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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) IQTISHODUNA Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Ilmu Manajemen (JIMMU) Jurnal Inovasi Pendidikan Ekonomi Dinasti International Journal of Education Management and Social Science Jurnal Abdi Insani Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Ecogen Indonesian Marketing Journal E-JRM Jurnal Manajemen dan Pemasaran Digital International Journal of Economics, Business and Innovation Research KOPEMAS Jurnal Pengabdian Masyarakat dan Penelitian Terapan
Ramadhan, Tri Sugiarti
Fakultas Ekonomi Dan Bisnis, Universitas Islam Malang
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Pengaruh Strategi Pemasaran Dalam Upaya Meningkatkan Pendapatan Petani Dalam Perspektif Ekonomi Islam (Studi Pada Petani Jagung di Desa Soriutu Kecamatan Manggelewa Kabupaten Dompu NTB) Ningsih, Sonia Yulia; Wahono, Budi; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research is to find out how corn farmers' marketing strategies increase income, as well as knowing the Islamic economics review of marketing strategies. This research is descriptive qualitative, namely research that is explanatory and aims to obtain a complete picture of something being researched. The data collection techniques used were observation, interviews and documentation.The results of the research show that the marketing strategy implemented by corn farmers in Soriutu Village, Manggelewa District, Dompu Regency, NTB, is to increase income, by implementing a product marketing mix system, price, place, promotion. The products marketed have quality from superior seeds using quality fertilizer. Pricing is in accordance with product quality. The promotion implemented is still very simple, namely using personal selling or direct promotion (personal selling). The marketing mix method is stated to be quite good. According to the Islamic economic perspective, it can be concluded that the marketing strategy implemented is in accordance with Islamic principles, the products offered are halal, pricing does not harm both parties, the business location is very strategic and easy to reach for consumers, promotions are carried out honestly, correctly, gently and with sincerity to serve. consumer. Keyword: Strategy, Marketing, Revenue, and Islamic economic perspective
Analisa Perceived Ease Of Use Dan Perceived Enjoyment Terhadap Behavior Intention Pada Digital Payment ( Studi Kasus Mahasiswa Universitas Islam Malang 2019 ) Febbyola, Risa; Mardani, Ronny Malavia; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the Analysis of Perceived Ease Of Use and Perceived Enjoyment of Behavior Intention in Digital Payment (Case Study of Islamic University of Malang Students 2019). The type of approach taken is a quantitative approach. With the type of explanatory research. The sample used in this study was 96 respondents obtained from the calculation of the Slovin formula using a questionnaire. The data analysis method used in this study is multiple linear regression analysis. The data testing used is partial hypothesis testing (Test t). In the results of his research, it was shown that perceived ease of use does not affect behavior intention in the use of digital payments, while perceived enjoyment affects behavior intention in the use of digital payments. Keywords : Perceived Ease Of Use, Perceived Enjoyment, Behavior Intention, Digital Payment
Pengaruh Gaya Kepemimpinan, Budaya Organisasi, Fasilitas Kerja Terhadap Kinerja Pegawai (Study Pada Ministerio Comêrcio E Industria Timor-Leste) Freitas, Nizia Felismina Araujo; Slamet, Afi Rachmat; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted to determine the influence of leadership style, organizational culture, and work facilities on the performance of Ministerio e comercio noindustria (Timor-Leste) employees. The population in this study was 257 Ministerio Comȇrcio e Industria.de (Timor-Leste) employees. The sample collection technique was based on certain criteria using a questionnaire distributed to 72 respondents and using the SPSS analysis tool. The research results show that the variables of leadership style, organizational culture, and work facilities have a simultaneous and partial effect on employee performance. Keywords: Leadership style, organizational culture, work facilities, employee performance
