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NAMAKALIU: METAFORA BURUNG KUAU RAJA DALAM PENCIPTAAN BUSANA DENGAN EDGY STYLE LOOK ANDROGYNY Agustin Dia Sapariadi, I Dewa Ayu Reika; Sudharsana, Tjok Istri Ratna Cora; Muka, I Ketut
BHUMIDEVI: Journal of Fashion Design Vol. 1 No. 2 (2021): Bhumidevi
Publisher : Pusa Penerbitan LP2MPP Institut Seni Indonesia Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (971.044 KB) | DOI: 10.59997/bhumidevi.v1i2.730

Abstract

Indonesia merupakan salah satu negara yang memiliki keanekaragaman hayati tertinggi di dunia terutama pada jenis satwa dan tumbuhan. Khususnya keanekaragaman spesies fauna burung Kuau Raja yang penyebarannya terancam punah. Burung Kuau Raja yang mempunyai nama latin Argusianus argus ini merupakan satwa endemik asli Indonesia yang ditetapkan sebagai fauna identitas dari Provinsi Sumatra Barat. Burung Kuau Raja memiliki bulu sayap dan ekor yang panjang, berwarna coklat kemerahan dengan motif abstrak dan bulat menyerupai mata serangga (ocelli), sehingga mendapat julukan burung seratus mata. Dari keindahan burung Kuau Raja menjadi sumber ide pemantik penciptaan karya busana tugas akhir yang diwujudkan ke dalam busana dengan tingkat yang bertahap yaitu Ready To Wear, Ready To Wear Deluxe, dan Haute Couture. Ide pemantik burung Kuau Raja diimplementasikan dengan teori metafora dari beberapa kata kun ci yaitu Koloni, Soliter, Suara, Poligini, Cinta, Edgy style dan Androgyny style. Landasan penciptaan busana ini menggunakan metodelogi desain Tjok Ratna Cora, yaitu “FRANGIPANI, The Secret Steps of Art Fashion” yang terdiri atas sepuluh tahapan dalam proses perancangan desain fashion berdasarkan identitas budaya Bali, namun dalam penciptaan karya tugas akhir ini hanya menggunakan 8 metode yaitu Ide pemantik (design brief), riset dan sumber (research and sourching), pengembangan desain (design development), sample, prototype, and contruction, koleksi akhir (the final collection), promosi (promotion, sales and branding), produksi (production) dan bisnis (business). Hasil penciptaan ini diharapkan dapat menambah kepustakaan khususnya pada bidang mode mengenai metafora burung Kuau Raja yang diimplementasikan kedalam wujud busana edgy style dengan menggunakan branding “Hygge” dan strategi Bisnis Model Canvas (BMC).
Konsep Tetandingan Jaje Sarad Pulagembal Sebagai Seni Lukis Adi Udyana, I Made; Muka, I Ketut; Ruta, Made
CITA KARA : JURNAL PENCIPTAAN DAN PENGKAJIAN SENI MURNI Vol 2 No 1 (2022): Cita Kara: Jurnal Penciptaan dan Pengkajian Seni Murni
Publisher : Program Studi Seni Murni ISI Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59997/citakara.v2i1.1544

Abstract

Jaje Sarad Pulagembal is one of the complementary facilities for the ceremony that attracts the attention of many people, not only the Balinese Hindu community, but also the wider community. In addition to being quite large, it also looks beautiful because it is arranged very artistically. Jaje Sarad Pulagembal is usually displayed in the courtyard of the temple, but not many people know what the purpose and meaning of Jaje Sarad is. Jaje Sarad is usually made during the implementation of the Madyaning Utama piodalan and above, namely the piodalan that uses bebangkit and the ceremony that uses Pulagembal. The method of creation is a systematic way of creating works of art. The stages of creating a work of art that outlines the design of the process of creating a work of art in accordance with the stages of creation from inspiration (ideas), design, to embodiment. How to realize an idea into a painting, of course, is not necessarily done without preparation. Preparation in this process can be divided into 5 stages of creation: (1) preparation, (2) elaboration, (3) synthesis, (4) concept realization, (5) completion or evaluation. In the title chosen, namely "Jaje Sarad Pulagembal's Counter-Concept as Painting", the concept is meant to be defined by various theoretical concepts that include ideas, designs, and the formation of art in general. Here it refers to the basic nature of art, namely composition, form, and color. Sarad is a Hindu religious ceremony in Bali which is mostly made of snacks made from rice flour with visualization of symbols of the contents of the universe. Pulagembal is a collection of several Bantenese that accompany several kojong fruit containing several types of sacred Banten snacks. Jaje Sarad Pulagembal is deemed appropriate to represent various images of life that is felt by the author, by forming new objects into jaje Sarad and not referring to the previous forms of jaje Sarad, the author can pour ideas and new forms into the painting. Not only a description of the author's life, but also raises environmental issues related to the ecology of the Balinese people.
Brand Image Linkage, Product Diversity and Store Atmosphere to Customer Loyalty in Fashion Shops in Bali Ribek, Pande Ketut; Purnawati, Ni Luh Gede Putu; Pendet, Ketut Muka; Yuliastuti, Ida Ayu Nyoman
Mudra Jurnal Seni Budaya Vol 39 No 1 (2024)
Publisher : Institut Seni Indonesia Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/mudra.v39i1.2489

