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All Journal JURNAL PERTANIAN QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT Jurnal Sosial Humaniora Jurnal Mina Sains JURNAL AGRIBISAINS Indonesian Journal of Applied Research (IJAR) Formosa Journal of Applied Sciences (FJAS) Jurnal Penjaminan Mutu Karimah Tauhid
Arti Yoesdiarti
Universitas Djuanda
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Veterinary Other

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STRATEGI PENGEMBANGAN AGRIBISNIS PEMBIBITAN ALPUKAT (Persea americana) DI KELURAHAN SUKAHATI KECAMATAN CIBINONG KABUPATEN BOGOR Sindy Adreina; Arti Yoesdiarti; Apendi Arsyad
JURNAL AGRIBISAINS Vol. 8 No. 2 (2022): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v8i2.6439

Abstract

This study aims to determine the feasibility of avocado seed agribusiness farming and develop a strategy for developing avocado seed agribusiness in Sukahati Village, Cibinong District, Bogor Regency. Respondents for farming analysis are 20 and were selected using simple random sampling. The selection of respondents for strategy formulation used purposively, namely 13 experts. The analysis was used is descriptive analysis, farming feasibility analysis and SWOT analysis. Farming analysis on a land area of ​​3,138 m2 for 6 months shows that this business is feasible with a profit of Rp.343,841,358, - and an R/C value of 6.95. Environmental analysis through the IFE and EFE matrices obtained a weighted score of 2.87 on internal factors and 2.85 on external factors so that the position in the Internal External matrix is ​​in cell V (five) with Growth Strategy. The SWOT analysis resulted in 14 strategic steps: (1) Intensifying marketing through social media accounts with soft selling, (2) utilizing government facilities, (3) training to improve seed quality, (4) Creating demonstration plots and exhibitions to attract public interest, (5 ) Cooperation between farmers to meet consumer needs, (6) provide each other with avocado seed needs and information, (7) help each other convey information on farming techniques, (8) maximize strategic locations to capture markets, (9) Utilize training to improve institutional development, management finance, cultivation technology and marketing, (10) take advantage of government support for business development, (11) Conduct online meeting activities if time and distance are constrained, (12) Maximize the benefits of Network Culture, (13) often hold discussions on farming techniques, share market, and absorption of market information, (14) strengthen location branding and product quality by utilizing promotion media.
Supply Chain Performance of California Papaya Commodity (Carica Papaya (L). Var Calina) Himmatul Miftah; Riri Setyawati; Arti Yoesdiarti; Ita Novita; Tiara Amanda Lestari; Ikhsan Qodri Pramartaa
Indonesian Journal of Applied Research (IJAR) Vol. 3 No. 3 (2022): Indonesian Journal of Applied Research (IJAR)
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/ijar.v3i3.233

Abstract

The study aims to determine the marketing function, supply chain process, and supply chain performance of California Papaya suppliers to find solutions to problems that arise in the fruit commodity supply chain, namely, failure to achieve the realization of supply achievement according to recommendations. The research location at KN Jaya Farm Rancabungur Bogor Regency is from May 2022 to August 2022. Data collection methods through interviews and observations. The respondents were one-person farmers, seven suppliers, and one-person distributors. Data analysis is carried out descriptively and quantitatively analyzes supply realization compared to supply chain operation reference (SCOR) standards to determine supply chain performance achievements. Research shows the marketing functions carried out: sales and purchase activities, exchanges, physical functions: Packaging, transportation, facility functions: financing, standardization, risk protection, and market information. The supply chain process is the activity of the flow of goods, the flow of money, and the flow of information. Supply chain performance analysis consists of planning, procurement, delivery, and returns. The achievement analysis results in each matrix show that the realization of the supply chain has been carried out beyond the standards recommended by SCOR. The research concludes that the exchange function, the physical part, and the facility function carry out the marketing function. The supply chain process includes the activity of the flow of goods, money, and information. Supply chain performance has met the standard by 67% and the non-standard by 33% of the number of metrics recommended by SCOR. The recommendation of this study is to recruit suppliers from locations in the West Java region so that the metric component can 100% meet the standards and apply digital systems to ensure the efficiency and effectiveness of supply through blockchain technology.
Analisis Perspektif dan Sikap Dosen, Mahasiswa, dan Tendik Tingkat Universitas di Universitas Djuanda Bogor La Ode Amril; Siti Pupu Fauziah; Arti Yoesdiarti; Resti Yekstyastuti; Syaima Lailatul Mubarokah
Jurnal Penjaminan Mutu Vol 8 No 02 (2022)
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (322.762 KB) | DOI: 10.25078/jpm.v8i02.1433

