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Peningkatan Produksi, Optimalisasi Pemasaran Digital dan Komunikasi Bisnis pada Apk Platycerium Bali Ida Ayu Mirah Cahya Dewi; Luh Putu Ersamiya Ika Jayanthi; I Made Arya Budhi Saputra
WIDYABHAKTI Jurnal Ilmiah Populer Vol. 8 No. 1 (2025): Nopember
Publisher : Direktorat Penelitian, Pengabdian Masyarakat, dan HKI Institut Teknologi dan Bisnis STIKOM Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30864/widyabhakti.v8i1.876

Abstract

Pendekatan menggunakan strategi pemasaran yang difokuskan pada platform Shopee dan Instagram diharapkan dapat meningkatkan jumlah pembelian dan kemampuan berkomunikasi. Permasalahan yang terjadi pada APK Platycerium Bali yaitu dalam segi fasilitas budidaya tanaman yang dimiliki hanya dengan greenhouse tanpa penerangan, strategi pemasaran dan penjualan yang digunakan masih kurang efektif karena pemasaran yang telah dilakukan tersebut kurang gencar dan kurang ter-update serta kurangnya kemampuan yang dimiliki oleh SDM pada mitra dalam bidang pemasaran dan komunikasi bisnis. Metode pelaksanaan kegiatan dibagi menjadi 6 tahapan pelaksanaan kegiatan yaitu sosialisasi awal kegiatan dan penentuan waktu pelaksanaan kegiatan, pembuatan akun Instagram dan Shopee, pengadaan dan pemasangan alat grow light dan panel surya, memberikan sebuah pelatihan kepada mitra tentang cara penggunaan Instagram dan Shopee serta fitur live streaming, pelatihan strategi pemasaran dan komunikasi bisnis, dilanjutkan dengan pemberian modul serta terakhir yaitu dengan melakukan monitoring dan evaluasi. Hasil evaluasi dari penggunaan grow light meningkatkan pertumbuhan dan produksi tanaman anakan baru selama 3 bulan sebanyak 1-4 tanaman. Hasil dari pelatihan komunikasi bisnis dan digital marketing yakni mitra bisa menerapkannya dalam penjualan produk melalui Shopee dan live streaming, hal tersebut dapat dilihat dari adanya pembelian online melalui Shopee serta jangkauan pembeli hingga ke daerah Gianyar dan Tabanan.
Prediction of Black Soldier Fly Larva Sales and Production Using Linear Regression Method Saputra, I Made Arya Budhi; Juniawan, Kadek Ardi; Januhari, Ni Nyoman Utami; Gautama, I Made Bhaskara; Sari, Ni Made Wirastika; Arsa, I Gusti Ngurah Wikranta; Wijaya, IGKG. Puritan
Paradigma - Jurnal Komputer dan Informatika Vol. 25 No. 1 (2023): March 2023 Period
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/p.v25i1.1512

Abstract

The waste problem is a problem that plagues the world. Various programs and methods have been carried out in processing waste. Until now, Bali has become the area with the most waste production in Indonesia, where every day the waste produced reaches 4,281 tons or in other words 1.5 million tons per year. In early 2021, a campaign on the separation of organic and non-organic waste has been initiated in several districts/cities in the province of Bali. The next problem is that people do not know how to process organic waste other than being compost for plants. Black Soldier Fly (BSF) or black soldier fly is an order of diptera whose physical characteristics are similar to wasps. BSF itself has an average life cycle from egg to adult of 45 days. Where the main consumption of BSF itself is organic waste. In Pelaga village, Petang sub-district, Badung district, there is an effort to breed BSF. Where in this effort, it can produce no less than 100 kg of BSF larvae within 15-20 days. The problems encountered by these entrepreneurs are often difficult to predict the amount of BSF larvae production, because around the area there are quite a lot of catfish and chicken farmers who need BSF larvae as feed. The use of linear regression method can overcome these problems. The results obtained between the application of this method include the accuracy value which reaches 62.5% for prediction of sales and 32.5% for prediction of production.
Sosialisasi Pemanfaatan Media Sosial Sebagai Media Promosi Serta Penyebaran Informasi di Desa Dalang I Made Arya Budhi Saputra; I Made Bhaskara Gautama; I Gusti Ayu Pramitaresthi; K. Putri Setyaningrum; Kadek Ayu Widyawati; Ni Komang Ayu Trinadi; Ni Luh Putu Satya Devi; Putu Muliana Putra; I Gusti Ngurah Alit Bayu Bramanta; Ni Putu Gita Meilyanjani; I Komang Wira Adhityasaputra; IGKG Puritan Wijaya ADH; I Gusti Ngurah Wikranta Arsa
Journal of Community Development Vol. 3 No. 2 (2022): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/comdev.v3i2.75