Abstract

Loyalty is created based on the experience of consumers buying and consuming products, the factors that influence the emergence of customer loyalty so that they can carry out the right strategy for the survival of the company. brand image, product variety, and store atmosphere. The purpose of this study was to analyze the effect of brand image, product variety, and store atmosphere on customer loyalty. The population of this study are consumers who come to shop at least 2 times. The sampling technique is purposive sampling, this method uses the census method with a total of 102 fashion shop owners. Samples in this study were 102 respondents, with multiple linear regression analysis. Results of this study brand image has a significant positive effect on customer loyalty, product variety has a significant positive effect on customer loyalty, store atmosphere has a significant positive effect on customer loyalty in fashion stores in Bali.
THE STORY OF YOUNG PHOTOGRAPHER IN “MESATYA – TELUSUR PUPUTAN BADUNG” DOCUMENTARY FILM Bumiarta, Made Rai Budaya; I Ketut, Muka; I Wayan, Suardana
Lekesan: Interdisciplinary Journal of Asia Pacific Arts Vol. 7 No. 1 (2024)
Publisher : Institut Seni Indonesia Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/lksn.v7i1.2804

Abstract

Documentary films are a medium for crafting a message and getting that message out to the broader community. The philosophical value of cultural roles and responsibilities can be presented through visual and verbal messages, and documentaries are one of the most accessible digital educational media. The presentation of the documentary Mesatya – Telusur Puputan Badung is a historical story that happened in 1906. It was inspired by the National Museum of Badung royal heritage collection, which the Dutch confiscated during the Military Expedition in 1906. This film depicts Bali with its beautiful nature and culture and the story of the bloody tragedy that ever happened to maintain self-respect and country. Focuses on sequences described in terms of the opening, central, and closing scenes, including the cultural and inspiring values presented in the film through visual and linguistic information. Also, most visuals of Mesatya – Telusur Puputan Badungdocumentary film represented a reconstruction photography technique. We can see that the story runs from the perspective of a young photographer who wants to find inspiration from the event. Audiences are invited to enjoy every shot and scene with a visual aesthetic full of meaning. We can see a detailed description of the meaning of the photographer's journey.
TOPENG RANGDA AS METAPHOR OF DEWI DURGA BY TJOKORDA OKA TUBLEN Artawan, Cokorda Alit; Mudra, I Wayan; Muka, I Ketut; Karja, I Wayan
Proceeding Bali-Bhuwana Waskita: Global Art Creativity Conference Vol. 4 (2024): Proceedings Bali-Bhuwana Waskita: Global Art Creativity Conference
Publisher : UPT Pusat Penerbitan LP2MPP ISI Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/bbwp.v4i1.570

Abstract

The Topeng Rangda created by Tjokorda Oka Tublen with a distinctive character as an interpretation of Durga has a magical impression. This research aims to deeply understand Rangda as a metaphor of Durga by Tjokorda Oka Tublen. The Topeng Rangda created by Tjokorda Oka Tublen's is sacred to the community and used as a role model by the Balinese people. Nevertheless, until now there has been no special study about it. This research uses a qualitative method. The data collection is done by purpose sampling with observation, interview, and literature study techniques, dissected with aesthetic theory and metaphor theory. The result of this study, Topeng Rangda as a metaphor is a mask with a scary face as the embodiment of Dewi Durga in white with buck teeth, bulging eyes with a magical, majestic and authoritative impression. The process of creating Tjokorda Oka Tublen's mask includes: newasen, nyawi, nyalonan, makalan, nadiang, nelesang, ngalusang, ngewarna, dan pasupati.