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Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Published by Universitas Galuh
ISSN : 24604321     EISSN : 25798340     DOI : 10.25157/ma
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis adalah jurnal ilmiah yang menerbitkan hasil-hasil penelitian sosial ekonomi pertanian. Jurnal ini bertujuan untuk memperluas dan menciptakan inovasi dalam konsep, teori, paradigma, perspektif dan metodologi dalam ilmu sosial ekonomi pertanian. Ruang lingkup Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis meliputi: Ekonomi Pertanian Sosiologi pertanian Kebijakan pertanian Pembangunan pertanian Penyuluhan pertanian Komunikasi pertanian Kelembagaan pertanian Usahatani dan pascapanen Agroindustri Perdagangan internasional Ketahanan pangan Manajemen agribisnis Manajemen produksi Manajemen operasi Manajemen pemasaran Pembiayaan agribisnis Rantai pasok Perencanaan wilayah pertanian Ekonomi sumberdaya alam.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,668 Documents
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Peran Media Informasi pada Usahatani Padi Sawah di Kelurahan Galung Kecamatan Liliriaja Kabupaten Soppeng Sumange, Andi Muhammad Faried Anshari; Sumange, La; Rahman, Syamsul
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.19875

Abstract

Increasing food security today is not only a real action in agricultural activities, but has implemented information technology for data processing, and has been used in various fields, especially agriculture based on the internet and multimedia, especially millennial farmers in utilizing technology to increase their farming productivity. The study was conducted from February to April 2025 in Galung Village. The farmer population was 153 people, 15% were selected so that 23 people were selected as samples. The study aims to examine social media and supporting and inhibiting factors for the use of social media in Rice Farming in Galung Village. Data analysis used is descriptive and analysis using the Likert Scale. The results of the study showed that the use of social media Youtube and WhatsApp for hand tractors had a very influential value of 3.7 and 3.6, Transplanters via Youtube, Facebook and WhatsApp had an influence, quite influential with values 2.5, 1.5 and 1.8. Combine Harvester had an influence, quite influential, values 2.8, 2.4 and 1.3. Technology in the form of seeds, fertilizers and medicines had
Analisis Konsumen Produk Pangan pada Layanan Pesan Antar GrabFood di Wilayah Bandung Raya Ananda, Vanya Dina; Wiyono, Sulistyodewi Nur; Budiman, Muhammad Arief; Utami, Hesty Nurul
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.22184

Abstract

The development of app-based food delivery services in Indonesia has shown significant growth in recent years. GrabFood has become one of the most widely used platforms, including in the Bandung Raya region, which is characterized by its urban demographics and high level of technology adoption. However, research specifically examining the consumer characteristics of food product users on the GrabFood platform within this region remains limited. This study aims to describe the characteristics of food product consumers using GrabFood services in Bandung Raya based on demographic, geographic, educational, income, and consumption pattern aspects. The research employed a descriptive quantitative approach using a survey method. A total of 250 Muslim respondents were selected through non-probability sampling techniques. Data were collected online through a Google Form questionnaire and analyzed using descriptive statistical techniques in the form of frequencies and percentages. The results indicate that GrabFood users are predominantly female, reside in urban areas, and possess relatively high educational backgrounds. In addition, most respondents fall within the middle-income category and demonstrate efficient consumption behavior in their daily food expenditures. These findings provide a comprehensive overview of the GrabFood consumer profile and offer valuable insights for businesses and digital platforms in formulating more targeted marketing strategies.
Analisis Faktor-faktor yang Memengaruhi Harga Beras di Indonesia pada Januari – November 2024 Raihan, Muhammad; Ekowati, Titik; Setiadi, Agus
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.21765

Abstract

Rice prices play a crucial role in Indonesia’s economic stability and public welfare, as rice remains the country’s primary staple food commodity. Price fluctuations are influenced by various internal factors, such as production and stock levels, as well as external factors like exchange rates and import volume. This study aims to analyze the factors affecting rice prices in Indonesia during the period of January to November 2024. The data used are monthly time-series secondary data obtained from the Badan Pangan Nasional, Badan Pusat Statistik, and Bank Indonesia. The analytical method used is multiple linear regression with six independent variables: production volume, demand, import volume, exchange rate, 2023 rice price, and national rice stock, and one dependent variable, the 2024 rice price. The results show that all independent variables simultaneously have a significant effect on rice prices, with an F-value of 9.042 and a significance level of 0.026 (<0.05). Partially, production volume and national rice stock have a significant influence on rice prices, while other variables show no significant effect. The adjusted R² value of 0.842 indicates that 84.2% of the variation in rice prices is explained by the model, with the remainder influenced by external factors. These findings confirm that domestic factors, particularly production and national rice stock, are the main determinants of rice price stability in Indonesia.
Analisis Faktor-faktor Kritis yang Memengaruhi Kesuksesan Agripreneur di Tengah Transformasi Ekonomi Digital Putri, Dessy Iriani; Meisanti, Meisanti; Sukrianto, Sukrianto; Zakiah, Nurul; Grahito, Damar
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.20395

