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SOSIALISASI STRATEGI PENDANAAN DALAM RANGKA PENINGKATAN KINERJA KEUANGAN UMKM DI DESA CIKASUNGKA, SOLEAR, BANTEN Zenabia, Tsarina; Risthi, Alyssa; Novianti, Dian
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 3 No 3 (2022): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/al-jpkm.v3i3.24843

Kegiatan Pengabdian Kepada Masyarakat (PKM) adalah salah satu bentuk pelaksanaan Tri Dharma Perguruan Tinggi disamping pengajaran dan penelitian. Diharapkan dengan pengabdian kepada masyarakat ini perguruan tinggi dapat memberikan kontribusi signifikan terhadap perkembangan dan penerapan keilmuan dalam masyarakat. Hal lain yang hendak dicapai melalui kegiatan PKM ini, diharapkan dapat menjadi kesempatan bagi para pelaku Usaha Mikro, Kecil dan Menengah (UMKM) untuk berdiskusi dengan narasumber terkait strategi dan cara memperoleh pendanaan dalam rangka meningkatkan kinerja keuangan UMKM disaat pandemi Covid-19. Materi PKM disampaikan melalui metode presentasi dan diskusi, pada awal presentasi narasumber lebih banyak menggali kebutuhan dari para pelaku UMKM. Setelah mengetahui apa saja kendala dan kebutuhan para pelaku UMKM, narasumber kemudian melanjutkan dengan memberikan problem solving atas kendala dan permasalahan yang dialami oleh para pelaku UMKM, termasuk didalamnya sosialisasi terkait cara, proses, syarat dan prosedur dalam memperoleh pendanaan UMKM.Kata Kunci: UMKM, Pendanaan, Pandemi Covid-19

Behavioral Tendency to Choose Sharia Bank Among College Students Novianti, Dian; Sari, Erna Juwita; Arifin, Andi Putri Maharani; Akila, Nur; Agit, Alamsyah
AL-MASHARIF: JURNAL ILMU EKONOMI DAN KEISLAMAN Vol 11, No 2 (2023)
Publisher : UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/masharif.v11i2.9393

The purpose of this paper is to examine and explore the factors that could influence behavioral tendency of potential client to choose sharia banks and existing client to loyal toward sharia banks, the paper focuses on college student of STAI DDI Sidenreng Rappang, which located in the regency of Sidenreng Rappang of South Sulawesi Province. This paper employs a qualitative approach, using a case study. This paper gathers data through open interview, which is to explore the factors that influence behavioral tendency to choose sharia banks among college students. The result of this paper indicates that there are three main aspect that influence college student to choose sharia banks, which is knowledge, since the student of STAI DDI Sidenreng Rappang, learn so much about the Islamic education, one of it explains the Islamic ethic in conducting business, further promotion factor also plays important role, as some student states that some of them choose sharia banks because they know, but some also stated that they didn’t know, which is why they didn’t use sharia banks service, indicating promotion plays important role in order to gain clients. The finding of this paper indicates promotion factor plays important role in influencing tendency to choose sharia banks, which this serves as critique and recommendation for sharia banks, to develop more aggressive strategies and approach to promote their firm. The Originality of this paper is the random takes on exploring probability of numerous factors that may influence tendency to choose sharia bank, while some research determines their focuses on what aspect they about dive in, this paper discovers the factor that influence behavioral tendency to choose sharia bank throughout the process of this research.

Behavioral Tendency to Choose Sharia Bank Among College Students Novianti, Dian; Sari, Erna Juwita; Arifin, Andi Putri Maharani; Akila, Nur; Agit, Alamsyah
AL-MASHARIF: JURNAL ILMU EKONOMI DAN KEISLAMAN Vol 11, No 2 (2023)
Publisher : UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/masharif.v11i2.9393

