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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi An-Nisbah: Jurnal Ekonomi Syariah UNEJ e-Proceeding SAMARAH: Jurnal Hukum Keluarga dan Hukum Islam YUME : Journal of Management Journal Of Management Science (JMAS) Ecces: Economics, Social, and Development Studies International Journal of Community Service Jurnal Iqtisaduna An-Nisbah: Jurnal Ekonomi Syariah Study of Scientific and Behavioral Management (SSBM)
Wahidah Abdullah
Universitas Islam Negeri Alauddin Makassar
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Pengaruh Kecukupan Modal dan Pembiayaan Bermasalah Terhadap Pembiayaan Mudharabah Dengan Profitabilitas Sebagai Variabel Moderating Pada Perbankan Syariah di Indonesia Masnaeni, Masnaeni -; Syariati, Alim; Abdullah, Wahidah
Study of Scientific and Behavioral Management Vol 2 No 1 (2021)
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v2i1.20244

Abstract

ABSTRAKPenelitian ini bertujuan untuk menguji dan mengetahui pengaruh kecukupan modal dan pembiayaan bermasalah terhadap pembiayaan mudhrabah. Selain itu penelitian ini juga bertujuan untuk menguji apakah variabel profitabilitas memoderasi hubungan antara masing-masing variabel kecukupan modal dan pembiayaan bermasalah terhadap pembiayan mudharabah. Metode analisis dan menggunakan regresi berganda dan analisis regresi moderating dengan pendekatan nilai selisih mutlak. Analisis regresi linear berganda dan uji nilai selisih mutlak untuk masing-masing hipotesis capital adequacy ratio, non performing financing terhadap pembiayaan mudharabah yang dimoderasi oleh return on asset. Hasil penelitian menunjukkan bahwa kecukupan modaldan pembiayaan bermasalah berpengaruh negatif signifikan terhadap pembiayaan mudharabah.Hasil penelitian terkait variabel moderating menunjukkan bahwa profitabilitas tidak memiliki pengaruh sebagai variabel moderating antara kecukupan modal dengan pembiayaan mudharabah sedangkan profitabilitas memiliki pengaruh sebagai variabel moderating antara kecukupan Pembiayaan Bermasalah dengan pembiayaan mudharabah.Kata Kunci: Kecukupan Modal, Pembiayaan Bermasalah, Pembiayaan Mudharabah, Profitabilitas
Pengaruh Karakteristik Kewirausahaan dan Modal Usaha terhadap Pengembangan UMKM di Kota Makassar S, Rusnawati; Abdullah, Wahidah; Martati, Martati
Study of Scientific and Behavioral Management Vol 2 No 2 (2021)
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v2i2.21756

Abstract

Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh karakteristik kewirausahaan dan modal usaha pengembangan UMKM Kota Makassar.Penelitian ini merupakan penelitian kuantitatif.Teknik penaraian sampel menggunakan teknik insidental sampling, dan jumlah sampel yang digunakan adalah 100 responden.Teknik pengambilan data yaitu data primer atau data yang diambil langsung dari responden melalui analisis koesioner.Teknik menggunakan regresi linier berganda.Adapun variabel dependen adalah pengembangan UMKM.Penelitian ini memperoleh hasil bahwa karakteristik kewiraushaan dan modal usaha berpengaruh secara parsial terhadap pengembangan UMKM.Kata Kunci :  Karakteristik, Modal Usaha dan Pengembangan UMKM
Faktor-faktor Yang Memengaruhi Sikap Pelanggan Generasi Milenial Terhadap Iklan Online Fashion di Kota Makassar Abdullah, Wahidah -; Aprilia, Lia; Rahman, Muh. Akil
Study of Scientific and Behavioral Management Vol 2 No 4 (2021)
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v2i4.26103