Abstract

The rapid evolution of digital technologies has reshaped the agricultural sector, offering new opportunities for innovation and sustainability. In Indonesia, agripreneurs are emerging as key agents in modernizing agriculture. This study aims to identify critical factors influencing the success of young agripreneurs in the digital era. Employing a quantitative approach, the stufy utilized Structural Equation Modeling–Partial Least Squares (SEM-PLS) with data collected from 30 young and successful agripreneurs across various regions in Indonesia. The model examined three exogenous constructs, human capital, social capital, and technology, and one endogenous construct, agripreneurial success. Findings reveal that the majority of agripreneurs belong to Generation Z (59.09%), characterized by high digital literacy and adaptability to new technologies. The average annual income of participants was approximately IDR 165 million, consistent with small to medium scale enterprises. SEM-PLS results demonstrate that only technology has a significant and positive effect on agripreneurial success (β = 0.615; p < 0.01), while human capital and social capital show no statistically significant influence. Measurement model assessments confirmed strong reliability and validity of the constructs, with all composite reliability and AVE values meeting recommended thresholds. These findings underscore the transformative role of technology in shaping agribusiness outcomes, highlighting the need for targeted policy interventions that support digital literacy, infrastructure development, and innovation. Although traditional success factors like education and networking were not significant in this model, their practical value remains important for long-term sustainability. The study offers strategic insights for enhancing digital transformation and promoting sustainable agripreneurship among Indonesia’s youth.
Analisis Tren Produksi dan Produktivitas Tebu pada Pabrik Gula Prajekan Kabupaten Bondowoso Mayangsari, Andina; Sholikhah, Ummi; Rahman, Moh. Syaoki; Mawaddah, Nur
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.22483

Abstract

The national sugar industry in Indonesia continues to face challenges in meeting domestic demand, making the improvement of sugarcane production performance increasingly important. East Java Province is the main center of national sugar production, one of which is supported by Prajekan Sugar Factory in Bondowoso Regency. This study aims to analyze the trends of sugarcane land area, sugarcane production, and sugarcane productivity at Prajekan Sugar Factory during the period 2010–2024, as well as to project their development for the next five years. This research employed a quantitative descriptive approach using trend analysis with a simple linear regression (least square method). The data used consisted of annual time series data on sugarcane land area, sugarcane production, and sugarcane productivity obtained from Prajekan Sugar Factory. The results indicate that sugarcane production fluctuated over time but showed an increasing trend, while the sugarcane land area tended to decline. Meanwhile, sugarcane productivity exhibited an increasing trend during the observation period. The five-year projection suggests that future increases in sugarcane production are more strongly driven by improvements in productivity rather than land expansion. These findings imply that sugarcane development strategies at Prajekan Sugar Factory should focus on intensification through productivity enhancement and efficient land utilization in a sustainable manner.
Strategi Komunikasi Branding PT. Kartel Daun International dalam Bisnis Ekspor Tanaman Hias Amin, Mohammad Rahul; Hapsari, Hepi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.22041

Abstract

ABSTRACTPT. Kartel Daun International as an ornamental plant exporters, faces several challenges, including limited human resources and the reliance on a single communication platform, which potentially restricts its global market reach. This study aims to analyze the company’s communication strategy in branding the ornamental plant export business and to identify internal and external factors affecting its implementation. The research employed a qualitative descriptive method with a case study approach. Data were collected through observation, interviews, documentation, and literature study. Data analysis was conducted using NVivo. The results indicate that PT. Kartel Daun International applies a two-way communication strategy focused on customers, referring to five communication components: communicator (internal team and KOL), message (branding, educational, product information, and promotion), media (Instagram, Facebook, TikTok, website, and exhibitions), communicant (international customers), and effect (increased credibility and creation interest). Internal strengths include skilled human resources, consistent communication, and customer convenience. Weaknesses consist of channel dependency, limited promotional budget, and insufficient staff. Opportunities involve exploring new media, engaging Key Opinion Customers (KOC), and reaching new markets. Threats include growing competitors, dominance of other platforms, and potential negative reviews. Communication success relies on strong understanding and responsiveness to customer needs.
Kelayakan Finansial Usaha Peternakan Ayam Broiler di Kecamatan Natar Kabupaten Lampung Selatan Studi Kasus Pola Kemitraan dan Pola Mandiri Pratama, Nadia Lediana; Apriyani, Marlinda; Sutarni, Sutarni; Pratiwi, Dita
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.21691