Abstract

This study aims to analyze the understanding, interests and perspectives of lecturers, students and education staff on MBKM activities and analyze the impact of MBKM implementation on lecturers, students and staff as a measure of the success of the MBKM program at Djuanda University. The research was conducted on 15 - 20 December in seven (7) undergraduate faculties at the University of Djuanda Bogor. Data collection was carried out using the census method. Data were analyzed using descriptive statistics. The results of the analysis show that the understanding of lecturers, students and staff related to MBKM activities is quite good. The interest of lecturers, students and staff is also quite good. The perspectives of lecturers, students and students obtained are quite good and the implementation of MBKM has a good impact on the competence of lecturers and students both on hard-skills and soft-skills of students.
Strategi Pengembangan Dan Perluasan Wilayah Pasar Petani Pisang Uli (Musa paradisiaca sapientum) Doni ramdani; Arti Yoesdiarti; Himmatul Miftah
JURNAL AGRIBISAINS Vol. 9 No. 1 (2023): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v9i1.8246

Abstract

The study aims to determine the internal and external factors that influence the development of the Banana (Musa paradisiaca sapientum) farming business in Ruguk Village and to formulate an optimal strategy for developing the banana farming business. The analysis used is descriptive analysis, IFE Matrix analysis, EFE Matrix, Internal – External (IE) Matrix, SWOT Diagram, and SWOT analysis. Respondents were selected purposively. The respondents were 8 (eight) experts in their fields. From the results of In the Internal – External (IE) matrix analysis, it was concluded that the farming business should implement a growth strategy, and from SWOT Diagram Analysis since the farming is in quadrant I, they should use an aggressive strategy. Ten specific strategies have resulted from the SWOT analysis, namely the SO strategy: 1). Expanding the scale of banana production, 2) Expanding marketing to supermarkets, and 3) Diversifying processed chip products. WO strategy: 1) Improving the management and the functions of farmer producers cooperative, 2) Providing facilitation and education on diversification of processed products, 3) Utilizing information technology for marketing, communication, and transaction facilities. ST strategy: 1) Improving cultivation management and maintenance to increase the quality and quantity of production. WT strategy: 1) Education on how to handle the disease, 2) Carry out plant maintenance regularly, and 3) Delivery on time.
Analysis of Marketing Efficiency F Salak Pondoh Commodities (Salacca Edulis Reinw) for Sale in Traditional Markets in Bogor City Himmatul Miftah; Elis Marfu'ah; Syaima Lailatul Mubarokah; Arti Yoesdiarti
Formosa Journal of Applied Sciences Vol. 2 No. 5 (2023): May, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v2i5.4227

Abstract

This study aims to analyze marketing channels, marketing channel efficiency values, marketing margins, and market share of salak pondoh sold in traditional markets in Bogor City. Methods of data collection using primary data and secondary data. The sampling technique of farmers was carried out by purposive sampling and snowball sampling of 31 people. The descriptive analysis method for marketing channel analysis and quantitative analysis is to calculate the value of marketing efficiency, marketing margin, and farmer's share. The results showed that one marketing channel for salak pondoh was not efficient because the channel was too long and involved four marketers.
Analisis Perilaku Pasar Komoditas Salak Pondoh (Salacca edulis reinwardt) Yang Dijual Di Pasar Tradisional Himmatul Miftah; Elis Marfuah; Syaima Lailatul Mubarokah; Arti Yoesdiarti; Ikhsan Qodri Pramartaa
Jurnal Sosial Humaniora Vol. 14 No. 2 (2023): Oktober
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jsh.v14i2.10112

