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All Journal Assets : Jurnal Ekonomi, Manajemen dan Akuntansi Al-Mashrafiyah : Jurnal Ekonomi, Keuangan, dan Perbankan Syariah Iqtishodia: Jurnal Ekonomi Syariah BJRM (Bongaya Journal of Research in Management) Jurnal Ilmiah Al-Tsarwah Al Fiddhoh: Journal of Banking, Insurance, and Finance Jurnal Manajemen Informatika dan Bisnis Digital Studi Ekonomi dan Kebijakan Publik Jurnal Manajemen Dan Bisnis Ekonomi JEBD Al-Zayn: Jurnal Ilmu Sosial & Hukum JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Adpebi International Journal of Multidisciplinary Sciences Jurnal Ilmiah Multidisiplin Keilmuan Mandira Cendikia (JIMK-MC) AL MAQRIZI: Jurnal Ekonomi Syariah dan Studi Islam IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Study of Scientific and Behavioral Management (SSBM)
Nuraeni Gani
Universitas Islam Negeri Alauddin Makassar
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Kualitas Produk Dan Service Excellent Melalui Experiential Marketing Sebagai Variabel Moderasi Terhadap Minat Brand Pada Bank Muamalat Cabang Gowa Aliah Adillah; Sitti Fatimah; Nuraeni Gani; Kamaruddin Arsyad; Ilham Gani
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

Penelitian bertujuan menunjukkan pengaruh Kualitas Produk dan Service Excellent Melalui Experiential Marketing Sebagai Variabel Moderasi Terhadap Minat Brand Pada Bank Muamalat Cabang Gowa. Jenis penelitian yang digunakan yaitu kuantitatif dengan pendekatan asosiatif dan menggunakan data primer dan sekunder. Penelitian ini menggunakan sampel sebanyak 100 responden. Teknik analisis data menggunakan uji koefisien determinasi, uji parsial dan uji analisis MRA, namun sebelum itu dilakukan pengujian validitas, realibilitas dan asumsi klasik dengan alat bantu software SPSS 21. Hasil penelitian menunjukkan bahwa Kualitas produk berpengaruh positif dan signifikan terhadap minat brand. Service excellent berpengaruh positif dan signifikan terhadap minat brand. Kualitas produk dan service excellent secara simultan berpengaruh positif dan signifikan terhadap miant brand. Kualitas produk tidak mampu memoderasi experiential marketing terhadap minat brand. Service excellent mampu memoderasi experiential marketing terhadap minat brand. Penelitian ini dapat melengkapi teori yang sudah ada dan dapat menjadi rujukan bagi perbankan syariah dalam meningkatkan hubungan perusahaan dengan industri.
STRATEGI INOVASI PEMASARAN PRODUK GADAI EMAS DALAM MENARIK MINAT NASABAH PADA BANK SYARIAH INDONESIA KCP TAKALAR Wahyunainti, Nur; Fatimah, Sitti; Gani, Nuraeni
Study of Scientific and Behavioral Management Vol 7 No 2 (2026): Manajemen Keuangan Digital
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

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Abstract

This study aims to determine the marketing innovation strategy of gold pawn products at Bank Syariah Indonesia (BSI) KCP Takalar in attracting the interest of customers and potential customers. This research used a descriptive qualitative approach and was conducted in Bajeng, Pattallasang District, Takalar Regency. Data were collected through observation, interviews, and documentation. The data sources used in this study were primary and secondary data. The research results show that innovative strategies such as utilizing social media, financial literacy education, and technology-based services have been implemented. Factors driving customer interest include ease of procedures, the need for quick funds, and trust in Sharia principles. This strategy has been proven to increase the number of customers, although the use of digital technology still needs to be improved. What is novel about this research is the use of the new wave marketing concept, known as the 12C principle, in the current digital marketing era.
Pengaruh Religiusitas dan Komitmen Organisasi terhadap Prestasi Kerja dengan Gaya Kepemimpinan sebagai Variabel Moderasi Rini Marsela; Siti Fatimah; Kamaruddin Kamaruddin; Nuraeni Gani; Ilham Gani
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 4 No. 4 (2026): October : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v4i4.5004

