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Agus Yuniawan Isyanto
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Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Published by Universitas Galuh
ISSN : 24604321     EISSN : 25798340     DOI : 10.25157/ma
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis adalah jurnal ilmiah yang menerbitkan hasil-hasil penelitian sosial ekonomi pertanian. Jurnal ini bertujuan untuk memperluas dan menciptakan inovasi dalam konsep, teori, paradigma, perspektif dan metodologi dalam ilmu sosial ekonomi pertanian. Ruang lingkup Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis meliputi: Ekonomi Pertanian Sosiologi pertanian Kebijakan pertanian Pembangunan pertanian Penyuluhan pertanian Komunikasi pertanian Kelembagaan pertanian Usahatani dan pascapanen Agroindustri Perdagangan internasional Ketahanan pangan Manajemen agribisnis Manajemen produksi Manajemen operasi Manajemen pemasaran Pembiayaan agribisnis Rantai pasok Perencanaan wilayah pertanian Ekonomi sumberdaya alam.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,668 Documents
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The Effectiveness of Instagram Advertising Content on Al-Waliy Honey Gummy MSME Products Using AIDA Model Approach Sumadinata, Raden Fathia Nurul Fadhilah; Fatimah, Sri; Hapsari, Hepi; Budiman, Muhammad Arief
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14609

Abstract

Instagram is now used as a marketing communications medium by MSMEs, including Al-Waliy Honey Gummy, which previously only went by word of mouth marketing and was still not widely known to the public. This research aims to determine the effectiveness of Instagram advertisement video created by Al-Waliy Honey Gummy MSME using the AIDA Model approach. The research design uses descriptive quantitative design with survey and interview techniques. A sample size of 103 was drawn through purposive sampling with the criteria being active users of Instagram and have watched Al-Waliy Honey Gummy advertising video on Instagram. The findings indicate that the Al-Waliy Honey Gummy advertisment is considered effective, with scores of 3,99 for attention, 4,30 for interest, 4,06 for desire, and 4,12 for action (out of 5). The study suggests a need to enhance the quality of advertisement content to elevate effectiveness from effective to very effective and become more active in promoting the products by optimizing Instagram’s features.Keywords: advertisement effectiveness, AIDA Model, Al-Waliy Honey Gummy, Instagram
Analisis Rantai Pasok, Margin dan Efisiensi Saluran Pemasaran Beras di Kabupaten Bone Hasrullah, Excelsia Ramadhany; Munizu, Musran; Fudjaja, Letty; Hasrullah, Hasrullah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.11575

Abstract

This study aims to identify and examine the pattern or mechanism as well as the role of the rice supply chain in Bone District and to analyze the size of the margin and the efficiency of the rice marketing channel in Bone District. This research took place in four districts, namely Awampone District, Sibulue District, Barebbo District and Bengo District, Bone Regency which is one of the potential food crop production centers. The method used in this study is a qualitative analysis approach and quantitative analysis. Respondents were 30 farmers, marketing agency informants in the study consisted of 4 milling informants and 5 trader informants. Target supply chain patterns, the role of supply chain actors, marketing margins and marketing efficiency are the main discussions in this study. The conclusion in this study is that there are five actors in the supply chain process in Bone Regency, namely farmers, millers, collector traders, retailers and inter-island retailers. The results of the analysis of rice marketing in Bone Regency show that there are three types of marketing channels, namely: marketing channel I, direct farmers to consumers. Marketing channel II, from farmers to collectors (milling) then to retailers, then to consumers. Marketing channel III, from farmers to collectors (milling) then to inter-island retailers, then to consumers. marketing channel margin I does not exist, marketing channel II margin is IDR 6,800/kg, and marketing channel III margin is IDR 9,300/kg. And the existing marketing channels in Bone Regency have been efficient for farmers.
KESEJAHTERAAN RUMAH TANGGA PETANI PADI ORGANIK Subikha, Ikha; Saidah, Zumi; Trimo, Lucyana
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.13251

Abstract

This research was conducted on organic rice farmers in Krasak Village, which is an organic rice production center in Indramayu that has been certified by INOFICE. The hope of improving the welfare of organic rice farmers is often not fully achieved due to various factors, including cultivation methods that depend on chemicals and challenges in expanding farmers' knowledge and insight. The aim of this research is to evaluate the welfare of organic rice farmer households in Krasak Village, with a focus on aspects of basic needs, psychology, family development and self-actualization. This research used quantitative methods with a survey approach, conducted in Krasak Village, Jatibarang District, Indramayu Regency, West Java. Data were analyzed using descriptive analysis with a Likert scale, which involves the use of a criteria scale to determine scores based on a score level formula. It was found that organic rice farmers had quite positive perceptions regarding fulfilling basic family needs, psychological needs, family development and self-actualization. They have adequate access to food sources, clothing, decent housing conditions, and health services. However, there are challenges in maintaining good health and earning a stable income. Perceptions about family development and self-actualization show that there is room for improvement, especially in the aspects of social contribution and participation in society.
PENGARUH PEMASARAN DIRECT SELLING TERHADAP MINAT BELI KONSUMEN SEGMEN GENERAL TRADE DI PT XYZ Salsabiila, Defira; Pardian, Pandi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10019