Abstract

ABSTRAKPenelitian ini bertujuan untuk menguji bagaimana faktor-faktor yang memengaruhi sikap pelanggan generasi millenial terhadap iklan online fashion di Kota Makassar  Penelitian ini juga menganalisis faktor mana saja yang memiliki pengaruh paling kuat terhadap sikap pelanggan generasi milenial terhadap iklan online fashion di Kota Makassar. Penelitian ini merupakan jenis penelitian kuantitatif dengan menggunakan data primer yang dikumpulkan melalui sebaran kuisioner kepada 100 responden generasi milenial di Kota Makassar. Analisis data menggunakan analisis regresi berganda Hasil penelitian menunjukkan bahwa credibility, informatiness, entertainment, dan incentive secara parsial berpengaruh positif dan signifikan terhadap sikap pelanggan milenial terhadap iklan online fashion. Selain itu, credibility dan incentive merupakan dua faktor yang berpengaruh paling dominan terhadap sikap pelanggan milenial terhadap iklan online fashion di Kota Makassar dengan koefisien regresi masing-masing 0,600 (60%) dan 0,846 (84.6%).Kata Kunci: Credibility, Entertainment, Incentive, Informativeness, Iklan Online Fashion ABSTRACT This study aims to test how the factors that affect the attitude of millennial customers towards online fashion advertising in Makassar City This study also analyzed which factors had the most powerful influence on millennial customers' attitudes towards online fashion advertising in Makassar City. This research is a type of quantitative research using primary data collected through the distribution of questionnaires to 100 millennial respondents in Makassar City. Data analysis using multiple regression analysis Results show that credibility, informatiness, entertainment, and incentives partially positively and significantly affect millennial customers' attitudes toward fashion online advertising. In addition, credibility and incentive are the two factors that influence the most dominant attitude of millennial customers towards online fashion advertising in Makassar City with regression coefficients of 0.600 each and 0.846.Keywords: Credibility, Entertainment, Incentive, Informativeness, Iklan Online Fashion 
Pengaruh Iklan Online dan Citra Merek Terhadap Minat Beli Dengan Kepercayaan Merek Sebagai Variabel Intervening pada Toko Online Shopee di Makassar Nugroho, Muhammad Iqbal Yudha; Efendi, Ahmad; Abdullah, Wahidah -
Study of Scientific and Behavioral Management Vol 3 No 2 (2022): Efektifitas Penggunaan Sumber Daya Perusahaan di Masa Covid-19
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v3i2.29409

Abstract

ABSTRACT This study aims to determine the effect of online advertising and brand image on buying interest with brand trust as an intervention variable at the online shopee shop in Makassar. This study uses primary data by taking data from the distribution of questionnaires. The sampling technique in this study is purposive sampling so that the number of samples used is 130 people. The data analysis technique in this study uses path analysis using SPSS which is directed to examine the relationship between online advertising and brand image variables on buying interest with brand trust as an intervention variable at the online shopee shop in Makassar. The results of this study indicate that online advertising has a positive and significant effect on brand trust. Brand image has a positive and significant effect on brand trust. Brand trust has a positive and significant effect on buying interest. online advertising has a positive and significant effect on buying interest. Brand image has a positive and significant effect on buying interest. Online advertising through brand trust has a positive and significant effect on buying interest. Brand image through brand trust has a positive and significant effect on buying interest. Keywords: Online advertising, Brand image, Brand trust, and Buying interest
Pengaruh Kualitas Layanan Terhadap Minat Beli dan Kepuasan Pelanggan Sebagai Variabel Intervening pada Charles & Keith Mall Ratu Indah Makassar Syamnarila, Ayu Putri; Efendi, Ahmad; Abdullah, Wahidah -
Study of Scientific and Behavioral Management Vol 3 No 3 (2022): Management & Islamic Finance in the New Era
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v3i3.31897

Abstract

: This study aims to determine the effect of service quality on purchase intention mediated by customer satisfaction at Charles & Keith Mall Ratu Indah Makassar. This study uses primary data and secondary data, the sampling technique in this study is using a non-probability sampling technique using the Joseph Hair formula, so that the number of samples in this study is 140 respondents. The data analysis technique in this study is using Structural Equation Modeling (SEM) using the help of SmartPLS version 3.0 for windows, which is directed to answer the problem formulation or hypothesis that has been formulated in this study and is used to test the relationship of service quality variables to buying interest directed to answer the formulation of the problem or hypothesis that has been formulated in this study and is used to test the relationship between the buying interest variable and the customer satisfaction variable as a mediating variable. The results of this study indicate that service quality has a positive effect on customer satisfaction, customer satisfaction has a positive effect on buying interest, service quality has a positive effect on buying interest, and service quality has a positive effect on buying interest through customer satisfaction at Charles & Keith Mall Ratu Indah Makassar consumers.
Pengaruh Trend Dan Brand Image Terhadap Keputusan Pembelian Dengan Gaya Hidup Sebagai Variabel Intervening Pada Pelanggan Jilbab Merek Bella Square Di Kabupaten Kolaka Hijriyanti, Sri Ainun; Effendi, Ahmad; Abdullah, Wahidah
Study of Scientific and Behavioral Management Vol 4 No 1 (2023): Well Being, Entrepreneurship, and Poverty in Muslim World
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v4i1.36868

