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PENGARUH BAURAN PEMASARAN TERHADAP MINAT BELI KONSUMEN PADA TOKO DONAT MADU LAPAI Jhon Fernos; Ahmad Syarief Ayadi
Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 2 (2023): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v3i2.208

Abstract

The purpose of this study was to examine the effect of product, price, location, and promotion variables on consumer buying interest at the Lapai Honey Donut Shop. Collecting data by distributing questionnires to 99 respondents using total sampling technique, where the entire population is sampled, using multiple linear regression testing with the help of the SPSS application. The result of this study indicate that the product has a positive effect on consumer buying interest, while price, location and promotion have no effect on consumer buying interest
PENGARUH DISIPLIN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI PADA DINAS TENAGA KERJA DAN PERINDUSTRIAN KOTA PADANG Gito Septa Putra; Jhon Fernos
Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 2 (2023): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v3i2.210

Abstract

This study aims to analyze the effect of work discipline and work motivation on employee performance at the Department of Labor and Industry in the city of Padang. This research uses quantit ative methods. The population is all employees at the Department of Labor and Industry in the city of Padang with a total of 52 respondents and a sample of 52 respondents. The sampling technique is a saturated sampling technique where all the population is taken as a sample. Data analysis used multiple linear regression analysis using the SPSS application. The results showed that work discipline had a positive and significant effect on employee performance at the Padang city labor and industry office and work motivation had a positive and significant effect on employee performance at the Padang city labor and industry office
PENGARUH KOMPENSASI DAN MOTIVASI TERHADAP KINERJA KARYAWAN PADA BADAN PENDAPATAN DAERAH (BAPENDA) KOTA PADANG Jhon Fernos; Istitkharah Wipi
Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 2 (2023): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v3i2.212

Abstract

This study aims to determine the effect of compensation and motivation on employee performance at the Regional Revenue Agency (Bapenda) Padang City. This type of research is quantitative research. The sample consisted of 75 employees of the Regional Revenue Agency (Bapenda) Padang City using total sampling. Data analysis used is multiple linear regression analysis, classical assumption test, and hypothesis testing. The results showed that the Compensation and Motivation variables partially had a positive and significant effect on the performance of employees at the Regional Revenue Agency (Bappenda) Padang City
PELATIHAN DIGITAL MARKETING SEBAGAI STRATEGI PEMASARAN BAGI UKM DI KOTA PADANG Romi Susanto; Jhon Fernos; Yosep Eka Putra; Habibatul Hidayati; Teguh Hidayat; Hane Johan
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 12 (2023): SWARNA: Jurnal Pengabdian Kepada Masyarakat, Desember 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v2i12.1067

Abstract

Digital marketing adalah merupakan upaya aktivitas pemasaran melalui media digital atau online. Biasanya media yang banyak digunakan adalah melalui situs atau website, forum online, hingga yang paling populer adalah social media seperti facebook, instagram, youtube dan lain-lain. Pelatihan ini bertujuan dapat membawa perubahan sikap, perubahan Minat serta menumbuhkan motivasi para UKM di Kota Padang mengenai pemasaran digital (Digital Marketing). Metode yang dilakukan pada pelatihan sebagai berikut : pertama, metode ceramah. Metode ini lebih banyak digunakan untuk strategi menyampaikan materi sesuai dengan tujuan pelatihan yang dijelaskan secara terinci oleh Para narasumber. Kedua, diskusi serta berbagai pengalaman. Terakhir, memberikan praktik secara langsung pembuatan akun pada peserta pelatihan disertai dengan tutorial. Media digital yang digunakan yaitu akun bisnis yang terdapat di media sosial seperti GoogleBisnis. Hasil yang didapatkan melalui kegiatan pengabdian kepada masyarakat tersebut bahwa minimnya pengetahuan para peserta UKM tentang digital marketing serta kegiatan pemasaran yang dilakukan masih sangat tradisional. namun terdapat beberapa peserta yang sudah menggunakan sosial media untuk promosi produk UKM, tetapi tidak memisahkan akun bisnis dan akun pribadinya, dan beberapa peserta yang lainnya belum menggunakan sosial media sebagai media promosi sebab terbatasnya teknologi yang dimiliki.
THE INFLUENCE OF PRICE PERCEPTION, PROMOTION, AND ONLINE CUSTOMER REVIEW ON CONSUMER BUYING INTEREST IN LAZADA E COMMERCE IN PADANG UTARA DISTRICT Magdalena, Maria; Zusmawati, Zusmawati; Algusri, Jeki; Fernos, Jhon; Rozi, Fakhrur
Jurnal Apresiasi Ekonomi Vol 11, No 1 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v11i1.551

Abstract

ABSTRACTThis study has a problem formulation, namely whether price perception affects consumer buying interest in Lazada e-commerce and whether promotion affects consumer buying interest in Lazada e-commerce and whether online customer reviews affect consumer buying interest in Lazada e-commerce. And this study aims to determine whether price perceptions, promotions, and online customer reviews have an effect on consumer buying interest in Lazada e-commerce. The research method used is the Explanatory Research method. The sample obtained is 80 respondents. Data analysis used multiple linear regression analysis, classical assumption test, and hypothesis testing. The results showed that the price perception variable partially had a positive and significant effect on consumer buying interest in Lazada e-commerce. While the promotion variable partially has a positive and significant effect on consumer buying interest in Lazada e-commerce. And the online customer review variable partially has a positive and significant effect on consumer buying interest in Lazada e-commerce.Keywords: Buying Interest, Price Perception, Promotion, Online Customer Review
KINERJA PEGAWAI DILIHAT DARI KOMUNIKASI ORGANISASI DAN LINGKUNGAN KERJA Marlius, Doni; Susanti, Febsri; Fernos, Jhon; Harmen, Andre Andhyka
Creative Research Management Journal Vol 6 No 2 (2023): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/4gzg9t11

