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Hubungan Intensitas Penggunaan Simbol Brave Pink-Hiro Green dengan Mobilisasi Massa dalam Aksi Demonstrasi Ermina Heldawati; Dea Novelia; Subhan Ilham Thareq; Bhayu Rhama
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 2: Februari 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i2.13297

Abstract

Penelitian ini membahas tentang hubungan antara intensitas penggunaan simbol Brave Pink-Hiro Green dengan mobilisasi massa dalam aksi demonstrasi. Simbol ini muncul sebagai lambang solidaritas dan keberanian masyarakat dalam menyuarakan keadilan sosial. Tujuan penelitian ini adalah untuk mengetahui seberapa besar pengaruh penggunaan dan peran simbol tersebut terhadap meningkatnya partisipasi masyarakat dalam aksi. Metode yang digunakan adalah pendekatan kuantitatif dengan analisis regresi linear berganda. Sampel penelitian berjumlah 107 responden yang dipilih secara purposive sampling dari kalangan mahasiswa. Hasil penelitian menunjukkan bahwa intensitas penggunaan simbol dan peran simbol berpengaruh positif dan signifikan terhadap mobilisasi massa, dengan nilai R² sebesar 0,634. Artinya, sebesar 63,4% tingkat mobilisasi massa dipengaruhi oleh intensitas dan peran simbol Brave Pink-Hiro Green, sedangkan 36,6% dipengaruhi oleh faktor lain. Berdasarkan Resource Mobilization Theory (RMT), simbol Brave Pink-Hiro Green ini berperan sebagai sumber daya non material yang memperkuat solidaritas dan mendorong keterlibatan masyarakat. Hasil ini menunjukkan bahwa simbol memiliki peran penting dalam membangun semangat bersama dan memperluas dukungan publik dalam gerakan sosial.
Eksplorasi Pemanfaatan Aplikasi LinkedIn sebagai Strategi untuk Menarik Minat Generasi Z ke Dunia Kerja Salma Ayu Febriyanti; Esti Nur Setiasih; Bhayu Rhama; Fitriana Selvia
Jurnal Politik dan Pemerintahan Daerah Vol. 7 No. 2 (2025): Desember
Publisher : Universitas Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36355/jppd.v7i2.260

Abstract

This study aims to explore the use of the LinkedIn platform as an innovative strategy in attracting Generation Z to enter the workforce. The focus of the study is directed to how LinkedIn acts as a medium for forming an individual's professional image and as a strategic tool for organizations in strengthening employer branding. The research method used is descriptive qualitative approach through the study of literature (library research). Data were collected from various scientific sources, such as national and international journals indexed by SINTA and Google Scholar, in the period 2015-2025. The analysis process is carried out by content analysis which includes stages of data reduction, theme categorization, and interpretation of findings to build a comprehensive conceptual understanding. The results show that LinkedIn plays an important role in two main dimensions. First, for Generation Z individuals, LinkedIn is an effective medium for developing personal branding, increasing competence, and expanding professional networking. Second, for organizations, LinkedIn serves as a means of employer branding that allows companies to display values, work culture, as well as a positive reputation to attract potential young Labor candidates. The integration between these two roles results in a mutually beneficial relationship between the individual and the organization. This research confirms that utilizing LinkedIn can be a two-way strategy that strengthens Generation Z's career readiness while supporting an organization's reputation in the digital age.
Co-Authors Ade Adharianto Afrila Nor Azizah Agustina, Elisa Candra ahmad sabani, ahmad Ahmad Saefulloh alexander Ambar Ayu Pujiani Amriansyah Andika Dimas Yogatirta Angel Safitri B, Berkat Dea Ivana Dea Novelia Delia Putri Maharani Dinda Safitri Sihombing Dwi Putri Ananda Simangunsong Edward Melio Bertho Enjelika Manalu Ermina Heldawati Esti Nur Setiasih Evi Feronika Febriyanti, Salma Ayu Ferry Setiawan Fitriana Selvia Fitriana Selvia Gita Gita Gradila Apriani Gradila Apriani Grestyana, Nadya Gusti Nazarudin Heldawati, Ermina Herry Redin Iin Aprillina Ilham Thareq, Subhan Imanuel Jaya Imanuel Jaya Imanuel Jaya Suhin Imelia Nurazizah Intan Trinita Jara Katriani Puspita Khairina Nor Hafifah Kurnia Senantiasa Zai Larisa, Naila Isabel Latifah Rahma Rahayu Lili M. Sholihudin Mahda Cahyati Ningruma Marsa Adelia Marsa Marvy Ferdian Agusta Sahay Meiliana Devita Christina Melnayati Melnayati Melysha Pratiwi Murraya Putri Palupi Nabilla Syahvalensi Nadya Grestyana Natanael Meiky Victorius Samalukang Nora Kristina Sitohang Novelia, Dea Nurhizni Nursiami Pakpahan NURUL HIKMAH Olivia Olivia Pambajeng Luluh Dyah Pangestu Putri, Oktavia Ramadhani R. RENALDO MANALU Rahmah Wulan Sari Ridha Ramadhany Rio Candra Pratama Risky Ramdani Rizky Nuril Afandi Rosa, Ita Santia Rusmanda, Maulida Hardiyanti Safitri Muflikhah Salma Ayu Febriyanti Salsabila, Chelsea Novitria Salsabila, Selomita Dewi Santi Hagai Sihombing Saputri, Rika Jumi Selsa Nandini Selvia, Fitriana Septia Septia Septian Samosir Setiasih, Esti Nur Sintha, Melia Sitepu , Melgina Br Siti Fathonah Sitio, Elisabeth Fransisca Saragi Sofia Latanzha Subhan Ilham Thareq SUPRAYITNO Suprayitno Suprayitno Syahirul Alam, Mochamad Doddy Syahirul Alam Syamsuri Tiya Supartini Tri Prajawahyudo Ulfah, Sri Mujiarti Utami Irwan, Andi Ilmi Vera Amelia Wahyuni Christiany Martono Wirna Lisa Yonatan Ari Santoso Youri Freya Flariza