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Sinaga, Jholant Bringg Luck Amelia Br
Universitas Prima Indonesia
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Pengaruh Modal, Pelayanan Prima, Digital Marketing, dan Harga Jual Terhadap Peningkatan Penjualan UMKM Di Kota Medan Garry Triskie; Garent Triskie; Jholant Bringg Luck Amelia Br Sinaga; Hotma Mentalita
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 4: Juni 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i4.16983

Abstract

This study aims to analyze the effect of capital, service excellence, digital marketing, and pricing on the sales growth of MSMEs in Medan City. The research employs a quantitative approach with a causal associative design. The sample consists of 65 respondents selected using purposive sampling. Data were collected through a Likert-scale questionnaire and analyzed using the Statistical Package for the Social Sciences (SPSS). The results show that capital has a significant effect on sales growth (sig. 0.019 < 0.05; t-value = 2.408), service excellence has a significant effect on sales growth (sig. 0.001 < 0.05; t-value = 3.340), digital marketing does not have a significant effect on sales growth (sig. 0.967 > 0.05; t-value = -0.042), and pricing has a significant effect on sales growth (sig. 0.032 < 0.05; t-value = 2.189). Simultaneously, all independent variables have a significant effect on MSME sales growth (sig. 0.000 < 0.05; F-value = 100.271). This study indicates that capital, service excellence, and pricing play important roles in increasing MSME sales, while digital marketing has not shown a significant effect.
Co-Authors ., Giovani Agatha Christine Parhusip Albert Chandra Albert Tannaldy Angelyn Prily Zefanya Sihite Antoni Benyamin Sitorus Antonius Simbolon Belranda Shyllvia Bena Br. Ginting Br Sembiring, Emninta Br Sembiring, Veramika Bradley Bradley Bradley, Bradley Brigita Abigail Tri Ayu Ningrum Hutabarat Callista Ongko Carolina Gulo Christine Nathalia Cindy Cynthia Cindy Fancella Cindy Lovianny Cindy Oktaviany Angelia Cristin Pebriola Cyndy Ariesty Manurung Dearma Sariani Sinaga Dearma Sariani Sinaga Deasy Arisandy Aruan Debi Tobing Denny Chandra Desi May Sari Nainggolan Desi Renika Hutapea Detilia Zebua Dina Maria Goretti Simbolon Edward - Elisabet Sinaga Elsa Reina Nainggolan Esther Praja Anggriany Panggabean Eva Roma Nainggolan Evander Paskah Zalukhu EVELINE ANASTASYA MANURUNG Evelyna Utomo Feby Anggita Panggabean Felicia Ivanachen Garent Triskie Garry Triskie Giovani . Hagai Rensa Hen dry Herlita Helsyafira Br Tarigan Hestia Amalia Br Tarigan Horas Bagas Hotma Mentalita Hutapea, Desi Renika Hutasoit, Putri Lamsari I. Ganda Pardosi Iin Kenari Isna Asdiani Nasution Januardin, . Jekklin Lumbantoruan Jessica Desiani Jessy Safitri Sitorus Jessy Safitri Sitorus Josua Sahala Kaban, Marsena Kellyn Tandrian Keumala Hayati Keumala Hayati Ledy Mutiara Salsalina Br Tarigan Leonardi, Dewi Anggriani Wijaya Lestari , Tya Utami Lidia Mika Sintia S Linda Pricilia Lumbanraja, Riska Hasnah M Wahyu Ilham Syahputa Marbun, Rimtauli Marini, Yushita Marisa Anindita Saragih Mas Intan Purba Mayang Sari M Siahaan Mesrawati, Mesrawati Meta Anggurela Moses Lorensius Parlinggoman Hutabarat Muhammad Raja Munawarah Munawarah Munawarah Munawarah, Munawarah Murni Sihotang Nababan, Suryani Nainggolan, Benny Rojeston Marnaek Nainggolan, Desi May Sari Nainggolan, Eva Roma Nasution, Isna Asdiani Natalia kurniawan Nathalia, Christine Nova Yanti Matanari Nurleli Octresia Purba Nurul Wardani Lubis Okta via Osdiana Sihombing Pandang Kristian Simarmata Panggabean, Esther Praja Anggriany Panggabean, Feby Anggita Pasaribu, Juwita Aknesia Peronika Siburian Pipin Desria Marpaung Pricilia, Linda Purba, Mas Intan Putri, Tantri Octora Dwi Syah Rafida Khairani Rahmah Azizah Remaya Sinaga Rhema Maya Yemima Waruwu Ricky Michael Ginting Rio Fande Riris Hotmaria Tumanggor Riskayani Sitopu Rizki Habibi Rosmita Sari Siregar Rumapea, Hizkia Ruslina E. Sinambela Samuel Abel Tanta Sembiring Sanchez Sinaga, Monica Selvie Sianipar Sembiring, Samuel Abel Tanta Shyllvia, Belranda Siahaan, Mayang Sari M Siburian, Peronika Silvi Wijaya Silvia, . Simanullang, Agnes Emma Sinaga, Cindia Sinaga, Novi k. Siregar , Muhammad Raja Siregar, Yunita Sari Siwaji Krishna Naidu Sri Susanti Sri Susanti Stephanie Steven, . sulina Suryani Nababan Susanti Melan Sijabat Susanto, Olyvia Tannaldy, Albert Tantri Octora Dwi Syah Putri Tarigan, Hestia Amalia Br Taufik Akbar Parluhutan Tobing, Debi Tryatno Budianto Ketaren Turnip, Angel Aulia VALENCIA SHELINZKY Vanessa Tantrisia Wenny Anggeresia Ginting Wilfreda Tania Windi Astuti Wirda Lilia Yanti, Ira Yenni Aurelia Lysander Yohana Natalia Putri Siadari Yohana Natalia Putri Siadari Yolanda Saragih Yosephin Windy Olyvia Siagian Yul Franica Astri Sitompul Yunus Manao Yusuf Togatorop