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Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Published by Universitas Galuh
ISSN : 24604321     EISSN : 25798340     DOI : 10.25157/ma
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis adalah jurnal ilmiah yang menerbitkan hasil-hasil penelitian sosial ekonomi pertanian. Jurnal ini bertujuan untuk memperluas dan menciptakan inovasi dalam konsep, teori, paradigma, perspektif dan metodologi dalam ilmu sosial ekonomi pertanian. Ruang lingkup Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis meliputi: Ekonomi Pertanian Sosiologi pertanian Kebijakan pertanian Pembangunan pertanian Penyuluhan pertanian Komunikasi pertanian Kelembagaan pertanian Usahatani dan pascapanen Agroindustri Perdagangan internasional Ketahanan pangan Manajemen agribisnis Manajemen produksi Manajemen operasi Manajemen pemasaran Pembiayaan agribisnis Rantai pasok Perencanaan wilayah pertanian Ekonomi sumberdaya alam.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,668 Documents
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Membangun Brand Image Melalui Konten Instagram (Studi Kasus: CV Bumi Agro Technology) Syafatulloh, Gareth Insan; Setiawan, Iwan
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.20882

Abstract

This research analyzes the role of Instagram content implementation in building CV Bumi Agro Technology's brand image within the agribusiness sector, addressing the challenge of reflecting digital credibility aligned with the company's core values. Employing a descriptive qualitative case study approach, with data collected via in-depth interviews, participant observation, and a documentation study, this research explores the desired digital branding vision, the systematic content implementation process, and audience perceptions. The findings indicate that the structured Instagram content implementation process—encompassing strategic planning (such as blueprints and key messages) and the design of visual and video content (educational reels, informative written content, and student intern involvement) with consistent design elements—successfully conveys the company's core values like modern, innovative, environmentally friendly, and sustainable agriculture. This approach also proactively contributes to changing the stigma of agriculture into an attractive and prestigious field. Audience perception of the brand image underwent a significant positive shift following content optimization since July 2024, evidenced by a more interactive and professional account, improved visual quality, content consistency, and innovation. Audiences consistently grasped the company's core values, formed emotional connections through humanistic storytelling, and successfully responded to calls to action (CTAs), which built their intent and conviction. This research recommends strengthening the continuity of digital narratives and fostering more active audience engagement to cultivate deeper emotional connections. The findings of this study can also serve as a reference for other agribusiness companies in utilizing social media as a resourceful and strategic branding tool.
Efektivitas Iklan sebagai Komunikasi Pemasaran Berdasarkan Karakteristik Followers Instagram Meatless Kingdom Hapsari, Hepi; Wulandari, Eliana; Karyani, Tuti; Azzahra, Sheila Najwa
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.20205

Abstract

Social media, particularly Instagram, has become one of the most widely used promotional channels by businesses, including Meatless Kingdom, a plant-based food brand. This study aims to examine the effectiveness of the advertisements published on Instagram, specifically in attracting the attention and interest of followers and encouraging their purchasing decisions. The effectiveness of the advertisements is assessed using the AIDA model (Attention, Interest, Desire, Action), and is analyzed in relation to the characteristics of the @meatlesskingdom Instagram followers, such as age, gender, education, occupation, and income. Based on a survey of 100 randomly selected followers, the analysis shows that there is no significant relationship between follower characteristics and how they respond to the advertisements. This suggests that the content created by Meatless Kingdom is still too general and has not been specifically directed at its intended target audience—namely, housewives and office workers. In contrast, the majority of the brand’s Instagram followers come from younger age groups with limited purchasing power. These findings provide valuable insights for the company to adjust its future promotional strategies. There is a need to remap the audience and explore other channels or approaches that better match the actual target market, ensuring that promotional messages are not only delivered, but also effective in generating interest and driving purchases.
Meninjau Keberlanjutan Perkebunan Kelapa Sawit Rakyat di Kabupaten Kolaka dan Kesiapaannya terhadap Implementasi Indonesian Sustainable Palm Oil (ISPO) Prihantini, Campina Illa; Kartika, Kartika; Ningsih, Andi Wahda; Deeng, Antonio Brian; Ardiansyah, Moh. Iqbal; Masitah, Masitah; Rauf, Sugirah Hidayah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.22393