Abstract

Salak pondoh has profitable agribusiness opportunities. The high level of population and tourists in Bogor City gave rise to many modern markets and traditional markets that provide fruits including pondoh salak. However, the characteristics of salak fruit that are easily damaged often in the process of distributing goods from producers to consumers there is an activity that triggers uncertainty. The quantity of actors involved in the marketing process can affect the marketing behavior of each marketing actor, so the research objective is to analyze market behavior by studying the process of price formation, the marketing chain, and the marketing function. The location selection was carried out purposively, namely Bogor Market and Jambu Dua Market which are markets that are mostly visited by the people of Bogor. The total number of respondents was 32 people consisting of 6 retailers, 5 collectors, and 21 farmers. The behavior of the pondoh salak market was analyzed using qualitative methods, namely the analysis of pricing practices, selling and buying practices of products from each marketer. Pricing at the farm level is determined by the next marketing agency, namely collecting traders, while at the trader level, pricing is carried out independently based on price information from the market. There is one marketing channel that is formed, namely farmers who sell to village collectors, village collectors sell to wholesalers, namely the Kramat Jati Market, wholesalers sell to Bogor City retailers and then sell to final consumers.
Strategi Pengembangan Usahatani Jambu Kristal (Psidium guajava L.) di Desa Neglasari Kecamatan Dramaga Kabupaten Bogor Hidayat, Hadi; Yoesdiarti, Arti; Masithoh, Siti
Karimah Tauhid Vol. 3 No. 8 (2024): Karimah Tauhid
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/karimahtauhid.v3i8.15244

Abstract

Penelitian ini bertujuan untuk memetakan lingkungan internal dan eksternal, serta menyusun strategi pengembangan agribisnis jambu kristal di Desa Neglasari Kecamatan Dramaga Kabupaten Bogor. Responden untuk penyusunan strategi dipilih secara purposive yaitu 12 orang pakar yang terdiri dari petani berpengalaman budidaya Jambu Kristal, Penyuluh Wilayah Binaan, Kordinator BPP Dramaga, POPT Wilayah Dramaga, Kepala Desa Neglasari, 2 orang Pengurus POKTAN, Ketua GAPOKTAN, dan pedagang Jambu Kristal. Analisis yang digunakan yaitu analisis deskriptif, analisis kelayakan usahatani dan analisis SWOT. Hasil analisis lingkungan melalui matriks IFE memperoleh skor terbobot 2,78 sementara skor terbobot pada matriks EFE sebesar 2,62, sehingga posisi usaha ini pada Matriks Internal Eksternal berada pada sel V (lima). Strategi pertumbuhan pada sel V menghasilkan alternatif strategi strategi penetrasi pasar, pengembangan pasar dan pengembangan produk. Analisis SWOT menghasilkan 4 (empat) strategi S-O, 2 (dua) strategi S-T, 2 (dua) strategi W-O dan 2 (dua) strategi W-T.
Persepsi dan Preferensi Konsumen Terhadap Tanaman Hias Kuping Gajah (Anthurium crystallinum) di Kota Bogor Rafiandi, Akbar; Yoesdiarti, Arti; Novita, Ita
Karimah Tauhid Vol. 3 No. 9 (2024): Karimah Tauhid
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/karimahtauhid.v3i9.15340