Abstract

ABSTRACT The aim of this study was to determine the effect of trend and brand image on purchasing decisions intervening by lifestyle on customers of the Bella Square hijab brand in Kolaka district. Structural Equation Modeling (SEM) with the help of the SmartPLS application version 3.0 for Windows is used in this research data analysis technique to examine trends, brand image, purchasing decisions, and style and lifestyle as intervening variables The results of this study indicate that trend has a negative and insignificant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions, trend has a positive and significant effect on lifestyle, brand image has a positive and significant effect on lifestyle, lifestyle has a positive and significant effect on purchasing decisions, trend has a positive and significant effect on purchasing decisions through lifestyle as an intervening variable, brand image has a positive and significant effect on purchasing decisions through lifestyle as an intervening variable for customers of the Bella Square hijab brand. Keywords: Trend, Brand Image, Lifestyle and Purchase Decision
Dampak Digital Branding dan Kecintaan Merek pada Ekuitas Merek Kosmetik Make Over di Kota Makassar: Peran Mediasi Kepercayaan Merek Kasim, Nurul Isnaeny; Nofri, Okta; Abdullah, Wahidah
Study of Scientific and Behavioral Management Vol 4 No 2 (2023): Literasi Keuangan 2023
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v4i2.38873

Abstract

ABSTRACT The aims of this study were: 1) To determine the effect of digital branding on brand equity, 2) To determine the effect of brand love on brand equity, 3) To determine the effect of digital branding on brand trust, 4) To determine the effect of brand love on brand trust, 5) To determine the effect of brand trust on brand equity, 6) To determine the effect of brand trust as mediation of digital branding on brand equity, 7) To determine the effect of brand trust as mediation on brand love for brand equity. This research is an associative type of research with a quantitative approach and the research sample is 172 female respondents who use Make Over cosmetics in Makassar City aged 15-29 years. The method for calculating the number of samples uses the Joseph Hair formula and the sampling technique is by means of purposive sampling. This study uses path analysis to analyze data with the help of the SmartPLS program. The results of this study prove that: 1) Digital branding has a positive effect on brand equity, 2) Brand love has a positive effect on brand equity, 3) Digital branding has a positive effect on brand trust, 4) Brand love has a positive effect on brand trust, 5) Brand trust has a positive effect on brand equity, 6) Digital branding has no positive effect on brand equity with brand trust as an intervening variable, 7) Brand love has a positive effect on brand equity with brand trust as an intervening variable. Keywords : Digital Branding, Brand Love, Brand Equity, Brand Trust
Pengaruh Uang Saku dan Gaya Hidup Hedonis Remaja terhadap Proses Keputusan Pembelian Makanan Cepat Saji Burger King di Kota Makssar dengan Perilaku Konsumtif sebagai Variabel Intervening Alfarid, Eko; Akil Rahman, Muhammad; Abdullah, Wahidah
Study of Scientific and Behavioral Management Vol 4 No 3 (2023): Financial Technology Management
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v4i3.41475

Abstract

This research aims to examine the influence of pocket money and the hedonistic lifestyle of adolescents on the decision process of buying fast food with consumptive behaviour as an intervening variable. In this study the variables used are pocket money and hedonistic lifestyle as independent variables, the purchase decision process as a depedent variable, consumptive behavior as an intervening variable (mediation). This research is quantitative research. The data source in this study is sourced from primary data which the data collection method uses a questionnaire method that is distributed to all teenagers in Makassar city. The number of samples used was 100 respondents. With primary data management by using path analysis using the help of Statistical Package for Social Sciencee (SPSS) Software. The results of this study show that partially it wass found that the support of pocket money variables and hedonistic lifestyle variables had a positive and significant effect on the Burger King fast food purchase decision process in Makassar City. Partially pocket money is negative and has no significance influence on consumptive behaviour and hedonistic lifestyle has a positive and significant effect on consumptive behaviour. Indirectly pocket money, and a hedonistic lifestyle affect the purcase decision process through consumptive behaviour. Keywords: Pocket Money, Hedonic Lifestyle, Purchasing Decision Process, Consumptive Behaviour.
Pengaruh Tuntutan Pekerjaan dan Sumberdaya Pekerjaan terhadap Turnover Intention dengan Keterikatan Kerja sebagai Variabel Intervening pada Tenaga Kesehatan Fajriani, Nurul; Suhartini, Eka; Abdullah, Wahidah
Study of Scientific and Behavioral Management Vol 4 No 4 (2023): Human & Capital Management in new era
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v4i4.44608