The purpose of this paper is to examine and explore the factors that could influence behavioral tendency of potential client to choose sharia banks and existing client to loyal toward sharia banks, the paper focuses on college student of STAI DDI Sidenreng Rappang, which located in the regency of Sidenreng Rappang of South Sulawesi Province. This paper employs a qualitative approach, using a case study. This paper gathers data through open interview, which is to explore the factors that influence behavioral tendency to choose sharia banks among college students. The result of this paper indicates that there are three main aspect that influence college student to choose sharia banks, which is knowledge, since the student of STAI DDI Sidenreng Rappang, learn so much about the Islamic education, one of it explains the Islamic ethic in conducting business, further promotion factor also plays important role, as some student states that some of them choose sharia banks because they know, but some also stated that they didn’t know, which is why they didn’t use sharia banks service, indicating promotion plays important role in order to gain clients. The finding of this paper indicates promotion factor plays important role in influencing tendency to choose sharia banks, which this serves as critique and recommendation for sharia banks, to develop more aggressive strategies and approach to promote their firm. The Originality of this paper is the random takes on exploring probability of numerous factors that may influence tendency to choose sharia bank, while some research determines their focuses on what aspect they about dive in, this paper discovers the factor that influence behavioral tendency to choose sharia bank throughout the process of this research.

Pengaruh Film Barbie terhadap Persepsi Standar Kecantikan Fisik pada Remaja di Jakarta Barat Novianti, Dian; Aulia, Sisca
Kiwari Vol. 3 No. 2 (2024): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v3i2.30260

This research is rooted in the phenomenon of the Barbie movie trend in 2023, which embraced feminist themes or aspects related to women such as beauty standards. The Barbie icon has long been ingrained as a representation of an idealized woman. The objective of this study is to understand the influence of Barbie movies on the perception of physical beauty standards among teenagers in West Jakarta. This is a quantitative associative study conducted through a survey method. The sampling method employed purposive selection using questionnaires distributed among the teenage population in West Jakarta. 100 respondents were selected and analyzed using statistical software SPSS version 26. The researcher employed various tests for this study, including instrument testing, validity testing, reliability testing, normal distribution testing, and further data analysis using simple linear regression tests, explaining the R-squared and t-tests. The results of this study show that Barbie movies have a positive and significant impact on the perception of physical beauty standards among teenagers in West Jakarta. The conclusion drawn from this research is that Barbie movies influence the perception of physical beauty standards through narrative elements, film concepts, film purposes, and cinematic elements such as cinematography, mise en scène, editing, and sound. Penelitian ini berlatar belakang dengan adanya fenomena Film barbie yang trending pada tahun 2023 yang mengusung tema feminisme atau hal mengenai perempuan seperti standar kecantikan, ikon barbie merupakan ikon yang melekat dari dulu untuk menggambarkan perempuan yang lebih ideal. Penelitian ini memiliki tujuan agar peneliti dan para pembaca dapat mengetahui pengaruh Film barbie terhadap bagaimana persepsi standar kecantikan fisik pada remaja di Jakarta Barat. Penelitian ini menggunakan pendekatan kuantitatif Asosiatif dengan metode survei. Metode pengambilan sample secara purposive menggunakan alat kuesioner kepada populasi remaja di Jakarta Barat. 100 responden dipilih dan dianalisis menggunakan software statistik SPSS seri 26. Uji yang digunakan peneliti untuk penelitian ini terdiri dari uji instrumen, lalu uji validitas, uji reliabilitas , uji distribusi normal , dan dilanjutkan analisis data menggunakan uji regresi linier sederhana dengan penjelasan uji r square dan uji t. Hasil penelitian ini dapat diketahui bahwa Film barbie berpengaruh positif dan juga signifikan terhadap persepsi standar kecantikan fisik remaja di Jakarta Barat. Kesimpulan dari penelitian ini adalah Film barbie mempengaruhi persepsi standar kecantikan fisik lewat unsur naratif ide cerita, konsep film, tujuan film dan unsur sinematik film cinematography, mis en scene, editing, dan suara.