Abstract

The purpose of this study was to determine the effect of organizational communication and work environment on the performance of the employees of the West Sumatra Province Investment and One Stop Service (DPMPTSP). The population in this study amounted to 60 employees. The sample taken is the entire population, which is 60 employees. The sampling technique in this study is a total sampling technique. Total sampling technique is a sampling technique in which the entire population is sampled. The analysis technique used in this research is validity, reliability, descriptive analysis, classical assumption test, multiple regression analysis, and t test. The results showed that organizational communication had a positive and significant effect on employee performance, while the work environment had a negative and insignificant effect on employee performance.
Pendidikan, Pelatihan (DIKLAT) dan Pengembangan Pegawai untuk Meningkatkan Kinerja Pegawai Regen, Ronal; Helia, Suhelmi; Marlius, Doni; Dona, Elva; Fernos, Jhon
Majalah Ilmiah UPI YPTK Vol. 31 (2024) No. 2
Publisher : Universitas Putra Indonesia YPTK Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/jmi.v31i2.173

Abstract

Education and development is one of the efforts that can be made by organizations in order to improve the education, skills, competencies and performance of their employees, therefore education and training (training) for an organization must be seen as a long-term investment in the field of human resources. Civil servants as state apparatus are required to provide good service to the community, to maintain the survival of an agency it needs to be supported by human resources who have a leadership spirit, have skills, have high creativity. The quality of work of civil servants (PNS) is considered inadequate and is below the expected quality standards, such as slow service delivery to the general public, lack of coordination of several jobs, lack of respect for working hours, discipline and working time, all of which indicate that the quality of civil servants (PNS) needs to be addressed. Qualified, highly motivated human resources who are willing to work together in teams will be the key to organizational success. The objectives of this community service activity are to provide education, training and employee development to improve the quality of public services, develop managerial capacity, strengthen ethics and morality, and improve employee leadership. Participants who participated in this community service activity amounted to 50 people. The material presented is about education, training (DIKLAT) and employee development to improve employee performance. The results of the training show that employees have an understanding of education, training and development to improve employee performance. This activity is expected to be able to improve employee performance so that services to the community also improve.
Pengaruh Reward dan Punishment terhadap Kinerja Karyawan pada PT Bank Nagari Cabang Utama Sumatera Barat Jhon Fernos; Ega Zulfa Yolanda
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 3 (2025): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i3.2425

Abstract

The provision of rewards and punishments will affect employee performance. If the rewards and punishments given are not in accordance with the rights and obligations of employees, this can reduce their performance. The purpose of this study was to determine the effect of rewards and punishments on employee performance at Bank Nagari, Main Branch of West Sumatra. Through the sample questionnaire method using the Yamane technique, there were 163 respondents who were used as samples in this study. In the hypothesis testing that has been carried out, it can be concluded that rewards have a positive and significant effect on employee performance at Bank Nagari, Main Branch of West Sumatra and punishment has a positive and significant effect on employee performance at Bank Nagari, Main Branch of West Sumatra.
Pengaruh Motivasi Dan Lingkungan Kerja Terhadap Kinerja Pegawai Di Ar Risalah Kota Padang Dio Saputra; Jhon Fernos
Jurnal Publikasi Ilmu Manajemen Vol. 2 No. 2 (2023): Juni: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v2i2.1613

Abstract

This study aims to test the motivation on employee performance, to test the work environment on employee performance, this research was conducted at the Ar Minutes of the city of padangThe sampling method used a total saturated sampling of 50 samples. The data analysis techniques used were validity, reliability, descriptive analysis, normality test, multicollinearity test, heteroscedasticity test, multiple regression analysis, and t test. The results showed that motivation had a positive and significant effect on employee performance. And the work environment has a positive and significant effect on employee performance. So it can be concluded that the motivation is accepted and the work environment is accepted.
Pengaruh Motivasi Kerja Dan Disiplin Kerja Terhadap Kinerja Pegawai Di Dinas Kependudukan Dan Pencatatan Sipil Kota Padang Aulia Fitri Tsuraya; Jhon Fernos
Jurnal Publikasi Ilmu Manajemen Vol. 2 No. 2 (2023): Juni: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v2i2.1654

Abstract

This research was conducted to determine the effect of work motivation variables and work discipline variables on the performance of employees of the Padang City Population and Civil Registration Service. companies that operate in the field of community service. The population in this study were all employees of the Padang City Population and Civil Registration Service. The sample in this study totaled 45 employees or respondents at the Padang City Population and Civil Registration Service. 45 employees. In this study the types of data used were primary data and secondary data. Research data were analyzed using multiple linear regression analysis techniques and statistical t tests. Research data were collected from the results of respondents and analyzed with linear regression and hypothesis testing. Results of analysis This study shows that work motivation has a positive and significant effect on employee performance at the Padang City Population and Civil Registration Office with a t-count of (5.051 > 2.019), and work discipline has a positive and significant effect on employee performance at the Padang City Population and Civil Registration Service with t-count of (4.345 > 2.019).