Abstract

This research aims to examine the influence of Job Demands, Job Resources on Turnover Intention with Work Engagement as an Intervening Variable. This research is quantitative research with an associative approach. The population in this study were nurses who worked at the Faisal Islamic Hospital in Makassar The sample in this study was 96 nurses taken using the Slovin formula. The data collection method uses a quantitative method, where data collection uses a questionnaire distributed directly from the first source or place where the research object is carried out. Hypothesis testing was carried out using linear regression analysis for hypotheses 1, 2, 3, 4 and 5, path analysis and Sobel test for hypotheses 6 and 7 using the SPSS program The results of this study indicate that Job Demands have a negative effect on Work Engagement, Job Resources have a positive and significant effect on Work Engagement, Job Demands have a positive and significant effect on Turnover Intention, Job Resources have a negative and significant effect on Turnover Intention, Work Engagement has a negative and significant effect on Turnover Intention , Job Engagement can mediate the influence of Job Demands on Turnover Intention and Job Engagement can mediate the influence of Job Resources on Turnover Intention Keywords: Job Demands, Job Resources, Turnover Intention, Job Engagement
Pengaruh Kemajuan Teknologi Berbasis Aplikasi Digital terhadap Kualitas dengan Efektivitas Kerja Pegawai sebagai Variabel Intervening pada PT. PLN (PERSERO) Unit Induk Wilayah Sulselbar Syamsuryani, Syamsuryani; Abdullah, Wahidah; Jafar, Ahmad
Study of Scientific and Behavioral Management Vol 5 No 1 (2024): The Strength of Management Influences
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v5i1.46115

Abstract

ABSTRACT This study aims to determine the effect of advances in digital application-based technology on work quality through employee work effectiveness at PT. PLN (Persero) Sulselrabar Main Unit. In the research, the variables used are advances in technology based on digital applications as the independent variable, work quality as the dependent variable and work effectiveness as the intervening variable.The type of research used is quantitative research with an associative approach. Data collection techniques in this study used questionnaires and documentation, with a total sample of 135 respondents.. In this study using SPSS 26 software as a data analysis technique. The results showed that advances in digital application-based technology had a positive and significant effect on work effectiveness, advances in digital application-based technology had a positive and significant effect on work effectiveness, work effectiveness had a positive and significant effect on work quality, and advances in digital application-based technology had a positive and significant effect on work quality through employee work effectiveness Keywords: Advances in Digital Application-Based Technology, Quality of Work, Work Effectiveness.
Co-Authors Abdul Wahab Ahmad Efendi Ahmad Effendi Akhmad Jafar Alfarid, Eko Alim Syariati Almin Almin Amir Amir Anugrah, Nurfahri Ramadhan Eka Indriyani MS Eka Suhartini Faisal, Fahmi Fajriani, Nurul Gunawan, Sahrul Hamid, Reskianti Haris, Hariyati Hariyati Haris Hijriyanti, Sri Ainun Idham Idham Ihsan, Muhammad Iryani Jafar, Ahmad Kasim, Nurul Isnaeny Lia Aprilia Martati Martati Masnaeni, Masnaeni - Melati , Bunga Harum Miftha Farild Muhammad Akil Rahman Muhammad Ihsan Muhammad Saleh Ridwan Nirwana, Nirwana Nugroho, Muhammad Iqbal Yudha Okta Nofri Paolina Buton Pratiwi, Andi Monika Putri Nurazizah Ramadhan M.Y Putri, Putri Sari Pratiwi Rahman, Muh. Akil Rahmat Rahmat Ria, Jumriah Rika Dwi Ayu Parmitasari Rusdi Raprayogha Rusnawati Rusnawati Rusnawati Rusydi, Bahrul Ulum Rusydi, Bahrul Ulum S. Widad Ahmad Sudirman Suhartini, Eka Syamnarila, Ayu Putri Syamsuryani, Syamsuryani Trismawati Trismawati Zulfahmi Alwi