Abstract

A global issue concerning palm oil that is currently and will continue to develop is related to access to export markets or international trade. The international market, particularly the European Union, demands that the management and processing of palm oil plantations be responsible, taking into account social, environmental, and economic aspects. To be accepted in the international market, the palm oil produced must be sustainable and environmentally friendly. One government program to respond to this challenge is the development of the Indonesia Sustainable Palm Oil (ISPO) policy. Most independent smallholders have not yet implemented the ISPO policy. Kolaka Regency is one of the centers of palm oil production in Indonesia. This study aims to review the level of readiness for implementing sustainable palm oil certification in Kolaka Regency. This study focused on four main sub-districts: Tanggetada, Polinggona, Toari, and Watubangga. Involving 125 respondents from eight villages, the sample was selected using a multistage disproportionate purposive sampling method. The overall ISPO standard achievement among smallholders was 48.0%, indicating less sustainable management practices and partial readiness for certification, while also underscoring the need for continued capacity development to meet all mandatory ISPO criteria. The results of this study can be used as a set of indicators for the achievement of the 2020 regulation on ISPO implementation in Indonesia. These findings offer actionable evidence for stakeholders at the provincial and national levels to accelerate ISPO implementation and strengthen the sustainability performance of the Indonesian palm oil sector through improved extension, financing, and governance support for independent smallholders.
Hubungan Karakteristik Individu dengan Jaringan Komunikasi pada Kelompok Wanita Tani (Suatu Kasus di KWT KSB Desa Sukaraja Kabupaten Bogor) Jonri, Noerwita Alieffia; Fatimah, Sri
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.21470

Abstract

Women Farmers Groups (KWT) play an important role in increasing women’s participation in the agricultural sector through the strengthening of communication networks. This study aims to analyze the relationship between individual characteristics and members positions in the communication network of the  KWT KSB in Sukaraja Village, Bogor Regency. The individual characteristics examined include age, education level, occupation, and number of children. The study employed a quantitative approach with a survey method conducted among KWT KSB members. Data were analyzed using Social Network Analysis (SNA) through centrality measures (degree, closeness, betweenness, and eigenvector), as well as Spearman’s non-parametric statistical test to examine the relationship between variablesThe results indicate that education level and number of children significantly correlate with members positions in the network, particularly in betweenness and eigenvector centrality, while age and employment status show no significant effect. Members with higher education and a moderate number of children tend to act as connectors and exert greater influence in information flow. This study highlights the importance of empowering members with lower education and limited resources to enhance their participation in the communication network, thereby improving overall engagement and sustainability of KWT activities. The findings contribute to strengthening social dynamics within the group and developing community-based women empowerment strategies.
Komparasi Daya Saing Kopi Indonesia dan Vietnam di Pasar ASEAN China Free Trade Area (ACFTA): Analisis Keunggulan dan Faktor-faktor yang Memengaruhinya Br Tarigan, Anggreni Karolin; Noor, Trisna Insan; Renaldy, Eddy; Wiyono, Sulistyodewi Nur
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.20674

