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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Karya Pendidikan Matematika AGRIEKONOMIKA Habitat Jurnal Mamangan AGRIMOR Jurnal Dinamika Pengabdian (JDP) Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Agribisnis Terpadu Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Sosial Ekonomi Kelautan dan Perikanan Abditani : Jurnal Pengabdian Masyarakat Agro Bali: Agricultural Journal Jurnal Manajemen Enrichment : Journal of Management Jurnal Ilmiah Agribios Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Engagement and Empowerment (IJE2) Indonesian Collaboration Journal of Community Services (ICJCS) International Journal of Multidisciplinary Research and Literature (IJOMRAL) Batara Wisnu : Indonesian Journal of Community Services Agribusiness Journal Mamangan Social Science Journal Revenue : Jurnal Ekonomi Pembangunan dan Ekonomi Islam INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) TENANG : Teknologi, Edukasi, dan Pengabdian Multidisiplin Nusantara Gemilang
Yuli Purbaningsih
Universitas Sembilanbelas November Kolaka
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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The Understanding of The Effectiveness of Digitizing Economic Management In Profitable and Sustainable Small Business Development Practices Jufri Jacob; Yuli Purbaningsih; H. MR. Ulung Sembiring; Suwandi Ng; Ignatius Septo Pramesworo
Jurnal Ilmu Sosial Mamangan Vol 12, No 1 (2023)
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i1.6464

Abstract

The importance of understanding digital-based economic governance to achieve effectiveness in implementing profitable and sustainable small business development is essential to research. The author sees that only a few technology-based minor business development themes have shown the effectiveness of economic governance with the help of technology. We searched our data electronically in several journals, which included several publications, including Emerald Group Publishing, Elsevier publication, Pearson, UK, Willy online library, Taylors & Francis publications, Springers publications, IEEE publications, and several publications that discuss issues of economic development based on technology. After a series of data analyses involving several data analysis techniques under a phenomenological approach, we can finally conclude that the effectiveness of digital-based economic governance is an essential strategy and approach in developing a sustainable and profitable small business enterprise. The reason is that technology with innovative capabilities and transformation can provide convenience for business implementers to run their businesses effectively and efficiently toward being productive.
Development Model of Sago Agroindustry Small and Medium Enterprises (SMEs) In Southeast Sulawesi Province: Income and Strategy Analysis Yuli Purbaningsih; Nursalam; Campina Illa Prihantini; Hasbiadi; Ahmad Tarmizi Abd Karim; Andri Estining Sejati
HABITAT Vol. 34 No. 1 (2023): April
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2023.034.1.6

Abstract

Sago plants are the main staple food in Southeast Sulawesi. Sago plants have various economic value for bioethanol, roofs, and carbohydrates. Community managed sago plantations by using an agro-industrial model. Although, sago processing has long been developed, but the community is still living in a low socio-economic condition. The allocation of sago agro-industry production factors is still not optimal, resulting in a fluctuative production, quality and productivity. This study analyzed the income of the sago agroindustry and formulated a strategy for the sago agroindustry development. The study was conducted in Konawe Regency, Southeast Sulawesi Province. Sampling in this study was carried out by purposive sampling and total sampling. The analytical methods used include income analysis to analyze the income of the sago agroindustry, SWOT analysis to formulate strategies for the development of the sago agroindustry. The results showed that the income level of Konawe Regency’s sago agroindustry in a monthly sago processing was Rp. 14,205,770. The analysis results of sago agroindustry development strategy in Konawe Regency obtain five core strategies, focusing on packaging and labeling, production and marketing, training in seedling and management of the sago agroindustry, land conversion policy and sago price policy, and the sago agroindustry partnership program.
IDENTIFIKASI KEBERLANJUTAN USAHATANI SEREH WANGI DI KELURAHAN ANAIWOI KECAMATAN TANGGETADA KABUPATEN KOLAKA Erni Erni; Helviani Helviani; Muhtar Amin; Aan Wilhan Juliatmaja; Yuli Purbaningsih
AGRIBIOS Vol 21 No 1 (2023): JUNI
Publisher : Program Studi Agribisnis Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/agribios.v21i1.2385