Pengaruh Brand Image Terhadap Brand Loyalty Dengan Brand Trust Sebagai Variabel Intervening (Studi Pada Mahasiswa Fakultas Ekonomi dan Bisnis Angkatan 2020 Universitas Islam Malang Pengguna Produk Unilever Personal Care) Utomo, Dimas Khrisna; Rachma, N.; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study was conducted to determine the effect of Brand Image on Brand Loyalty mediated by the Brand Trust on Economics and Business students at the Islamic University of Malang in 2020 are users of Unilever personal care products. this research uses explanatory research and a quantitative approach. The data source of this research is primary data obtained from answers to statements when distributing questionnaires to respondents who meet the criteria. The sampling technique used is non probability sampling with purposive sampling technique. The number of samples in this study were 110 respondents obtained from the Malhotra formula. to solve the problem in this study using the outer model test and inner model test with the help of data analysis using SmartPLS 4.1.0.6. The results of this study are Brand Image have a direct effect on Brand Trust. Brand Image have a direct effect on Brand Loyalty. Brand Trust have a direct effect on Brand Loyalty. Brand Image have an indirect effect on Brand Loyalty mediated by Brand Trust. Keywords: Brand Image, Brand Trust, Brand Loyalty
Pengaruh Strategi Content Marketing, Engagement Media Sosial Dan Cusstomer Experience Terhadap Loyalitas Pelanggan Pada E- Commerce Tiktok Shop (Studi Kasus Pada Mahasiswa FEB Unisma) Khatimah, Husnul; Basalamah, Muhammad Ridwan; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to determine the influence of Content Marketing Strategy, Social Media Engagement, and Customer Experience on Customer Loyalty on TikTok Shop E-commerce. Data was taken using purposive sampling from 95 respondents through a questionnaire with the Likert scale. Data analysis was carried out using multiple linear regression and hypothesis tests (F test and t test) with the IBM SPSS 25 program. The results showed that simultaneously, the three variables had a significant influence on customer loyalty (significance 0.000 < 0.05). However, partially, Content Marketing Strategy had no significant effect (significance 0.228 > 0.05), while Social Media Engagement and Customer Experience had a positive and significant effect (significance 0.000 and 0.008 < 0.05). Keywords: Strategies Content Marketing, Social Media Engagement and Customer Experince on Customer Loyalty. 
Pengaruh Kompensasi, Disiplin Kerja dan Lingkungan Kerja Terhadap Kinerja Karyawan ( Studi Kasus Pada UD. Permata Beton Desa Sugihan, Kampak Trenggalek Jawa Timur) Pramudita, Sekar Arum; Rachma, N; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to analyze and determine the Effect of Compensation, Work Discipline, and Work Environment on Employee Performance. This study uses Explanatory Research with a quantitative approach. Sampling was carried out on all employees of UD. Permata Beton using a saturated sampling technique. Because the population in this study was 100 people, the entire population will be counted as a sample. This research method uses multiple linear regression analysis with SPSS analysis tools. Hypothesis testing uses the t test and F test. The results of this study indicate that Compensation, Work Discipline, and Work Environment have a significant effect simultaneously on Employee Performance. The variables Compensation, Work Discipline, and Work Environment have a significant partial effect on Employee Performance. Keywords: Compensation, Work Discipline, Work Environment and Employee Performance
Pengaruh Harga, Online Customer Rating, Online Customer Review, Dan E-Service Quality Pada Keputusan Pembelian Pada E-Commerce Shopee (Studi Pada Mahasiswa Universitas Islam Malang) Khoyyimah, Khoyyimah; Rachma, N; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to understand how price, online customer reviews, online customer ratings, and e-service quality affect consumers' decisions to buy from Shopee (a study conducted among Universitas Islam Malang students). There are about 115 samples that are used using the Malhotra rumus. Data is obtained by using the purposive sample technique to interview students at Universitas Islam Malang. Uji validitas, uji reliabilitas, uji normalitas, uji asumsi klasik, uji analisis regresi linear berganda, uji f, uji t, and uji koefisien determinasi (R2) are among the data analysis tools used in this study. The study's findings indicate that, all at once, price, online customer reviews, online customer ratings, and e-service quality have a positive and significant impact on buyers' decisions. Additionally, each independent variable has a parsimal impact on the dependent variable.  Keywords : Price, Online Customer Rating, Online Customer Review, E-Service Quality dan Purchasing Decision.
