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Agus Yuniawan Isyanto
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Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Published by Universitas Galuh
ISSN : 24604321     EISSN : 25798340     DOI : 10.25157/ma
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis adalah jurnal ilmiah yang menerbitkan hasil-hasil penelitian sosial ekonomi pertanian. Jurnal ini bertujuan untuk memperluas dan menciptakan inovasi dalam konsep, teori, paradigma, perspektif dan metodologi dalam ilmu sosial ekonomi pertanian. Ruang lingkup Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis meliputi: Ekonomi Pertanian Sosiologi pertanian Kebijakan pertanian Pembangunan pertanian Penyuluhan pertanian Komunikasi pertanian Kelembagaan pertanian Usahatani dan pascapanen Agroindustri Perdagangan internasional Ketahanan pangan Manajemen agribisnis Manajemen produksi Manajemen operasi Manajemen pemasaran Pembiayaan agribisnis Rantai pasok Perencanaan wilayah pertanian Ekonomi sumberdaya alam.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,668 Documents
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Analisis Rantai Pasok Cabai Rawit dan Upaya Peningkatan Efisiensi di Kecamatan Banyuputih Hanafi, Mohammad; Aji, Joni Murti Mulyo; Sudarko, Sudarko
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14694

Abstract

Cayenne pepper production in Indonesia has continued to increase over the last five years. During the 2016-2020 period, the average increase in cayenne pepper production was 13.6% per year. The island of Java is the largest production center for cayenne pepper in Indonesia, while consumers of cayenne pepper are spread throughout Indonesia. This research aims to analyze the condition of supply chain management and the level of efficiency of supply chain management for cayenne pepper commodities in Banyuputih District. The research method used is descriptive analytical. The respondents in this research were 74 respondents in Banyuputih District who were determined using the Slovin formula technique. The data obtained was analyzed using descriptive analytical methods using the Food Supply Chain Networks approach, marketing margin, Farmer's Share, and marketing efficiency. The research results show: (1) The market share for sales of cayenne pepper in Banyuputih District is divided into several market segments, including local markets and regional markets. (2) the largest marketing margin for cayenne pepper is in marketing channel three, namely 31,000. This channel has the longest supply chain channel for distributing cayenne pepper to farmers. The highest farmer share value is in the first channel where cayenne pepper farmers in Banyuputih District sell directly to end consumers without going through other structures. There are two marketing channels that fall into the efficient category, namely marketing channel 1 and marketing channel 2, while marketing channel 3 has a marketing efficiency value of 34% and is in the less efficient category.
Akses Informasi dan Motif Petani dalam Pemilihan Pasar pada Petani Kopi Giri Senang, Kecamatan Cilengkrang, Kabupaten Bandung Kusumaningrum, Talitha Syahada; Prasetyo, Agus Subhan; Prayoga, Kadhung
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12037

Abstract

Coffee was one of the commodities cultivated in Cilengkrang District, Bandung Regency. Each farmer had his own preferences in choosing coffee market related to obtaining information access and his motives. This study aimed to analyze and describe farmers' information access to coffee market and farmers' motives in market selection. This research was conducted from January - March 2023 at Giri Senang Farmers Group, Cilengkrang District, Bandung Regency. The research method used is descriptive qualitative method with Miles and Huberman analysis. There were 15 informants selected by purposive sampling technique that the key informant was the head of Giri Senang cooperative and the main informants were coffee farmers who had access to market information and chose their own market. Primary data was obtained through interviews and observations regarding information access and market selection. Secondary data was obtained from farmer groups, journals and literature related to information access and market selection. The data obtained were analyzed using Miles and Huberman analysis to describe information access and farmers' motives in selecting markets. The results showed that access to coffee market information can be obtained through electronic media such as Instagram, Facebook, or websites as well as through direct information, such as between farmers and shop visitors and fellow farmers. Coffee farmers' motives for choosing markets are as a form of adaptation to online sales and opportunities for wider marketing. The advice given is to maximize the use of social media, expand the target market, increase coordination and supervision in selling products to consumers.
Alih Fungsi dan Perlindungan Lahan Pertanian: Pendekatan Sistem Heryanto, Mahra Arari; Nugraha, Adi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14958

Abstract

Land conversion is a serious threat to national rice production. The conversion of agricultural land in West Java is very difficult to control.  Conversion of agricultural land economically raises concerns that it endangers food security, reduces food production, reduces agricultural labour, and transforms the culture and livelihoods of local communities.  This research intends to find out how the conversion of agricultural land affects the socio-economic life of farmer households and how land protection policies prevent the conversion of agricultural land. The research was conducted in West Java in three districts that have implemented LP2B protection policies (Subang District, Purwakarta District, and Tasikmalaya District) with a qualitative method using a system thinking approach. The results showed that land fragmentation triggered by narrow-land farming and social systems, coupled with economic and population growth pressures, accelerated the process of agricultural land conversion.   This land conversion is a feedback or chain process that continues in the long term with high complexity from the micro (farmer households), meso (groups and territories), and macro (regions) levels. The incentives provided must be able to improve the welfare of farmer households in terms of production and markets.
Branding Kopi Single Origin Kayumas: Upaya Petani Kopi Memasarkan Produk Kopi Arabika Desa Kayumas Situbondo Sampurna, Insan Cita; Suciati, Luh Putu; Subekti, Sri
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13512