Abstract

Usahatani sereh wangi menjadi salah satu usahatani yang menjadi peranan penting dalam perekonomian masyarakat dan sumber penghasilan utama khususnya bagi Sebagian besar masyarakat di Kelurahan Anaiwoi Kecamatan Tanggetada Kabupaten Kolaka. Penelitian ini bertujuan untuk mengidentifikasi keberlanjutan usahatani sereh wangi. Metode analisis data yang digunakan yaitu deskriptif kualitatif dengan menggunakan model Miles dan Huberman yang terdiri dari tiga tahap yaitu reduksi data, penyajian data dan verifikasi/penarikan kesimpulan. Hasil penelitian ini menyatakan bahwa keberlanjutan usahatani sereh wangi di Kelurahan Anaiwoi Kecamatan Tanggetada Kabupaten Kolaka, termasuk kegiatan usahatani yang continue atau usahatani yang keberlanjutannya sangat baik. Hal tersebut dilihat berdasarkan hasil rata-rata produksi dan pendapatan petani usahatani sereh wangi dalam setiap kali panen, yaitu rata-rata produksi sebesar 84 kg dengan pendapatan sebesar Rp 10.361.000.
PENYULUHAN STRATEGI PEMASARAN BERAS ORGANIK DI DESA LAMEDAI KECAMATAN TANGGETADA KABUPATEN KOLAKA Doddy Ismunandar Bahari; Masitah Masitah; Helviani Helviani; Nursalam Nursalam; Yuli Purbaningsih; Hasbiadi Hasbiadi; Campina Illa Prihantini; Syahri Wahyuni; Dewi Dewi
Batara Wisnu : Indonesian Journal of Community Services Vol. 3 No. 2 (2023): Batara Wisnu | Mei - Agustus 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v3i2.192

Abstract

Organic rice has good business opportunities to develop as consumers will get health benefits while producers will get better profits through higher selling prices. The marketing strategy that can be implemented in the marketing of organic rice is to use advances in information technology to promote organic rice, inform about the advantages and benefits of organic rice and obtain market information by using social media and other digital media. Apart from setting up a marketing strategy, it is also necessary to analyze internal factors and external factors. The internal marketing factors are the product mix to be marketed, the price mix, the promotion mix and the sales outlet mix. While the external factors that need to be analyzed are economic force, social, cultural, demographic and environmental forces, political, governmental and legal forces, as well as technological forces
THE DECISION MAKING FOR RICE CONSUMER PURCHASE THE DECISION-MAKING BY THE CUSTOMER IN PURCHASING OF RICE Yuli Purbaningsih; Helviani Helviani; Nursalam Nursalam; Hasbiadi Hasbiadi; Masitah Masitah; A. Mardiana
International Journal of Multidisciplinary Research and Literature Vol. 2 No. 5 (2023): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v2i5.146

Abstract

Especially for rice consumers, the demand for rice is based on a need, desire and ability. In addition to having a decision-making process for buying rice, introducing the need for information seeking, evaluating alternatives, purchasing process and post-purchase behavior. The aim of this study is to determine the post-purchase evaluation results of rice for the first purpose and second purpose to determine the purchasing decision-making process for rice consumers in Lamedai Village, Tanggetada District, Kolaka Regency. The data analysis method used is descriptive using the Engel Model or the EKB Model (Engel, Kollat, Blackwell). The results showed that consumers' rice purchasing decision process consists of five stages: need recognition, information seeking, evaluation of alternatives, purchasing decisions and post-purchase evaluation
UNDERSTANDING AI-DRIVEN INFLUENCER MARKETING Adi Mursalin; Yuli Purbaningsih; Surya Fadjar Boediman; Meli Siagawati; Rainier Hendrik Sitaniapessy
INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) Vol. 2 No. 3 (2023): SEPTEMBER
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/injoss.v2i3.90