Abstract

This study examines the effects of religiosity, organizational commitment, and leadership style on employee work performance, as well as the moderating role of leadership style in the relationships between religiosity, organizational commitment, and work performance at Bank Syariah Indonesia (BSI) KCP Tomoni. A quantitative approach with an associative research design was employed. The study involved all 30 employees as respondents using saturated sampling. Data were collected through a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The results show that religiosity has a positive but insignificant effect on work performance, while organizational commitment has a positive and significant effect. Leadership style does not have a significant direct effect on work performance. The moderation tests also indicate that leadership style does not significantly moderate the effect of religiosity or organizational commitment on work performance. These findings indicate that organizational commitment is the only variable in the model with a significant direct effect on employee work performance, while the proposed moderating role of leadership style is not supported.
Pengaruh Pendapatan dan Lingkungan Kerja terhadap Kinerja Karyawan Bank Syariah Indonesia KCP Jeneponto Nurfadilah Nurfadilah; Samsul Samsul; Nuraeni Gani; Ambo Asse; Nasrullah Bin Sapa
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 4 No. 4 (2026): October : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v4i4.5009

Abstract

Employee performance is one of the factors that supports the continuity of Islamic banking activities and may be influenced by various conditions related to employee welfare and the work environment. This study aims to analyze the effect of Income and Work Environment on Employee Performance at Bank Syariah Indonesia KCP Jeneponto, both partially and simultaneously. The study employed a quantitative approach with an associative design. Primary data were collected through questionnaires using a five-point Likert scale and analyzed with IBM SPSS Statistics 27 through validity and reliability tests, classical assumption tests, multiple linear regression, t-test, F-test, and the coefficient of determination. The results show that Income has a positive and significant effect on Employee Performance, with a regression coefficient of 0.299 and a significance value of 0.006. Work Environment also has a positive and significant effect, with a coefficient of 0.335 and a significance value of 0.002. Simultaneously, both variables have a significant effect, with an F-value of 13.583 and a significance level of <0.001. The R Square value of 0.502 indicates that Income and Work Environment explain 50.2% of the variation in Employee Performance. These findings indicate that the management of income and work environment jointly contributes to improving employee performance in Islamic banking.
Pengaruh Digital Skill dan Adaptasi Teknologi terhadap Efektivitas Karyawan dalam Transformasi Digital BSI KCP Jeneponto Al-Fina Nur; Siradjuddin Siradjuddin; Nuraeni Gani; Sudirman Sudirman; Ismawati Ismawati
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 4 No. 4 (2026): October : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v4i4.5010

Abstract

Digital transformation in the banking industry requires employees to possess digital skills and the ability to adapt to technological developments in order to work effectively. This study aims to analyze the effect of Digital Skill and Technology Adaptation on Employee Effectiveness at Bank Syariah Indonesia KCP Jeneponto, both partially and simultaneously. This study employed a quantitative approach with a causal associative research design. Data were collected through questionnaires using a five-point Likert scale and analyzed using IBM SPSS Statistics 27 through validity and reliability tests, classical assumption tests, multiple linear regression, t-test, F-test, and the coefficient of determination. The results show that Digital Skill has a positive and significant effect on Employee Effectiveness, with a regression coefficient of 0.549 and a significance value of 0.002. Technology Adaptation also has a positive and significant effect, with a regression coefficient of 0.524 and a significance value of 0.011. Simultaneously, both variables have a significant effect, with an F-value of 18.220 and a significance level of <0.001. The R-Square value of 0.574 indicates that both variables explain 57.4% of the variation in Employee Effectiveness. These findings highlight the importance of strengthening digital skills and technological adaptability to support employee effectiveness in the digital transformation of Islamic banking.
Pengaruh Gaya Kepemimpinan, Komitmen Organisasi, dan Pengembangan SDM terhadap Kinerja Karyawan Bank Syariah Indonesia KCP Jeneponto Nurfaikah Ratna Sari; Supriadi Supriadi; Nuraeni Gani; Ilham Gani; Asyraf Mustamin
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 4 No. 4 (2026): October : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v4i4.5012

Abstract

Employee performance is an important factor in supporting operational effectiveness and the achievement of organizational goals in Islamic banking. This study aims to analyze the effect of Leadership Style, Organizational Commitment, and Human Resource Development on Employee Performance at Bank Syariah Indonesia KCP Jeneponto, both partially and simultaneously. This study employed a quantitative approach with an associative research design. The population consisted of 30 employees, all of whom were selected as respondents using a saturated sampling technique. Data were collected through a questionnaire using a Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results show that Leadership Style has a positive and significant effect on Employee Performance. Organizational Commitment also has a positive and significant effect on Employee Performance, while Human Resource Development has a positive but insignificant effect. Simultaneously, the three variables have a positive and significant effect on Employee Performance, with an R-Square value of 0.994. The findings imply the importance of maintaining effective leadership, strengthening organizational commitment, and evaluating human resource development programs to better meet job requirements and support employee performance improvement.
Pengaruh Keadilan Kompensasi, Etika Syariah, dan Pelatihan Soft Skill terhadap Loyalitas Pegawai Pegadaian Syariah Cabang Ujung Bulu Bulukumba Subran Taufik; Nuraeni Gani; St. Hafsah Umar; Siti Fatimah; Ilham Gani
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 4 No. 4 (2026): October : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v4i4.5037

