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All Journal KEMBARA Al Ishlah Jurnal Pendidikan Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini Language Literacy: Journal of Linguistics, Literature, and Language Teaching LLT Journal: A Journal on Language and Language Teaching Journal of ELT Research Sebatik Semiotika: Jurnal Komunikasi Voices of English Language Education Society REiLA: Journal of Research and Innovation in Language Journal of English Language and Culture Journal of Innovation in Educational and Cultural Research Journal FAME (Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Research in Social Sciences and Technology International Journal of English Linguistics, Literature, and Education (IJELLE) Jurnal Pengabdian dan Kewirausahaan Bambuti: Bahasa Mandarin dan Kebudayaan Tiongkok Anglophile Journal Jurnal Administrasi Kantor Jurnal Cakrawala Mandarin Jurnal Pemberdayaan Masyarakat Indonesia (JPMI) Jurnal Penelitian Akuntansi

Silalahi, Ronald Maraden Parlindungan

Universitas Bunda Mulia

Author-ID : 867708

Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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METAPHOR ANALYSIS OF TWO INTERNATIONAL BURGER FRANCHISES Ronald Maraden P. Silalahi; Magdalena Kartikasari Tandy Rerung
Journal of English Language and Culture Vol 12, No 2 (2022): Journal of English Language and Culture
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jelc.v12i2.3341

Burger King and McDonald's are the two largest burger franchises globally, characterized by the number of restaurants owned. Burger King and McDonald's competition can be seen from how the two companies penetrate the global market. From the advertising context, both companies innovatively and persuasively develop consumer awareness on the one hand, and on the other hand, there are attempts to weaken competitors. This research is directed to analyze the (multimodal) metaphor used by the two companies to promote burger products. Qualitative research on pictorial advertisements was carried out in stages through several phases, which included descriptions of social, historical, and cultural contexts, identification of visual elements, identification of verbal elements, and analysis that elaborated on the three phases. The analysis shows competition between Burger King's and McDonald's advertisements. Multimodal metaphor analysis comprehensively shows that both companies use visual and verbal elements to increase consumers' awareness of existing or future products. Both companies tend to use personification to build corporate identity and the products offered and will be promoted. This research still has many weaknesses. The author suggests that the analysis focus on linguistic elements and extra-linguistic elements, such as motion, images, and sounds.

Linguistics Relativity: Edward Sapir’s Perspective on Language, Culture, and Cognition Ronald Maraden Parlindungan Silalahi
Journal of English Language and Culture Vol 1, No 1 (2011): Journal of English Language and Culture
Publisher : Universitas Bunda Mulia

Language is a sign system which is used by society to cooperate, interact, and identify. Culture, Society, and Cognition is built based on human perception in their world. It is reflected through linguistics element used by language users for communication purposes. The idea about inter-relation of language and those three elements (Culture, Society, and Cognition) is conducted by an anthropologist and linguist, Edward Sapir. Sapir’s perspective on culture is highly influenced by some western linguist and philosopher (like Boas, Morris, and Saussure). Sapir believes that language is cultural product. The linguistic constructions in particular language are built from influence mechanisms. Each language related to immeasurable variety of experiences and a limited array of formal categories (both lexical and grammatical). These categories coherently related to the interpretation of experience in the world. Whorf believes that the system of categories in each language provides an unusual system to certain language. Together with Whorf, Sapir conducted a hypothesis. The hypothesis conducted is an idea of differentiating the way of language is encoded cognition category and culture. Their existence in society influences the way of thinking. It influences human thought and action. Language determines thought and linguistics category determine cognitive category. Hypothesis which was conducted by them is named Sapir-Whorf Hypothesis. Keywords: Edward Sapir, Relativity, Culture, Society, Cognition

Pronunciation Problems of Indonesian EFL Learners: An Error Analysis Ronald Maraden Parlindungan Silalahi
Journal of English Language and Culture Vol 6, No 2 (2016): Journal of English Language and Culture
Publisher : Universitas Bunda Mulia

Mispronunciation is the act of pronouncing linguistic expression incorrectly or unconventionally. In English as Foreign Language (EFL) context, it has become the concern for it can lead to miscommunication, misunderstanding, and misperception among participants. In Indonesian pedagogical context, English Language Teaching (ELT) is more focused on improving students’ mastery of grammar without considering the pronunciation. This research is aimed to analyze English learners’ ability to pronounce English words. The research is conducted with 30 English Language and Culture student respondents of Universitas Bunda Mulia. Keywords: mispronunciation, phonetics, English language teaching

Discourse Legitimation: A Description of Public Policy from the Perspective of Critical Discourse Analysis Ronald Maraden Parlindungan Silalahi
Journal of English Language and Culture Vol 8, No 1 (2017): Journal of English Language and Culture
Publisher : Universitas Bunda Mulia