Abstract

Southeast Asia is one of the most active regions in establishing regional trade cooperation, one of which is through the formation of the ASEAN China Free Trade Area (ACFTA), which came into effect in 2010. Indonesia and Vietnam play an important role in the export of agricultural products, particularly coffee, which is one of the strategic products of the plantation sub-sector. Coffee is a flagship commodity that plays a significant role in international trade, including within the ACFTA region. This study aims to compare the export competitiveness of Indonesian and Vietnamese coffee, specifically for products with HS code 0901.11 (unroasted, uncaffeinated coffee), and to analyze the factors influencing this competitiveness during the period 2001–2023. A quantitative approach was used through Revealed Comparative Advantage (RCA) analysis and panel data regression. The results indicate that Vietnam has a higher comparative advantage than Indonesia in the ACFTA market, with an average RCA index value of 38.78. Additionally, the variables of exchange rate, inflation, and trade openness index were found to significantly influence the competitiveness of Indonesia and Vietnam's coffee exports in the ACFTA region. Meanwhile, the implementation of the ACFTA agreement did not show a significant impact on the competitiveness of coffee exports from both countries.
Kemauan Membayar (WTP) Konsumen terhadap Jeruk Mandarin dan Jeruk Siam di Provinsi DKI Jakarta beserta Faktor-faktor yang Memengaruhinya Hamdani, Fauzan; Suprabowo, Rizky Lutfi; Ramadwika, Risman; Fitriadi, Mochammad Yunus Gerry
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.19907

Abstract

ABSTRACTOne of Indonesia's leading horticultural commodities is oranges, with siam oranges dominating domestic production. However, many Indonesian consumers also prefer imported oranges, particularly mandarin oranges from China. The purpose of this study is to analyze consumers' Willingness to Pay (WTP) for mandarin and siam oranges, as well as to identify the factors influencing it in DKI Jakarta Province. The Contingent Valuation Method (CVM) was employed through consumer surveys to determine the price consumers are willing to pay based on the quality attributes of oranges. The research findings show that 80% of respondents are willing to pay above the market price for both Siam and Mandarin oranges. The average WTP for Siam oranges is IDR 22,480/kg, which is higher than the market price of IDR 18,000/kg. Meanwhile, the average WTP for Mandarin oranges is IDR 39,985/kg, exceeding the market price of IDR 37,000/kg. Factors that significantly influence the WTP for both Siam and Mandarin oranges include the frequency of fruit consumption, income level, and number of family members. For Mandarin oranges specifically, the significant influencing factors are income level and price. These findings indicate that consumers in the Special Capital Region of Jakarta have a stronger preference for Mandarin oranges compared to Siam oranges. Therefore, better marketing and distribution strategies are needed to enhance the competitiveness of Siam oranges against imported products. Additionally, improving quality and providing information about the health benefits of local oranges may encourage an increase in consumers' WTP for domestically produced oranges.
Strategi, Tantangan, dan Peluang Reaktualisasi Nilai-nilai Ilmu Sosial Profetik dalam Perspektif Agribisnis Peternakan: Pendekatan Konseptual-Teoritis Husna, Mustafid; Yunasaf, Unang; Sulistyati, Marina
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.22296

Abstract

Livestock agribusiness faces various structural issues, demonstrating the need for a more comprehensive approach, not only technical but also social aspects, ethics, and moral values. Kuntowijoyo's prophetic social science, consisting of the pillars of humanization, liberation, and transcendence, offers a potential ethical and social framework for transforming livestock agribusiness practices and governance. This study uses a qualitative conceptual-theoretical approach with a literature review method to examine livestock agribusiness from a prophetic social science perspective and analyze its strategies, challenges, and opportunities. The results of the study indicate that livestock agribusiness from a prophetic social science perspective consists of the pillars of humanization (towards livestock workers, livestock, and consumers), liberation (from economic oppression, backwardness and powerlessness), and transcendence (spiritual intentions-goals, moral-ecological responsibility, and social distribution-justice). Reactualization strategies include increasing livestock farmer capacity, strengthening animal welfare regulations, empowering livestock farmers, strengthening organizational structures, fostering shared values, market chain reform, inclusive access to capital, moral reform, strengthening halal-thayyib ethics, and sustainable governance based on ethical, civilized, and spiritual values. Key challenges include weak ethical and technological literacy, unequal market structures, ineffective policies, and the low integration of moral values into livestock agribusiness practices. Opportunities include the development of digital technology, increased awareness of ethics, halal certification, and animal welfare issues, the development of productive livestock-based philanthropy, and support for sustainable policies. This study provides that the reactualization of prophetic values can be an important paradigm in building a more humane, ethical, equitable, and spiritually based livestock agribusiness, thereby creating social transformation.
Analisis Faktor-faktor yang Memengaruhi Pembelian Beras SPHP Bulog di Rumah Pangan Kita Kota Semarang Dwipuspa, An Nitta; Setiyawan, Hery; Mariyono, Joko
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.21860