Abstract

Employee loyalty is important for maintaining continuity of service, particularly in Islamic financial institutions. This study examines the partial and simultaneous effects of compensation justice, Islamic ethics, and soft skills training on employee loyalty at the Ujung Bulu Sharia Pawnshop Branch. A quantitative survey design was used. The sample consisted of 34 employees selected from a population of 51 through simple random sampling. Data were collected using a four-point Likert questionnaire and analyzed with multiple linear regression in SPSS 27. The results show that Islamic ethics has a positive and significant effect on employee loyalty. Compensation justice and soft skills training have positive coefficients, but their effects are not statistically significant. Simultaneously, the three independent variables significantly affect employee loyalty. The coefficient of determination of 0.822 indicates that the model explains 82.2% of the variation in employee loyalty in the sample. These findings suggest that strengthening the application of Islamic ethics may support employee loyalty. The organization may also review compensation policies and align soft skills training with employees’ work needs.
Analisis Penerapan Islamic Corporate Social Responsibility (ICSR), Strategi Komunikasi, dan Islamic Work Ethic (IWE) Dalam Membangun Citra Perusahaan Pada Bank Syariah Indonesia KCP Bantaeng Fadliah Asna; Asyraf Mustamin; St. Hafsah Umar; Nuraeni Gani; Kamaruddin
JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Vol. 4 No. 2 (2026): October
Publisher : CV. Muris Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62421/jibema.v4i2.787

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan Islamic Corporate Social Responsibility (ICSR), strategi komunikasi, dan Islamic Work Ethic (IWE) terhadap citra perusahaan pada Bank Syariah Indonesia (BSI) KCP Bantaeng. Fokus penelitian ini adalah bagaimana penerapan ICSR, strategi komunikasi, dan Islamic Work Ethic (IWE) dalam membangun citra perusahaan di mata masyarakat. Penelitian ini menggunakan jenis penelitian kualitatif dengan pendekatan studi kasus. Lokasi penelitian dilaksanakan di Bank Syariah Indonesia KCP Bantaeng. Sumber data penelitian terdiri atas data primer dan data sekunder. Informan penelitian berjumlah lima orang yang terdiri atas tiga orang karyawan BSI KCP Bantaeng, yaitu Customer Service, Branch Operation and Service Manager (BOSM), dan Sales Force, serta dua orang masyarakat penerima bantuan ICSR. Teknik pengumpulan data dilakukan melalui observasi, wawancara, dan dokumentasi. Teknik analisis data yang digunakan meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Adapun pengujian keabsahan data dilakukan melalui triangulasi sumber. Hasil penelitian menunjukkan bahwa penerapan Islamic Corporate Social Responsibility (ICSR) di BSI KCP Bantaeng mampu membangun persepsi positif masyarakat melalui berbagai kegiatan sosial yang mencerminkan kepedulian perusahaan terhadap lingkungan sekitar. Strategi komunikasi yang diterapkan melalui komunikasi langsung, sosialisasi, dan pemanfaatan media komunikasi dinilai efektif dalam menyampaikan informasi mengenai produk, layanan, dan program perusahaan kepada masyarakat. Selain itu, penerapan Islamic Work Ethic (IWE) yang diwujudkan melalui nilai amanah, kejujuran, tanggung jawab, disiplin, dan pelayanan yang baik memberikan kontribusi positif terhadap pembentukan citra perusahaan. Ketiga aspek tersebut saling mendukung dalam membangun citra Bank Syariah Indonesia KCP Bantaeng sebagai lembaga keuangan syariah yang profesional, terpercaya, dan memiliki kepedulian sosial terhadap masyarakat.
Pengaruh ROA, ROE, dan NPM terhadap Harga Saham Bank Umum Syariah di Bursa Efek Indonesia Periode 2021-2023 Latifa Khumairah; Siti Fatimah; Nuraeni Gani; Sudirman Sudirman; Samsul Samsul
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 4 No. 4 (2026): October : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v4i4.5165

