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Silalahi, Ronald Maraden Parlindungan
Universitas Bunda Mulia
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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AMERICANIZATION AND CULTURAL IMPERIALISM IN THE AMERICAN HOTEL FRANCHISE CHAIN IN INDONESIA Ronald Maraden Silalahi; Veny Anindya Puspitasari
Journal FAME: Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services Vol 5, No 2 (2022): JOURNAL FAME Journal Food and Beverage, Product and Services, Accommodation Indu
Publisher : Akademi Pariwisata Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/fame.v5i2.3605

Abstract

Americanization is a socio-cultural condition characterized by the imposition of American culture, traditions, and capitalist economic systems worldwide. In the context of modern colonialism, this is marked by the emergence and proliferation of various American brands or franchises in various locations. This fact is based on the belief that products or services with an American identity are considered to have better quality when compared to companies from other countries. This phenomenon is implicated in the hospitality business chain in Indonesia, which is marked by the large number of American hotels located in Indonesia. This article investigates the phenomenon of Americanization in the American hospitality business chain in Indonesia. This research is qualitative research using a cultural studies approach. The primary data is from interviews with 21 American Hotel guests in Indonesia. The secondary data contains related literature sources with intertextual links with the phenomenon of Americanization. Research that synergizes between cultural studies and applied management in the hospitality sector has not been found in many other studies, so this research is expected to enrich the knowledge base in the socio-cultural and hospitality fields.
Co-Authors Alvin Taufik Ana Rusmardiana Andri Kurniawan Aolia, Fahri Bertaria Sohnata Hutauruk Bertaria Sohnata Hutauruk Bertha Jean Que Cecilia Cecilia Cecilia, Cecilia Christian, Michael Citradi, Hanson Erniwati Erniwati Fensi, Fabianus Fida Febriningsih Glisina Dwinoor Rembulan Guan Nan Hanson Citradi Hendy Tannady Iwan Henri Kusnadi Lia Angelina Mujahid Taha Nugraheni Widianingtyas Nurdiana, Nurdiana Puspitasari, Veny Anindya Rahman, Arief Aulia Rerung, Magdalena Kartikasari Tandy Rika Juliana Rika Juliana Safrida Safrida Santasa, Modena Santoso, Wulandari Sugiyanto, Liem Bambang Suyoto , Yohanes Totok Syamsidar Syamsidar Thomas Wahyu Prabowo Mukti Untung Yuwono Veny Anindya Puspitasari Widianingtyas, Nugraheni