Abstract

COVID-19 has had a major impact on all sectors of society, starting from health, the economy, and tourism. The outbreak of the spread of this disease causes a lack of public awareness of the importance of clean and healthy living behavior (PHBS). PHBS is an effort that can be made by the community to improve the quality of health through individuals, groups, or society at large. As well as the restrictions on community activities, especially in the economic sector, the people's purchasing power decreases for MSME products, precisely in Dalang Village. Therefore, in this community service, UKM KSR-PMI Unit ITB STIKOM Bali held community service in the form of health socialization and socialization of the use of technology. Broadly speaking, this activity is divided into health socialization which aims to increase public awareness of the importance of maintaining a Clean and Healthy Lifestyle (PHBS) and socialization of the use of social media technology and e-commerce which aims to improve and help the economy and MSMEs in Dalang Village. . This activity that has been carried out by UKM KSR-PMI Unit ITB STIKOM Bali has a fairly large and good impact on people's understanding which can be seen from the results of the percentage of questionnaires. From this activity 88% showed that participants had understood the socialization material that had been given directly.
Pemanfaatan Website Sebagai Media Promosi Pada Simpodial Bali Bambu I Made Arya Budhi Saputra; I Made Bhaskara Gautama; Putu Ricky Teddy Septian; Putu Shakila Ayunia Yuana; Ni Made Wirastika Sari
Journal of Community Development Vol. 3 No. 2 (2022): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/comdev.v3i2.81

Abstract

Simpodial Bali Bambu is a company that uses laminated bamboo as a furniture base. The company is located in Banjar Dinas Bengkel, West Selemadeg, Tabanan Regency, Bali. Through previous research, this effort uses a lamination technique to avoid powder lice, which is the main enemy of bamboo. Laminate itself is a transparent layer and is useful for protecting bamboo so that it is resistant to water, dust mites, and sunlight. A number of products that have been made by this business include chairs, tables and parquet from laminated bamboo. However, this company has problems selling its products. In addition, the management of financial transactions related to the company is still not structured so that the company's profit and loss is not clear. This community service activity aims to overcome partner problems, namely by providing a website as a promotional and educational media about laminated bamboo, providing website management training, and providing training to manage company finances using Microsoft Excel. Monitoring is done by monitoring the development of traffic on the website. Based on the evaluation results, this activity has a satisfaction index of 80.81% with a very good interpretation of the results.
Co-Authors Cahya Harya Dharma DEVIANA DEVIANA Dewa Putu Adi Krisna Dewantara Dewa Putu Wahyu Adi Putra Dian Rahmani Putri Erma Sulistyo Rini Erma Sulistyo Rini, Erma Sulistyo Febrilia, Baiq Rika Ayu Gautama, I Made Bhaskara Gusti Ayu Putu Cahya Dewi Hery Haryanto I Gede Putra Mas Yusadara I Gede Surya Adi Pranata I Gusti Agung Indra Muliawan I Gusti Agung Ngurah Indra Muliawan I Gusti Ayu Pramitaresthi I Gusti Ngurah Alit Bayu Bramanta I Gusti Ngurah Wikranta Arsa I Gusti Ngurah Wikranta Arsa, I Gusti Ngurah I Kadek Bintang Mandala Dwita I Komang Adi Pratama Yuda I Komang Agus Ady Aryanto I Komang Wira Adhityasaputra I Made Bhaskara Gautama I Made Mika Parwita I Made Surya Adi Putra I Made Surya Adi Putra I Made Surya Adiputra I Nyoman Rudy Hendrawan I Nyoman Rudy Hendrawan I Nyoman Rudy Hendrawan I Putu Kusa Satrialandipa Putra I Putu Wardhiana Ida Ayu Candra Pradnya Dewi Ida Ayu Mirah Cahya Dewi Ida Bagus Jatem Kamandalu Ida Bagus Nyoman Pascima Idiatul Fitri Danasari IGKG Puritan Wijaya ADH IGKG Puritan Wijaya ADH IGKG Puritan Wijaya ADH IGKG Puritan Wijaya Adh, IGKG Puritan IGKG Puritan Wijaya, IGKG Puritan IGKG. Puritan Wijaya Januhari, Nyoman Utami Juniawan, Kadek Ardi K. Putri Setyaningrum Kadek Ardi Juniawan Kadek Ayu Widyawati Kisman Komang Nova Triana Cipta Komang Nova Triana Putra Luh Putu Ersamiya Ika Jayanthi Ni Komang Ayu Trinadi Ni Luh Gede Pivin Suwirmayanti, S.Kom, MT, Ni Luh Gede Pivin Ni Luh Nyoman Wedasari Ni Luh Putri Srinadi Ni Luh Putu Satya Devi Ni Made Astiti Ni Made Damayanti Ni Made Nike Zeamita Widiyanti Ni Made Wirastika Sari Ni Made Wirastika Sari, Ni Made Wirastika Ni Nyoman Utami Januhari Ni Nyoman Utami Januhari Ni Nyoman Utami Januhari, Ni Nyoman Ni Putu Ady Oka Anjani Ni Putu Cindy Wulandari Ni Putu Desy Damayanthi . Ni Putu Gita Meilyanjani Ni Wayan Deriani, Ni Wayan Ni Wayan Eka Puput Novianti Ni Wayan Risa Rahayu Saraswati Nurrachman Pande Komang Suparyana Parwita, I Made Mika Putu Dicky Indrajaya Putu Eva Susanti Putu Muliana Putra Putu Ricky Teddy Septian Putu Ricky Teddy Septian Putu Shakila Ayunia Yuana Rai Dwiki Purwa Mahendra Ricky Aurelius Nutanto Diaz, Ricky Aurelius Rizky Sudiantoro Septian, Ricky Teddy Sudjatmiko, Dwi Praptomo Sutha, Dewa Gede Yudisena Nanda Tri Aditya Agustiawan Wijaya, IGKG. Puritan Wirawan, I Wayan Arik Yusadara, I Gede Putra Mas