Abstract

Direct selling involves the process of communicating products and the ability of the sales force to build trust, fulfil special requests, anticipate customer desires, make offers so buyers have an interest in buying the products offered. Direct selling has a big role in consumer buying interest, where the consumer's perception of the sales force includes its ability to influence consumer intentions to make purchases or what is called buying interest. This study aims to determine direct selling and consumer buying interest in the general trade segment at PT XYZ and to determine the effect of direct selling marketing on consumer buying interest in the general trade segment at PT XYZ. This research was conducted using a quantitative approach and survey research methods using a questionnaire. Data analysis used is descriptive analysis, simple linear regression, and t test. The results showed that direct selling marketing in the general trade segment at PT XYZ has a good category for communication skills, product knowledge, creativity, and empathy in making direct offers and sales, buying interest  consumers in the general trade segment at PT XYZ has a good category for attention. , interests, desires, and actions of consumers in the general trade segment towards direct offers and sales. The results showed positive influence towards direct selling on consumer buying interest in the general trade segment at PT XYZ. This is because consumer buying interest in the general trade segment at PT XYZ is influenced by the ability of the sales force and interpersonal relationships between buyers and sellers in offering and making direct sales.
Daya Dukung Penerapan Green Infrastructure dalam Mendukung Kawasan Pertanian Lahan Berkelanjutan dan Agribisnis di Kabupaten Belitung Timur Amo, Farisa Maulinam; Hidayah, Ulul
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14337

Abstract

According to Peraturan Daerah (PERDA) Belitung Timur Regenc Number 4 of 2021, the regional government has prepared regulations regarding Sustainable Food Agricultural Land Protection (PLP2). This regulation was prepared as an effort to protect land quality to avoid land degradation, land conversion and increase agricultural production capacity in Belitung Regency. The aim of this research is to identify leading and promising commodities in East Belitung Regency as well as the supporting capacity for implementing green infrastructure that supports agricultural and agribusiness activities. The method used in this research is a mix method, namely to identify superior agricultural commodities in the East Belitung region and to analyze the level of performance of green infrastructure in the agricultural and agribusiness sectors in East Belitung Regency. The results of this research are that the management of agriculture and plantations managed by local communities in East Belitung Regency still faces many obstacles, including weak production and distribution, inadequate human resources to support the improvement of agriculture and agribusiness activities, and uneven provision of infrastructure to support development. sustainable agriculture. Gantung District, which is included in the PLP2B area, has experienced a decline in prospectivity in the five agribusiness sectors that are its basis due to the conversion of agricultural land to mining over the last four years. Based on the Importance-Performance Analysis (IPA) approach, the physical indicators, namely green streets and retention ponds, are in Quadrant III, meaning that in terms of availability they already exist in several locations which can be of benefit to the community even though they do not fully meet environmentally friendly aspects. Meanwhile, the indicator of improving physical and social well-being is an indicator that achieves low results, due to the resource capabilities of farmers.
ANALISIS BIAYA TRANSAKSI USAHA BUDIDAYA UDANG VANAME DI KECAMATAN KETAPANG, KABUPATEN LAMPUNG SELATAN Fitri, Annisa; Saty, Fadila Marga; Luhur, Estu Sri; Rachman, Muhamad Emil
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.11096

Abstract

Vaname shrimp is a commodity that has high economic value so that it is widely cultivated by Indonesian people. Apart from the production costs incurred, there are also transaction costs that are often not taken into account by cultivators. The purpose of this study was to identify components and calculate transaction costs and analyze the economic efficiency of vannamei shrimp farming in Ketapang District based on transaction costs incurred. This study uses secondary and primary data with samples selected by cluster proportional simple random sampling. The selected respondents were vannamei shrimp cultivators from six vannamei shrimp pond center villages with traditional, semi-intensive and intensive technology as many as 30 people. The data analysis method used is descriptive quantitative and qualitative. The data obtained is then analyzed by transaction cost analysis. The results showed that the components of the transaction costs of the vannamei shrimp farming business and their ratios consisted of market information costs (0.02), input and output costs (0.01), implementation costs (0.19), licensing fees (0.23) , and levy fees (0.55). The economic efficiency of aquaculture can be seen from the ratio of transaction costs to production costs and revenues of 0.08 and 0.04 respectively.
Analisis Faktor yang Memengaruhi Produksi Usahatani Kunyit di Desa Bandilan Kecamatan Prajekan Kabupaten Bondowoso Mayangsari, Andina; Wijaya, Rifky Agnitian; Mufid, Ahmad
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14899

