of fcount 24.360> ftable 3.316 and a significance value of 0.000 <0.05. Contribution: Suggestions for improvement that can be given are that leaders should regularly hold meetings, make new policies to provide training and development on a regular basis and make policies that regulate working hours and sanctions for employees to create harmonious relationships, improve discipline, quality and employee performance..
The Influence of the Tanah Lot Art and Food Festival on Tourist’ Visiting Interest Ni Kadek Intan Permata Putri Ni Kadek; I Nengah Wirata; Nyoman Reni Ariasri
Jurnal Pariwisata Nusantara (JUWITA) Vol. 3 No. 2 (2024): Jurnal Pariwisata Nusantara (JUWITA)
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v3i2.11066

Abstract

Purpose: This research aims to determine the influence of the Tanah Lot Art and Food Festival on tourists' interest in visiting Tanah Lot. Method: This research employs a quantitative approach at the Tanah Lot Tourist Attraction (DTW) in Beraban, Tabanan, over a five-month period (January - May 2024). Data was collected through questionnaires to examine the influence of the Tanah Lot Art and Food Festival on tourists' interest in visiting. Data analysis was conducted using simple linear regression with SPSS. Result: The results indicate that the Tanah Lot Art and Food Festival has a positive and significant impact on tourists' interest in visiting, both partially and simultaneously. Partially, the t-value (5.398) exceeds the t-table value (1.660), and the significance value (0.000) is less than 0.05. Simultaneously, the F-value (12.875) exceeds the F-table value (2.70), and the significance value (0.000) is less than 0.05. The festival contributes 35.2% to the tourists' interest in visiting, while 64.8% is influenced by other variables not examined in the study. Contribution: This research makes significant contributions in several areas. Theoretically, it enhances the literature on the impact of art and food festivals on tourist interest. Practically, the findings offer valuable insights to the management of Tanah Lot Tourist Attraction (DTW) and local government on strategies to boost tourist visits through event organization. Additionally, from a policy perspective, the empirical evidence provided can support the formulation of policies for the development and promotion of event-based tourism
THE INFLUENCE OF CONTENT MARKETING ON INSTAGRAM ON INTEREST IN BUYING WEDDING PACKAGES AT W BALI SEMINYAK Wirata, I Nengah; Citrawati, Luh Putu; Darmiati, Made
JURNAL BISNIS HOSPITALITI Vol 13 No 1 (2024): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v13i1.1379

Abstract

Social media forums are communication tools used in the social process that can be accessed anywhere, anytime, and directly via the internet. One of the strengths of social media forums is their direct influence on the formation of consumer buying interest. W Bali-Seminyak is one of the companies engaged in the hospitality sector that also uses social media as a strategy to attract consumer interest. Although W Bali-Seminyak has used several social media forums as a means of building interaction with consumers, the selection of strategies in social media marketing forums with content marketing strategies is still rarely used. Based on this phenomenon, a study was conducted that aims to analyze the effect of content marketing on Instagram on the interest in buying wedding packages at W Bali-Seminyak. The analytical method used is descriptive quantitative analysis using validity test, reliability test, multiple linear regression analysis, t test, F test and coefficient of determination. The results of the study indicate that there is a positive influence between content marketing on the buying interest of prospective brides and grooms together at W Bali-Seminyak. owned by W Bali-Seminyak
Pelatihan Pengelolaan UMKM dalam Penyelenggaraan Event: di Desa Panji, Bali Wirata, I Nengah; Citrawati , Luh Putu; Kusumarini, Indah; Paramita, Ratri; Ariasri, Nyoman Reni; Widaharthana, I Putu Esa; Arjaya, Ketut; Suprastayasa, I Gusti Ngurah Agung; Swandewi, Ni Kadek; Sumadi, I Gede; Asmarani, I Gusti Ayu Ratih
Masyarakat Pariwisata : Journal of Community Services in Tourism Vol. 5 No. 2 (2024)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/mp.v5i2.1608

Abstract

 Desa Panji memiliki beragam produk usaha menengah dan kecil yang beberapa diantaranya sudah sampai tingkat nasional. Selain sebagai desa wisata, Desa Panji juga berhasil meraih juara 1 badan usaha milik desa tingkat nasional dan Desa Cemerlang terbaik se-Bali Nusra tahun 2022 dari 53 desa finalis. Potensi produk UMKM tersebut masih kurang terkelola dengan baik, terutama dalam berbagai event dan mendukung pengembangan pariwisata. Oleh karena itu, Program Studi Manajemen Event Politeknik Pariwisata Bali memberikan pengabdian kepada masyarakat berupa pelatihan. Topik pelatihan tersebut adalah Pengelolaan UMKM dalam rangka Festival Desa. Peserta pelatihan adalah seluruh pemangku kepentingan Desa Panji, khususnya UMKM dan pelaku pariwisata. Luaran dari kegiatan ini adalah peserta mampu membuat perencanaan bisnis UMKM, desain produk yang lebih menarik, serta pengelolaan pameran UMKM dalam suatu event. Kegiatan pengabdian kepada masyarakat ini diharapkan dapat meningkatkan tata kelola produk UMKM dan bersinergi dengan pengembangan pariwisata Desa Panji.
Representation of Local Cultural Wisdom in the Kuta Beach Mini Festival in the Kuta Badung Traditional Village Wirata, I Nengah; Mahardika, Made Chossya Wira
Bali Membangun Bali: Jurnal Bappeda Litbang Vol 6 No 1 (2025): April 2025
Publisher : Badan Riset dan Inovasi Daerah Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51172/jbmb.v6i1.427