IMPROVING SALES RATE THROUGH SOCIAL MEDIA MARKETING STRATEGY FOR SMALL BUSINESS Novianti, Dian; Alamsyah, Alamsyah
ANALISIS Vol. 13 No. 1 (2023): ANALISIS VOL. 13 NO. 1 MARET 2023
Publisher : FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/als.v13i1.2531

Social media emerged to be one of the business platforms nowadays, at first social media was introduced to connect people from around the world, the rising of technology and knowledge made people discover many methods and ways to conduct business, social media become one of the platforms to conduct business. The efficient of social media as business platform can be identify by many users, the minimum requirement of capital expense, the minimum effort of direct shipping, and social media business doesn’t require the shop owner to own a physical store, this advantage has made possibilities for countless people to conduct business even for those who have little to no capital resources. Nowadays the competition of business has become more and more by the day, one of many ways to survive the chance of bankrupt is to adapt. Small business especially MSMEs is often found in the village also in the city, therefore its is important to harness the potential of this aisle-based business for chance of improving household financial condition. The purpose of this study is to introduce and train locals to use social media as marketing platform and adapt to the business competition nowadays and ensure economic productivity.

Pengaruh Indikator Kesehatan Bank, Faktor Ekstenal dan Pertumbuhan Laba terhadap Return Saham Perbankan di Bursa Efek Indonesia Novianti, Dian; Amendy, Diantia; Afandi, Agus
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 4 No. 2 (2024): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v4i2.786

This research aims to examine the influence of bank health indicators, external factors and profit growth on stock returns. Bank health indicators are reviewed based on risk profile, earnings and capital. Risk profile is measured using the non-performing loan (NPL) proxy, earnings are measured using the return on assets (ROA) and net interest margin (NIM) proxies, capital is measured using the capital adequacy ratio (CAR) proxy. The external factor in this research is inflation. measured by changes in inflation each year, the BI Rate and profit growth are measured by proxies for changes in profits each year. The object of this research is banking companies listed on the Indonesia Stock Exchange during the 2016-2020 period. The sample selection technique is the purposive sampling method, research data is secondary data obtained from annual reports and financial reports of banking companies. which has been published on the IDX website (www.idx.co.id) and the company website during the 2016 - 2020 period. The research results show that macroeconomic factors, namely interest rates, have no effect on company value, while inflation has a positive effect on company value. Microeconomic factors, namely sales growth, company size and capital structure have no effect on company value.

Pengaruh Diversitas Gender, Green Accounting dan Kepemilikan Asing terhadap Corporate Social Responsibility Risthi, Alyssa; Novianti, Dian; Silviyani, Yuli Anita
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.6367

Penelitian ini bertujuan untuk menganalisis pengaruh Diversitas Gender, Green Accounting, dan Kepemilikan Asing terhadap Corporate Social Responsibility (CSR) pada perusahaan yang terdaftar di Bursa Efek Indonesia (BEI). Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis data panel. Data yang digunakan merupakan data sekunder yang diperoleh dari laporan tahunan dan laporan keberlanjutan perusahaan selama periode pengamatan penelitian. Populasi dalam penelitian ini mencakup seluruh perusahaan yang memenuhi kriteria penelitian selama periode observasi. Teknik pengambilan sampel yang digunakan adalah metode purposive sampling sehingga diperoleh sejumlah perusahaan yang memenuhi kriteria sebagai sampel penelitian. Jumlah observasi yang digunakan merupakan gabungan data perusahaan dan periode waktu penelitian. Analisis data dilakukan menggunakan software EViews dengan tahapan analisis statistik deskriptif dan pengujian hipotesis melalui uji regresi data panel. Pengujian hipotesis dilakukan baik secara simultan melalui uji F maupun secara parsial melalui uji t untuk mengetahui pengaruh masing-masing variabel independen terhadap CSR. Hasil penelitian menunjukkan bahwa Diversitas Gender, Green Accounting, dan Kepemilikan Asing secara simultan berpengaruh signifikan terhadap Corporate Social Responsibility. Namun, hasil pengujian secara parsial menunjukkan bahwa masing-masing variabel independen tidak berpengaruh signifikan terhadap Corporate Social Responsibility. Temuan ini mengindikasikan bahwa pengaruh terhadap CSR lebih kuat ketika variabel independen dipertimbangkan secara bersama-sama dibandingkan secara individual. Dengan demikian, implementasi CSR dalam perusahaan dipengaruhi oleh kombinasi faktor tata kelola dan kebijakan perusahaan, bukan oleh satu faktor dominan saja. Penelitian ini diharapkan dapat memberikan kontribusi bagi pengembangan literatur terkait CSR serta menjadi bahan pertimbangan bagi manajemen dan pemangku kepentingan dalam pengambilan keputusan strategis.