Abstract

AI-driven influencer marketing has emerged as a transformative approach in the digital advertising landscape. This research aimed to explore the efficiency and effectiveness of AI integration in influencer marketing campaigns, comparing it to traditional methods. By employing a mixed-methods approach, including qualitative interviews and quantitative data analysis, the study investigated the impact of AI on influencer selection, campaign performance, and ethical considerations. The findings revealed that AI-driven influencer selection processes significantly outperformed manual methods' accuracy and efficiency. AI algorithms effectively matched influencers with target audiences, increasing engagement rates and brand visibility. The real-time analytics provided by AI tools enabled marketers to make data-driven decisions and optimize campaign strategies on-the-fly. Moreover, AI-optimized influencer campaigns consistently surpassed traditional campaigns in metrics such as reach, impressions, and ROI. The data-backed approach of AI led to more targeted and relevant campaigns, resonating better with the audience and yielding tangible results for businesses. However, ethical considerations regarding algorithmic biases were identified as crucial aspects of AI-driven influencer marketing. Transparent practices and ongoing audits of AI algorithms were emphasized to mitigate biases and ensure ethical influencer selections. Looking ahead, the future of AI for influencer marketing appears promising. Advancements in AI algorithms will lead to even more accurate influencer matches and sophisticated audience insights, fostering hyper-personalized campaigns. By embracing AI technologies responsibly, businesses can connect with their target audiences more effectively and stay ahead in the dynamic realm of digital advertising.
MODEL PENGEMBANGAN USAHA PADA PEMBERDAYAAN MASYARAKAT PENGOLAH GULA AREN MELALUI DIVERSIFIKASI PRODUK OLAHAN GULA AREN DI DESA LAMONDAPE KECAMATAN POLINGGONA KABUPATEN KOLAKA Yuli Purbaningsih; Irsan Rahman; Neks Triani; Syahdar Baba; Muhammad Ihsan Andi Dagong; Hasrin; Zulkhar Naim; Aulia Uswa Noor Khasanah; Arizal Hatam; Muhammad Rizal; Gustia; Rahmat Ari. F; Ikra; Aminah Sagista; La Sisi
Jurnal Abditani Vol. 6 No. 2 (2023): Oktober
Publisher : FAKULTAS PERTANIAN UNIVERSITAS ALKHAIRAAT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31970/abditani.v6i2.292

Abstract

Potensi ekonomi produktiv di Desa Lamondape ditopang oleh kehadiran kelompok usaha ekonomi salah satunya adalah kelompok usaha gula Aren ‘Guren Lamondape’ merupakan mitra kelompok produktif secara ekonomi. Aktifitas produksi gula aren pada kelompok usaha bahan baku pembuatan gula aren tersedia pada masing-masing anggota kelompok usaha. Pembuatan gula aren membuka peluang usaha yang menjanjikan keuntungan dan layak untuk dikembangkan jika, dikelola dengan baik dan terus-menerus secara profesional serta didukung dengan teknologi pengolahan dan teknologi pemasarannya. Permasalahan kelompok pengolah gula aren yaitu pada bidang produksi dan pemasaran. Kegiatan pemberdayaan Kosabangsa melakukan pelatihan dan pendampingan terkait model pengembangan usaha melalui diversifikasi produk. Hal ini dapat memberikan dampak peningkatan ketrampilan dan pengetahuan tentang upaya memberikan nilai tambah produk gula aren yaitu membuat gula semut aren. Sehaingga keberlanjutan dari kegaitan ini dapat berdampak pada peningkatan pendapatan pelaku usaha gula aren sebagai pengembangan Produk Unggulan Desa (PUD) khususnya untuk komoditi aren dan produk olahan gula aren.
PENYULUHAN STRATEGI PENGEMBANGAN USAHA MELALUI PEMANFAATAN LAHAN BAGI PETERNAK KAMBING DI KECAMATAN TOARI KABUPATEN KOLAKA Yuli Purbaningsih; Doddy Ismunandar Bahari; Husnaeni Husnaeni; Qadaruddin Fajri Adi; La Ode Muh. Aswad Salam; Raodatul Jannah; Abd. Rahim; Afsitin Joan Tatra; Aminah Aminah; Syahdar Baba; Muh. Ihsan A. Dagong; Aprisal Nur
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 4 No. 1 (2024): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v4i1.159

Abstract

The community service program aims to increase the capacity of goat farming in Toari District, Kolaka Regency, with a focus on increasing farmers' knowledge and skills in livestock management. Through a series of ongoing training and mentoring activities, breeders are equipped with knowledge about livestock management, selecting superior seeds, feed management, livestock health care, financial management and marketing. Program implementation was carried out in an interactive and participatory manner, followed by regular assistance, which resulted in significant improvements in understanding, skills and welfare of farmers, as well as goat livestock productivity. In addition to providing individual benefits, the program also strengthens cross-sector collaboration, creating the potential to improve the overall sustainability of the goat farming sector in the region
PENINGKATAN KAPASITAS KELEMBAGAAN DAN PENGELOLAAN TERNAK BAGI PETERNAKAN KAMBING DI KECAMATAN TOARI KABUPATEN KOLAKA Husnaeni Husnaeni; Yuli Purbaningsih; Nursalam Nursalam; Helviani Helviani; Doddy Ismunandar Bahari; Masitah Masitah; Fitrianti Handayani; Aan Wilhan J; Marlina Marlina; Muhammad Yusuf; Zulkharnanim Zulkharnanim; Aulia Uswa Noor
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 4 No. 1 (2024): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v4i1.160

