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All Journal JSEH (Jurnal Sosial Ekonomi dan Humaniora) Jurnal Maneksi (Management Ekonomi Dan Akuntansi) JCES (Journal of Character Education Society) Distribusi Jurnal Aplikasi Akuntansi Jurnal Riset Akuntansi Aksioma JASF (Journal of Accounting and Strategic Finance) ADI Bisnis Digital Interdisiplin (ABDI Jurnal) Jurnal Penelitian Agama Hindu IAIC Transactions on Sustainable Digital Innovation (ITSDI) Kumarottama : Jurnal Pendidikan Anak Usia Dini Pakem : Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi dan Keuangan Padma Sari: Jurnal Ilmu Pendidikan Journal of Management and Digital Business Dharma Sevanam : Jurnal Pengabdian Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pepadu Guna Sewaka Samvada: Jurnal Riset Komunikasi, Media, dan Public Relation Waisya : Jurnal Ekonomi Hindu International Journal of Financial and Investment Studies Jurnal Ilmiah Ekotrans & Erudisi (JIEE) Jurnal Abdimas Independen Manajemen : Jurnal Ekonomi
Sukendri, Nengah
Institut Agama Hindu Negeri Gde Pudja Mataram
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VIRALITAS KONTEN MEDIA SOSIAL MELALUI PENERAPAN NILAI ERGO-IKONIK DAN DAMPAKNYA TERHADAP PERTUMBUHAN FINANSIAL Sukendri, Nengah; Andriyansah, Andriyansah; Widowati Hermajiwandini, Chandra Murti Dewi; Lestari, Dwi Ayu; Karmanto, Gina Destrianti
Waisya : Jurnal Ekonomi Hindu Vol 4 No 2 (2025)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jw.v4i2.3162

Abstract

Penelitian ini mengkaji viralitas konten pada media sosial dan pengaruhnya terhadap perkembangan ekonomi sektor pariwisata di Nusa Tenggara Barat (NTB). Tujuan penelitian adalah untuk memahami peran nilai ergo-ikonik—kombinasi estetika, simbolik, dan fungsional—dalam mendorong viralitas konten serta dampaknya terhadap peningkatan kunjungan dan pendapatan di sektor pariwisata. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan pengumpulan data melalui observasi, wawancara mendalam, dan analisis konten viral yang berhubungan dengan pariwisata NTB. Temuan riset menunjukkan bahwa nilai ergo-ikonik konten viral menjadi faktor utama yang menarik perhatian publik serta memperkuat persepsi positif terhadap destinasi wisata. Hal ini berdampak signifikan terhadap peningkatan kunjungan wisatawan dan pertumbuhan ekonomi lokal. Kontribusi tulisan ini adalah memberikan pemahaman baru tentang bagaimana pengelolaan nilai estetika dan simbolik dalam konten digital dapat menjadi strategi efektif pemasaran pariwisata di era media sosial. Penelitian ini menegaskan pentingnya mengoptimalkan konten viral dengan nilai ergo-ikonik sebagai kunci untuk memperluas daya tarik wisata dan mendorong pertumbuhan ekonomi berkelanjutan di NTB.
Geocentric Finance Equity to Improve Financial Institution Performance Sukendri, Nengah
Jurnal Ilmiah Ekotrans & Erudisi Vol. 4 No. 1 (2024): June 2024
Publisher : LPPM Universitas Ekasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69989/358qt056

Abstract

This study aims to bridge the research gap as a solution to improve the performance of financial institutions by using a qualitative research approach by analysing and synthesising established literature and theories.  The researcher determined a theme that links equity with financial institutions by examining equity materials, geography and the performance of financial institutions with a locus in West Nusa Tenggara Province.  This research succeeded in finding a new concept that is expected to be a bridge to overcome the research gap. The new concept with the name Geocentric Finance Equity is expected to improve the performance of financial institutions The government and the private sector have developed BPRs in each Regency and City with the aim of providing banking services. The government and the private sector have developed BPRs in each Regency and City with the aim of providing banking services.
PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA SENTOSA MOTOR Suryanti, Ni Wayan Desi; Sukendri, Nengah
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 1 (2026)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i1.3652