Pengaruh Digital Marketing Melalui Media Sosial dan Website Terhadap Keputusan Konsumen dalam Membeli Mobil (Studi Kasus Showroom 57 Maju Motor) Abdillah, Ridwan Nashir; Asiyah, Siti; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The objective of this research is to investigate the influence of social media and websites influence car purchase decisions at Showroom 57 Maju Motor in Malang Regency. The study's respondents ranged in age from 17 to over 50 years old, with a total of 30 participants, consisting of 21 men and 9 women from various occupations, including civil servants, private employees, store workers, students, healthcare workers, housewives, and salespeople. The data were analyzed through multiple linear regression using SPSS 20. The results of data analysis in this study were obtained from data samples collected through questionnaires filled out by respondents at the 57 Maju Motor Showroom, Malang Regency using SPSS software with the results that social media and websites have a positive and significant influence on purchasing decisions both partially and simultaneously. The social media variable has a partial effect, with a significance level of less than 5% alpha (0.048 < 0.05), while the website variable also has a significance level below the probability threshold (0.006 < 0.05). Simultaneously, social media and websites collectively influence car purchase decisions, with a significance value of 0.001, which is lower than the 5% alpha threshold (0.001 < 0.05). Keywords: Social Media, Website, Car Purchase Decisions, Multiple Linear Regression.
Pengaruh Word Of Mouth, Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian (Studi pada Konsumen UMKM Keripik Samiler Alita Di Kabupaten Malang) Farida, Rizki Ayu; Mahsuni, Abdul Wahid; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the relationship between the influence of word of mouth, price, and product quality on purchasing decisions at MSMEs Samiler Alita Chips. This research uses a case study on consumers of MSMEs Samiler Alita Chips where data is obtained by distributing questionnaires via g-form to consumers of MSMEs Samiler Alita chips which are selected by random sampling. Determining the number of samples in this study using the Malhotra formula and the results obtained were 100 respondents. The data analysis method used in this study is data processing using the IBM SPSS 26 program. The results of this study indicate that the effect of word of mouth, price, and product quality simultaneously affects purchasing decisions. Word of mouth partially has no effect on purchasing decisions, price partially affects purchasing decisions, product quality partially affects purchasing decisions. Keywords: Word of Mouth, Price, Product Quality, Purchasing Decisions
Pengaruh Content Marketing, Influencer Marketing dan Personalisasi Iklan Terhadap Keputusan Pembelian Pada Tiktok Shop (Studi Kasus Pada Mahasiswa FEB Universitas Islam Malang) Ulfa, Mariana; Wahono, Budi; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Goals of the research is to analyzing and testing the affect of content marketing, influencer marketing, and advertising personalization on purchasing decisions on the TikTok Shop platform. Using a quantitative approaches, that have the population within 688 respondents, used the Malhotra formula. In this study, using fixed 100 respondents. Analyzing data used multiple linear regression, t test, and f test, also SPSS software to help the test the research hypothesis. The results show that content marketing, influencer marketing, and advertising personalization affecting the purchasing decisions on TikTok Shop significantly, with both partial and simultaneous. Keywords: Content Marketing, Influencer Marketing, Advertising, Personalization, Purchasing Decisions
Co-Authors Abdillah, Ridwan Nashir Afi Rachmat Slamet Afif Nur Rahmadi, Afif Nur Afkarina, Izzah Aisyah, Widya Nur Alfian Budi Primanto Alitakupenda, Dwitaria Andi Normaladewi Arsyianto, Muhammad Tody Bahari, Romi Chandra Basalamah, Muhammad Ridwan Brily Suharto Risky Devi Indra Putri Prasetya Diana Ambarwati Dwi Riska Amalia Eka Farida Erlina Rizki Fahriza Farida, Eka Farida, Rizki Ayu Febbyola, Risa Fitri Dhea Sari Freitas, Nizia Felismina Araujo Husnul Khatimah Khoyyimah, Khoyyimah Krisnanto, Aditya Budi M. Cholid Mawardi Masrur, Moh Ubaidillah Mohammad Rizal Muhammad Taufiqur Rahman, Muhammad Taufiqur Naghieb, Muhammad Ningsih, Sonia Yulia Novi Faradila Nurhidayah Nurhidayah Nuril Aulia Munawaroh Pramudita, Sekar Arum Rachma, N Rachma, N. Rahmatulloh, Muhammad Alamsyah Rizkita Oktavirana Rois Arifin Ronny Malavia Mardani Setyowati, Kiki Silvia Titasari Siti Asiyah sri harningsih Ulfa, Mariana Utami, Hawi Rizqi Utomo, Dimas Khrisna Vindha Ayu Novitasari Wahyuni, Mauliddiah Dwi Wahyuningtiyas, Nanik Widarko, Agus Widiarti, Refinda Cahyu Yudiarto Perdana Putra, Yudiarto Perdana