Abstract

Profitability provides financial information for assessing banking stocks, yet previous studies have produced mixed findings regarding its relationship with stock prices. This study examines the effects of Return on Assets (ROA), Return on Equity (ROE), and Net Profit Margin (NPM) on the stock prices of Islamic commercial banks listed on the Indonesia Stock Exchange during 2021–2023. A quantitative approach with an associative design was employed. Purposive sampling selected four banks: Bank Syariah Indonesia, Bank BTPN Syariah, Bank Panin Dubai Syariah, and Bank Aladin Syariah, yielding 48 bank-quarter observations. Secondary data were collected from financial statements and stock price records. Multiple linear regression was performed using SPSS version 26, accompanied by classical assumption checks and partial and joint significance tests at the 5% level. The regression results show positive but statistically insignificant coefficients for ROA and ROE, while NPM has a negative and statistically significant effect on stock prices. The overall model is statistically significant, with a significance value of 0.043, and explains 16.7% of the variation in stock prices within the sample. These findings suggest that Islamic banking stock assessments should consider profitability ratios alongside other financial information and market conditions.
Pengaruh Strategi Segmenting, Targeting, Dan Positioning Terhadap Peningkatan Jumlah Nasabah Pembiayaan Murabahah Cicil Emas Pada Pt Bank Syariah  Indonesia (Persero) Tbk,  Kcp  Makassar Pettarani Putri Yuhari; Hafsa Umar; Nuraeni Gani; Muh Taufiq; Samsul Samsul
Al Fiddhoh: Journal of Banking, Insurance, and Finance Vol. 7 No. 2 (2026): Al Fiddhoh: Journal of Banking, Insurance, and Finance
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/zpn6xf34

Abstract

Strategi pemasaran yang efektif menjadi faktor penting bagi perbankan syariah dalam meningkatkan jumlah nasabah di Tengah persaingan industri yang semakin ketat. Penelitian ini bertujuan menganalisis pengaruh strategi Segmenting, Targeting, dan Positioning Terhadap Peningkatan Jumlah Nasabah Pembiayaan Murabahah Produk Cicil Emas di PT Bank Syariah Indonesia (Persero) Tbk KCP Makassar Pettarani. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian kausal asosiatif. Data diperoleh melalui penyebaran kuesioner kepada 93 reponden yang dipilih menggunakan Teknik purposive sampling dari populasi sebanyak 1.078 nasabah, kemudian di analisis menggunakan regresi logistic ordinal dengan bantuan SPSS. Hasil penellitian menunjukkan bahwa secara parsial variabel segmenting dan targeting berpengaruh positif dan signifikan terhadap peningkatan jumlah nasabah, sedangkan positioning berpengaruh positif namun tidak signifikan. Secara simultan, Segementing, targeting dan positioning berpengaruh signifikan terhadap peningkatan jumlah nasabah. Temuan ini menunjukan bahwa keberhasilan pemasaran produk cicil emas lebih dipengaruhi oleh ketetapan segmentasi pasar dan penentuan target dibandingkan strategi positioning. Oleh karena itu, Bank Syariah Indonesia perlu memperkuat implementasi strategi Segmenting dan Targeting serta mengoptimalkan positioning agar mampu meningkatkan daya saing dan pertumbuhan jumlah nasabah secara berkelanjutan.
Co-Authors - Trimulato, - Akhmad Jafar Al-Fina Nur Aliah Adillah Ambo Asse Amiruddin K Asniar Asniar Asyraf Mustamin Bahali, Hasnidar Evi Sugiatni Fadliah Asna Fitri Ramdani Hafsa Umar Hasrul Saharuddin Ilham Gani Ilham Gani Ismawati Ismawati Ismawati Kamaruddin Kamaruddin Arsyad Kamaruddin Kamaruddin Latifa Khumairah Masykur, Firza agustianti Memen Suwandi Muh Taufiq Muh. Afta Noer Muhammad Taufiq Mustamin, Asyraf Nasrullah Bin Sapa Nurfadilah Nurfadilah Nurfaikah Ratna Sari NURUL AZIZAH Nurul Fatilawatul Hikma, Siti Putra, Arbi Adi Putri Yuhari Rini Marsela Samsul Arifai Samsul Samsul Siradjuddin Siti Fatimah Sitti Fatimah Sitti Fatimah St Hafsah Umar Subran Taufik Sudirman Sulfia, Sulfia Supriadi Supriadi Surahmi wahyudiyud Wahyunainti, Nur Yusril Dinata Kusumah Yusuf, Nina Anggereni