Abstract

Introduction: The purpose of this study is to examine how Sentosa Motor customers’ purchasing decisions are influenced by pricing and service quality. This is a result of intense competition in the automobile industry, particularly in motorcycle repair and spare parts sales. The factors that influence customer choices are critical to the company’s survival.Methods: One hundred individuals who have made purchases at Sentosa Motor were given questionnaires as part of this study’s quantitative methodology. Multiple linear regression was used to evaluate the data, and t-tests, F-tests, reliability and validity tests, and traditional assumption tests were used to make sure the model was valid.Results: The findings demonstrate that service quality significantly and favorably influences purchasing decisions, while price has no effect. Despite both factors having a significant impact on purchase decisions, the coefficient of determination indicates their contribution is negligible. These results suggest that when consumers make decisions, service is more important than price. The study’s findings indicate that Sentosa Motor needs to keep enhancing service quality and take into account more aggressive pricing tactics in order to boost customer attraction and loyalty. Keywords: Consumers, Price, Purchasing Decisions, Service Quality,
Analisis Kinerja Keuangan PT Medco Energi Internasional Tbk Periode 2020–2024 Ni Ketut Suksestriyani; Nengah Sukendri
AKUA: Jurnal Akuntansi dan Keuangan Vol. 5 No. 1 (2026): Januari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/akua.v5i1.6719

Abstract

This study was conducted to evaluate the financial performance of PT Medco Energi Internasional Tbk for the 2020–2024 period through the application of financial ratio analysis methods. This study uses a quantitative descriptive approach utilizing secondary data in the form of annual financial reports published by the Indonesia Stock Exchange. Analysis was conducted on liquidity, solvency, profitability, and activity ratios to assess the company's ability to meet short-term and long-term obligations, generate profits, and manage assets efficiently. The results show that the company's liquidity ratios are generally above the minimum standard, although they fluctuate. Solvency ratios indicate a relatively high level of leverage, especially at the beginning of the pandemic period, but tend to improve in subsequent years. In terms of profitability, the company has successfully experienced a significant recovery, shifting from a loss in 2020 to a profit that has consistently increased until 2024. Furthermore, activity ratios indicate an increase in the efficiency of asset utilization to support sales growth. Overall, the financial performance of PT Medco Energi Internasional Tbk shows a trend of recovery and strengthening post-COVID-19 pandemic.
Analisis Kinerja Keuangan PT Dian Swastatika Sentosa Tbk Periode 2020–2024 Ni Nengah Nila Cahya Putri; Nengah Sukendri
AKUA: Jurnal Akuntansi dan Keuangan Vol. 5 No. 1 (2026): Januari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/akua.v5i1.6720

Abstract

This study aims to evaluate the financial performance of PT Dian Swastatika Sentosa Tbk during the 2020-2024 period through financial ratio analysis covering liquidity, solvency, profitability, and activity aspects. The method used is a descriptive quantitative approach with time series analysis techniques based on annual financial report data sourced from the Indonesia Stock Exchange. The analysis results show that although the company recorded a loss in 2020 due to the pandemic, PT Dian Swastatika Sentosa Tbk managed a rapid recovery and reached its peak performance in 2022 through acquisition and expansion strategies. Liquidity ratios showed significant strengthening in 2024, with the quick ratio reaching 219%. The company's capital structure also improved, with the debt-to-asset ratio remaining stable in the 43%-52% range since 2021. Profitability indicators (ROA, ROE, ROI, and NPM) show a stable positive trend, reflecting management's efficiency in managing assets and capital to generate profit. Overall, the company has transformed into an entity with solid financial fundamentals and sustainable growth prospects.
ANALISIS STRATEGI MANAJEMEN PIUTANG SEBAGAI UPAYA MEMINIMALKAN RISIKO PIUTANG TAK TERTAGIH PADA CV. SUMO SURYA PERKASA Sari, Ni Kd Puspita; Sukendri, Nengah
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): Edisi September - Desember 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6718

Abstract

Penelitian ini bertujuan untuk menganalisis strategi manajemen piutang sebagai upaya meminimalkan risiko piutang tak tertagih pada CV Sumo Surya Perkasa, sebuah perusahaan distributor yang sebagian besar transaksinya dilakukan melalui penjualan kredit sehingga berpotensi menimbulkan piutang macet. Penelitian ini menggunakan pendekatan kualitatif dengan desain studi kasus tunggal melalui teknik purposive sampling terhadap tiga informan utama yang terlibat langsung dalam pengelolaan piutang, yaitu admin piutang, kolektor, dan sales. Data dikumpulkan melalui wawancara semi-terstruktur, observasi non-partisipatif, serta dokumentasi berupa laporan piutang dan arsip transaksi. Analisis data mengikuti model Miles dan Huberman yang mencakup reduksi data, penyajian data, dan penarikan kesimpulan, dengan validitas diperkuat melalui triangulasi metode dan member checking. Hasil penelitian menunjukkan bahwa perusahaan menerapkan beberapa strategi manajemen piutang, antara lain monitoring piutang secara rutin, analisis kredit pelanggan, kunjungan berkala, deskcall sebagai pengingat pembayaran, serta pengurangan plafon kredit atau penguncian penjualan bagi pelanggan yang sering melakukan keterlambatan pembayaran. Selain itu, prosedur pemberian kredit dilakukan melalui penilaian riwayat pembayaran, evaluasi kemampuan finansial pelanggan, penentuan plafon kredit, dan persetujuan owner. Faktor penyebab piutang tak tertagih berasal dari faktor internal seperti kelalaian dan kurangnya monitoring, serta faktor eksternal seperti informasi pelanggan tidak lengkap dan pelanggan menghindar saat penagihan. Penerapan strategi tersebut terbukti efektif, ditunjukkan adanya peningkatan jumlah piutang tertagih dan menurunnya jumlah piutang tak tertagih pada periode penelitian. Secara keseluruhan, penelitian ini menegaskan pentingnya strategi manajemen piutang yang sistematis dalam menjaga stabilitas arus kas dan meminimalkan risiko kerugian perusahaan.
The Impact of Digital Content Marketing Strategies on Perceived Usefulness and VALORANT Game Acceptance Sukendri, Nengah; Ardiansyah, Zulfadli; Rizky, Agung; Asri, Asri; Zainarthur, Henry
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 2 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i2.1335