Abstract

Purpose: This article aims to revive local cultural wisdom in the Kuta Traditional Village which has been eroded by the influence of globalization Research methods: This research uses an interpretive qualitative approach by collecting data through field observations, interviews and literature reviews Results and discussion: The Kuta Beach Mini Festival is able to create a space for the people of Kuta Badung Traditional Village to strengthen their sense of cultural identity, through dance, music, fine arts and various traditional activities and revive cultural elements that are in danger of being forgotten. Implication: This article has substantial cultural implications by illustrating how the representation of local cultural wisdom in festivals can influence cultural preservation, revolution, and understanding.
Implementasi Komunikasi Pemasaran Melalui Event Berbagai Panggung Dalam Menarik Minat Pengunjung Di Berbagi Kopi Denpasar Maria Septiana Rosana Dewi; I Nengah Wirata; Amirosa Ria Satiadji
Journal of Event and Convention Management Vol. 1 No. 1 (2022): Journal of Event and Convention Management 
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v1i1.786

Abstract

Currently, the development of the business world in Denpasar City is very significant. Companies must have a strong strategy to attract consumers and their target market. Berbagi Kopi Denpasar designed a strategy through the implementation of the Berbagi panggung event in attracting visitors. The type of event implemented is an art event. This study uses a type of approach that collected by observation, interviews, and documentation and analyzed with the stages of data reduction, data presentation, and drawing conclusions. The problem that will be analyzed in this research is limited by analyzing three-event approaches in the form of entertainment, excitement, and effort in implementing marketing communications through the Berbagi Panggung event in attracting visitors' interest at Berbagi Kopi Denpasar. The results of this study were the entertainment approach that was carried out by Berbagi Panggung through performers, each of which was different. The joyous approach was taken by the Berbagi Panggung to provide a memorable experience for visitors with the interactions that occurred between the performers and visitors. Enterprise is the readiness of the Berbagi Panggung in the risk that will occur and dare to do something new. The implementation of marketing communication through the event has been well implemented so that the event plays a role in attracting visitors to come to Berbagi Kopi Denpasar.
Co-Authors Amirosa Ria Satiadji Arjaya, Ketut Asmarani, I.G.A. Ratih Baskara, I Made Lingga Cecilia, Anastasia Citrawati, Luh Putu Clearesta Adinda Darmiati, Made Desak Gede Chandra Widayanthi Desak Made Dwi Krisna Suryani Suryani Desak Putu Candra Dewi Dewi Hendriyani, I Gusti Ayu Endro Cahyadi Erina, Isobe Febrianto, I Gusti Agung Grity Adipati, Ingryt I Gusti Ayu Ratih Asmarani I Gusti Ngurah Agung Suprastayasa I Nyoman Arcana I Nyoman Arcana I Nyoman Sukana Sabudi I Putu Esa Widaharthana Kadek Aditya Nugraha Kadek Mia Savitri Karang, I Kadek Budiartanayasa Ketut Arjaya Kristiono Liestiandre, Hanugerah Kusumaningrum, Prabawati Nugroho Kusumarini, Indah Mahardika, Made Chossya Wira Maria Septiana Rosana Dewi Napitupulu, Kesya Cella Petrecya Ni Kadek Intan Permata Putri Ni Kadek Ni Kadek Swandewi Ni Putu Evi Wijayanti Ni Wayan Meri Agustini Nyoman Reni Ariasri Paramita , Ratri Putu Lisa Mahrtini Putu Puja, Ida Bagus Rahmawati Ratri Paramita Reni Ariasri, Nyoman Sabudi, I Nyoman Sukana Sarira , Matius Tinna Sawitri, Hari Suandewi, Ni Kadek Dian Sumadi , I Gede Sumadi, I Gede Susila, Gusti Ayu Agung Ratih Prameswari Swandewi, Ni Kadek Trikusuma, Ni Komang Asti Widaharthana , I Putu Esa Widayanta, Ardhita Marta Widayanta, Ardhita Marta Widiani, Komang Dewik Astiti