Abstract

The research on the branding of Kayumas single origin coffee as an effort by coffee farmers in Kayumas Village to market Arabica coffee products is intriguing to explore. Despite having the "Java Ijen Raung" single origin certificate, it appears that the brand cannot guarantee the market demand for Arabica coffee from Kayumas Village. This study employs SWOT analysis and QSPM to identify internal and external factors influencing the marketing of Kayumas Arabica Coffee, as well as marketing strategies that should be adopted by Arabica coffee farmers in Kayumas Village. The research results illustrate that Kayumas Arabica Coffee has significant potential for export, but the biggest threat is the lack of support from the local government. Farmers' challenges in marketing their coffee products can be addressed by maximizing opportunities through maintaining product quality and competitive pricing. Promotional efforts can be carried out through both online and offline channels. Online promotion for Kayumas Arabica coffee farmers can be done through platforms like Facebook and Instagram, as well as engaging in sales through e-commerce platforms such as Shopee and Tokopedia. Another solution is to collaborate with relevant institutions to promote the sales of Arabica Coffee.
STRUKTUR, PERILAKU, DAN KINERJA PASAR KOMODITAS JAGUNG DI KECAMATAN MADAPANGGA KABUPATEN BIMA Muflihun, Sadiqin; Syafiuddin, Syafiuddin; Mardiyati, Sri; Natsir, Mohammad
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10244

Abstract

Corn is an agricultural commodity that has an important role as food and feed. The demand for corn which continues to increase in line with the continued development of the food and feed industry indicates the large role of corn in the growth of the food crops subsector. This study aims to determine the structure, conduct, and performance of the corn commodity market in Madapangga District, Bima Regency. The technique of determining the sample using snowball sampling. The number of respondents included 5 corn farmers, 7 collectors, and 4 wholesalers. Data analysis techniques used quantitative descriptive analysis namely CR 4 (Concentration Ratio for The Bighest Four) analysis, Herfindahl Hirschman Index (HHI), marketing margins, farmer's share, Minimum Efficiency Scale (MES), and profit and cost ratios. The results showed that the corn commodity market structure at the farm level was perfect competition (CR4=16.77%, HHI=0.005), the collector trader level was oligopoly (CR4=62.99%, HHI=0.14), and the trader level was large is an oligopoly (CR4=65.67%, HHI=0.27). The corn commodity market has entry and exit barriers, with an MES value of 15 percent. Farmers' conduct in developing the market value of corn commodities focuses on increasing the productivity and quality of corn. Collector trader conduct concentrates on direct purchases by visiting farmers, while wholesalers prioritize the quality of corn commodities. The performance of the corn commodity market is determined by a marketing margin of IDR 250.00 per kilogram, farmer's share of farmers and traders respectively reaching 97.8 percent and 96.8 percent, while the value of the profit and cost ratio is 0.93.
Efisiensi Teknis Usahatani Kentang di Desa Sarimukti Kecamatan Pasirwangi Kabupaten Garut Ashillah, Regita Cahyani Putri; Rachmawati, Erna; Rochdiani, Dini; Trimo, Lucyana
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14557

Abstract

Garut Regency was main centers of potato production in West Java however potato productivity tended to be low because the potential productivity of potatoes was not achieved. The aims of this study were to; 1) analyze the effect of production factors on potato farming production, 2) analyze the level of technical efficiency of potato farming. The sample size was 59 farmers and taken using simple random sampling from a population of 69 farmers. The analytical method used was the stochastic frontier Cobb-Douglas production function. This research was conduct at Sarimukti Village, Pasirwangi Subdistrict as the one of potato production center in Garut District using a survey method. The result showed that; 1) the production factors of land area and seeds had a positive and significant effect on potato farming production, 2) the value of technical efficiency of potato farming tended to be low at 69%. To increase technical efficiency, it was important to implement efficiency-based potato farming activities in accordance with the technical guidelines for potato cultivation.
Strategi Pengembangan Agribisnis Muntok White Pepper dengan Business Model Canvas (BMC) (Studi Kasus di Muntok White Pepper (MWP) Agrotourism Edupark) Paramitha, Annisa Pradnya; Agustina, Fournita
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.11506