Abstract

In the digital gaming industry that is becoming increasingly competitive, content marketing strategies play a crucial role in shaping players’ perceptions of a game’s quality and usefulness while influencing their decision to adopt it. As one of Riot games’ most prominent titles, VALORANT faces market dynamics that require digital marketing strategies that are informative, engaging, and sustainable. This study aims to analyze the influence of digital content marketing strategies on perceived usefulness and game acceptance using the Technology Acceptance Model (TAM) framework. The research employs a quantitative approach through an online survey of active VALORANT players, and the data are analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine causal relationships within TAM. The findings reveal that digital content marketing strategies have a significant positive effect on perceived usefulness, while Perceived Ease of Use (PEOU) also enhances Perceived Usefulness (PU) and overall game acceptance. Relevant and consistent content strengthens players’ perceived value, whereas ease of use supports a more comfortable and enjoyable gaming experience. This study highlights that strong digital content marketing strategies combined with a user-friendly game design are key factors in increasing player acceptance and engagement. The findings offer essential insights for developers and marketers in formulating effective content strategies to expand adoption, boost retention, and sustain the game’s community ecosystem.
SOSIALISASI PENTINGNYA BUDAYA MENABUNG SEJAK DINI DI KALANGAN PELAJAR DUSUN KUANG MAYUNG Widiantari, Ni Wayan Ega; Sukendri, Nengah; Intaran, I Made; Purnamayasa, I Komang Widya
PAKEM: Jurnal Pengabdian Kepada Masyarakat Vol 6 No 1 (2026): Pakem : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/pakem.6.1.39-46

Abstract

A culture of saving is a positive behavior that is important to instill in children from an early age. In Kuang Mayung Hamlet, high levels of unplanned spending and a lack of understanding of financial management are real problems that need to be addressed. This activity aims to educate students about the importance of a culture of saving as a first step in developing a disciplined, responsible, and independent character in managing their finances. The methods used in this activity included an educational approach through counseling from BRI Bank, interactive discussions, and simple savings practices tailored to the students' age level. The results of this activity showed a 40% increase in students' understanding of the importance of saving after participating in the socialization, as measured by pre- and post-training questionnaires. Evaluation was based on changes in savings attitudes and behavior, as well as participation levels in the activities. It is hoped that by instilling a culture of saving from an early age, students can develop a thrifty mindset, better plan for the future, and avoid unhealthy consumer behavior. Overall, this activity is expected to have a positive impact in supporting the development of healthy financial character among students in Kuang Mayung Hamlet. Instilling the values of saving is very important as part of efforts to create a young generation that is smart and wise in financial management
Enhancing SMEs Business Performance Through Strategic Digital Transformation Siahaan, Magda; Kosasi, Sandy; Sukendri, Nengah; Husain, Abigail
IAIC Transactions on Sustainable Digital Innovation (ITSDI) Vol 7 No 1 (2025): October
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/itsdi.v7i1.703