Discourse legitimation is one of the studies that emphasize the analysis of a public policy. In this article, public policy becomes an idea of emphasis. Public policy is established by governments to meet social goals that are always linked to public and public interests. This policy is an action formed by an individual or group of people within a social environment. In the perspective of discourse, public policy is a representation of a communication process involving government and state apparatuses. In the process of its formation, policies are established to meet the needs of stakeholders. Therefore, the ideology of a policy reflects the view of the stakeholders. Public policy is the foundation used by society, individuals, and institutions in performing actions in accordance with applicable provisions. Public policy can be viewed as a social action. Therefore, the process of analysis of a public policy must take into consideration the social and cultural aspects of society. Contextual analysis must be done in order to understand the ideology behind the formation of public policy. The formation of public policy is a form of re-formulation of a number of foundations that can be used to solve a social problem. Understanding the roles of communication participants gives a clear picture of how the policy should be built. These generated alternatives reflect the choices that communication participants can take to resolve educational issues. This article descriptively describes aspects related to public policy, such as, the background of purpose, intent, and formulation of a public policy. Keywords: Discourse legitimation, public policy, critical discourse analysis, description

Semantic Changes in Novels: A Comparison Study of Horror Novels between 1800s - 2000s Ronald Maraden Parlindungan Silalahi
Journal of English Language and Culture Vol 10, No 1 (2019): Journal of English Language and Culture
Publisher : Universitas Bunda Mulia

Novel is a collection of history about how words were changing from time to time. As words moved dynamically, they could be interpreted differently depending on how people used it. Some words from now might have a different meaning in the past. This phenomenon was what we call as semantic changes. This was one of the reason why it was very common for words to have a different meaning from time to time or even extinct, especially in novels. In order to see the semantic changes that happened in novels, this paper was conducted to see and compare the semantic changes that occurred in horror novels around 1800s-2000s. Six horror novels which were being chosen were Dracula, The Exorcist, The Daughter, Frankenstein, Bedtime, and The Picture of Dorian Gray, as these novels are kept being re-published from time to time, and are popular horror novels. The method that was used was qualitative, with Corpus Analysis, and software called as Antconc as the data instrument. This paper was comparing the semantic changes that occurred in horror novels around 1800s-2000s. The analysis result showed that the semantic changes that happened mostly because of the angle of talking, which meant that meaning could be changed because of the context of the text. To conclude, semantic changes could be seen in the horror novels that the researchers analyzed, and the changes happened because of the differences in contexts.Keywords: semantic changes, horror novels, horror

NATIVESPEAKERISM AND WORLD ENGLISHES: TEACHERS PERCEPTION TOWARDS NON-NATIVE ENGLISH VARIETIES Ronald Maraden Silalahi
Journal of English Language and Culture Vol 11, No 2 (2021): Journal of English Language and Culture
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jelc.v11i2.2609

In the last decade, the development of information technology confirms English as a Lingua Franca used by native English speakers and nonnative English speakers. English in a global context has triggered the emergence of new English variants, resulting from the assimilation of English into a local language known as World Englishes. On the other hand, Teaching English as a Foreign Language (TEAFL) in Indonesia is still oriented towards the ideology of nativespeakerism which believes that TEAFL should be done by Native English-Speaking Teachers (NEST) because they are believed to have better linguistic competence and contextual understanding than Nonnative English-Speaking Teachers (NNEST). This article is directed to determine the perceptions of English teachers in Indonesia regarding the world Englishes phenomenon. This research is qualitative research with 20 informants consisting of 10 Nonnative English-Speaking Teachers and 10 Native English-Speaking Teachers. Four Focus Group Discussions (FGDs), each consisting of 5 informants, will be conducted to gather as much information as possible related to teachers’ perceptions. This research is expected to provide an overview of foreign language teaching in Indonesia. The results showed that nativespeakerism has a strong correlation with the world Englishes phenomenon. In the Indonesian context, this is shaped by the stigma that forms in society. This research is expected to enrich teaching studies, specifically in teaching foreign languages.

How University Students as Non Native English Speakers Perform Face Threatening Acts Ronald Maraden Parlindungan Silalahi
Journal of English Language and Culture Vol 9, No 1 (2018): Journal of English Language and Culture
Publisher : Universitas Bunda Mulia

Politeness is necessary in any social interaction to avoid conflict which might arise because of the utterances. Politeness elaborates that we all have ‘face’ of wants and needs, when the wants and needs are not fulfilled properly, then a Face-Threatening Act (FTA) is executed (Lakoff, 1973). There are all sorts of Face-Threatening Acts, and sometimes the face threats are directed to the hearer, while in some other times they are aimed to the first speaker (Brown & Levinson, 1987). The students of Non-Native English Speaker (NNES) become the source data of this study. The way they perform the FTA based on circumstances, which are Power, Social Distance, and Imposition (Brown & Levinson, 1987). While performing FTA, the students have different ways of applying it in their daily lives. The greatest possibility is that the students might use politeness strategy to minimize FTA, by using negative politeness and positive politeness, which theory comes from Brown and Levinson (1987). Qualitative approach is used in this study, while the method is test analysis. The data is using Discourse Completion Test (DCT) of Politeness regarding various situations to perform FTA and it will be delivered to all University students. The result can be seen that most of the respondent's answers are identical to the expected answers from the data collectors. This proves that most of NNES are able to perform FTA appropriately, moreover when it is associated with politeness. The purpose of this study is to describe students’ comprehension, as well as to provide learning to who are not English native speakers, about FTA and ways that can be applied to perform FTA. It is expected that this study will help students to figure out about the function of FTA and understand more on how to perform FTA.Keywords: politeness, face threatening acts, non native English speakers, university students