Abstract

Muntok White Pepper farming as a commodity with Geographical Indications (GI) from the Province of Bangka Belitung Islands is showing decline, so that agribusiness development is needed to restore the glory of Muntok White Pepper in supporting the public's economy. The purpose of this research were (1) Analyzing the determinants of white pepper agribusiness development decisions; and, (2) Developing alternative strategy of white pepper agribusiness development using Business Model Canvas (BMC) in Air Gegas Subdistrict, South Bangka District. This research was conducted at Muntok White Pepper (MWP) Agrotourism Edupark in Nyelanding Village, Air Gegas Subdistrict, South Bangka District from February 2023 to July 2023 using the case study method. The data used in this research were primary data and secondary data that collected through observation, interview, questionnaire, and library study. The primary data came from sample selected using purposive sampling in the form of white pepper farmers who initiated the development of Muntok White Pepper (MWP) Agrotourism Edupark, meanwhile the secondary data came from theory and previous research. These data were analyzed using qualitative research method. The results of this research indicated that (1) The determinants of white pepper agribusiness development decisions of Muntok White Pepper (MWP) Agrotourism Edupark in Air Gegas Subdistrict consist of three research variables, including age, level of formal education, farming experience; and, (2) The priority alternative strategy of white pepper agribusiness development of Muntok White Pepper (MWP) Agrotourism Edupark in Air Gegas Subdistrict composed of nine elements in Business Model Canvas (BMC) is the expansion through promotion on social media as proof of the success of GAP and GHP implementation.
Pemasaran Relasional Berdasarkan Model Enam Pasar di Kelompok Tani Cipta Mandiri Juniar, Rossa; Sadeli, Agriani Hermita
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.13200

Abstract

The vegetables demand increasing is an opportunity for producers to gain sell their harvest. relational marketing oriented towards long-term relationships implementation can retain consumers  to create customer loyalty. Therefore, this research aims to find out and describe how relational marketing process in the Cipta Mandiri Farmer Group in Cibengang Village, Ciburial Village, Bandung, West Java with the stakeholders involved based on the six market models. This research uses a qualitative design. The Cipta Mandiri Farmer Group has relationships with each market from the six-market model, namely the customer market (end consumers, the Agritektur, intermediary and traditional markets), supplier market (Buana Tani and Tani Sugih), influence market (landowners, Creative Net, courier Punten distributors, and Agritektur), referral market (consumers, Creative Net and Agritektur), recruitment market (labor from surrounding villages), and internal market (people involve in management). Regular and intensive communication should be carried out between the Cipta Mandiri farmer group and stakeholders to maintain good relational marketing.
PERSEPSI MASYARAKAT TERHADAP KEBERADAAN PERKEBUNAN KELAPA SAWIT PT. PERKEBUNAN NUSANTARA VIII TAMBAKSARI AFDELING SINDANGSARI, SUBANG Zahwa, Maulina; Ernah, Ernah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.9924

Abstract

Indonesia is the country with the largest oil palm plantation in the world. One of the companies that manages oil palm plantations is PT Perkebunan Nusantara (PTPN) VIII Tambaksari afdeling sindangsari plantation, Subang. Before it became an oil palm plantation land, most people planted pineapple crops. After the existence of oil palm plantations, many communities were helped by the economy. However, some communities with farmers' livelihoods have complained that pineapple plantations continue to narrow because they are prepared for oil palm development. Based on these problems, this study aims to describe the characteristics of communities around oil palm plantations and find out the community's perception of the existence of oil palm plantations at PTPN VIII Kebun Tambaksari Afdeling Sindangsari, Subang in terms of social impacts and economic impacts using descriptive analysis and scoring analysis. The method used in this study is quantitative with a type of survey research. The results showed that the company had a positive impact on the communities around the PTPN VIII Kebun Tambaksari oil palm plantation on social impact indicators which included the quality of education, facilities and infrastructure, social values with an average score of 68.08 included in the positive category and economic impact indicators which included labor, new work ventures, and the number of residents and job opportunities with an average score of 71.47 included in the positive category.
Analisis Faktor-faktor yang Memengaruhi Permintaan Daging Ayam Broiler di Kecamatan Bengkayang Kabupaten Bengkayang Cicilia, Cicilia; Suyatno, Adi; Oktoriana, Shenny
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14299

Abstract

This study aims to determine the factors that influence the demand for broiler chicken meat in Bengkayang Regency. This study uses the Ordinary Least Square (OLS) model in the multiple linear regression analysis method. Using annual data from 2019 to 2023. The results showed that the price of broiler meat, household income, the number of dependents and the price of tilapia simultaneously affect the demand for broiler chicken. The factor that influences the demand for broiler chicken meat in Bengkayang Regency is household income. Where household income with a significant value of 0.042 (<0.05) with a positive coefficient of 1.421, meaning that household income has a positive effect on the demand for broiler chickens. And the factor that most influences the demand for broiler chicken meat in Bengkayang Regency is the household income variable. Where a positive coefficient value indicates that the high income of an individual will tend to increase consumption expenditure or demand for broiler meat.

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