Article Per Year (5 Year)
p-Index From 2021 - 2026
3.863
P-Index
This Author published in this journals
All Journal Jurnal Minds: Manajemen Ide dan Inspirasi An-Nisbah: Jurnal Ekonomi Syariah UNEJ e-Proceeding SAMARAH: Jurnal Hukum Keluarga dan Hukum Islam YUME : Journal of Management Journal Of Management Science (JMAS) Ecces: Economics, Social, and Development Studies International Journal of Community Service Jurnal Iqtisaduna An-Nisbah: Jurnal Ekonomi Syariah Study of Scientific and Behavioral Management (SSBM)
Wahidah Abdullah
Universitas Islam Negeri Alauddin Makassar
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

Published : 33 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 33 Documents
Search

 1   2   3   4 
PENGARUH HARD SKILL DAN SOFT SKILL TERHADAP KINERJA PEGAWAI DENGAN WORK EXPRIENCE SEBAGAI VARIABEL MODERASI PADA PT. PLN (PERSERO) UP3 MAKASSAR SELATAN Putri, Putri Sari Pratiwi; Abdullah, Wahidah; Ahmad, Widad
Study of Scientific and Behavioral Management Vol 7 No 1 (2026): Rekonstruksi Strategi SDM dalam Menghadapi Perubahan Global
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Di era persaingan global saat ini, sumber daya manusia semakin dituntut untuk memberikan kinerja tinggi dan kontribusi yang lebih besar. Di PT PLN (Persero) UP3 Makassar Selatan, beberapa masalah telah muncul, khususnya ketidakmampuan karyawan untuk memenuhi standar kinerja organisasi, yang memengaruhi efektivitas dan produktivitas secara keseluruhan. Studi ini bertujuan untuk menguji pengaruh hard skills dan soft skills terhadap kinerja karyawan, serta peran moderasi pengalaman kerja. Pendekatan kuantitatif dengan desain asosiatif digunakan, melibatkan sampel jenuh sebanyak 105 karyawan. Data dianalisis menggunakan SmartPLS 3.0 untuk menguji hipotesis yang diajukan. Temuan menunjukkan bahwa baik hard skills maupun soft skills memiliki pengaruh positif terhadap kinerja karyawan. Lebih lanjut, pengalaman kerja secara signifikan memperkuat hubungan antara kompetensi ini dan kinerja. Hasil ini menyoroti pentingnya peningkatan kompetensi teknis dan non-teknis, yang didukung oleh pengalaman kerja yang memadai, untuk meningkatkan kinerja karyawan dalam organisasi..   Kata Kunci : hard skill; soft skill; work experience; kinerja pegawai
Increasing the Business Potential of MSMEs through the Utilization of Digital Bookkeeping and Digital Marketing in Sebatik Island Eka Indriyani MS; Wahidah Abdullah; Eka Suhartini; Rika Dwi Ayu Parmitasari; Alim Syariati; Miftha Farild; Rusnawati
International Journal Of Community Service Vol. 4 No. 2 (2024): May 2024 (Indonesia - Ethiopia )
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v4i2.273

Abstract

The characteristics of the Indonesian economy are supported by the micro, small, and medium enterprise sectors, which account for 98.33% of the enterprise population in Indonesia. This is evidenced by the increasing number of business units, labor contribution, and contribution of MSMEs to GDP. The post-COVID-19 pandemic has brought major changes to the lifestyle of businesses and consumers along with the use of digitalization. The existence of digitalization provides opportunities for businesses to increase online sales and fast and efficient bookkeeping. The obstacles faced at this time are that Sebatik Island MSME actors still have obstacles in utilizing digital applications. Therefore, this research began by conducting community service on 13 September 2023 to provide training on digitalization to business actors. The samples in this study were 27 MSME actors dominated by culinary businesses. The methods used include mapping, interviews with UMKM participants, formulation of problems and solutions, determination of problem-solving strategies, and implementation of MSMEs seminars.
PENGARUH HEALTHY LIFESTYLE DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK TROPICANA SLIM DI KOTA MAKASSAR DENGAN NIAT BELI SEBAGAI VARIABEL MEDIASI Mulyasari, Faradilla; Efendi, Ahmad; Abdullah, Wahidah
Study of Scientific and Behavioral Management Vol 7 No 2 (2026): Manajemen Keuangan Digital
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The increasing public awareness of health has encouraged the adoption of healthy lifestyles, which in turn influence purchasing decisions for healthy food products. Brand image also plays an important role in building consumer trust in Tropicana Slim products. Based on this phenomenon, this study aims to analyze the effect of healthy lifestyle and brand image on purchasing decisions for Tropicana Slim products in Makassar City, with purchase intention as a mediating variable. This research employs an associative quantitative approach with a sample of 160 Tropicana Slim consumers selected through purposive sampling. Data were collected through an online questionnaire and analyzed using the Partial Least Squares (PLS) method with the assistance of SmartPLS 4.0.The results indicate that healthy lifestyle and brand image have a positive and significant effect on both purchase intention and purchasing decisions. Purchase intention also has a significant effect on purchasing decisions. However, purchase intention only mediates the effect of brand image on purchasing decisions and does not mediate the effect of healthy lifestyle. Keywords: Healthy Lifestyle; Brand Image; Purchase Intention; Purchase Decision; Tropicana Slim.
Co-Authors Abdul Wahab Ahmad Efendi Ahmad Effendi Akhmad Jafar Alfarid, Eko Alim Syariati Almin Almin Amir Amir Anugrah, Nurfahri Ramadhan Eka Indriyani Faisal, Fahmi Fajriani, Nurul Hamid, Reskianti Haris, Hariyati Hariyati Haris Hijriyanti, Sri Ainun Idham Idham Ihsan, Muhammad Iryani Jafar, Ahmad Kasim, Nurul Isnaeny Lia Aprilia Martati Martati Masnaeni, Masnaeni - Melati , Bunga Harum Miftha Farild Muhammad Akil Rahman Muhammad Saleh Ridwan Mulyasari, Faradilla Nirwana, Nirwana Nugroho, Muhammad Iqbal Yudha Okta Nofri Paolina Buton Pratiwi, Andi Monika Putri Nurazizah Ramadhan M.Y Putri, Putri Sari Pratiwi Rahman, Muh. Akil Rahmat Rahmat Ria, Jumriah Rika Dwi Ayu Parmitasari Rusdi Raprayogha Rusnawati Rusnawati Rusnawati Rusydi, Bahrul Ulum Rusydi, Bahrul Ulum S. Widad Ahmad Sudirman Suhartini, Eka Syamnarila, Ayu Putri Syamsuryani, Syamsuryani Trismawati Trismawati Zulfahmi Alwi