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THE INFLUENCE OF CONFORMITY AND INSTAGRAM SOCIAL MEDIA AS PROMOTIONAL MEDIA ON CONSUMPTIVE BEHAVIOR IN PURCHASING ZOYA HIJAB IN PURWAKARTA Marlina, Ropi; Kusumadewi, Ade Nurhayati; Komariyah, Nur; Hidayati, Ashri
TSARWATICA (Islamic Economic, Accounting, and Management Journal) Vol 5 No 2 (2024)
Publisher : STIESA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this study isto determine the effect of Conformity and Instagram Social Media as Promotional Media both partially and simultaneously on Consumptive Behavior in Purchasing Zoya's Hijab in Purwakarta. The method used in this study is a quantitative with descriptive verification method. The data analysis technique used is multiple linear regression with SPSS software version 25. The sampling method used is simple random sampling. The pollutation of this study is Zoya's Instagram social media followers in Purwakarta as many as 2,307. The sample uses the slovin formula with a total of 95.84 and rounded up to 96 respondents. . The results showed that partially conformity and Instagram social media have a positive and significant effect on consumptive behavior with a significance level of <0.05. Simultaneously conformity and Instagram social media have a positive and significant effect on consumptive behavior. It can be seen that by calculating the determination between conformity and Instagram social media, it influences consumptive behavior by 68.9% and the rest is influenced by other factors of 30.2% which are not explained in this study.

The Effect of Religiosity and Product Knowledge on Trust in Islamic Banking in Purwakarta Kusumadewi, Ade Nurhayati; Marlina, Ropi; Nugraha, Shandika Satriadi; Inomjon, Qudratov Satriadi
Islamic Research Vol 7 No 2 (2024): Islamic Research
Publisher : Perhimpunan Intelektual Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47076/jkpis.v7i2.217

The purpose of this study was conducted to determine what factors influence trust in Islamic banking. In this study, two independent variables were taken, namely religiosity and product knowledge and trust as the dependent variable. The method used in this study is a quantitative with descriptive verification method with a research sample of 99 respondents. The data analysis technique used is multiple linear regression with SPSS software version 25. Based on the results of multiple linear regression analysis, this study shows that religiosity and product knowledge has a significant on the trust of Islamic banking in the city of Purwakarta. And overall independent variables have a simultaneous effect on confidence with Fcount 27.955 with a significance level of 0.000 <0.05. And the value of 0.368 R Square shows the results that all variables have an effect simultaneously as much as 36.8%. The implication of this study shows that religiosity and product knowledge variable has a direct effect on increasing the trust of Islamic banking in the city of Purwakarta. However, this study implies the need for better The importance of increasing religiosity and pay attention to product knowledge so as to increase customers to use Islamic banking services. This research is expected to provide benefits for managers of Islamic banking branch offices to increase customer trust in Islamic banking.

Halal Cosmetics and Acne Vulgaris: Uncovering Consumer Behavior and Sustainable Solutions Fatimah, Andini Nur; Hidayat, Arif; Setiadi, Adi; Juliana, Juliana; Marlina, Ropi; Umar, Abdurrauf
Review of Islamic Economics and Finance Vol 7, No 2 (2024): Review of Islamic Economics and Finance (RIEF): November 2024
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/rief.v7i2.77326

Purpose – This study aims to analyze the factors that influence the behavior of Muslim consumers, especially students, in choosing halal cosmetics to treat acne vulgaris. This study also explores how halal awareness, information sources, education level, and family history influence purchasing decisions, as well as the contribution of halal cosmetics to the Sustainable Development Goals (SDGs). Design/methodology/approach – This study uses a quantitative descriptive approach. Data were collected through a survey using a questionnaire distributed online to 70 students. Respondents were selected using a purposive sampling technique. Data analysis was carried out using the Microsoft Excel method. Finding – The results showed that halal awareness is the main factor influencing the decision to purchase halal cosmetics (35%), followed by trusted sources of information, such as health workers (30%). The factor of family history with oily skin increases the tendency to choose halal products (60%). In addition, students with higher education levels (semesters 3-4) are more selective in choosing halal cosmetics (70%) compared to students in the early semesters (50%). The most frequently used product for acne vulgaris treatment is facial cleanser (83.87%).

The Effect of Religiosity and Product Knowledge on Trust in Islamic Banking in Purwakarta Kusumadewi, Ade Nurhayati; Marlina, Ropi; Nugraha, Shandika Satriadi; Inomjon, Qudratov Satriadi
Islamic Research Vol 7 No 2 (2024): Islamic Research
Publisher : Perhimpunan Intelektual Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47076/jkpis.v7i2.217

The purpose of this study was conducted to determine what factors influence trust in Islamic banking. In this study, two independent variables were taken, namely religiosity and product knowledge and trust as the dependent variable. The method used in this study is a quantitative with descriptive verification method with a research sample of 99 respondents. The data analysis technique used is multiple linear regression with SPSS software version 25. Based on the results of multiple linear regression analysis, this study shows that religiosity and product knowledge has a significant on the trust of Islamic banking in the city of Purwakarta. And overall independent variables have a simultaneous effect on confidence with Fcount 27.955 with a significance level of 0.000 <0.05. And the value of 0.368 R Square shows the results that all variables have an effect simultaneously as much as 36.8%. The implication of this study shows that religiosity and product knowledge variable has a direct effect on increasing the trust of Islamic banking in the city of Purwakarta. However, this study implies the need for better The importance of increasing religiosity and pay attention to product knowledge so as to increase customers to use Islamic banking services. This research is expected to provide benefits for managers of Islamic banking branch offices to increase customer trust in Islamic banking.

