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Harjadi, Dikdik
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Journal : EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS)

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Customer Satisfaction on Yamaha Motorcycles: A Study of Product Differentiation and Brand Reputation Dikdik Harjadi; Iqbal Arraniri; Diki Sagita
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 3 No 3 (2022): February 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v3i3.1369

Abstract

This study aims at analyzing the effect of product differentiation and brand reputation on customer satisfaction of Yamaha motorcycle products. To collect data, questionnaires were distributed to 100 respondents selected through accidental sampling method. Meanwhile, descriptive and verification testing methods were used to analyze the collected data. Besides, multiple linear regression was also used to construct the variables, namely product differentiation (X1), brand reputation (X2), and customer satisfaction (Y). As results, this study found that product differentiation and brand reputation have a significant effect on costumer satisfaction
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Aziz Agustian, Agung Gumelar Agustiani, Intan Aini Nursafaah Alawiyah, Widi Suci Amir Hamzah Anastasya, Tyas Fitria Arief Surya Lesmana Awalia, Nida Putri Ayu Siti Nurhasanah Bakar, Azizi Abu Budiman, H. Haris Dadang Suhardi Dede Djuniardi Dede Djuniardi Dewi Fatmasari Dikha Anugrah Diki Sagita Egi Saripudin Pratama Erga Yuhandra Eti Rusmiati Fahmi Zakariya Al Anshori Fahmi1993 Fahmi Zakariya Al Anshori Fany Oktaviani Fatmasari, Dewi Fauzi Abdillah, Fauzi Firdaus, Galih Adam Gilang Kripsiyadi Praramdana Gios Adhyaksa Hendriyadi, Resnu Hidayat, Abas Ilham Akbar Indriarto, Enricho Dwi Indriyani Indriyani Indriyani Indriyani Iqbal Arraniri Irfan Aprilianto Suhara Jaelani Jaelani Juwita Juwita Karmela, Lili Komarudin*, Munir Nur Komarudin, Munir Nur Lia Kurniasih Lili Karmela F. Lili Karmela Fitriani Lisa Lismawati Mardiani, Teti Marlina Agustia Martiani, Evita Muhamad Akmal Sayidul Fadillah Muhammad Iftor Nawawi munir nur komarudin Nanda Fajarwati Neng Evi Kartika Ningsih, Arum Ningsih, Liya Nok Ayu Permata Sari Novi Satria Pradja Nugraha . Nugraha Nugraha Nur Ayisiyah Nurdin Nurdin Nurdiyansyah, Erik Diyan Pasha, Riska Ayu Pina, Pina Pupu Saeful Rahmat, Pupu Saeful Purnama, Dendi Ramdani Ramdani Resky Fauzi Rifa’i, Iman Jalaludin Robi Awaluddin Roni Nursyamsu Sifa Nurfatimah Silvia Hendriyani Siti Nurjanah Supriatna, Odang Suwari Akhmaddhian Syakiroh Vigory Gloriman Manalu Virgin Wineka Nirmala Wachjuni Wely Hadi Gunawan Wijaya, Tri Sukma Wijaya Wu, Mingchang Yasir Maulana Yuliana Fitroh