Western Capitalism and Eastern Exoticism: Orientalism in Edward Said's Perspectives Ronald Maraden Parlindungan Silalahi
Journal of English Language and Culture Vol 7, No 2 (2017): Journal of English Language and Culture
Publisher : Universitas Bunda Mulia

Postmodernism fundamentally supersedes the ideas of modern ages that base their perspective on rationality and objectivity into postmodern thought that aimed at improving awareness of the reality in human life. It is aimed at improving social or cultural conditions or circumstances and to build the forms of awareness about realities that occur in human life in all spheres of life. This conception ultimately awakens Edward Said to a social phenomenon associated with the Western (colonialist) and Eastern (orientalist). Through his writing entitled Orientalism, Edward Said links Western responses and worldviews (Orient) which are always based on the nature of preconceived and stereotyped. In this paper, the author will firstly reveal the thoughts of postmodernism and then associate them with the concept of Orientalism. At the end of this paper, the authors will conduct case studies on two texts that are considered to reflect the issues of orientalism. Keywords: postmodernism, orientalism, Edward Said

The Role of Tone Frequency Characters for Identity Recognition Ronald Maraden Parlindungan Silalahi
Journal of English Language and Culture Vol 2, No 2 (2012): Journal of English Language and Culture
Publisher : Universitas Bunda Mulia

Speech sounds contain thousands of acoustical features. The linguistic acoustical features can be importantly used to recognize the identity of the speakers due to the fact that every person produces different sounds. This paper is descriptively aimed to investigate the role of tone frequency characters to recognize a speaker’s identity. In order to achieve the objective of this research, the researcher pictures the character of tone frequencies by using PRAAT 4.5.1.4. Supported by mathematical measurement, the writer will formulize the role of these features for identification of personal identity and describe the logical implication of this formulation. Keywords: Tone, frequency, acoustic, identity, recognition

MYTHOLOGY IN SEXTING EMOJI: REVEALING CHANGES IN MEANING Ronald Maraden P. Silalahi
Journal of English Language and Culture Vol 13, No 1 (2022): Journal of English Language and Culture
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jelc.v13i1.3704

The development of digital-based communication and the widespread use of social media allows the emergence of various variants of communication modes. The use of emojis to express oneself stemmed from the past when people still used pictures or pictographs to communicate through writing to express themselves. However, in modern times, with the advance of the internet and technology, people are increasingly using emojis to amplify messages conveyed to others. In using social media platforms or messaging applications such as WhatsApp and Instagram, people often use emojis to express themselves, including sexuality. The emojis, commonly known as sexting (emojis), are used implicitly to convey meaning because, in social construction, matters related to sexuality tend to be taboo and its existence allows the emergence of various interpretations. This study aims to reconstruct the development of the meaning of sexting emoji from a semiotic perspective. This study is directed to interpret the change in meaning by focusing on the reconstruction of meaning across texts in intertextual relations and the personal interpretation of the informants as a basis for argumentation. This qualitative research uses visual sexting emoji as primary data, which is further interpreted personally by non-native English informants in the interview process and elaborated in an intertextual relation with other sources. This study shows that there is a mythology in the process of interpreting emojis. Connotative meaning allows various kinds of interpretation for each recipient of the message. On the other hand, the development of meaning also impacts the emergence of other linguistic expressions associated with sex and sexual activity.

Co-Authors Agustinus Agus Setiawan Alvin Taufik Ana Rusmardiana Andri Kurniawan Aolia, Fahri Bertaria Sohnata Hutauruk Bertaria Sohnata Hutauruk Bertha Jean Que Cecilia Cecilia Cecilia, Cecilia Christian, Michael Citradi, Hanson Desi Dwi Kristanto Erniwati Erniwati Farisandy, Ellyana Dwi Fensi, Fabianus Fida Febriningsih Glisina Dwinoor Rembulan Guan Nan Hanson Citradi Hendy Tannady Iwan Henri Kusnadi Karuni, Bunga Lia Angelina Mantofani, Rizal Mujahid Taha Mutma, Fasya Syifa Nugraha Ranudinata, Hari Nugraheni Widianingtyas Nurdiana, Nurdiana Puspitasari, Veny Anindya Rahman, Arief Aulia Rerung, Magdalena Kartikasari Tandy Rika Juliana Rika Juliana Safrida Safrida Santasa, Modena Santoso, Wulandari Sugiyanto, Liem Bambang Suyoto , Yohanes Totok Syamsidar Syamsidar Thomas Wahyu Prabowo Mukti Untung Yuwono Veny Anindya Puspitasari Widianingtyas, Nugraheni

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