Abstract

Broiler chicken farming plays an important role in providing high-quality and affordable animal protein, but this business faces challenges in the form of market competition, rising input prices, and falling selling prices, which can lead to losses. This study aims to calculate the costs, revenues, and profits of the business, analyze its financial feasibility, and assess the sensitivity of the broiler chicken business in Mandah Village with respondents who are independent and in partnerships. The results show that the independent model requires costs of IDR 778,185,000/year with revenues of IDR 618,440,000/year and profits of IDR 27,015,500/year, with an NPV of IDR 124,236,361 (>0), IRR of 14.5% (>6%), Net B/C of 1.43 (>1), and Payback Period of 1 year 7 months 27 days, making it feasible to operate. In the partnership model, the costs incurred are Rp3,911,100,000/year with revenues of Rp4,392,720,000/year and profits of Rp211,652,200/year, with an NPV analysis result of IDR 1,366,774,532 (>0), IRR of 37% (>6%), Net B/C of 2.78 (>1), and Payback Period of 5 months and 28 days, indicating that the business is very feasible to develop. Sensitivity analysis shows that both business models become unfeasible if there is a 17% increase in feed prices and a 5% decrease in selling prices. However, based on switching value, the independent model is still viable with a 5% increase in feed prices and a 2% decrease in selling prices, while the partnership model remains viable up to a 7% increase in feed prices and a 4% decrease in selling prices. Thus, both broiler chicken business models are viable, despite having different levels of risk to changes in input and output prices.
Pengaruh Strategi Kolaborasi Merek, Harga dan Gaya Hidup Terhadap Keputusan Konsumen Dalam Pembelian Kopi Oatside Series di Tomoro Coffee Kota Semarang Damayanti, Annisa Lutfiyah; Mukson, Mukson; Handayani, Migie
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.21197

Abstract

Decision-making as an important process that influences consumer behavior must be understood by marketers. A purchase decision is a decision made by an individual to choose one of several available alternatives. This study aims to describe and analyze the influence of brand collaboration strategies, price, and lifestyle on the purchase decision of Oatside Series coffee at Tomoro Coffee in Semarang City. The research was conducted from April to June 2025 at five branches of Tomoro Coffee in Semarang City. The research method used a survey approach with a quantitative approach. The sample was determined using accidental sampling, conducted directly at the research location with 100 respondents. Data collection was conducted through interviews using a Google Form questionnaire. Data analysis was conducted descriptively and quantitatively using multiple linear regression analysis. The results of the study indicate that the purchasing decision process involves the following stages: problem recognition, information search, alternative evaluation, purchasing decision, and post-purchase. The independent variables of brand collaboration strategy, price, and lifestyle simultaneously influence purchasing decisions. The variables of brand collaboration strategy and lifestyle significantly influence the purchase decision of Oatside Series coffee at Tomoro Coffee in Semarang City.
Analisis Pendapatan dan Nilai Tambah Industri Pengolahan Minyak Daun Cengkeh di Kabupaten Garut Erawan, Wahid; Awaliyah, Fitri; Rusyana, Andi; Febrianti, Tintin
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.21933

Abstract

Garut Regency is one of the clove-producing areas in West Java with a fairly large area and high production. The development of clove crops is not only focused on increasing the production of traditional commodities, but has shifted towards diversifying processed products such as essential oils that have economic value. This study aims to determine the costs, revenues, and income, as well as the added value of the clove leaf oil processing industry in Garut Regency. The study was conducted using a quantitative descriptive method with the object of study being the clove leaf oil processing business in Panyindangan Village, Cisompet District, Garut Regency. The results show that the production costs incurred by the company for the clove leaf oil processing business per year (96 production periods) amounted to IDR 135,711,200 with revenues of IDR 328,320,000, and the company's profit amounted to IDR 192,548,800. The added value from the clove leaf oil processing business per production process obtained a total output of 19 kg of clove leaf oil from 480 kg of clove leaf raw material input, with the production providing an added value of IDR 4,688 with a high added value ratio of 65.112%.
Determinasi Sosial Demografi terhadap Literasi Digital pada Petani di Wilayah Pesisir Kabupaten Bone Bolango Amin, Nur Silfiah; Sirajuddin, Zulham; Arsyad, Karlena
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.21572

Abstract

The need to use digital technology to access agricultural information does not always align with the ability of coastal farmers to utilize digital media for improving their farm production. Digital literacy serves as a catalyst in fostering independence, sustainability, and competitiveness among farmers, particularly in coastal areas that often face limited access to information and infrastructure. The objective of this study is to identify the level of digital literacy among coastal farmers and to examine which socio-economic characteristics influence their digital literacy. This research employs a mixed-methods approach combining qualitative and quantitative methods. The qualitative approach involves in-depth interviews to explore farmers’ experiences related to the use of technology, while the quantitative approach applies multiple linear regression analysis to assess the influence of demographic factors on the level of digital literacy among coastal farmers. The findings reveal that demographic factors have varying effects on farmers’ digital literacy. Partially, age shows a significant negative effect, indicating that the older the farmers, the lower their digital literacy. Conversely, education level has a significant positive effect, meaning that higher education correlates with better digital literacy skills. The number of family dependents also shows a relatively weak but significant positive effect, suggesting that household responsibilities may motivate farmers to use digital technology to improve their welfare. Meanwhile, gender, land size, and farming experience are not found to have a significant impact. In conclusion, age and education are the dominant factors shaping farmers’ digital literacy, whereas other demographic variables do not provide meaningful influence.

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