KOPERASI SYARIAH SEBAGAI SOLUSI PENERAPAN AKAD SYRIKAH YANG SAH Marlina, Ropi; Pratama, Yola Yunisa
Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Vol. 1 No. 2 (2017): Amwaluna: Jurnal Ekonomi dan Keuangan Syariah
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/amwaluna.v1i2.5756

Koperasi merupakan lembaga keuangan mikro yang didirikan untuk meningkatkan kesejahteraan para anggotanya melalui produk-produk pembiayaan yang ditawarkannya. Berdirinya lembaga koperasi tidak didasarkan pada hukum-hukum Islam, namun koperasi mampu menjalankan operasional yang sesuai dengan prinsip Islam yaitu menggunakan prinsip akad syirkah. Akan tetapi masalah yang muncul dalam koperasi konvensional sehingga menjadi batil antara lain masalah keanggotaan dan penggunaan riba dalam pinjaman koperasi. Tujuan dalam penelitian ini adalah mendeskripsikan sekaligus merekonstruksi koperasi agar sesuai dengan nilai-nilai syariah. Mentode yang digunakan dalam tulisan ini adalah kualitatif dengan pendekatan dekriptif melalui studi literature. Adapun hasil dalam penelitian ini menunjukan bahwa meskipun koperasi merupakan wadah yang erat kaitannya dengan barat dan sosialis. Namun dalam tataran implementasi, koperasi bisa sesuai dengan syariah, salah satu caranya dengan merubah dan merekonstruksi akadnya. Untuk itu maka dibentuklah koperasi syariah dimana dalam tataran implementasinya berusaha menjalankan salah satu dari jenis syirkah yang ada.

Peran Celebrity Endorsement Dan Tagline Terhadap Brand Awareness Konsumen N’Pure Di Purwakarta Kusumadewi, Ade Nurhayati; Marlina, Ropi; Mawardi, Amna; Laela, Ela; Asih, Sheni Mulya
Eqien - Jurnal Ekonomi dan Bisnis Vol 13 No 04 (2024): Eqien - Journal of Economics and Business
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v13i04.1918

This research was conducted to determine the effect of celebrity endorsements and taglines on brand awareness. In this study, data collection was used in the form of a non-probability sampling technique, namely a sampling technique that does not provide repeat or equal opportunity for each member of the population to be sampled. The data analysis method used in this study is multiple linear regression with the help of SPSS 25 software. Based on the results of the research that has been done, it shows that partially celebrity endorsements and taglines have a positive and significant effect on brand awareness. And all the dependent variables have a simultaneous effect on brand awareness with a calculated F value of 35.365 with a significant level of 0.000 <0.05. And the R square value shows a result of 0.429, which means that all dependent variables have a simultaneous effect of 42.9%. Keywords: Celebrity Endorsement, Tagline, Brand Awareness

Pertumbuhan dan Pemerataan Ekonomi Perspekif Politik Ekonomi Islam Juliana, Juliana; Marlina, Ropi; Saadillah, Ramdhani; Mariam, Siti
Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Vol. 2 No. 2 (2018): Amwaluna: Jurnal Ekonomi dan Keuangan Syariah
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/amwaluna.v2i1.6361

Penelitian ini dilatarbelakangi adanya ketimpangan pemerataan pendapatan yang berujung pada kesejahteraan masayarakat yang masih rendah. Tujuan dari artikel ini untuk memberikan gambaran mengenai penerapan staregi politik ekonomi Islam serta mengeloaborasinya untuk mengatasi masalah yang berkaitan dengan Kesejahteraan dan Pemerataan Pendapatan. Metode yang digunakan adalah kualitatif dengan pendekatan lieratur review yang di ambil dari beberapa referensi terkait berupa jurnal maupun kitab kitab klasik. Hasil dari kajian ini yaitu menjelaskan Pertumbuhan ekonomi menurut ekonomi Islam, bukan sekedar terkait dengan peningkatan terhadap barang dan jasa, namun juga terkait dengan aspek moralitas dan kualitas akhlak serta keseimbangan antara tujuan duniawi dan ukhrawi. Islam tidak melihat pertumbuhan kekayaan sebagai sesuatu yang terpisah dengan cara distribusinya (pemerataan) dan tuntutan realisasi keadilan. Pertumbuhan Ekonomi yang ideal akan mampu terwujud dengan optimal dan memiliki dampak terhadap pemerataan ekonomi jika menggunakan politik ekonomi Islam. Melalui Strategi langsung dan tidak langsung mampu mewujudkan pemerataan ekonomi dan kesejahteraan bagi masyarakat.

The Influence Of Brand Image And Perceived Quality On Muslim Millennials' Purchase Interest In Local Fashion Brand Products Shiddieq, Muhammad Biagi Hafizh; Juliana, Juliana; Utami, Suci Aprilliani; Marlina, Ropi
Iqtisad: Journal of Islamic Economic and Civilization Vol. 1 No. 2 (2025): Iqtisad : Journal of Islamic Economic and Civilization (In Progress)
Publisher : PT. Student Rihlah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61630/ijiec.v1i2.7

Around 60% of consumers dominated by Muslim millennials still pursue imported fashion brands because they are recognized as having better quality and prestige, even though they know that the price of local fashion products is more affordable. The purpose of this study is to determine the influence of brand imageand perceived quality on the purchase interest of Muslim millennials in Islamic economics study program students at State Universities in Bandung City. The method used in this study is the causality method with a quantitative approach and hypothesis testing design. The study was conducted on students of Islamic economics study programs at State Universities in Bandung City including UPI, UIN, and UNPAD. The results of the study showed that brand image and perceived quality influenced the purchase interest of Islamic economics students in fashion products in Bandung City. The researcher hopes that the results of this study can provide benefits for various parties, especially local business actors, so that they can pay more attention to brand image and perceived quality to increase purchase interest in local fashion products in Bandung City.

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