Abstract

The aim of this research is to identify factors that influence production in the turmeric farming sector and evaluate the scale of production in Bandilan Village, Prajekan District, Bondowoso Regency. The data used includes primary information obtained directly from farmers, including variables such as name, age, education level, land area, number of seeds used, and type of labor. Secondary data was also obtained from various agencies and institutions, including the Central Statistics Agency (BPS). This research involved all turmeric farmers in Bandilan Village, Prajekan District, with a total of 50 respondents, which is a saturated sample. The data analysis method used is the Cobb-Douglas production function model with the help of SPSS software. The research results show that based on the Cobb-Douglas production function analysis, turmeric farming in Bandilan Village, Prajekan District, Bondowoso Regency, is significantly influenced by the area of land used. Simultaneously, all observed variables have a significant influence on turmeric production. Apart from that, the production scale of turmeric farming in Bandilan Village, Prajekan District, Bondowoso Regency, was found to be in a condition of Increasing Return to Scale.
FINANCIAL FEASIBILITY OF CALIFORNIA PAPAYA FARMING IN SUKOHARJO DISTRICT, PRINGSEWU DISTRICT Puspita, Putri Fina; Fitri, Annisa; Sutarni, Sutarni; Saty, Fadila Marga
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12466

Abstract

The agricultural subsector that supports the economy in Indonesia is horticulture. There are various types of papaya fruit, including California papaya. The potential for papaya fruit is quite large for development. Papaya cultivation is apart from the problems that often arise, such as those that occur in Sukoharjo District, Pringsewu Regency. The problems faced include the high prices of fertilizers and pesticides used, the presence of pests that damage trees and fruit on plants which causes revenue to decrease, a profit that occurs. So it is necessary to carry out an analysis of the feasibility of California papaya farming from a financial aspect, a sensitivity analysis of California papaya farming in Sukoharjo District if there are changes in factors that can influence benefits and costs. The results obtained by California papaya farming based on financial aspects were declared feasible to be cultivated and developed with an NPV value of IDR 21,704,307, IRR 37%, Net B/C 1.96, a sensitivity analysis of California papaya farming was declared unfeasible if there was an increase in fertilizer costs of 18% with NPV –Rp 17,486,037.
Strategi Peremajaan Sawit Rakyat dan Pengembangan Usaha KUD Sumber Makmur Menggunakan Pendekatan Business Model Canvas Siahaan, Herlyna Novasari; Hasibuan, M. Fariz Afif; Nofitasari, Rahmi; Putra, Hendris Syah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13938

Abstract

KUD Sumber Makmur is one of the Village Unit Cooperatives located in Pelalawan Regency, Riau. As a form of sustainable palm oil management, cooperative members' oil palm lands that have reached economic maturity need to be replanted. Apart from that, managing KUD cooperatives requires a cooperative business development strategy model. This research aims to identify strategies for rejuvenating smallholder palm oil and business development for KUD Sumber Makmur using the Business Model Canvas approach. The research was conducted in September 2023 at KUD Sumber Makmur, Pelalawan Regency, Riau. The data collection methods in this research are primary data and secondary data. The data analysis used in this research uses a qualitative descriptive type. The strategy for rejuvenating smallholder oil palms at KUD Sumber Makmur consists of the data collection stage and the implementation stage of the smallholder oil palm rejuvenation program. The business development strategy at KUD Sumber Makmur is: The Key Partner of the cooperative is PT Asian Agri, Key Activities of the cooperative consist of a savings and loan unit, agricultural production facilities unit, FFB Transportation unit, and FFB Sales unit, Value Proposition consists of cooperative FFB Quality and Palm Oil Certification, Customer relationships consist of efforts to maintain the quality of FFB and establish good communication with offtakers. Customer segments consist of off-taker companies (PT Asian Agri) and BPDPKS. Key resources consist of partner farmers' land, cooperative buildings, and transportation equipment. Channels consist of Direct and Contract methods, Cost Structure consists of production costs and operational costs, Revenue streams consist of FFB Sales
ANALYSIS OF FACTORS INFLUENCING PRODUCTION AND ALLOCATIVE EFFICIENCY OF RED CHILI IN BANYUPUTIH DISTRICT, SITUBONDO DISTRICT Prasetyo, Yudho; Puryantoro, Puryantoro; Suryaningsih, Yasmini
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10412

Abstract

The aims of this study were (1) to analyze the factors that influence cayenne pepper production and (2) allocative efficiency of cayenne pepper production in Banyuputih District, Situbondo Regency. The research was conducted on farmers who are members of the prima donna farmer group with a population of 88 farmers. The sample used was 44 respondents who were determined by the Stratified Random Sampling technique with the area of land used by farmers. Data collected through observation, interviews and questionnaires were analyzed using the coob douglas production function and allocative efficiency analysis. Factors that influence the production of red bird's eye chilies are partially influenced by variables of land area, urea fertilizer, Phonska fertilizer, Za fertilizer and labor. While simultaneously all variables have a significant effect on the production of red bird's eye chilies. The use of production factors for seeds, phonska fertilizer, pesticides and labor is not efficient, while for land area, urea and Za fertilizers are not efficient

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