Abstract

Penelitian bertujuan untuk mengetahui karakteristik konsumen, proses pengambilan keputusan terhadap pembelian tanaman hias Anthurium kuping gajah di Kota Bogor, persepsi dan preferensi konsumen terhadap atribut kualitas tanaman hias Anthurium di Kota Bogor. Lokasi penelitian di tiga toko yaitu Safa floris, Mang Ade Tea Garden dan Bogor Nursery dengan responden 30 orang yang dipilih secara purposif. Proses pengambilan keputusan dan karakter konsumen dianalisis secara deskriptif, preferensi dan persepsi dianalisis menggunakan Importance and Performance Analysis (IPA) dan Customer Satisfaction Index (CSI). Karakteristik konsumen mayoritas perempuan (60%), berumur 26 – 35 tahun (46,67%), berpendidikan SMA (46,67%), pekerjaan wiraswasta (36,67%), penghasilan Rp 3.000.000 – 5.000.000/bulan (43,33%), dan Proses pengambilan keputusan menunjukkan alasan pembelian adalah untuk kesan estetetik di rumah (40%), untuk kepuasan pribadi (50%), pembelian di toko terdekat (76,67%), pembelian tidak dipengaruhi siapapun (66,67%) dan bersifat terencana (53,33%), membeli 2 kali dalam setahun (36,67%).  Preferensi konsumen terhadap anthurium kuping gajah adalah banyaknya helai yang diinginkan yaitu sedang sampai rimbun (46,67%), berwarna gelap (50,00%), berbentuk hati (53,33%), berukuran sedang (53,33%), pola daun bergaris tulang banyak (66,67%), tekstur daun sedikit kasar (36,67%), tekstur batang lembut (60,00%), keunikan yaitu jenis yang langka (53,33%). Hasil IPA menunjukkan bahwa tidak ada atribut yang perlu untuk ditingkatkan. Atribut yang perlu dipertahankan adalah bentuk, jumlah daun, tekstur batang. Atribut dengan prioritas rendah adalah harga, warna, ukuran tanaman, dan tekstur daun, sementara atribut yang dinilai memiliki kinerja berlebihan yaitu keunikan. Perhitungan CSI menunjukkan Tingkat kepuasan konsumen sebesar 73,65%, atau “puas.”
IMPLEMENTASI RANTAI PASOK PEPAYA CALIFORNIA (Carica papaya L.var Calina) YANG BERPIHAK PADA PETANI GABUNGAN KELOMPOK TANI (GAPOKTAN) Miftah, Himmatul; Nahraeni, Wini; Arsyad, Apendi; Novita, Ita; Masithoh, Siti; Yoesdiarti, Arti; Achmad, Muchransyah; Pramartaa , Ikhsan Qodri; Sulistiawati , Riri; Fazalika, Feri Dwi; Erika; Laksana, Shefira Gustiana; Ramadhan, Andhika Wahyu
Qardhul Hasan: Media Pengabdian kepada Masyarakat Vol. 8 No. 1 (2022): April
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (440.026 KB) | DOI: 10.30997/qh.v8i1.4967

Abstract

Pepaya California (Carica papaya L. var Calina ) merupakan buah yang memiliki banyak manfaat dan sangat digemari di Indonesia, sehingga keberlanjutan pasokan papaya sangat dibutuhkan. Penelitian terdahulu menunjukkan bahwa kondisi yang ada di Desa Cidolog Kabupaten Sukabumi sebagai salah satu sentra papaya California di Jawa Barat adalah tingginya serangan hama, penanganan panen, pasca panen serta rantai pasok, belum adanya pengolahan untuk papaya inferior serta kelembagaan yang belum optimal. Penyuluhan kepada 30 orang anggota Gapoktan Harapan ini bertujuan untuk meningkatkan pengetahuan petani mengenai penanganan hama yang baik, penanganan panen dan pasca panen serta rantai pasok yang baik, pengolahan papaya inferior menjadi berbagai produk yang memberikan nilai tambah yang lebih baik, serta penguatan kelembagaan di gapoktan maupun di poktan melalui pengelolaan organisasi yang strategik sehingga dapat menghasilkan keberlanjutan pasokan papaya California. Pengetahuan petani meningkat 16% dari 54% saat pretest menjadi 70% saat postets. Penerimaan petani meningkat hingga 100% - 140% setalah pengabdian dengan rantai pasok baru ke Roemah Buah KN Jaya.
PENGEMBANGAN USAHATERNAK AYAM KAMPUNG (Gallus gallus domesticus) MELALUI STRATEGI PEMASARAN TERINTEGRASI Miftah, Himmatul; Mubarokah, Syaima Lailatul; arsyad, Apendi; Muchransyah; Syamsuddin, Azrin; Novita, Ita; Masithoh, Siti; Yoesdiarti, Arti; Farrizal, Fony
Qardhul Hasan: Media Pengabdian kepada Masyarakat Vol. 9 No. 1 (2023): APRIL
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/qh.v9i1.7336

