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Journal : Sebatik

Optimizing Public Speaking Skills to Enhance Marketing Competence of Vocational School Students in Kampung Ilmu Silalahi, Ronald Maraden Parlindungan; Suyoto , Yohanes Totok
Sebatik Vol. 29 No. 1 (2025): June 2025
Publisher : STMIK Widya Cipta Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46984/sebatik.v29i1.2619

Abstract

Public speaking is a critical communicative competency in the contemporary era, functioning not only as a component of personal development but also as a strategic element in marketing practices. The ability to deliver messages, ideas, or promotional content in a persuasive and structured manner plays a significant role in shaping audience perception and supporting business success. In response to this need, Pembangunan Jaya University is implementing a community service program in the form of public speaking skills training for Tegalwaru Vocational High School (SMKN) students. This initiative aimed to enhance students communication capacities in alignment with current industrial and professional demands. The training addressed both technical and practical dimensions of public communication, including effective speaking techniques, confidence building, appropriate use of body language, vocal intonation control, and strategies for designing and delivering engaging presentations. Additionally, participants were equipped with skills to respond to audience questions in a professional and composed manner. This activity is expected to foster practical competencies that will improve students readiness to face the challenges of the workforce and compete within increasingly dynamic and competitive labor markets. Moreover, the program reflects the tangible contribution of higher education institutions to human resource development through community-based empowerment initiatives, particularly those grounded in 21st-century skill development.
Enhancing Salted Fish Product Value to Empower Producer Groups in Kertajaya Village, a Coastal Community of Sumur, Pandeglang, Banten Province Silalahi, Ronald Maraden Parlindungan; Nugraha Ranudinata, Hari; Kristanto, Desi Dwi; Mantofani, Rizal
Sebatik Vol. 29 No. 2 (2025): December 2025
Publisher : STMIK Widya Cipta Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46984/sebatik.v29i2.2687

Abstract

The community service program implemented in Kertajaya Village, Sumur Subdistrict, Pandeglang Regency, Banten Province, aims to enhance the market value and competitiveness of salted fish products, which constitute one of the primary economic commodities of this coastal community. The majority of residents depend on fisheries and seafood processing for their livelihoods; however, production activities still rely heavily on traditional sun drying techniques that are vulnerable to weather variability. This condition leads to inconsistent product quality, unstable production capacity, and limited access to broader markets. To address these challenges, the program introduces a series of structured capacity building activities targeted at youth organizations (karang taruna) and local salted fish processors. The training focuses on processing innovations, improved hygiene practices, modern packaging design, branding strategies, microenterprise management, and the utilization of digital marketing platforms. A participatory and inclusive approach is adopted to ensure that community members are actively involved in planning, implementing, and sustaining the activities, thereby shifting their role from passive beneficiaries to empowered local entrepreneurs. The initiative is expected to stimulate the growth of creative and competitive coastal business actors, increase household income, and strengthen the village’s identity as a center for value added salted fish production. Furthermore, the program provides a replicable model for community empowerment rooted in local potential, economic resilience, and environmental sustainability in coastal regions.
Integrating Peer Counselor Training in Psychological First Aid (PFA) to Reinforce University Counseling and Disability Support Systems Silalahi, Ronald Maraden Parlindungan; Farisandy, Ellyana Dwi; Karuni, Bunga; Mutma, Fasya Syifa; Setiawan, Agustinus Agus
Sebatik Vol. 29 No. 2 (2025): December 2025
Publisher : STMIK Widya Cipta Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46984/sebatik.v29i2.2724

Abstract

Psychological First Aid (PFA) is an essential competency for peer counselors to support mental health among university students. To strengthen students’ knowledge and readiness in providing early psychological support, a one-day Peer Counselor Training was conducted involving 22 psychology students (mean age = 20.73 years). The training consisted of lectures, video, case discussions, demonstrations, supervised roleplay, reflection, and assessments covering mental health concepts, psychological disorders, non-suicidal self-injury, suicidal ideation, suicide attempts, suicide, dynamics of interpersonal relationships, and the core principles of PFA. Pre- and post-training assessments showed a clear improvement in participants’ knowledge. Due to the non-normal distribution of the posttest scores, a Wilcoxon Signed-Rank Test was performed, yielding statistically significant results (Z = -4.12, p < 0.001). This finding indicates that the training effectively enhanced students’ understanding of PFA. Participants also expressed high satisfaction with the learning materials, simulations, and media used, suggesting that the training methods were engaging and useful for practical skill development. They recommended longer simulation sessions and more interactive case-based discussions for future training. Importantly, the training strengthens the role of students as active partners in campus mental health promotion. Trained peer counselors serve as an accessible first point of contact for fellow students, including those with disabilities who may face academic, emotional, or social barriers. Their presence supports early detection of distress, facilitates timely referrals to professionals, and complements the work of Counselling and Disability Service Unit (Unit Layanan Disabilitas/ULD). Through this initiative, the university’s commitment to inclusive, responsive, and student-centered mental health support is significantly reinforced.