Abstract

The community service program in Toari District, Kolaka Regency aims to increase institutional capacity and management of goat livestock. By identifying the needs and challenges of breeders, a comprehensive training and mentoring program was developed. Training includes livestock management, selection of superior seeds, feed management, livestock health care, financial management and marketing. Regular mentoring provides continuous support to farmers after training is completed, so they can implement the skills and knowledge they have acquired into their daily farming practices. The results of implementing this program show a significant increase in farmers' understanding and skills regarding goat management. Farmers become better able to recognize and deal effectively with livestock health, nutrition and reproductive problems, which in turn improves livestock welfare and livestock business productivity. Apart from that, the increase in the welfare of farmers can also be seen from the increase in their income and ability to manage livestock businesses efficiently. This program has also succeeded in strengthening cross-sector collaboration between the government, educational institutions and other stakeholders. This collaboration is the basis for the sustainability of the goat farming sector in the region, because it allows for the exchange of knowledge, resources and support between various related parties
The Understanding of The Effectiveness of Digitizing Economic Management In Profitable and Sustainable Small Business Development Practices Jufri Jacob; Yuli Purbaningsih; H. MR. Ulung Sembiring; Suwandi Ng; Ignatius Septo Pramesworo
Jurnal Ilmu Sosial Mamangan Vol 12, No 1 (2023): Jurnal Ilmu Sosial Mamangan Accredited 3 (SK Dirjen Ristek Dikti No. 158/E/KPT/
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i1.6464

Abstract

The importance of understanding digital-based economic governance to achieve effectiveness in implementing profitable and sustainable small business development is essential to research. The author sees that only a few technology-based minor business development themes have shown the effectiveness of economic governance with the help of technology. We searched our data electronically in several journals, which included several publications, including Emerald Group Publishing, Elsevier publication, Pearson, UK, Willy online library, Taylors & Francis publications, Springers publications, IEEE publications, and several publications that discuss issues of economic development based on technology. After a series of data analyses involving several data analysis techniques under a phenomenological approach, we can finally conclude that the effectiveness of digital-based economic governance is an essential strategy and approach in developing a sustainable and profitable small business enterprise. The reason is that technology with innovative capabilities and transformation can provide convenience for business implementers to run their businesses effectively and efficiently toward being productive.
Co-Authors A. Mardiana Aan Wilhan J Aan Wilhan Juliatmaja Abd. Rahim Adi Mursalin Adya Hermawati Afsitin Joan Tatra Ahmad Tarmizi Abd Karim Ahmad Tarmizi Abd Karim Ahmad Tarmizi Abdul Karim Alda Sari Aminah Aminah Aminah Sagista Andri Estining Sejati Aprisal Nur Arizal Hatam Aulia Uswa Noor Aulia Uswa Noor Khasanah Azzajjad, Muhammad Fath B.M.A.S. Anaconda Bangkara Bahari Bahari Budi Samudra Campina Illa Prihantini Dennis Mark Onuigbo Dewi Dewi Dini Solihah Djidu, Hasan Doddy Ismunandar Bahari Endang Fatmawati Erik Hardianti Ferawati Ferawati Fikram Gustia H. MR. Ulung Sembiring H. Syahrir Handayani, Fitrianti Hasbiadi Hasbiadi Hasrin Helviani, Helviani Husnaeni Husnaeni I Wayan Ruspendi Junaedi Idrus Salam Ignatius Septo Pramesworo Ikra Indriani Nurul Suraturohmi Irsan Rahman, Irsan Irwandi Irwandi Jacob, Jufri Jahring Kasmin, Muh Obi La Iwe La Ode Muhammad Aswad Salam La Sisi Lian Yunike Marlina Marlina Maruf, Irma Rachmawati Masitah Meli Siagawati Muh. Ihsan A. Dagong Muh. Ilham Taufik Muhammad Hasan Muhammad Ihsan Andi Dagong Muhammad Rizal Muhammad Yusuf Muhtar Amin Neks Triani Nurfadila Nurfadila Nurfadila Nurfadila Nursalam Nursalam Nursalam, Nursalam Prihantini, Campina Illa Qadaruddin Fajri Adi Rahmat Ari. F Rainier Hendrik Sitaniapessy Rainier Hendrik Sitaniapessy Ramlah S Raodatul Jannah Sitti Aida Adha Taridala Sitti Aida Adha Taridala Sri Hardina Surya Fadjar Boediman Suwandi Ng Syahdar Baba Syahdar Baba Syahri Wahyuni Teguh Setiawan Wibowo Umbu Joka Yusriani Rizqy Zulkhar Naim Zulkharnanim Zulkharnanim