PENGARUH SALES GROWTH, UKURAN PERUSAHAAN, RETURN ON EQUITY, DAN CURRENT RATIO TERHADAP PRICE BOOK VALUE PADA PT. MAYORA INDAH, TBK PERIODE 2015-2024 Novianti, Dian; Sari, Widya Intan
Strategic Economy & Management Journal Vol 1 No 3 (2026): Edisi April 2026
Publisher : Ruya Akbar Dunia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64705/semj.v1i3.27

Penelitian ini bertujuan untuk menguji pengaruh Sales Growth, Ukuran Perusahaan, Return On Equity (ROE), dan Current Ratio (CR) terhadap Price Book Value (PBV) PT Mayora Indah Tbk Periode 2015-2024, analisis ini mnggunakan 4 (empat) variabel independen, yaitu Sales Growth, Ukuran Perusahaan, Return On Equity (ROE), dan Current Ratio (CR) dan 1 variabel dependen yaitu Price Book Value (PBV). Metode penelitian ini menggunakan aplikasi SPSS versi 25 dan Microsoft Excel. Selain itu, uji yang digunakan dalam penelitian ini adalah Uji Asumsi Klasik, Analisis Regresi Linier Berganda, Uji Determinasi, dan Uji Hipotesis. Berdasarkan hasil pengujian pada variabel dengan jumlah data sebanyak 10 Tahun. Hasil penelitian ini menunjukan bahwa Sales Growth dan Current Ratio (CR) berpengaruh terhadap Price Book Value (PBV), sedangkan Ukuran Perusahaan, dan Return On Equity (ROE) tidak berpengaruh terhadap Price Book Value (PBV). Dan hasil uji F menyatakan bahwa Sales Growth, Ukuran Perusahaan, Return On Equity (ROE) dan Current Ratio (CR) berpengaruh secara simultan terhadap Price Book Value (PBV). Hasil ini dapat ditampilan pada 4 (empat) Variabel tersebut mempengaruhi Price Book Value sebesar 82,2%, dan sisanya 17,8% dipengaruhi oleh faktor lain yang tidak diteliti didalam penelitian ini.

Reading Park as a Learning Workshop Fitri Dian Perwitasari; Dein Iftitah; Dian Novianti; Mus Nilamcaya
Jurnal Abdisci Vol 1 No 4 (2024): Vol 1 No 4 Tahun 2024
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v1i4.183

Reading park is one of the educational programs organized to increase interest in reading and learning for the community. The place for carrying out community service activities is in Cikeusal village, Cirebo Regency which is held for a whole month from August 6, 2017 – September 6, 2017. The solutions offered are: 1. The absence of a village library, 2. Children's interest in reading is still low, 3. There are still elementary school children who cannot calistung, 4. Lack of interest in learning in children. Target of community service activities: 1. as a means of learning and reading for village children, 2. Interest in reading and learning in children increases, 3. Increase creativity. The KKM group 19 activity program—reading garden with the concept of a learning workshop went well and smoothly. KKM participants of Cirebon 7 Muhammadiyah University attracted the attention of the community by carrying out various activities both in groups and individuals. Community service in various aspects includes the role of the entire community. This activity provides an opportunity for students to share their knowledge with the community and allows them to use what they learn during their studies to solve problems in the field.

SOCIALIZATION OF SALTED EGG MAKING IN TENGAH TANI VILLAGE Mus Nilamcaya; Dein Iftitah; Dian Novianti; Fitri Dian Perwitasari
Jurnal Abdisci Vol 1 No 6 (2024): Vol 1 No 6 Tahun 2024
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v1i6.256

Salted egg is a livestock product technology that has quite a lot of enthusiasts. Tengah Tani Village is only accustomed to processing conventional salted eggs without using herbal ingredients. The purpose of this program is to increase the added value and durability of duck eggs and improve the skills of the people of Tengah Tani village in processing herbal salted eggs. Community service activities: 1. Socialization of joint counseling, 2. The direct practice of making herbal salted eggs. The results of community service activities provide a reasonable response where it is quite enthusiastic about attending a series of activities in groups and individuals, where there are innovations by adding spices that can reduce salt levels and fishy flavors.

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