Abstract

Rice is the main staple food for Indonesians; therefore, its availability and affordability are crucial to maintaining food security. The government, through Perum BULOG, implements the Food Supply and Price Stabilization (SPHP) program distributed via the Rumah Pangan Kita (RPK) network. This study aims to analyze the factors influencing the purchase of BULOG’s SPHP rice at Rumah Pangan Kita in Semarang City and to describe consumer characteristics. The research was conducted at three RPK outlets, RPK Life by Grace, RPK Rizky Fajar, and RPK Kawakibi using a quantitative method with a descriptive approach. A total of 120 respondents were selected using a purposive sampling technique. Data were collected through questionnaires, interviews, and literature studies, and analyzed using multiple linear regression, validity, reliability, and normality tests, as well as F and t tests. The results showed that most respondents were female, of productive age, had a senior high school education level, worked as housewives and laborers, had 3–4 dependents, and belonged to the middle-income group. The majority purchased SPHP rice 1–3 times per month. Psychological, personal, cultural, and social factors significantly influence the purchase of BULOG’s SPHP rice. Psychological factors relate to motivation and perception, personal factors include occupation and lifestyle, cultural factors involve values and consumption habits, while social factors are influenced by family and the surrounding environment.
Analisis Kehilangan Hasil Sayuran Daun Teknologi Hidroponik (Studi Kasus: PT Bara Cipta Kreasi Nurfikri, Irman; Perdana, Tomy
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.20480

Abstract

Food loss of yield in leafy vegetables at various stages causes financial losses for PT Bara Cipta Kreasi. The purpose of this study is to find the percentage and identify the factors that cause yield loss in the leafy vegetable supply chain and methods that can be used to reduce yield loss at PT Bara Cipta Kreasi. The study was conducted at PT Bara Cipta Kreasi in one of its business units, Bara Hidro, located in Bandung City, West Java. A qualitative design and case study were employed, along with observations and interviews to collect data for this research. This study utilized Pareto Diagram analysis, Root Cause Analysis (RCA), and Causal Loop Diagram (CLD). The results of the study indicated that the leafy vegetable commodity supply chain experienced a decrease in lettuce yield at Bara Hidro, reaching 23.2% and 31% for lettuce, 17.5% and 17.4% for pakcoy, 12.4% and 15.4% for water spinach for delivery to Borma and Tosama supermarkets, which impacted income in Bara Hidro with losses of Rp3,856,800 for lettuce, Rp1,864,800 for pakcoy, and Rp1,262,400 for water spinach. Human Resources (HR) and Plant Disturbing Organisms (OPT) are the main causes of yield loss in Bara Hidro. To reduce yield loss, it is recommended to adopt a preventive approach based on the circular economy, such as converting agricultural waste into organic fertilizer.
Motivasi Konsumen terhadap Keputusan Pembelian Kopi Organik Hariyanto, Adi; Noer, Irmayani; Kurniawan, Henry
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.20688

Abstract

This study aims to analyze the influence of consumer motivation on the purchase decision of organic coffee in Bandar Lampung. The focus is to determine the extent of intrinsic and extrinsic motivation's role in shaping consumer behavior. The research was conducted from January to March 2025 using a quantitative approach and survey method. A total of 100 respondents were selected through accidental sampling. Data were analyzed using the SEM-PLS method with SmartPLS 3.0 software. The results show that motivation has a significant direct effect on purchase decisions. This indicates that highly motivated consumers—whether due to health, environmental, or ethical reasons—tend to be more committed in buying organic coffee. These findings provide strategic implications for organic coffee businesses in developing value-based marketing strategies.

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