Abstract

Ayam kampung (Gallus gallus domesticus) merupakan jenis unggas yang banyak digemari masyarakat karena rasanya yang unik dan banyak dijual di masyarakat. Di satu sisi permintaan cukup banyak namun di sisi lain peternak mengalami over supply sehingga harga yang diterima berfluktuasi yang berakibat pada berkurangnya minat untuk beternak ayam kampung, hal ini dialami oleh Wirnurauliah Berkah Farm. Permasalahan yang dijumpai dilakukan solusi pemecahannya melalui kegiatan pengabdian kepada masyarakat melalui penyuluhan dengan mengambil topik bidang pemasaran. Tujuan dari kegiatan adalah memberi pemahaman kepada pengelola Wirnurauliah Berkah Farm dan mitranya untuk memahami konsep strategi pemasaran terintegrasi meliputi: perencanaan produksi, bauran pemasaran, standarisasi dan grading, pentingnya pengelolaan dan pengolahan pasca panen, promosi, pengembangan kelembagaan usaha, pengembangan wilayah pasar dan contract farming. Kegiatan penyuluhan dilanjutkan dengan praktik pengemasan dan pendampingan usaha. Kegiatan penyuluhan dilaksanakan oleh 9 orang dosen sebagai narasumber yang diikuti oleh 15 orang pengelola dan mitra. Melalui kegiatan penyuluhan ini peserta meningkat pengetahuannya sebesar 70% berdasarkan hasil pretest dan posttest. Target kegiatan ini selain meningkatnya pemahaman konsep pemasaran , keterampilan dan pengembangan produk baru guna menunjang keberlanjutan dan meningkatnya volume usaha
Co-Authors Alghifari, Suhendi Amril, La Ode Anwar, Rafi Saeful Apendi Arsyad Apendi arsyad Apendi Arsyad Arfan Nur Arjuna Rimba Asmara Azindani, Ibnu Adam Azizi, Putu Kosasih Azrin Syamsuddin Bidari Silmi Dede Kardaya Doni ramdani E. Yolynda Elis Marfu'ah Elis Marfuah Erika F. R. Dewi Farrizal, Fony Fazalika, Feri Dwi Febrianti, Febby H Mario Ahar Hadi Hidayat Himmatul Miftah Ikhsan Qodri Pramartaa Ita Novita Januar Ramadhan Laksana, Shefira Gustiana Lesmana, Dudi Malik, Muhamad Tegar Megasari, Tri Megasari, Tri Muchransyah Muhammad Robi Ruslan Nahraeni, Wini Namira Laila Ramadhani Nirmalasari, Suci Novita Yulanda Novita, Ita Nugraha, Satriadi Akbar Parlindungan, Muhammad Dapot Parlindungan, Muhammad Dapot R. Siti Pupu Fauziah Rafiandi, Akbar Rahmawati, Febi Ramadhan, Andhika Wahyu Ramadhan, Andika Wahyu Resti Yekstyastuti Resti Yeksyastuti Rian Hidayat Riri Setyawati Ristika Handarini Rizal Abdillah Romdhoni, Muhamad Haddad Santia Afandi Sindy Adreina Siti Masithoh Siti Masitoh Soka, Tiara Dewi Soka, Tiara Dewi Sulistiawati , Riri Sumantri Syaima Lailatul Mubarokah T. Sariati Tiara Amanda Lestari Vigia Marfuah Zuher Vigia Marfu’ah Zuher Wafi Riadhotul huda Wahyuningsih, Ilke Sri Wini Nahraeni