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Consumer Behavior in the TikTok Era: An Islamic Consumption Perspective—A Systematic Literature Review Mutia Rahmi; Malahayatie Malahayatie; Taufiq Taufiq
Al Dzahab Vol. 7 No. 1 (2026): Al Dzahab: Journal of Economics, Management, Business and Accounting
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/dhb.v7i1.5631

Abstract

Purpose: This study aims to examine the challenges and implementation of Islamic consumption principles in the digital era, particularly in shaping consumer behavior on TikTok. The study highlights key issues such as digital consumerism, algorithm-driven influence, and the emergence of hedonistic consumption patterns that may contradict Islamic values. Design/Methodology/Approach: This study employs a qualitative approach using a systematic literature review method. It synthesizes and critically evaluates prior studies on Islamic consumption and digital consumer behavior to develop a comprehensive understanding of consumption practices in the TikTok era. Findings: The findings reveal that the implementation of Islamic consumption principles on TikTok faces substantial challenges. The dominance of consumerist culture, limited literacy regarding halal and ethical consumption, and the persuasive nature of TikTok’s algorithm encourage impulsive and excessive consumption. These conditions create a gap between actual consumer behavior and Islamic values such as moderation (wasatiyyah) and responsibility. Research Implications: This study underscores the importance of strengthening Islamic consumer literacy and promoting ethical digital consumption. Strategic efforts such as value-based content creation, public education on halal consumption, and support for responsible consumer behavior are essential to align digital consumption practices with Islamic principles. This study also contributes theoretically by integrating Islamic consumption ethics with contemporary digital consumer behavior.
Analysis Of Financial Performance In Makmur Cahaya Semesta Company Hira Sulfiana; Malahayatie; Trie nadilla; Lia Safrina
Journal Of Economic Cluster Vol. 1 No. 1 (2024): JoEC: Journal of Economic Cluster
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/joec.v1i1.650

Abstract

The purpose of this study was to analyze the Financial Performance of PT. Makmur Cahaya Semesta Banda Aceh Period 2020-2023. The method used is descriptive quantitative analysis with calculations using financial ratios. The results showed that the liquidity ratio showed that the company's financial condition in meeting its financials was running very well, the solvency ratio showed that the company experienced instability due to little capital compared to its total debt so that it was said to be unsolvable, the activity ratio showed that the turnover of business assets and fixed assets experienced stability, the profitability ratio increased every year, and the growth ratio experienced a significant decline. Based on this, it can be concluded that the liquidity ratio, profitability ratio and activity ratio are in good condition while the solvency ratio and growth ratio are in bad condition.