Abstract

This study examines the role of digital transformation strategies in enhancing business management practices within Small and Medium Enterprises (SMEs) in Tangerang, Indonesia. SMEs in this region face ongoing challenges in adopting digital technologies, including limited financial resources, inadequate digital skills, and internal resistance to change, while increasing competition and rapid technological advancement demand adaptation to remain competitive. The purpose of this research is to analyze how digital transformation strategies cloud computing, digital marketing, automation, and data analytics affect business outcomes such as operational efficiency, customer engagement, and market competitiveness. A quantitative approach was applied using Partial Least Squares Structural Equation Modeling (PLS-SEM) based on survey data from 150 SMEs actively implementing digital initiatives in Tangerang. The findings show that cloud computing and data analytics significantly improve operational efficiency through workflow optimization and data-driven decision-making, while digital marketing and automation have a positive impact on customer engagement and competitive positioning. SMEs that adopt these strategies demonstrate enhanced management performance and stronger market responsiveness. The study offers empirical evidence supporting the strategic value of digital transformation for SMEs in emerging regions and highlights the importance of investment in digital capability building. These insights may guide SME leaders and policymakers in strengthening digital adoption to support sustainable economic development. Future research should incorporate longitudinal approaches to evaluate longterm impact and qualitative perspectives to better understand contextual challenges in digital transformation implementation.
Implementation of Geocentric Finance Equity Concept and Ergo-Iconical Value for MSME Financial Management Nengah Sukendri; Andriyansah, Andriyansah
Manajemen: Jurnal Ekonomi Vol. 6 No. 3 (2024): Manajemen : Jurnal Ekonomi Vol 6 No 3 November 2024
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/as2afy61

Abstract

The purpose of this study is to bridge the research gap in order to provide solutions to the problems of financial management of MSMEs. This study uses a qualitative approach by using various financial, marketing and performance literature in order to provide answers to research objectives, which are carried out with an Interpretive Phenomenological Approach that emphasises interpretation in the context of novelty Geocentric Finance Equity and Ergo-Iconical Value for MSME performance. The locus of this research is MSMEs operating in West Nusa Tenggara Province. The following are the stages of the process carried out This research also conducts Observation and Interview activities for MSMEs whose locations are easily accessible and meet the criteria. The criteria referred to in this research are fulfilling the requirements of MSMEs as regulated by the current laws in Indonesia. The survey results show that financial literacy among MSMEs is still low, with only 36% demonstrating an adequate understanding of financial management. The importance of adopting effective financial management strategies, including the development of unique product attributes that align with local culture and needs through Ergo-Iconical values. Financial Justice Geocentric has the potential to provide a framework for contextualising financial practices in line with local cultural identity, thereby promoting sustainable growth. A key finding is that many MSMEs do not have a separate emergency fund, and often fail to set aside profits for reinvestment or growth. Product differentiation is also lacking, leading to a competitive disadvantage in a dynamic market. In addition, survey results show that financial literacy among MSMEs is still low. The implication of the research is that the government should support MSMEs' access to finance and training is crucial in addressing these challenges. This multifaceted approach can lead to better outcomes for MSMEs, contributing to Indonesia's broader economic stability. Overall, the study emphasises the importance of financial literacy, innovative management practices, and strategy adaptation to improve MSME competitiveness in a rapidly evolving market
Co-Authors Andari, Ida Ayu Made Yuni Andriyansah . Ardana Putra, I Nyoman Nugraha Ardiansyah, Zulfadli Arini , Ni Made Asri asri Astuti, Ketut B. Busaini, B. bayu wijaya, I gede Bradah, Bombang Sewu Ramon Dana, Kadek Prayoga Merta dwi ayu lestari, dwi ayu Febriarmini, Ni Ketut Tri Geraldina , Ira Hadi Mahmudi Hery Susanto Husain, Abigail I Dewa Gde Bisma I Dewa Gede Bisma I Gede Bayu Wijaya I Ketut Putu Suardana I Komang Widya Purnama Yasa I Made Arya Adi Thanaya I Made Ngurah Oka Mahardika I Nyoman Nugraha Ardana Putra Ida Bagus Alit Arta Wiguna Intaran, I Made Istri Anom, Anak Agung Jurnal Pepadu Kade Suparta, Ida Made Sudarma Muktiyanto, Ali Ni Ketut Suksestriyani Ni Luh Eka Yuli Anggreni Ni Nengah Nila Cahya Putri Ni Putu Ari Aryawati Ni Putu Ari Aryawati Ni Putu Ary Aryawati Nyoman Sutrian, Ida Ayu Pancawati, Ni Luh Putu Anom Purnamayasa, I Komang Widya Putri, Ni Putu Witari Rani Putri Mahendri, Ni Ketut Ratna Dewi, Ida Ayu Putri Reditiasari, Nyoman Rizky, Agung Safitri, Julia Sandy Kosasi Sari, Ni Kd Puspita Siahaan, Magda Somiartha, Putu Sujadi Sujadi Sujadi Sujadi Suli Asmara Yanti, Ni Nyoman Suryanti, Ni Wayan Desi Tamara, Ni Wayan Kartika Khaecylia Wibawa, I Gede Jaya Satria Widari, Ni Nyoman Satya Widiantari, Ni Wayan Ega Widowati Hermajiwandini, Chandra Murti Dewi Wiguna, Ida Bagus Alit Yanti, Ni Nengah Meistri Yudhiarsana , I Made Agus Zainarthur, Henry